In 2024, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for **** and *** percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2024, AB InBev generated close to ** billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately ** billion U.S. dollars in beer sales.

The global beer market size reached USD 686.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 802.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

The European Beer Market is Segmented by Product Type (Ale, Lager, Non/Low-Alcohol Beer, and More), by Category (Standard and Premium), by Packaging Type (Bottles, Cans, and More), by Distribution Channel (On-Trade and Off-Trade (Specialty/Liquor Stores and More)), and by Geography (Europe). The Market Forecasts are Provided in Terms of Value (USD).

The Global Beer Market Report is Segmented by Product Type (Ale, Lager, Non/Low-Alcohol Beer, and Other Beer Types), Category (Standard and Premium), Packaging Type (Bottles, Cans, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

Oetker-Gruppe was the leading beer company in the Germany in 2022. In that year, the company's products accounted for 11.4 percent of the beer market in the country.

The Craft Beer Market Report Segments the Industry Into Product Type (Ales, Lagers, and Other Types); by End User (Men and Women); by Packaging (Bottles, Cans, and Others); Distribution Channel (On-Trade, and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

Based on sales revenue, Oriental Brewery, also called OB, was the leading beer company in South Korea, with roughly **** percent market share, followed by HiteJinro, with **** percent share. Oriental BreweryOriental Brewery sells the popular beer brand Cass, which was the leading beer brand in South Korea in 2023, as well as a number of other top-selling mainstream beers, like OB Golden Lager and Cafri. The company also distributes international brands like Beck’s, Löwenbräu, Budweiser, and Hoegaarden. In 2022, Oriental Brewery saw an an increase in operating profit, before decreasing to lower than before. OB was originally founded by Doosan Group in 1952 and is currently owned by Anheuser-Busch InBev SA/NV. AB InBev is a multinational company that sells more than *** beer and soft drinks brands. Craft beer vs. mainstream beerWhile mainstream companies in South Korea still focus to sell beer to the masses, typically light lager beer, a growing number of consumers are turning to try other kinds of beers. In a survey in 2020, around ** percent of beer drinkers stated that they have tried craft beer before. In the same survey around ** percent of respondents stated that they thought craft beer was interesting because of the variety they offer compared to mainstream beer. More than half of surveyed consumers in a different survey in 2019 went as far as saying that craft beer tasted better than regular beer. The current trend towards craft beer and the change in beer tastes might change the market and therefore the reputation of South Korean beers to be of low quality.

The global non-alcoholic beer market is projected to grow from USD 20.5 billion in 2025 to USD 43.9 billion by 2035, registering a CAGR of 7.9%.

Attributes	Description
Estimated Market Value (2025)	USD 20.5 billion
Projected Market Value (2035)	USD 43.9 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi-annual sales update

Particular	Value CAGR
H1 (2024 to 2034)	2.8%
H2 (2024 to 2034)	4.8%
H1 (2025 to 2035)	6.0%
H2 (2025 to 2035)	7.9%

Country-wise Insights on Non-Alcoholic Beer Market Trends

Countries	CAGR (2025 to 2035)
The USA	7.1%
UK	6.5%
France	6.3%
Germany	6.8%
Japan	2.8%

Beer Market size is valued at around USD 986 billion in 2025 and is projected to reach USD 1,298 billion by 2032 at 4.01% CAGR during 2026-32.

The global beer market size is projected to grow from USD 897.08 billion in 2025 to USD 1314.86 billion by 2033, exhibiting a CAGR of 4.9%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 855.21 Billion
Market Size in 2025	USD 897.08 Billion
Market Size in 2033	USD 1314.86 Billion
CAGR	4.9% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product Type,By Category,By Alcohol Content:,By Packaging,By Production,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The North America Beer Market Report is Segmented by Type (Lager, Ale, Stout & Porter, Pilsner, Non-Alcoholic Beer, Others), Category (Standard, Premium), Packaging Type (Cans, Bottles, Kegs, Others), Distribution Channels (On-Trade, Off-Trade), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

AB InBev, maker of well known brands such as Budweiser and Stella Artois, was the leading beer company in the United States in 2023 in terms of market share. AB InBev controlled ** percent of the market while Molson Coors held ** percent.

The European Beer Market size was valued at USD 751.05 Million in 2023 and is projected to reach USD 1061.04 Million by 2032, exhibiting a CAGR of 5.06 % during the forecast periods. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s. Oettinger Brewery Anheuser-Busch InBev*List Not Exhaustive Constellation Brands Asahi Group Holdings Ltd Molson Coors Beverage Company Carlsberg Group The Boston Beer Company Inc Kirin Holdings Co Ltd Heineken NV Bitburger Brewery, June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Threat From Other Alcoholic Beverages. Notable trends are: Increasing Demand for Alcoholic Beverages.

The South America Craft Beer Market is segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (Argentina, Brazil, and the Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

By 2035, the Craft Beer Market is estimated to expand to USD 460.7 Billion, showcasing a robust CAGR of 12.3% between 2025 and 2035, starting from a valuation of USD 128.6 Billion in 2024.

In 2025, the Root Beer Market size is estimated at USD 997.1 million and is projected to reach USD 1.7 billion by 2035, reflecting a CAGR of 5.4%.

Metric	Value
Market Size in 2025	USD 997.1 million
Projected Market Size in 2035	USD 1.7 billion
CAGR (2025 to 2035)	5.4%

Semi-Annual Market Update

Period	CAGR
H1(2024 to 2034)	5.2%
H2(2024 to 2034)	5.3%
H1(2025 to 2035)	5.4%
H2(2025 to 2035)	5.5%

Country-wise Insights

Country	CAGR, 2025 to 2035
USA	5.2%
Canada	5.3%
Germany	4.9%
India	6.2%
China	5.8%
Australia	5.1%

As of 2024, Melbourne-based brewing company Carlton & United Breweries (CUB), owned by Japanese beverage conglomerate Asahi Group, held the largest share of the beer market among breweries and beer retailers operating in Australia, with a share of approximately ** percent. Sydney-based competitor Lion, a subsidiary of rival Japanese beer and beverage holding company Kirin, held the second-largest share of the market, around a *****.

By 2035, the Beer Market is estimated to expand to USD 1756.65 Billion, showcasing a robust CAGR of 6.9% between 2025 and 2035, starting from a valuation of USD 843.2 Billion in 2024.

According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers of Beer Market

Increasing Social Consumption and Urban Lifestyle : The rising trend of social drinking, particularly among young adults in urban settings, significantly drives the beer market. Evolving lifestyles, higher disposable incomes, and the impact of Western culture have enhanced beer consumption at social events, restaurants, and nightclubs. The lower alcohol content of beer compared to spirits also renders it more socially acceptable and accessible to casual drinkers.

Growth of Craft and Premium Beer Segments : Consumers are progressively leaning towards craft and premium beers that provide distinctive flavors, artisanal quality, and authenticity. Microbreweries and local brands are addressing niche preferences with small-batch brews, thereby diversifying the market. This appetite for unique taste experiences has spurred innovation and product variety in both developed and emerging markets.

Expansion of Global Tourism and Hospitality Sector : The flourishing travel and hospitality sectors are favorably impacting beer sales. Hotels, resorts, and bars play a crucial role in beer consumption as tourists aim to discover local brews. Seasonal events, festivals, and destination experiences that feature beer tasting or local brewery tours further encourage market growth by attracting both domestic and international tourists.

Key Restraints in Beer Market

Stringent Regulations and Taxation Policies : Governments in numerous countries enforce substantial excise taxes, advertising limitations, and strict licensing requirements on alcoholic beverages, including beer. These regulations elevate production and distribution costs, thereby affecting profit margins. Furthermore, age restrictions and regional prohibitions in specific markets restrict consumer access, leading to a decrease in overall demand.

Health and Wellness Movement Impacting Alcohol Intake : With an increasing number of consumers embracing healthier lifestyles, there is a significant reduction in alcohol consumption. Beer is frequently linked to high calorie and carbohydrate levels, which discourages health-conscious individuals. The growing trend of alcohol-free alternatives and functional beverages is diverting attention from conventional beer options.

Supply Chain Challenges and Raw Material Costs : The volatility in prices of raw materials such as barley, hops, and malt, coupled with global logistical disruptions, impacts beer production. Small breweries are especially susceptible to supply chain uncertainties. Additionally, escalating energy costs and packaging fees can further pressure production budgets, compelling manufacturers to raise prices, which may lead to a decline in consumer demand.

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertisin...