A deep dive into everything you need to know about industry research from what it is, to how to apply it, from the industry research experts at IBISWorld.

The Set-Top Box Market Report is Segmented by Technology (Satellite/DTH, IPTV, Cable, Other Types (DTT)), Resolution (SD, HD, Ultra-HD, and Higher), and Geography (North America, Europe, Asia-Pacific, Rest of World). The Market Sizes and Forecasts are Provided in Terms of Volume (Units) for all the Above Segments.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The global over the top (OTT) market attained a value of USD 124.72 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 15.00% to reach USD 504.56 Billion by 2034.

The IT Services Market report segments the industry into By Service Type (Professional (System Integration and Consulting), Managed), By Size (Small and Medium Enterprises, Large Enterprises), By End-user Industry (BFSI, Telecommunication, Healthcare, Retail, Manufacturing, Government, Other End-user Industries), and By Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).

The Gable Top Container Market report segments the industry into Shape (Conic, Cylindrical, Tetrahedral, Other Shapes), Closure (Screw Caps, Flip Caps, Other Closures), End-User Industry (Food and Beverages, Paints and Lubricants, Pet Food, Other End-User Industries), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). Get five years of historical data alongside five-year market forecasts.

IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.

The Global Data Quality Tools Market size was valued at USD 2.1 billion in 2022 and is projected to grow at a CAGR of around 18.5% during the forecast period 2024-30. Experian PLC, IBM Corporation, Informatica, Information Builders Inc are top data quality tools companies.

The Platform Best Practices market has emerged as a crucial component in various industries, driven by the need for organizations to leverage technology efficiently and optimize their operations. As businesses increasingly adopt digital solutions, the importance of adhering to established best practices becomes evid

The Over the Top Market estimated size and share is projected to exceed USD 1,361.56 billion by 2034, with a forecasted CAGR of 16.3% during the period.

The global digital asset management best practices market stood at a value of around USD 5.77 Billion in 2024. The industry is further projected to grow at a CAGR of 17.00% reaching a value of USD 27.74 Billion by 2034.

The United States Data Center Market report segments the industry into Hotspot (Atlanta, Austin, Boston, Chicago, Dallas, Houston, Los Angeles, New Jersey, New York, Northern California, Northern Virginia, Northwest, Phoenix, Salt Lake City, Rest of United States), Data Center Size (Large, Massive, Medium, Mega, Small), Tier Type (Tier 1 and 2, Tier 3, Tier 4), and Absorption (Non-Utilized, Utilized).

IBISWorld's annual ranking of the Top 1,000 companies in Australia and New Zealand, based on their financial performance in 2024 or the latest available financial data.

The Global Over the Top (OTT) Services Market size is expected to reach $912.74 Billion by 2032, rising at a market growth of 17.6% CAGR during the forecast period. The Platform segment in the Over The Top (OTT) Service Market refers to the underlying infrastructure that enables the delivery, manag

The global over the top (OTT) market reached a size of USD 230 billion, driven by increased internet penetration, the rise of smart devices, and consumer demand for personalized content.

IBISWorld has revealed the Top 100 manufacturers for 2020. The list provides an insight to the disruption caused by the pandemic across the manufacturing sector.

The Digital Asset Management Best Practices Market size is expected to reach a valuation of USD 19.40 billion in 2033 growing at a CAGR of 15%. The Digital Asset Management Best Practices market research report classifies market by share, trend, demand, forecast and based on segmentation.

The Over-The-Top report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

The global set-top box market value reached around USD 20.65 Billion in 2024. One of the key drivers is the increasing demand for high-quality content, as consumers seek superior viewing experiences through HD and 4K resolutions. For instance, platforms like Netflix and Amazon Prime Video are investing heavily in high-definition content, spurring the need for compatible set-top boxes. The rise of streaming services is another significant factor, with OTT platforms like Disney+ and Hulu pushing the adoption of advanced set-top boxes to access on-demand content. As a result, the industry is expected to grow at a CAGR of 3.50% during the forecast period of 2025-2034 to attain a value of USD 29.13 Billion by 2034. Technological advancements are also playing a crucial role, as modern set-top boxes now come equipped with features like voice control and artificial intelligence. For example, the integration of AI-powered recommendation systems in devices such as Roku and Apple TV enhances user experience.