Two thirds of women in Belarus reported to be using mascara, according to a survey from June 2020. Furthermore, approximately ******** of female respondents used a brow pencil and a concealer, while slightly over *********** applied eye shadow.
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In 2024, after three years of growth, there was decline in the Belarusian talcum and cosmetic powder market, when its value decreased by -2.8% to $11M. In general, consumption saw a measured expansion. Talcum and cosmetic powder consumption peaked at $12M in 2023, and then shrank in the following year.
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Two thirds of women in Belarus reported to be using mascara, according to a survey from June 2020. Furthermore, approximately ******** of female respondents used a brow pencil and a concealer, while slightly over *********** applied eye shadow.