Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In February 2025, global visitors to the shein.com website were most likely aged 25 to 34 years old, with over 26 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up about 20 percent of shein.com website traffic.

The current jail population control study is the second phase of a two-part inquiry by the County Commissioners Association of Pennsylvania that began in 2003. Phase II builds upon the findings of the initial survey by using a number of information sources to obtain data with which to examine in greater detail the reasons and remedies for jail overcrowding. The Phase II study was implemented in September 2004 and was designed to examine jail population control data from four sources: Pennsylvania Statewide Jail Survey (Part 1), Intensive Site Visits to selected Pennsylvania Counties (Part 2), National Association of Counties (NACo) Best Practices Survey, and National Institute of Corrections (NIC) Technical Assistance reports. The Pennsylvania Statewide Survey (Part 1, Pennsylvania Statewide Survey Quantitative Data) was sent to all counties operating their own jails in September 2004. Surveys were mailed to 63 of the state's 67 counties. Counties were selected for intensive site visits (Part 2, Intensive Site Visit Qualitative Data) based largely on the results of the Phase I survey and focused on counties with the most extreme crowding problems and/or expressing interest in tackling population control issues. Visits were made to 14 of the state's 67 counties between September 2004 and May 2005. Part 1 includes variables on jail capacity and population, construction, population control measures, potential change targets, and transportation issues. Part 2 includes background to the site visit, site visit agenda and aims, and an exploration of population control options.

Aggregated Foot Traffic Data is derived from Unacast's proprietary machine learning model. Unlike typical aggregated products that rely solely on aggregating the underlying GPS device-level supply, our machine learning model is more robust and less dependent on GPS data fluctuations because it is based on a magnitude of data sources.

Aggregated Foot Traffic Data is designed to enable users to analyze foot traffic trends to places of commercial interest. Unacast offers Aggregated Foot Traffic Data to millions of points of interest (POIs), Census Block Groups (CBGs), and custom locations within the United States.

Companies use Unacast Aggregated Foot Traffic Data for: - Site performance - Site selection - Market analysis - Competitor analysis - Business intelligence - Advertising and marketing - Benchmarking - Operational and staffing strategies

Aggregated Foot Traffic Data is best used along with Unacast’s Aggregated Trade Areas Data and Aggregated Demographic Data. Together, these datasets provide a comprehensive view of visitor profiles, activity, and traveler origin. These machine learning datasets are built with a privacy-first mindset to give you peace of mind as you solve your biggest business problems.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

The Global Entrepreneurship Monitor [GEM] research program was developed to provide comparisons among countries related to participation of adults in the firm creation process. The initial data was assembled as a pretest of five countries in 1998 and by 2012 over 100 countries had been involved in the program. The initial design for the GEM initiative was based on the first US Panel Study of Entrepreneurial Dynamics, and by 2012 data from 1,827,513 individuals had been gathered in 563 national samples and 6 specialized regional samples. This dataset is a harmonized file capturing results from all of the surveys. The procedure has been to harmonize the basic items across all surveys in all years, followed by implementing a standardized transform to identify those active as nascent entrepreneurs in the start-up process, as owner-managers of new firms, or as owner-managers of established firms. Those identified as nascent entrepreneurs or new business owners are the basis for the Total Entrepreneurial Activity [TEA] or Total Early-Stage index. This harmonized, consolidated assessment not only facilitates comparisons across countries, but provides a basis for temporal comparisons for individual countries. Respondents were queried on the following main topics: general entrepreneurship, start-up activities, ownership and management of the firm, and business angels (angel investors). Respondents were initially screened by way of a series of general questions pertaining to starting a business, such as whether they were currently trying to start a new business, whether they knew anyone who had started a new business, whether they thought it was a good time to start a new business, as well as their perceptions of the income potential and the prestige associated with starting a new business. Demographic variables include respondent age, sex, and employment status. Developing representative samples of adults was a two stage process. The first step involved a random selection of households leading to a contact with an adult resident. In countries where a high proportion of households have land line telephones, this was done by creating a random set of numbers considered to be household phone numbers. In countries with a high proportion of cell-phone only adults, this has been supplemented with random samples of active cell phone numbers. Numbers were then called, generally up to three times, until an adult respondent answered the phone. In countries with low proportion of households with phones, geographic areas were selected at random for personal contacts by interviewers, who then approached households for a face-to-face interview. In some developing countries phone interviews are conducted in the major urban areas supplemented with face-to-face interviews in rural regions. Adults from each household were selected for interviews in one of two ways. In some cases it was the first adult contacted and in others a person would be randomly selected from those adults living in the household for the interview. In many developed countries there was a deliberate attempt, quota sampling, to complete half of all interviews with men and half with women. For additional information on sampling, please refer to the Original P.I. Documentation section in the ICPSR Codebook. The data are not weighted, however, this collection contains three weight variables that should be used in any analysis: WEIGHT, WEIGHT_L, and WEIGHT_A. National survey vendors implemented weights that would match the annual cohorts with the best available national data, later adjusted by matching the sample to the U.S. Census Bureau International Data Base (IDB) on national population distributions by age and gender. For more information on weights and sampling please refer to the Original P.I. Documentation section in the ICPSR Codebook. ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Created online analysis version with question text.; Checked for undocumented or out-of-range codes.. computer-assisted personal interview (CAPI), computer-assisted telephone interview (CATI), face-to-face interview, paper and pencil interview (PAPI), telephone interview A related collection, the Global Entrepreneurship Monitor (GEM): Expert Questionnaire Data, 1999-2003, is available as ICPSR 21862. Additional information on the Global Entrepreneurship Monitor [GEM] can be found by visiting the GEM Web site. Datasets: DS1: Global Entrepreneurship Monitor [GEM]: Adult Population Survey Data Set, 1998-2010 Adult populations of 100 countries. Smallest Geographic Unit: Country

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Airbnb has a total of 6,132 employees that work for the company. 52.5% of Airbnb workers are male and 47.5% are female.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

A slightly lower share of women than men access the internet via mobile phone in Great Britain, according to figures from the United Kingdom’s (UK) Office for National Statistics (ONS). 80 percent of men aged 16 years or older reported accessing the internet this way, compared with 78 percent of women.

Smartphone ownership  

As of 2018, 95 percent of people aged 16 to 34 years owned a smartphone. While it is to be expected that ownership rates decline with age, the share of people over the age of 55 who own a smartphone is growing. 42 percent of people in this age bracket owned a smartphone in 2016, whereas that rate climbed to more than 50 percent for the first time in 2018. Globally, it is expected that 40 percent of the population will own a smartphone by 2021.

Apple at the top of the tree

Apple are the leading smartphone manufacturer in the UK, holding a market share of 51.46 percent. Apple continue to generally grow their share of the market, increasing their stake from 46.01 percent in 2010. Samsung held 28.86 percent of the market in 2018.

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.