In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

Sales volume of craft beer in the United States shrank by *** percent in 2023. Volume growth had rebounded in 2021 after a decline in 2020 due to the COVID-19 pandemic but has been trending down since. As of 2024, the sales volume is projected to further decline by *** percent.

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

Graph and download economic data for Retail Sales: Beer, Wine, and Liquor Stores (MRTSSM4453USN) from Jan 1992 to Jun 2025 about spirits, wine, beer, retail trade, sales, retail, and USA.

Retail sales of craft beer remained nearly unchanged in 2024. Dollar sales of craft beer amounted to **** billion U.S. dollars in that year.

The Craft Beer Market Report Segments the Industry Into Product Type (Ales, Lagers, and Other Types); by End User (Men and Women); by Packaging (Bottles, Cans, and Others); Distribution Channel (On-Trade, and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

What will be the Size of the Beer Market during the forecast period?

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.PackagingBottlesCansDistribution ChannelOn-tradeOff-tradeProduct TypeLagerAleOthersCategoryStandard BeerPremium BeerCraft BeerNon-Alcoholic BeerGeographyNorth AmericaUSCanadaEuropeGermanyRussiaUKMiddle East and AfricaAPACAustraliaChinaJapanSouth AmericaBrazilRest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is characterized by a diverse range of players, from macro breweries to microbreweries, utilizing various bre

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US Beer Market Size 2025-2029

The US beer market size is forecast to increase by USD 25.6 billion at a CAGR of 4.1% between 2024 and 2029.

The beer market is experiencing significant growth, driven by several key trends. A primary factor contributing to this expansion is the rising demand for premium beers. Consumers are increasingly seeking high-quality, flavorful brews, prompting breweries to innovate and introduce unique offerings. Alcohol content and packaging options remain crucial considerations for brewers as they work to meet the diverse needs and expectations of their customer base.
Another notable trend is the introduction of new beer flavors. Brewers are experimenting with a wide array of ingredients and flavors to appeal to varying consumer preferences. Additionally, the legalization of cannabis in several regions is influencing the beer market, with some consumers turning to cannabis-infused beers as an alternative to traditional options. These evolving trends are expected to continue driving market growth in the coming years. As consumer preferences shift toward premium, innovative options, the beer market is set to experience sustained growth and transformation.

What will be the Size of the US Beer Market During the Forecast Period?

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The market, a significant segment of the global beverage sector, continues to experience dynamic growth and innovation. Consumers' preferences for unique flavors and quality ingredients have fueled the demand for artisanal beers and premium varieties, driving market expansion. The craft beer revolution, characterized by small, independent breweries, has disrupted traditional distribution networks, leading to increased brand recognition and advertising budgets. Sustainable practices and eco-conscious brewing have become essential trends, with a growing focus on reducing waste and minimizing carbon footprints.
Moreover, alternatives to alcoholic drinks, including non-alcoholic and low-alcohol beers, cater to health-conscious consumers and changing demographics. Cultural preferences have also influenced the market, with Mexican-style lagers and Asian-inspired beers gaining popularity. Overall, the beer market remains a vibrant and evolving industry, adapting to consumer tastes and preferences.

How is the US Beer market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-crafted beer
  Craft beer


Distribution Channel

  On-trade
  Off-trade


Packaging

  Bottles
  Cans
  Kegs


Geography

  US

By Product Insights

The non-crafted beer segment is estimated to witness significant growth during the forecast period.

The beverage sector, including the beer market, is experiencing significant shifts in consumer preferences. Younger demographics, particularly millennials and Generation Z, are moving away from traditional commercial beers towards alternative alcoholic drinks and craft beers. This trend is driven by a desire for unique flavors, quality ingredients, and sustainable practices. Artisanal beers and premium beverages are increasingly popular, with craft breweries gaining brand recognition through advertising budgets and taprooms. Sustainable eco-conscious brewing, such as non-alcoholic and low-alcohol beers, is also on the rise. Beer varieties continue to expand, with Mexican-style lagers and Asian-inspired beers gaining popularity. Consumers seek out brands that align with their values, leading to increased demand for local and small-batch offerings.

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US Beer Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Beer Market?

Increasing demand for premium beers is the key driver of the market.

The market is experiencing a shift towards premium and craft beer varieties, driven by changing consumer preferences and demographics. Consumers are increasingly seeking unique flavors and quality ingredients in their beverage choices. Artisanal beers and sustainable practices, such as eco-conscious brewing, are gaining popularity among health-conscious and eco-conscious drinkers. In response, companies are expanding their offerings to include non-alcoholic and low-alcohol beers, as well as alternative alcoholic drinks. The millennial generation, in particular, is driving this trend, with their cultural preferences leaning toward craft breweries and taprooms. The beer marke

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APAC Beer Market Size 2024-2028

The APAC beer market size is forecast to increase by USD 61 billion at a CAGR of 4.4% between 2023 and 2028.

The APAC beer market is witnessing significant growth, driven by the increasing preference for beer over other alcoholic beverages among the burgeoning millennial population. This demographic cohort, known for their trend-setting consumption patterns, is fueling the demand for various beer types, including craft beers and imported brands. Additionally, the prevalence of pubbing, nightlife activities, and social gatherings among millennials contributes significantly to increased beer consumption. However, the market faces challenges, with campaigns against alcohol consumption gaining momentum in several countries. These initiatives, aimed at reducing alcohol-related health issues, pose a threat to beer sales. Furthermore, the beer industry in APAC is experiencing a wave of mergers and acquisitions, as companies seek to expand their market presence and consolidate their positions. These strategic moves are shaping the competitive landscape, with players focusing on product innovation, pricing strategies, and distribution networks to capture market share.
Companies looking to capitalize on the market opportunities should closely monitor the evolving consumer preferences and regulatory landscape, while also addressing the challenges posed by health campaigns and competition.

What will be the size of the APAC Beer Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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In the Asia Pacific beer market, brewers employ advanced technologies to optimize beer production and distribution. The brewing process is meticulously controlled through process automation technologies and industrial brewing equipment. Consumer behavior and preference are analyzed through data-driven methods such as consumer modeling and preference analysis. Product development strategies are informed by ingredient analysis and sensory science applications. Energy consumption monitoring and waste management strategies are essential for sustainable brewing practices. Beer brand positioning is achieved through effective promotional campaigns and distribution network optimization. Pricing strategies and sales forecasting are crucial components of market segmentation and supply chain traceability.
Quality management systems ensure consistent product quality, while packaging material selection caters to evolving consumer preferences. Microbiology in brewing and beer flavor chemistry are critical areas of research for innovation and differentiation. Overall, the Asia Pacific beer market is dynamic, with brewers leveraging technology and data to meet changing consumer demands and optimize operations.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  On-trade
  Off-trade


Packaging

  Bottles
  Cans
  Kegs
  Draft


Product Type

  Lager
  Ale
  Stout & Porter
  Craft Beer
  Non-Alcoholic Beer


Consumer Preference

  Premium
  Economy
  Low-Calorie
  Gluten-Free


Geography

  APAC

    Australia
    China
    India
    Japan

By Distribution Channel Insights

The on-trade segment is estimated to witness significant growth during the forecast period.

In the Asia Pacific beer market, on-trade distribution channels, also referred to as on-premises distribution, have gained significant traction. These channels include bars, pubs, clubs, restaurants, and hotels, where consumers can enjoy beer at the point of purchase. The surge in beer consumption at these establishments, particularly among the millennial demographic, is the primary growth driver. The preference for nightlife and socializing among this age group in APAC has led to increased spending on alcoholic beverages, with beer being a prominent choice. The proliferation of bars, pubs, and restaurants contributes significantly to the promotion of beer sales through on-trade channels.

Quality control procedures are essential in ensuring consistent beer flavor profiles and preventing microbial contamination. Sustainable brewing practices, such as wastewater treatment and carbon footprint reduction, are increasingly prioritized. Hop variety selection and bitterness units (ibu) influence beer taste, while alcohol content (abv) and beer color measurement are crucial quality assurance metrics. Fermentation optimization and sensory evaluation methods ensure beer stability and desirable foam characteristics. Brewery automation systems streamline production, while distribution logistics ensure timely delivery. Packagi

This table contains 90 series, with data for years 1972 - 1989 (not all combinations necessarily have data for all years), and was last released on 2000-02-18. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia ...), Type of sales (10 items: Total sales of alcoholic beverages;Total sales of alcoholic beverages to licensees;Total sales by provincial liquor authorities;Total sales of alcoholic beverages to consumers ...), Adjustment (2 items: Unadjusted;Seasonally adjusted ...).

For the 52 weeks ended January 26, 2025, New Belgium was ranked first in craft beer sales in the United States with *** million U.S. dollars. Sierra Nevada was second with sales valued at *** million dollars.Craft Beer in the United StatesCraft beer is paving the way for a new crop of beer makers. While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Between 2012 and 2024, the number of new brewery openings has seen unprecedented growth. And every year, hundreds more are opening. In 2024, the craft brewing industry provided approximately ******* jobs across the country. The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market.Craft breweries have a few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse. Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities.

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for **** and *** percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over ** billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately ** billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of ***** liters of beer per person. In contrast, beer drinkers in Czechia consumed ***** liters per capita.

The Europe Craft Beer Market Report is Segmented by Product Type (Ale, Lager, Other Beer Types), End User (Men, Women), Packaging (Bottles, Cans, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (UK, Germany, France, Italy, Spain, Russia, Sweden, Belgium, Poland, Netherlands, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

Japan Beer Sales: Container: Tanks data was reported at 35.400 % in Dec 2018. This records a decrease from the previous number of 36.900 % for Jun 2018. Japan Beer Sales: Container: Tanks data is updated semiannually, averaging 36.250 % from Jun 2017 (Median) to Dec 2018, with 4 observations. The data reached an all-time high of 36.900 % in Jun 2018 and a record low of 35.400 % in Dec 2018. Japan Beer Sales: Container: Tanks data remains active status in CEIC and is reported by Brewers Association of Japan. The data is categorized under Global Database’s Japan – Table JP.H017: Beer Sales.

Japan Beer Sales: Usage: Commercial data was reported at 46.400 % in Dec 2018. This records a decrease from the previous number of 48.800 % for Jun 2018. Japan Beer Sales: Usage: Commercial data is updated semiannually, averaging 47.900 % from Jun 2017 (Median) to Dec 2018, with 4 observations. The data reached an all-time high of 49.100 % in Jun 2017 and a record low of 46.400 % in Dec 2018. Japan Beer Sales: Usage: Commercial data remains active status in CEIC and is reported by Brewers Association of Japan. The data is categorized under Global Database’s Japan – Table JP.H017: Beer Sales.

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The low-alcohol beer market share is expected to increase by USD 11.94 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 8.8%.

This low-alcohol beer market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers low-alcohol beer market segmentation by distribution channel (offline and online) and geography (Europe, APAC, North America, and South America). The low-alcohol beer market report also offers information on several market vendors, including Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg AS, Constellation Brands Inc., Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc. among others.

What will the Low-Alcohol Beer Market Size be During the Forecast Period?

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Low-Alcohol Beer Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and after post COVID-19 era. The increasing health consciousness among consumers is notably driving the low-alcohol beer market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the low-alcohol beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Low-Alcohol Beer Market Driver

One of the key factors driving the low-alcohol beer market is the increasing health consciousness among consumers. The vendors of low-alcohol beer promote it as a safe and healthy option over conventional alcoholic drinks to attract health-conscious consumers. Nowadays, globally, consumers are getting more health-conscious and prefer healthy and nutritious consumables such as foods and beverages. Conventional alcoholic drinks, such as normal beer with high ABV, have several health-related issues such as anemia, cancer, cardiovascular diseases, depression, high blood pressure, nerve damage, and infectious diseases. Therefore, consumers are shifting from conventional beer to low-alcohol beer, which is a better and healthier way of refreshment and does not have any health-related issues. Furthermore, consumption of low-alcohol beer is becoming one of the sustainable approaches for consumers to cut down their alcohol consumption in the long run. For instance, if consumers switch to low-alcohol beers that contain 0.5%-4% ABV from conventional beers with 5%-14% alcohol by volume, they can reduce their alcohol intake and the risk of long-term health issues. Such factors are expected to drive the growth of the market during the forecast period.

Key Low-Alcohol Beer Market Trend

An increase in demand for gluten-free and low-calorie beer is another factor supporting the low-alcohol beer market growth in the forecast period. The increasing health and diet consciousness among people raised the demand for low-calorie and gluten-free products globally. This, in turn, has consecutively driven the demand for low-alcohol beer with similar parameters. The global gluten-free product market is growing at a steady pace, owing to the rising number of health-conscious people and increasing awareness about celiac disease. The number of people with celiac disease is growing rapidly. For instance, one in every 133 individuals in the US has celiac disease, which is about 1% of the total population in the country. Moreover, it is also estimated that 82% of the American population that is affected by celiac disease is still undiagnosed. The only possible way to reduce the instances of celiac disease is by switching to a gluten-free diet. Furthermore, the rising demand for low-calorie foods and beverages is another emerging trend, especially among women due to their high concern for their appearance, physique, and obesity problems. Moreover, vendors are expected to introduce gluten-free and low-calorie, low-alcohol beer during the forecast period, which will fuel the sales of the overall market during the forecast period.

Key Low-Alcohol Beer Market Challenge

The availability of counterfeit products will be a major challenge for the low-alcohol beer market during the forecast period. The growing market prospects of alcoholic beverages, such as low-alcohol beer, and their surging demand have attracted the attention and market entry of counterfeit product manufacturers, especially in developing regions. The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products. Furthermore, t

North America Beer Market size was valued at USD 165.79 Billion in 2023 and is projected to reach USD 243.64 Billion by 2031, growing at a CAGR of 4.93% from 2024 to 2031.

North America Beer Market Dynamics

The key market dynamics that are shaping the North America Beer Market include:

Key Market Drivers

Craft Beer Revolution and Premium Segment Growth: Craft beer has grown significantly throughout North America. According to the Brewers Association, the number of craft breweries in the United States increased by 10.2%, from 8,391 in 2019 to 9,247 in 2023. In 2022, the craft beer sector generated $94.1 billion for the US economy, accounting for 26.8% of total US beer market retail dollar sales. Canadian craft brewers have also seen significant expansion, with Statistics Canada forecasting a 35% rise in craft brewery establishments between 2020 and 2023.

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Japan Beer Sales: Usage: Household data was reported at 53.600 % in Dec 2018. This records an increase from the previous number of 51.200 % for Jun 2018. Japan Beer Sales: Usage: Household data is updated semiannually, averaging 52.100 % from Jun 2017 (Median) to Dec 2018, with 4 observations. The data reached an all-time high of 53.600 % in Dec 2018 and a record low of 50.900 % in Jun 2017. Japan Beer Sales: Usage: Household data remains active status in CEIC and is reported by Brewers Association of Japan. The data is categorized under Global Database’s Japan – Table JP.H017: Beer Sales.

The seasonal beer market, encompassing spring, summer, autumn, and winter varieties, presents a dynamic landscape with significant growth potential. While precise market size figures are unavailable, considering the popularity of craft beers and seasonal promotions, a reasonable estimation for the 2025 market size could be around $5 billion USD. This market is fueled by several key drivers. Consumers increasingly seek unique flavor profiles and experiences tied to specific seasons, driving demand for limited-edition brews. The growing popularity of craft breweries and their innovative seasonal offerings further contributes to market expansion. Furthermore, strategic marketing campaigns highlighting the seasonal nature of these beers and tying them to specific events or holidays create a strong consumer pull. This is evidenced by the wide array of established and emerging breweries participating in this segment, including both large players like Samuel Adams and smaller, regional breweries like Deschutes and Terrapin, each catering to specialized preferences. However, the market faces certain restraints. Seasonal variations in demand can pose challenges for production and inventory management. Furthermore, shifting consumer preferences and the emergence of new beverage trends could impact growth. Competition within the craft beer sector is fierce, requiring breweries to continuously innovate and market their seasonal offerings effectively. The segmentation of the market, with both application (household, bar, etc.) and type (spring, summer, etc.) further complicates the landscape, presenting opportunities for targeted marketing and product development. Looking forward, the market is expected to show consistent growth, driven by continued innovation in brewing techniques and flavors, along with increasing consumer demand for unique and high-quality craft beers. The forecast period of 2025-2033 offers significant opportunities for expansion within this exciting and ever-evolving market segment. Assuming a conservative CAGR of 5% over the forecast period, the market could reach close to $7 billion USD by 2033.