AB InBev, maker of well known brands such as Budweiser and Stella Artois, was the leading beer company in the United States in 2023 in terms of market share. AB InBev controlled ** percent of the market while Molson Coors held ** percent.

In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

The report covers North America Beer Companies and the market is segmented by Product Type (Lager, Ale, and Others); Distribution Channel (On-Trade and Off-Trade); and Country (United States, Canada, Mexico, and the Rest of North America). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Light beers dominate the domestic beer market in the United States. Six of the top seven beers in 2017 were light beers. The top three, Bud Light, Coors Light, and Miller Lite, collectively controlled over 36 percent of the domestic market. This market share translates to 2 billion, 1 billion, and 900 million dollars in sales for Bud Light, Coors Light, and Miller Lite respectively.

Light beer explained

Light beer was invented in the United States in 1967. Light beer is either lower in alcohol or calories or both, compared to regular beer. Lower calorie content is achieved by reducing both alcohol and carbohydrate levels as both contribute to the overall calorie content of beer.

Who’s drinking it?

The highest share of Bud Light and Coors Light consumers were adults aged between 18 and 29. As light beer is generally cheaper than regular beer, and easier to drink in excess, this may be part of its appeal to the younger generation.

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for 12.9 and 5.9 percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over 57 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately 30 billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of 101.2 liters of beer per person. In contrast, beer drinkers in Czechia consumed 188.5 liters per capita.

North America Beer Market Outlook 2031

The North America beer market size was USD 158.42 Billion in 2022 and is estimated to reach USD 233.21 Billion by 2031 register a substantial CAGR 4.39% during the forecast period, 2023–2031. North America is observing robust demand for beer and growth of beer consumption, as beer is considered as one of the most appreciated drinks among the youth in this region.



Beer is prepared using from ingredients such as hops, water, yeast and malted cereal grains and experiences the process of fermentation. Additionally, flavouring ingredients, like fruits and herbs are applied in beer. There are different types of beers available in the market; such as, lager and ale are the two most commercially consumed beers.

The main difference between an ale and lager is the temperature level at which they are fermented. The ale is brewed at a temperature of (60°-80°F), whereas, lagers are brewed at a temperature of (45°-60°F).



The Covid-19 pandemic had an unpleasant impact on the North America beer market. Supply chain disruptions, demand destruction, and change in customer behavior are the major factors affecting the market; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.

North America Beer Market Trends, Drivers, Restraints, and Opportunities

• Rise in consumer preferences for beer over other alcoholic beverages and increase in disposable income is expected to boost the North America beer market during the fore

North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

In 2025, the Beer market was valued at around USD 793.2 Billion. USD by 2035, expanding at a CAGR of 7.3% during the 2023 to 2035 period. Market Dynamics Key Drivers and Challenges in the Craft Beer Market the key drivers for the market are the growing prevalence of craft and specialty beers, increase in global beer consumption, and escalating investments in sustainable brewing process.

Country-wise Outlook-Beer market

Competitive Outlook

United States Beer Market was valued at USD 106.84 billion in 2024 and is anticipated to grow USD 123.68 billion by 2030 with a CAGR of 2.53% during forecast period.

North America Beer Market size was valued at USD 165.79 Billion in 2023 and is projected to reach USD 243.64 Billion by 2031, growing at a CAGR of 4.93% from 2024 to 2031.

North America Beer Market Dynamics

The key market dynamics that are shaping the North America Beer Market include:

Key Market Drivers

Craft Beer Revolution and Premium Segment Growth: Craft beer has grown significantly throughout North America. According to the Brewers Association, the number of craft breweries in the United States increased by 10.2%, from 8,391 in 2019 to 9,247 in 2023. In 2022, the craft beer sector generated $94.1 billion for the US economy, accounting for 26.8% of total US beer market retail dollar sales. Canadian craft brewers have also seen significant expansion, with Statistics Canada forecasting a 35% rise in craft brewery establishments between 2020 and 2023.

Forecast: Beer Market Size Volume Per Capita in the US 2022 - 2026 Discover more data with ReportLinker!

The beer market in the United States grew to ***** billion U.S. dollars in revenue in 2023 surpassing pre-pandemic levels for the first time. By 2029, the market is expected to grow to a value of ***** billion dollars.

The Non-alcoholic beer sales reached USD 20,524.5 million in 2022, worldwide demand for Non-alcoholic beer shows a year-on-year growth of 2.8% in 2023 and thus, the target product sales are expected to reach USD 20.5 billion in 2024.

Semi-annual sales update

Country-wise Insights

Category-Wise Insights

Light Beer Market Outlook

The global light beer market size was valued at approximately $100 billion in 2023 and is projected to reach around $150 billion by 2032, growing at a steady CAGR of 4.5% during the forecast period. This market growth is primarily attributed to the rising consumer preference for low-calorie alcoholic beverages, alongside increasing health consciousness among consumers.

The growth factors driving the light beer market are manifold. Firstly, the shift in consumer preferences towards healthier lifestyle choices has led to a significant demand for low-calorie and low-alcoholic beverages. This trend is particularly prominent among the millennial and Gen Z demographics, who are more health-conscious and seek beverages that align with their fitness goals. Additionally, the global rise in disposable income has enabled consumers to explore premium and niche market offerings like light beer, further propelling market growth.

Secondly, the broadening distribution channels significantly contribute to market expansion. The proliferation of e-commerce platforms and the strong presence of light beer in supermarkets, hypermarkets, and specialty stores make these beverages more accessible to a larger audience. Online stores, in particular, have facilitated ease of purchase and home delivery options, making it convenient for consumers to buy their preferred brands and varieties. This increased accessibility is a major growth driver in the market.

Another critical factor is the innovative marketing and product development strategies adopted by key players in the industry. Companies are increasingly focusing on enhancing the taste and quality of light beer, while also introducing a variety of flavors to cater to diverse consumer preferences. These innovations, coupled with extensive marketing campaigns, have succeeded in attracting a wider customer base and improving brand loyalty. Moreover, collaborations with social media influencers and sponsorship of sports and entertainment events have further amplified brand visibility and consumer engagement.

From a regional outlook perspective, North America and Europe are the leading markets for light beer, driven by high consumer awareness and acceptance of low-calorie alcoholic beverages. The Asia Pacific region is also witnessing significant growth due to the expanding middle-class population and rising disposable income. Latin America and the Middle East & Africa, while relatively smaller markets, are expected to exhibit steady growth due to increasing urbanization and changing lifestyle patterns.

Product Type Analysis

The light beer market can be segmented by product type into Pale Lager, Pale Ale, and Others. Pale Lager is the most dominant segment and accounts for the highest market share. This is largely due to its widespread popularity and consumer preference for its crisp and clean taste. Pale Lager is particularly favored in regions like North America and Europe, where it is often the beer of choice for social gatherings and casual consumption. The consistent demand for Pale Lager is anticipated to sustain its leading position in the market during the forecast period.

Pale Ale, though not as dominant as Pale Lager, is gaining traction due to its unique flavor profile and craft beer association. The growing craft beer movement has significantly boosted the popularity of Pale Ale, especially among younger consumers who seek new and distinctive beer experiences. Breweries specializing in craft beer have been instrumental in driving the growth of the Pale Ale segment by innovating and introducing new varieties that appeal to a niche but growing market segment.

The 'Others' category, which includes various light beer types such as wheat beer and light stouts, is also witnessing growth. This segment benefits from the increasing consumer willingness to experiment with different beer styles. The introduction of seasonal and limited-edition light beers has particularly helped in maintaining consumer interest and driving sales in this segment. Moreover, collaborations between breweries and the creation of hybrid beer styles have added further momentum to the growth of this segment.

The overall product type landscape of the light beer market showcases a dynamic and evolving market where traditional favorites like Pale Lager coexist with emerging favorites like Pale Ale. This diversity in product offerings is crucial for catering to the varied tastes and preferences of the global consumer base. As consumer preferences co

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

Forecast: Beer Market Size Volume in the US 2022 - 2026 Discover more data with ReportLinker!

The global root beer market size reached US$ 881.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,299.4 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The increasing preference for non-alcoholic, carbonated beverages among health-conscious consumers, introduction of new flavors and variations of root beer to meet the evolving tastes of consumers, and rise in popularity of craft beverages represent some of the factors that are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global root beer market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, form and distribution channel.

The North American beer market, valued at $172.63 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing popularity of craft beers and premium imported varieties is fueling market expansion, particularly among younger demographics seeking diverse flavor profiles and higher quality ingredients. This trend is reflected in the segment breakdown, with the Ale segment likely experiencing faster growth than Lager, although both hold significant market share. The on-trade channel (bars, restaurants) is expected to see a rebound from pandemic-related restrictions, while the off-trade (grocery stores, retail) segment continues its robust growth due to consumer preference for convenience and home consumption. Health and wellness trends are also influencing the market, with a rise in low-calorie, low-carbohydrate, and non-alcoholic beer options gaining traction. However, increasing excise taxes and health concerns related to alcohol consumption pose potential restraints on overall market growth. Competitive dynamics among established players like Anheuser-Busch InBev, Heineken, and smaller craft breweries are intense, leading to innovation in product offerings, marketing strategies, and distribution networks. The regional focus on North America – encompassing the United States, Canada, and Mexico – showcases distinct market characteristics within the broader landscape. The US, with its large and diverse population, remains the dominant market, while Canada and Mexico present significant growth opportunities due to evolving consumer preferences and increasing disposable incomes. The forecast period (2025-2033) indicates continued growth, though the CAGR of 4.39% suggests a moderate pace compared to previous periods. This signifies a maturing market, where steady expansion is prioritized over explosive growth, indicating industry consolidation and increased focus on premiumization and diversification of product offerings. Successful players will be those adept at navigating regulatory changes, evolving consumer preferences, and maintaining a strong brand presence amidst intense competition. Recent developments include: In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries., In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint., In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.. Notable trends are: Growing Demand for Beer Across the United States.