The revenue is forecast to experience significant growth in all segments in 2030. Concerning the five selected segments, the segment Face has the largest revenue with ***** million U.S. dollars. Contrastingly, Nails is ranked last, with ***** million U.S. dollars. Their difference, compared to Face, lies at ***** million U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Russia and a comparison of revenue growth in Malaysia. The Statista Market Insights cover a broad range of additional markets.

Two thirds of women in Belarus reported to be using mascara, according to a survey from June 2020. Furthermore, approximately ******** of female respondents used a brow pencil and a concealer, while slightly over *********** applied eye shadow.

After four years of growth, the Belarusian cosmetics market decreased by -8.6% to $204M in 2024. The market value increased at an average annual rate of +1.8% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $223M, and then dropped in the following year.

Among selected CIS countries, female consumers in Belarus spent the highest amount of money on decorative cosmetics at *** U.S. dollars on average per year, according to a survey from June 2020. In Russia, the average annual expenditure on women's cosmetics was below *** U.S. dollars, which was slightly lower than in Kazakhstan and higher than in Ukraine.