In April 2023, young users in Italy were more likely to download and engage with photo and social app BeReal. The France-developed social media app was launched in 2020, and by 2023 it was reported to have a popularity index score of 815 among Italian Gen Z users. Live streaming platform Twitch ranked second, with an index score of 613 among Italian users aged between 18 and 24 years.
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In April 2023, young users in Italy were more likely to download and engage with photo and social app BeReal. The France-developed social media app was launched in 2020, and by 2023 it was reported to have a popularity index score of 815 among Italian Gen Z users. Live streaming platform Twitch ranked second, with an index score of 613 among Italian users aged between 18 and 24 years.