In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

This statistic shows the leading market research companies worldwide in 2016, by global market share. German company GfK generated **** percent of the total global research sales.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Dental Burnout Ovens Market, By Type (Round, Square, and Triangular), By Application (Dental Laboratories and Scientific Research), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

The Online Product Placement Monitoring market has evolved as a critical component for brands aiming to measure the impact and effectiveness of their product placements across digital content. As more businesses invest in influencer marketing, streaming services, and social media promotions, the demand for robust tr

The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

The Academic Database market plays a vital role in the modern educational and research landscape, providing organizations with the essential tools they need to access, manage, and analyze vast sets of information. These databases serve as repositories that supply researchers, educators, and students with critical da

The Global Management Consultants industry has thrived during a volatile economic period because its strategic guidance is essential to businesses' ability to navigate disruption. Although the global economy has grown, the pandemic, inflation and geopolitical shocks have forced businesses to significantly overhaul their supply chains amid ongoing technological advancements that are reshaping business operations. Consultants have been key to assisting companies with tech-driven solutions, informing companies how to maintain competitiveness in an evolving landscape. Consequently, industry revenue is forecast to expand at an annualized rate of 3.6% to $1.0 trillion over the past five years, with growth slowing to 1.1% in 2025 because of global trade disruptions.The United States has been the backbone of the industry, accounting for the majority of North American revenue, which has an estimated global share of 40.0%. However, emerging markets in Asia and Latin America have been a key source of growth as they seek to expand their commercial sectors, creating new opportunities for management consultants. Across the world, management consulting firms have been tasked with helping the world’s largest corporate players adapt to disruption. This has been especially true in China, where manufacturers’ supply chains have come under political scrutiny. Consultants have been key to navigating this landscape, helping companies adjust their strategies as they reorient their supply chains. However, these costly services have forced firms into competition for highly skilled employees, raising wage costs at the expense of profit.Consultants will remain essential in the years to come as businesses worldwide adapt to the digital economy. While the US will remain the industry’s lynchpin with opportunities in tech, healthcare and finance sectors, consultants will also be essential to Europe’s green transition. And as global markets continue to fare with substantial disruption to global trade from wide-ranging tariffs imposed by the second Trump administration, management consultants will be essential to helping businesses reorient supply chains. Despite a bumpier economic outlook, industry revenue is forecast to grow at an annualized rate of 1.1% to $1.1 trillion through 2030.

Hybrid Dental Vacuum Pumps Market, By Type (1-workstation, 2-workstation, 3-workstation, and 4-workstation), By Application (Dental Laboratories and Dental Clinics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Global Dental Polymerization Flasks Market, By Type (Round, Square, Triangular, and Other), By Application (Dental Laboratories and Scientific Research), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

The Best Employer Consulting Firm market has seen significant growth in recent years, underscoring the increasing importance of workplace culture and employee satisfaction in driving organizational success. As companies strive to attract and retain top talent, consulting firms specializing in employer branding and w

Management consultants continue to benefit from the demand for strategic planning and marketing services across commercial and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and interest rate increases in 2023 accelerated business costs. Major consultancy firms such as Deloitte and Accenture PLC pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against an increasingly uncertain tariff landscape when pursuing a new investment or acquisition. However, while economic turbulence curtailed consultants’ growth rate, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. Revenue grew at a CAGR of 3.7% to an estimated $407.3 billion over the past five years, including an estimated 1.1% boost in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, curtailing profitability. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54.0% of consumers procure information via social media platforms, per 2024 data from the Pew Research Center. Revenue is poised to grow at a CAGR of 1.1% to an estimated $429.5 billion over the next five years.

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The global Best Employer Consulting Firm market is projected to reach a value of $35.5 billion by 2033, exhibiting a CAGR of 7.2% during the forecast period (2023-2033). The increasing demand for talent acquisition and management, along with the growing awareness of employee experience, is driving the market growth. The rising adoption of artificial intelligence (AI) and machine learning (ML) technologies in HR processes and the need for specialized consulting services to optimize employee engagement and productivity are also contributing to the market expansion. Key market players, including KPMG, Deloitte, EY, Bain & Company, and Alvarez & Marsal, offer a range of services tailored to meet the specific needs of organizations across various industries. Strategic consulting focuses on aligning HR strategies with business objectives, while operational consulting involves optimizing HR processes and systems. Financial advisory services provide guidance on compensation and benefits, and other specialized services focus on tailored solutions such as diversity and inclusion initiatives. The increasing demand for these services in emerging markets, particularly in Asia Pacific and the Middle East & Africa, is expected to drive regional growth. Best Employer Consulting Firm

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The North American market was the largest, valued at almost ** billion U.S. dollars in 2023, with the United States accounting for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly *** billion U.S dollars in 2023, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported *** billion U.S. dollars in global revenue in 2023.

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Ultrasonic Doppler Flowmeter Market, By Type (Portable Doppler Ultrasonic Flow Meter and Stationary Doppler Ultrasonic Flow Meter), By Application (Chemical Plant, Sewage Plant, and Other), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029