BeReal’s user base is made up mainly of Gen Z and Millennials worldwide. But BeReal statistics show that this is slowly starting to change.

BeReal: hype or hit? In this blog post, we’ll take an in-depth look at the latest BeReal statistics to answer that exact question.

In August 2022, the largest demographic group composing the audience of photo and social media app BeReal in the United States was women aged between 18 and 24 years. Men aged between 25 and 34 made up 14 percent of the total BeReal audience in the U.S. during the examined month. Launched in 2022, the Paris-Based BeReal caught momentum at the beginning of 2022, increasing in popularity especially among young users in the United States.

Introduction

BeReal Statistics: BeReal is a French mobile-centric photo and social media platform. It was launched in 2020 and gained immense popularity in 2022, achieving the status of the most downloaded mobile application for iPhone globally in September 2022. The widely used photo application recorded an impressive 14 million downloads during that month among iPhone users alone, outpacing the social video phenomenon TikTok from 2020 and established applications like WhatsApp and Facebook Messenger.

In 2024, following a decrease in active users, BeReal was acquired by gaming developer Voodoo for $537 million USD. Voodoo has not disclosed its long-term intentions for the application. Currently, the app is confronted with the challenge of maintaining its relevance in a competitive social environment where trends frequently change.

According to a survey of social media users in the United States conducted in July 2022, approximately **** in ** respondents aged between 18 and 24 years reported having never used the social media app BeReal and not being interested in it. In comparison, approximately ** percent in the same age demographic reported having used the app and have enjoyed it, while an additional ** percent reported not having used the app yet, but planning to do so. Around *** in ** respondents aged between 25 and 34 years reported having used BeReal but did not enjoy the experience.

As of May 10, 2022, social media and photo app BeReal had amassed approximately 2.7 million downloads from users in the United States. France, which is the app's home market, followed by 1.68 million downloads. Launched in 2020, the social media app BeReal allows users to post a limited amount of times per day. After receiving a notification, users have two minutes to take and post a picture.

In September 2022, mobile social app BeReal generated 14.7 million downloads worldwide across the Google Play Store and the Apple App Store. This represents a 19.5 percent growth from the previous month, when the app generated 12.3 million downloads worldwide. Launched in 2019, BeReal is a photo app where users can share a dual camera picture with their contacts a limited amount of times per day, after being prompted with a notification from the platform.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents aged between 16 and 18 years reported using the social media app BeReal daily, while users in the same age group using BeReal weekly were ** percent of the total. Daily engagement among users aged between 19 and 21 years interested ** percent of respondents in this age group, while weekly engagements among respondents in the same age group rose to ** percent. Less than two in ** respondents aged between 22 and 24 reported using the platform daily.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of white respondents reported using the social media app BeReal daily, while ** percent of respondents of the same ethnicity reported using the app weekly. Daily engagement interested ** percent of Asian respondents, while only ** percent of Black users reported engaging with the app daily.

Users on BeReal are only allowed two minutes to take the perfect snapshot without filters or endless selfies sessions. According to a survey of users in the United States conducted in July 2022, ** percent of BeReal users agree or strongly agree that the app is an 'authentic social media.' In comparison, around ** percent of respondents reported disagreeing or strongly disagreeing with the app's authenticity statement.

According to a survey of BeReal users conducted in September 2022 in the United Kingdom, Belgium, Germany, Spain, and France, for approximately ** percent of women using the app ***** attempts were needed to take a picture they wanted to share on BeReal. In comparison, ** percent of men required ***** attempts, while ** percent reported requiring *** attempts.

In August 2022, photo and social media app BeReal counted approximately 2.15 million unique visitors among social media users in the United States, up by 80 percent compared to the previous month. BeReal is a social media app developed in France and launched in 2020. In 2022, the app started to acquire global recognition, with usage growing especially among young users in the United States.

According to a survey of BeReal users conducted in September 2022 in the United Kingdom, Belgium, Germany, Spain, and France, more women than men reported not feeling necessary to add an editing feature to the popular photo app. Around ** percent of men reported they would appreciate if they could edit their content on BeReal.

According to a survey of BeReal users conducted in September 2022 in the United Kingdom, Belgium, Germany, Spain, and France, approximately ** percent of users spent between **** and ** minutes per day on the popular app BeReal. An additional ** percent of respondents reported spending between ** and ** minutes daily on the popular photo and social app.

Belgium BE: Real Interest Rate data was reported at 7.156 % pa in 2008. This records an increase from the previous number of 6.434 % pa for 2007. Belgium BE: Real Interest Rate data is updated yearly, averaging 6.519 % pa from Dec 1985 (Median) to 2008, with 24 observations. The data reached an all-time high of 9.909 % pa in 1990 and a record low of 4.489 % pa in 2005. Belgium BE: Real Interest Rate data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Belgium – Table BE.World Bank.WDI: Interest Rates. Real interest rate is the lending interest rate adjusted for inflation as measured by the GDP deflator. The terms and conditions attached to lending rates differ by country, however, limiting their comparability.;International Monetary Fund, International Financial Statistics and data files using World Bank data on the GDP deflator.;;

In 2022, Instagram was the most downloaded social networking app in Spain, with over 4.4 million downloads in the examined year. BeReal ranked second, with almost 3.55 million downloads from Spanish users in the same year, while Facebook ranked third with 2.38 million downloads during the examined period. However, TikTok was the most-downloaded video app in the country in that year, with more than 7.38 million downloads, and the second-most downloaded among all categories.

Belgium BE: Real Effective Exchange Rate Index data was reported at 102.578 2010=100 in 2023. This records an increase from the previous number of 101.044 2010=100 for 2022. Belgium BE: Real Effective Exchange Rate Index data is updated yearly, averaging 100.614 2010=100 from Dec 1979 (Median) to 2023, with 45 observations. The data reached an all-time high of 118.170 2010=100 in 1979 and a record low of 93.030 2010=100 in 2000. Belgium BE: Real Effective Exchange Rate Index data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Belgium – Table BE.World Bank.WDI: Exchange Rates and Real Effective Exchange Rates. Real effective exchange rate is the nominal effective exchange rate (a measure of the value of a currency against a weighted average of several foreign currencies) divided by a price deflator or index of costs.;International Monetary Fund, International Financial Statistics.;;

Launched in 2020, BeReal is a social media app that prompts users once per day to take a photo of themselves and their surroundings and posting it promptly without using any filters. According to a March 2023 survey of social media users in the Netherlands, around 37 percent of respondents aged between 20 and 24 years reported using the photo social app. In comparison, 32 percent of younger users aged between 15 and 19 reported using BeReal.

Portugal Labour Cost Index: wda: BE: Real Estate Activities data was reported at 84.470 2012=100 in Mar 2018. This records a decrease from the previous number of 97.110 2012=100 for Dec 2017. Portugal Labour Cost Index: wda: BE: Real Estate Activities data is updated quarterly, averaging 97.110 2012=100 from Mar 2008 (Median) to Mar 2018, with 41 observations. The data reached an all-time high of 120.700 2012=100 in Dec 2011 and a record low of 83.920 2012=100 in Mar 2013. Portugal Labour Cost Index: wda: BE: Real Estate Activities data remains active status in CEIC and is reported by Statistics Portugal. The data is categorized under Global Database’s Portugal – Table PT.G037: Labour Cost Index: 2012=100.

BeReal is a mobile-first social and photo app that allows users to post a limited amount of times during one day with a two minutes timer to take the perfect shot. During the second quarter of 2022, Japan was the fastest growing market for BeReal on Android, with an increase in downloads by over *** thousand percent compared to the first quarter of 2022. Turkey was the app's second largest market, with an increase in downloads of over ***** percent among users in the country. Brazil ranked third, with almost ** thousand downloads via the Google Play Store during the examined period, an increase of over ***** percent compared to the previous quarter.