After four years of growth, the Belarusian cosmetics market decreased by -8.6% to $204M in 2024. The market value increased at an average annual rate of +1.8% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $223M, and then dropped in the following year.

In 2024, after three years of growth, there was decline in the Belarusian talcum and cosmetic powder market, when its value decreased by -2.8% to $11M. Overall, consumption posted a temperate increase. Talcum and cosmetic powder consumption peaked at $12M in 2023, and then dropped modestly in the following year.

Statistics illustrates market overview of perfumery, cosmetic or toilet preparations; pre-shave, shaving, after-shave, bath preparations; personal deodorants and depilatories; room deodorisers, perfumed or not with disinfectant properties or not in Belarus from 2007 to 2024.