In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

This statistic shows the leading market research companies worldwide in 2016, by global market share. German company GfK generated **** percent of the total global research sales.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

The Company Research Services industry is composed of businesses that conduct research on management teams, strategic developments and the financial operations of companies in the private and public sectors. Company research services are predominantly catered toward financial institutions, such as asset managers, bankers, equity traders and sales departments. As a result, demand for company research services is tied to corporate profit and research budget levels. For much of the past five years, growth in both corporate profit and the number of businesses in the United States have fueled industry growth. Uncertainty in financial markets can also drive new demand for research services, as companies seek out additional information before making investments in the business environment. Consequently, industry revenue is projected to expand at a CAGR of 2.2% to $2.1 billion over the five years to 2023. Meanwhile, as corporate profit has increased, industry companies have been able to increase prices, supporting their own profit growth.While the past five years have overall been positive for the Company Research Services industry, industry operations were briefly disrupted in 2020 when the COVID-19 pandemic halted the US economy. Stringent safety restrictions and massive uncertainty caused corporate profit to fall, as many companies had to limit capital expenditures to avoid bankruptcy. Uncertainty fell as the pandemic passed in 2021, leading to higher spending from downstream markets. After a bumpy 2022 due to economic uncertainty, growth is expected to resume in 2023, with revenue expected to rise an estimated 3.1% in the year.The industry is expected to see continued strength over the five years to 2028. The industry is expected to benefit from growing demand from the finance and insurance industries, which account for the largest share of revenue. In particular, heightened regulation regarding risk management will prompt companies to invest in company research that will better inform decisions. Marketing services are also expected to expand over the five years to 2028 as companies develop tools to help corporate sales teams expand operations. Overall, industry revenue is expected to rise at an annualized rate of 1.8% to $2.3 billion over the five years to 2028.

In 2020, Nielsen was the leading market research and data analytics company in the United States in terms of revenue. Nielsen generated nearly 3.7 billion U.S. dollars in revenue in the United States, while abroad it generated over 2.6 billion U.S. dollars. Second in the ranking was IQVIA, whose revenues reached 4.35 billion euros dollars worldwide.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Discover the top 10 diamond companies in the world and learn about their impact on the global diamond market from mining to retail.

The Online Product Placement Monitoring market has evolved as a critical component for brands aiming to measure the impact and effectiveness of their product placements across digital content. As more businesses invest in influencer marketing, streaming services, and social media promotions, the demand for robust tr

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

China's economic growth and expanding business market have created opportunities for market research firms. The Market Research industry has developed rapidly over the past five years. Several specialized local research enterprises have entered the market, fueled partly by increased foreign capital in the industry. Industry revenue is expected to grow at a CAGR of 5.5% over the five years through 2023 to total $8.3 billion. This trend includes an anticipated increase of 7.1% in the current year. Although industry profit is high at 15.4% of industry revenue, it has fallen from 17.0% in 2013 due to rising labor costs and increasing competition.China's economy is anticipated to grow and become more globalized over the next five years, driving demand for industry services. The ongoing structural reform of domestic companies will further increase demand for market research services. Industry revenue will grow at a CAGR of 6.5% over the five years through 2028 to total $11.4 billion. The degree of specialization in the industry will likely increase, with customers from the automobile, pharmaceutical, information technology, telecommunication, consumer electronic product, financial, and government sectors accounting for the most significant market shares.Although industry operators will remain highly concentrated in Beijing, Shanghai and Guangzhou over the next several years, some midsized cities such as Chengdu, Xi'an, and Shenyang are projected to become regional centers and gain some market share. The industry will continue contending with issues such as collecting accurate data, gaining access to sales channels and finding appropriate domestic and international business partners over the next five years.

The Academic Database market plays a vital role in the modern educational and research landscape, providing organizations with the essential tools they need to access, manage, and analyze vast sets of information. These databases serve as repositories that supply researchers, educators, and students with critical da

The Market Research and Statistical Services industry has performed poorly because of mixed demand across years for market research and related services. Industry revenue is anticipated to shrink at an annualised 1.3% over the five years through 2024-25, totalling $3.6 billion, with revenue falling by 1.5% in the current year. The overall revenue decrease can be attributed to mixed growth in prior years because of uncertainty and demand changes in response to the COVID-19 pandemic and ABS funding volatility. Industry revenue displays significant volatility from year to year, mainly because of fluctuations in ABS funding by the Federal Government. As the next census is set to occur in 2026, ABS revenue over the past two years has been constrained. Some companies that previously used industry businesses have been increasingly performing market research and statistical analysis in-house. Many external companies have improved their technology and data collection capabilities, which has made it more cost-effective to perform these activities internally. While the introduction of artificial intelligence has provided cost-cutting opportunities for market research businesses, it has also encouraged clients to bring industry services in-house, reducing demand. Profitability has also waned because of heightened price competition and wage costs increasing as a share of revenue. Ongoing growth in online media and big data presents both challenges and opportunities for market research businesses. Mounting demand for research and statistics relating to new media audience numbers and advertising effectiveness represents a potential opportunity. Even so, market research businesses will face challenges in developing effective measurement systems, and competition from information technology specialists that are developing similar systems will intensify. Despite these challenges, industry revenue is forecast to increase at an annualised 2.0% through 2029-30 to reach $3.9 billion.

Abstract

Syngenta is committed to increasing crop productivity and to using limited resources such as land, water and inputs more efficiently. Since 2014, Syngenta has been measuring trends in agricultural input efficiency on a global network of real farms. The Good Growth Plan dataset shows aggregated productivity and resource efficiency indicators by harvest year. The data has been collected from more than 4,000 farms and covers more than 20 different crops in 46 countries. The data (except USA data and for Barley in UK, Germany, Poland, Czech Republic, France and Spain) was collected, consolidated and reported by Kynetec (previously Market Probe), an independent market research agency. It can be used as benchmarks for crop yield and input efficiency.

Geographic coverage

National coverage

Analysis unit

Agricultural holdings

Kind of data

Sample survey data [ssd]

Sampling procedure

A. Sample design Farms are grouped in clusters, which represent a crop grown in an area with homogenous agro- ecological conditions and include comparable types of farms. The sample includes reference and benchmark farms. The reference farms were selected by Syngenta and the benchmark farms were randomly selected by Kynetec within the same cluster.

B. Sample size Sample sizes for each cluster are determined with the aim to measure statistically significant increases in crop efficiency over time. This is done by Kynetec based on target productivity increases and assumptions regarding the variability of farm metrics in each cluster. The smaller the expected increase, the larger the sample size needed to measure significant differences over time. Variability within clusters is assumed based on public research and expert opinion. In addition, growers are also grouped in clusters as a means of keeping variances under control, as well as distinguishing between growers in terms of crop size, region and technological level. A minimum sample size of 20 interviews per cluster is needed. The minimum number of reference farms is 5 of 20. The optimal number of reference farms is 10 of 20 (balanced sample).

C. Selection procedure The respondents were picked randomly using a “quota based random sampling” procedure. Growers were first randomly selected and then checked if they complied with the quotas for crops, region, farm size etc. To avoid clustering high number of interviews at one sampling point, interviewers were instructed to do a maximum of 5 interviews in one village.

BF Screened from Indonesia were selected based on the following criterion: (a) Corn growers in East Java - Location: East Java (Kediri and Probolinggo) and Aceh
- Innovative (early adopter); Progressive (keen to learn about agronomy and pests; willing to try new technology); Loyal (loyal to technology that can help them)
- making of technical drain (having irrigation system)
- marketing network for corn: post-harvest access to market (generally they sell 80% of their harvest)
- mid-tier (sub-optimal CP/SE use)
- influenced by fellow farmers and retailers
- may need longer credit

(b) Rice growers in West and East Java - Location: West Java (Tasikmalaya), East Java (Kediri), Central Java (Blora, Cilacap, Kebumen), South Lampung
- The growers are progressive (keen to learn about agronomy and pests; willing to try new technology)
- Accustomed in using farming equipment and pesticide. (keen to learn about agronomy and pests; willing to try new technology) - A long rice cultivating experience in his area (lots of experience in cultivating rice)
- willing to move forward in order to increase his productivity (same as progressive)
- have a soil that broad enough for the upcoming project
- have influence in his group (ability to influence others) - mid-tier (sub-optimal CP/SE use)
- may need longer credit

Mode of data collection

Face-to-face [f2f]

Research instrument

Data collection tool for 2019 covered the following information:

(A) PRE- HARVEST INFORMATION

PART I: Screening PART II: Contact Information PART III: Farm Characteristics a. Biodiversity conservation b. Soil conservation c. Soil erosion d. Description of growing area e. Training on crop cultivation and safety measures PART IV: Farming Practices - Before Harvest a. Planting and fruit development - Field crops b. Planting and fruit development - Tree crops c. Planting and fruit development - Sugarcane d. Planting and fruit development - Cauliflower e. Seed treatment

(B) HARVEST INFORMATION

PART V: Farming Practices - After Harvest a. Fertilizer usage b. Crop protection products c. Harvest timing & quality per crop - Field crops d. Harvest timing & quality per crop - Tree crops e. Harvest timing & quality per crop - Sugarcane f. Harvest timing & quality per crop - Banana g. After harvest PART VI - Other inputs - After Harvest a. Input costs b. Abiotic stress c. Irrigation

See all questionnaires in external materials tab

Cleaning operations

Data processing:

Kynetec uses SPSS (Statistical Package for the Social Sciences) for data entry, cleaning, analysis, and reporting. After collection, the farm data is entered into a local database, reviewed, and quality-checked by the local Kynetec agency. In the case of missing values or inconsistencies, farmers are re-contacted. In some cases, grower data is verified with local experts (e.g. retailers) to ensure data accuracy and validity. After country-level cleaning, the farm-level data is submitted to the global Kynetec headquarters for processing. In the case of missing values or inconsistences, the local Kynetec office was re-contacted to clarify and solve issues.

Quality assurance Various consistency checks and internal controls are implemented throughout the entire data collection and reporting process in order to ensure unbiased, high quality data.

• Screening: Each grower is screened and selected by Kynetec based on cluster-specific criteria to ensure a comparable group of growers within each cluster. This helps keeping variability low.

• Evaluation of the questionnaire: The questionnaire aligns with the global objective of the project and is adapted to the local context (e.g. interviewers and growers should understand what is asked). Each year the questionnaire is evaluated based on several criteria, and updated where needed.

• Briefing of interviewers: Each year, local interviewers - familiar with the local context of farming -are thoroughly briefed to fully comprehend the questionnaire to obtain unbiased, accurate answers from respondents.

• Cross-validation of the answers: o Kynetec captures all growers' responses through a digital data-entry tool. Various logical and consistency checks are automated in this tool (e.g. total crop size in hectares cannot be larger than farm size) o Kynetec cross validates the answers of the growers in three different ways: 1. Within the grower (check if growers respond consistently during the interview) 2. Across years (check if growers respond consistently throughout the years) 3. Within cluster (compare a grower's responses with those of others in the group) o All the above mentioned inconsistencies are followed up by contacting the growers and asking them to verify their answers. The data is updated after verification. All updates are tracked.

• Check and discuss evolutions and patterns: Global evolutions are calculated, discussed and reviewed on a monthly basis jointly by Kynetec and Syngenta.

• Sensitivity analysis: sensitivity analysis is conducted to evaluate the global results in terms of outliers, retention rates and overall statistical robustness. The results of the sensitivity analysis are discussed jointly by Kynetec and Syngenta.

• It is recommended that users interested in using the administrative level 1 variable in the location dataset use this variable with care and crosscheck it with the postal code variable.

Data appraisal

Due to the above mentioned checks, irregularities in fertilizer usage data were discovered which had to be corrected:

For data collection wave 2014, respondents were asked to give a total estimate of the fertilizer NPK-rates that were applied in the fields. From 2015 onwards, the questionnaire was redesigned to be more precise and obtain data by individual fertilizer products. The new method of measuring fertilizer inputs leads to more accurate results, but also makes a year-on-year comparison difficult. After evaluating several solutions to this problems, 2014 fertilizer usage (NPK input) was re-estimated by calculating a weighted average of fertilizer usage in the following years.

Success.ai offers a cutting-edge solution for businesses and organizations seeking Company Financial Data on private and public companies. Our comprehensive database is meticulously crafted to provide verified profiles, including contact details for financial decision-makers such as CFOs, financial analysts, corporate treasurers, and other key stakeholders. This robust dataset is continuously updated and validated using AI technology to ensure accuracy and relevance, empowering businesses to make informed decisions and optimize their financial strategies.

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The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

In today's fast-paced business environment, Market Research Reports and Industry Analysis have become indispensable tools for companies seeking to gain a competitive edge. These reports provide essential insights into market dynamics, consumer behavior, and emerging trends, enabling businesses to make informed decis

The Set-Top Box Market Report is Segmented by Technology (Satellite/DTH, IPTV, Cable, Other Types (DTT)), Resolution (SD, HD, Ultra-HD, and Higher), and Geography (North America, Europe, Asia-Pacific, Rest of World). The Market Sizes and Forecasts are Provided in Terms of Volume (Units) for all the Above Segments.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.