The revenue is forecast to experience significant growth in all segments in 2030. Concerning the five selected segments, the segment Face has the largest revenue with ***** million U.S. dollars. Contrastingly, Nails is ranked last, with ***** million U.S. dollars. Their difference, compared to Face, lies at ***** million U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Russia and a comparison of revenue growth in Malaysia. The Statista Market Insights cover a broad range of additional markets.

In 2024, the Belarusian cosmetics market decreased by -8.6% to $204M for the first time since 2019, thus ending a four-year rising trend. The market value increased at an average annual rate of +1.8% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $223M, and then dropped in the following year.

Nearly ** million decorative cosmetics items were sold in Belarus over the course of 2022, approximately ** percent less than in the previous year. Over the time period observed, the largest sales volume of decorative cosmetics in the country was recorded in 2019 at **** million items.

Cosmetics Price in Belarus - 2022. Find the latest marketing data on the IndexBox platform.

Two thirds of women in Belarus reported to be using mascara, according to a survey from June 2020. Furthermore, approximately ******** of female respondents used a brow pencil and a concealer, while slightly over *********** applied eye shadow.

After two years of growth, the Belarusian market for beauty, make-up and skin care preparations decreased by -8.7% to $141M in 2024. The market value increased at an average annual rate of +2.0% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $154M, and then shrank in the following year.

In 2023, more than *** million decorative cosmetics items were sold in Russia, *** percent more than in the previous year. Over the time period observed, the largest sales volume of decorative cosmetics in the country was recorded in 2023. To compare, approximately ** million items of decorative cosmetics were sold in Belarus in 2022.

In 2024, after three years of growth, there was decline in the Belarusian talcum and cosmetic powder market, when its value decreased by -2.8% to $11M. Over the period under review, consumption showed perceptible growth. Talcum and cosmetic powder consumption peaked at $12M in 2023, and then dropped in the following year.

Among selected CIS countries, female consumers in Belarus spent the highest amount of money on decorative cosmetics at *** U.S. dollars on average per year, according to a survey from June 2020. In Russia, the average annual expenditure on women's cosmetics was below *** U.S. dollars, which was slightly lower than in Kazakhstan and higher than in Ukraine.

In 2023, the amount of powder-puffs and pads for the application of cosmetics or toilet preparations imported into Belarus soared to 39 tons, jumping by 59% against the year before.

The Belarusian powder-puffs and pads market dropped rapidly to $622K in 2024, shrinking by -22.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, continues to indicate a prominent expansion.