This statistic illustrates the share of Americans who shopped at Best Buy in the last 12 months as of 2021, by age. In that year, ** percent of respondents aged 18 to 29 years stated that they shopped in person at Best Buy in the last 12 months.

How high is the brand awareness of Best Buy in the United States?When it comes to consumer electronics online shop users, brand awareness of Best Buy is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Best Buy in the United States?In total, ** percent of U.S. consumer electronics online shop users say they like Best Buy.What is the usage share of Best Buy in the United States?All in all, ** percent of consumer electronics online shop users in the United States use Best Buy. How loyal are the customers of Best Buy?Around ** percent of consumer electronics online shop users in the United States say they are likely to use Best Buy again.What's the buzz around Best Buy in the United States?In 2024, about ** percent of U.S. consumer electronics online shop users had heard about Best Buy in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Best Buy's global revenue has been decreasing since 2022 with the loss of around ** billion U.S. dollars in 2024 the revenue the company generated plummeted to **** billion U.S. dollars. Computing and mobile phones lead Best Buy's sales Best Buy generates almost half of its revenue from the sales of computing and mobile phones. Consumer electronics are second in line, accounting for about a third of the company's revenue. Both segments together make up nearly ** percent of the company's revenue from domestic and international markets. Best Buy also generates revenue from appliances, entertainment, and services. The company earns the majority of its revenue from brick and mortar store sales, but also has a presence in the e-commerce market. E-commerce sales are growing Best Buy is a global retailer and developer of technology products and services. The company operates around ***** domestic and international outlets, with the majority of outlets located in the United States. Best Buy earns around ** percent of its revenue from brick and mortar store sales. The number of stores and square footage in both domestic and international outlets has declined in recent years, while the company’s online revenue has grown. The growth in Best Buy’s online sales has been higher than its overall sales growth in recent years, leading to an increased share of online revenue as total revenue.

Best Buy's revenue in the United States has been increasing over the highlighted period, growing from around ** billion U.S. dollars in 2012 to over **** billion U.S. dollars in 2022. However, due to the economic downturn, Best Buy's revenue decreased in FY 2024, with around ** billion U.S. dollars generated in the U.S. Of the ** billion U.S. dollars Best Buy generated in their 2023 financial year, a vast majority of this revenue came from their sales in the United States. Rising revenue per store Best Buy's revenue per store in the United States has been increasing in recent years, although its total number of domestic and international stores has been decreasing recently. Best Buy earns the majority of its revenue from brick and mortar store sales and has a growing presence in the e-commerce market. Best Buy is compensating for a decrease in the number of retail outlets with growing online revenues and online revenues as a share of total revenue, as the company seeks to increase its share of the United States e-commerce market. Best Buy has managed to increase its online share of overall revenue to around ** percent. A global consumer electronics retailer Best Buy is a global retailer and developer of technology products and services. The company's products include consumer electronics, mobile products, televisions, digital cameras, e-readers, appliances, and others. Its services include installing and delivering appliances, computer and gaming setup, furniture assembly, and repair services.

Best Buy Co., Inc. retails technology products in the United States and Canada. The company operates in two segments, Domestic and International. Its stores provide computing products, such as desktops, notebooks, and peripherals; mobile phones comprising related mobile network carrier commissions; networking products; tablets covering e-readers; smartwatches; and consumer electronics consisting of digital imaging, health and fitness, home theater, portable audio comprising headphones and portable speakers, and smart home products. The company's stores also offer appliances, such as dishwashers, laundry, ovens, refrigerators, blenders, coffee makers, and vacuums; entertainment products consisting of drones, peripherals, movies, music, and toys, as well as gaming hardware and software, and virtual reality and other software products; and other products, such as baby, food and beverage, luggage, outdoor living, and sporting goods. In addition, it provides consultation, delivery, design, health-related, installation, memberships, repair, set-up, technical support, and warranty-related services. The company offers its products through stores and websites under the Best Buy, Best Buy Ads, Best Buy Business, Best Buy Health, CST, Current Health, Geek Squad, Lively, Magnolia, Best Buy Mobile, Pacific Kitchen, Home, and Yardbird, as well as domain names bestbuy.com, currenthealth.com, lively.com, yardbird.com, and bestbuy.ca. As of January 30, 2022, it had 1,144 stores. The company was formerly known as Sound of Music, Inc. The company was incorporated in 1966 and is headquartered in Richfield, Minnesota.

Best Buy's online revenue increased between FY 2018 and 2022, from a little under six billion U.S. dollars in FY 2018 to around 16.4 billion in FY 2022. However, after 2022 their revenue has been dropping and in 2025 it plummeted to 12.99 billion U.S. dollars.

Best Buy’s sales growth has decreased the last fiscal year, from **** in FY 2023 to *** in FY 2024. The growth in Best Buy’s sales is mainly driven by online/e-commerce sales with the segment seeing ***** percent comparable online sales growth in FY 2021, up from the ** percent in FY 2020. Best Buy’s rising online sales     The strong growth of Best Buy’s e-commerce sales in the last few years has led to an increase in the segment’s share of the company’s overall revenue. In the most recent financial year online sales made up about ** percent of Best Buy’s revenue, a share that the company is looking to increase further in the upcoming years with the goal of gaining a higher overall market share in the U.S. e-commerce market. Today Best Buy still generates the majority of its sales from brick and mortar store sales. Best Buy stores    With over 1,000 stores in operation throughout the United States, the country is home to the majority of Best Buy stores. In line with the general decline in international stores over time , the number of Best Buy’s domestic stores has decreased, as well as their overall square footage of outlets. Closures of Best Buy’s Mobile stand-alone stores have also contributed to the company’s decreasing store count.

With a total of ***** stores in operation worldwide, Best Buy operates around *** stores less today than it did ten years ago. Best Buy’s growth and expansion in the early 2010’s came with an increasing number of stores, with the worldwide number of stores rising to ***** in 2013 - their highest number of stores in the highlighted period. Store numbers worldwide generally declined after this. Majority of Best Buy stores located in the United States Most of Best Buy stores are located in the United States. In line with the overall decline in stores over time, the number of Best Buy’s domestic stores has decreased as well, dropping to below 1,000 in 2021. Closures of Best Buy Mobile stand-alone stores have also contributed to the declining store count. As the majority of stores are located in the United States, the majority of revenue is also generated here. Next to its home market Best Buy also operates stores in Canada and Mexico. Best Buy’s position in the US e-commerce market    Best Buy primarily competes with retailers such as Walmart, Amazon, Target and Cisco, and has a relatively low share of the e-commerce market in the United States. With decreasing physical stores and the bankruptcy of their closest competitor - Circuit City - the company could be in a position to increase their presence in the U.S. e-commerce market. Best Buy’s online revenue as a share of total revenue in the United States has increased in recent years, reaching close to a fifth of the company’s total revenue as of the last fiscal year.

In the United States, in 2024, Best Buy's entertainment segment in the United States generated *** percent of the company's U.S. revenue.Best Buy is a specialty retailer of consumer electronics which was founded by Richard M. Schulze in 1966.

Best Buy had a total of *** own name stores in operation throughout the United States as of March 2024. Best Buy also operates a number of Pacific Sales stores and outlet stores, which together with their own name stores amounted to a total of *** stores in the United States as of 2024. On a global scale, the total number of Best Buy stores has decreased in recent years.  Fewer stores but higher sales per unit    In line with decreasing stores, Best Buy’s overall square footage has declined in recent years in both domestic and international outlets. With Best Buy’s total revenue and online revenue as a share of total revenue increasing in recent years, the company’s revenue per store and square footage have also increased. Both of these metrics are currently at higher levels than in preceding financial years.  Best Buy – One of the largest CE retailers worldwide   Best Buy is one of the most well-known and valuable retailers in the United States, as well as one of the largest multi-channel consumer electronics retailers worldwide, with stores in the United States, Canada, and Mexico. The company's products include consumer electronics, mobile products, televisions, digital cameras, e-readers, and appliances. Its services include installation and delivery of appliances, computer and gaming setup, furniture assembly and repair services.

Snapshot img

The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on sever

The consumer electronics retail market is experiencing robust growth, driven by increasing disposable incomes, particularly in developing economies, and the continuous innovation in consumer electronics. The market's expansion is fueled by the rising demand for smartphones, smart home devices, wearables, and high-end audio equipment. Online retail channels are witnessing significant expansion, fueled by the convenience and accessibility they offer consumers. However, this growth is not uniform across all segments. While the online retail segment is experiencing rapid growth, offline retail continues to play a significant role, particularly for products requiring hands-on experience or immediate delivery. Competition is fierce, with established players like Amazon, Best Buy, and Apple competing with regional retailers and specialized electronics stores. Pricing strategies, brand loyalty, and effective after-sales service are key differentiators in this competitive landscape. The market is segmented by application (camera, phone, computer, others) and retail channel (online and offline), providing diverse opportunities for businesses of various sizes. Geographic expansion remains a key focus for many companies, with growth prospects particularly strong in Asia-Pacific and developing regions of South America and Africa. Sustained technological advancements and the introduction of innovative products are expected to maintain the market's positive trajectory. The future growth of the consumer electronics retail market will depend on several factors. The adoption rate of new technologies, such as 5G connectivity and artificial intelligence, will significantly impact demand. Economic stability and consumer confidence also play crucial roles. Furthermore, effective supply chain management and strategies to mitigate the impact of potential geopolitical disruptions will be critical for sustained growth. The increasing focus on sustainability and environmentally friendly products will also influence consumer choices. Companies are actively investing in research and development to improve product longevity and reduce environmental impact, contributing to a more sustainable consumer electronics ecosystem. Market segmentation will become increasingly important for retailers to precisely target consumer needs and preferences within distinct demographics and geographic locations.

The global consumer electronics retail market is experiencing steady growth, projected to reach a market size of $1.27 trillion in 2025, with a Compound Annual Growth Rate (CAGR) of 4.56% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing affordability and accessibility of advanced consumer electronics, particularly smartphones and smart home devices, fuels demand across diverse demographics. Secondly, evolving consumer preferences towards premium features, innovative technologies, and seamless online-offline shopping experiences are shaping market dynamics. The rise of e-commerce platforms and omnichannel retail strategies further accelerates market growth, offering consumers greater convenience and choice. Finally, technological advancements continuously introduce new products and services, creating a cycle of upgrades and replacement purchases, bolstering market revenue. However, challenges remain. Intense competition among established players like Best Buy, Amazon, Walmart, and Apple, alongside the emergence of new online retailers, puts pressure on profit margins. Supply chain disruptions and fluctuating component costs also impact the industry's stability. Furthermore, concerns surrounding e-waste management and the environmental impact of rapidly changing electronics represent significant long-term obstacles that retailers must navigate responsibly. Market segmentation, while not explicitly provided, likely includes categories such as online versus brick-and-mortar retail, product type (smartphones, TVs, laptops, etc.), and geographic region. Successful players will need to effectively manage inventory, optimize pricing, and focus on superior customer service to thrive in this dynamic and competitive landscape. Key drivers for this market are: Growing Popularity of Entertainment and Gaming, Accessibility and Convenience of Online Shopping Platforms. Potential restraints include: Growing Popularity of Entertainment and Gaming, Accessibility and Convenience of Online Shopping Platforms. Notable trends are: The Accessibility and Convenience of Online Shopping Platforms Increase Market Demand.

Consumer electronics stores are navigating a complex landscape characterized by evolving consumer behaviors, economic fluctuations and technological advancements. In recent years, consumers have integrated electronics into their daily lives, seeking convenient products that fulfill specific needs. This surge was particularly evident during 2020 and 2021 when e-commerce sales spiked, as consumers grew comfortable purchasing high-value electronics online. However, sales remain susceptible to economic fluctuations, as evidenced by the sharp revenue loss when discretionary spending plummeted. The industry's revenue currently stands at $160.6 billion, buoyed by a modest 1.4% growth rate in 2025, while profit has stabilized at 3.9%. As retailers continue to adapt, they must grapple with macroeconomic challenges and the imperative to stay competitive in an increasingly digital marketplace. Over the past five years, the consumer electronics stores industry has experienced a modest growth trajectory at a CAGR of 3.0%. The rapid gains in consumer confidence, driven by near-zero interest rates and accelerating housing starts, temporarily boosted sales. As consumers outfitted new homes with appliances, industry revenue rallied, yet this recovery wasn't without its challenges. Interest rate hikes in 2022 and 2023 put pressure on the residential construction sector, dampening demand for new electronics tied to housing. Intensified competition from large-format and online retailers like Walmart and Amazon, coupled with supply chain disruptions and inflation, put smaller specialized stores at a disadvantage. Despite these hurdles, shifting consumer preferences towards digital media and podcasts have spurred demand for specific categories like cameras and audio equipment, partially offsetting declines in other areas. Looking ahead, the industry faces a more tempered growth trajectory. With revenue growth at a slower CAGR of 1.3%, reaching $171.5 billion in 2030, consumer electronics stores will confront various challenges. Ongoing trade tensions, fueled by tariffs on Chinese goods and potential tariffs on Canadian and Mexican imports, heighten economic uncertainty and can inflate operational costs. As consumers become more price-sensitive amid these pressures, retailers must prioritize competitive pricing strategies and expansive online platforms to remain viable. Also, new technological developments and SaaS's rise pose threats to traditional retail models. To thrive over the next five years, the industry must embrace innovation, streamline supply chains and capitalize on emerging consumer trends, ensuring they cater to essential electronics needs and discretionary demands driven by lifestyle aspirations.

In the fiscal year 2024, Best Buy invested *** million U.S. dollars in advertising activities. A year earlier, the spending stood at *** million, which signifies a year-on-year decrease of approximately eight percent.

Consumer Electronics E-commerce Market Outlook

According to our latest research, the global Consumer Electronics E-commerce market size reached USD 641.2 billion in 2024, driven by the rapid adoption of digital channels and rising internet penetration worldwide. The market is expected to expand at a robust CAGR of 13.1% from 2025 to 2033, reaching an estimated USD 1,751.8 billion by 2033. This remarkable growth is primarily attributed to evolving consumer purchasing patterns, the proliferation of smartphones, and the increasing convenience offered by online retail platforms.

One of the most significant growth factors propelling the Consumer Electronics E-commerce market is the widespread adoption of smartphones and high-speed internet connectivity. As more consumers gain access to affordable mobile devices and broadband services, there is a notable shift in shopping behavior from traditional brick-and-mortar stores to online platforms. The availability of a vast array of electronic products, combined with the convenience of home delivery and easy returns, has made e-commerce the preferred channel for purchasing consumer electronics. Additionally, the rise of digital payment solutions and the integration of advanced technologies such as artificial intelligence and augmented reality for product visualization are enhancing the overall online shopping experience, further fueling market growth.

Another critical driver of market expansion is the growing influence of e-commerce giants and specialized consumer electronics retailers. Companies like Amazon, Alibaba, Flipkart, and Best Buy have revolutionized the way electronic products are marketed and sold, leveraging data analytics and personalized marketing to target specific consumer segments. These platforms offer competitive pricing, exclusive deals, and a wide selection of products, attracting price-sensitive and tech-savvy consumers alike. Furthermore, the increasing frequency of online sales events such as Black Friday, Cyber Monday, and regional shopping festivals has significantly contributed to the surge in online sales volumes, encouraging both established brands and emerging players to invest heavily in their e-commerce capabilities.

The ongoing digital transformation across industries has also played a pivotal role in shaping the Consumer Electronics E-commerce market. Businesses are increasingly adopting e-commerce solutions to streamline their operations, expand their customer base, and enhance supply chain efficiency. This trend is particularly evident in the commercial segment, where organizations are procuring bulk electronics such as laptops, tablets, and audio devices for remote work and collaboration. The integration of omnichannel strategies, which combine online and offline touchpoints, is further blurring the lines between physical and digital retail, enabling retailers to offer a seamless and personalized shopping journey. As a result, the market is witnessing robust growth across both individual and commercial end-user segments.

Regionally, Asia Pacific continues to dominate the Consumer Electronics E-commerce market, accounting for the largest share in 2024. This dominance is underpinned by the region’s massive population, rapid urbanization, and the burgeoning middle class with rising disposable incomes. Countries such as China, India, and Southeast Asian nations are leading the charge, driven by aggressive investments in digital infrastructure and favorable government policies promoting e-commerce. North America and Europe also represent significant markets, characterized by high internet penetration rates and a mature e-commerce ecosystem. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth regions, supported by increasing digital literacy and expanding mobile internet coverage.

Product Type Analysis

The Consumer Electronics E-commerce market is highly segmented by product type, encompassing smartphones, laptops & tablets, audio devices, wearables, cameras, televisions