In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

This statistic shows the leading market research companies worldwide in 2016, by global market share. German company GfK generated **** percent of the total global research sales.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

The Company Research Services industry is composed of businesses that conduct research on management teams, strategic developments and the financial operations of companies in the private and public sectors. Company research services are predominantly catered toward financial institutions, such as asset managers, bankers, equity traders and sales departments. As a result, demand for company research services is tied to corporate profit and research budget levels. For much of the past five years, growth in both corporate profit and the number of businesses in the United States have fueled industry growth. Uncertainty in financial markets can also drive new demand for research services, as companies seek out additional information before making investments in the business environment. Consequently, industry revenue is projected to expand at a CAGR of 2.2% to $2.1 billion over the five years to 2023. Meanwhile, as corporate profit has increased, industry companies have been able to increase prices, supporting their own profit growth.While the past five years have overall been positive for the Company Research Services industry, industry operations were briefly disrupted in 2020 when the COVID-19 pandemic halted the US economy. Stringent safety restrictions and massive uncertainty caused corporate profit to fall, as many companies had to limit capital expenditures to avoid bankruptcy. Uncertainty fell as the pandemic passed in 2021, leading to higher spending from downstream markets. After a bumpy 2022 due to economic uncertainty, growth is expected to resume in 2023, with revenue expected to rise an estimated 3.1% in the year.The industry is expected to see continued strength over the five years to 2028. The industry is expected to benefit from growing demand from the finance and insurance industries, which account for the largest share of revenue. In particular, heightened regulation regarding risk management will prompt companies to invest in company research that will better inform decisions. Marketing services are also expected to expand over the five years to 2028 as companies develop tools to help corporate sales teams expand operations. Overall, industry revenue is expected to rise at an annualized rate of 1.8% to $2.3 billion over the five years to 2028.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Dental Burnout Ovens Market, By Type (Round, Square, and Triangular), By Application (Dental Laboratories and Scientific Research), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

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Prescriptive Analytics Market Size 2025-2029

The prescriptive analytics market size is valued to increase by USD 10.96 billion, at a CAGR of 23.3% from 2024 to 2029. Rising demand for predictive analytics will drive the prescriptive analytics market.

Major Market Trends & Insights

North America dominated the market and accounted for a 39% growth during the forecast period.
By Solution - Services segment was valued at USD 3 billion in 2023
By Deployment - Cloud-based segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 359.55 million
Market Future Opportunities: USD 10962.00 million
CAGR from 2024 to 2029 : 23.3%

Market Summary

Prescriptive analytics, an advanced form of business intelligence, is gaining significant traction in today's data-driven business landscape. This analytical approach goes beyond traditional business intelligence and predictive analytics by providing actionable recommendations to optimize business processes and enhance operational efficiency. The market's growth is fueled by the increasing availability of real-time data, the rise of machine learning algorithms, and the growing demand for data-driven decision-making. One area where prescriptive analytics is making a significant impact is in supply chain optimization. For instance, a manufacturing company can use prescriptive analytics to analyze historical data and real-time market trends to optimize production schedules, minimize inventory costs, and improve delivery times.
In a recent study, a leading manufacturing firm implemented prescriptive analytics and achieved a 15% reduction in inventory holding costs and a 12% improvement in on-time delivery rates. However, the adoption of prescriptive analytics is not without challenges. Data privacy and regulatory compliance are major concerns, particularly in industries such as healthcare and finance. Companies must ensure that they have robust data security measures in place to protect sensitive customer information and comply with regulations such as HIPAA and GDPR. Despite these challenges, the benefits of prescriptive analytics far outweigh the costs, making it an essential tool for businesses looking to gain a competitive edge in their respective markets.

What will be the Size of the Prescriptive Analytics Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Prescriptive Analytics Market Segmented ?

The prescriptive analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Solution

  Services
  Product


Deployment

  Cloud-based
  On-premises


Sector

  Large enterprises
  Small and medium-sized enterprises (SMEs)


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Solution Insights

The services segment is estimated to witness significant growth during the forecast period.

In 2024, The market continues to evolve, becoming a pivotal force in data-driven decision-making across industries. With a projected growth of 15.2% annually, this market is transforming business landscapes by delivering actionable recommendations that align with strategic objectives. From enhancing customer satisfaction to optimizing operational efficiency and reducing costs, prescriptive analytics services are increasingly indispensable. Advanced optimization engines and AI-driven models now handle intricate decision variables, constraints, and trade-offs in real time. This real-time capability supports complex decision-making scenarios across strategic, tactical, and operational levels. Industries like healthcare, retail, manufacturing, and logistics are harnessing prescriptive analytics in unique ways.

Monte Carlo simulation, scenario planning, and neural networks are just a few techniques used to optimize supply chain operations. Data visualization dashboards, what-if analysis, and natural language processing facilitate better understanding of complex data. Reinforcement learning, time series forecasting, and inventory management are essential components of prescriptive modeling, enabling AI-driven recommendations. Decision support systems, dynamic programming, causal inference, and multi-objective optimization are integral to the decision-making process. Machine learning models, statistical modeling, and optimization algorithms power these advanced systems. Real-time analytics, risk assessment modeling, and linear programming are crucial for managing uncertainty and mitigating risks. Data mining techniques and expert systems provide valuable insights, while c

The Best Employer Consulting Firm market has seen significant growth in recent years, underscoring the increasing importance of workplace culture and employee satisfaction in driving organizational success. As companies strive to attract and retain top talent, consulting firms specializing in employer branding and w

Hybrid Dental Vacuum Pumps Market, By Type (1-workstation, 2-workstation, 3-workstation, and 4-workstation), By Application (Dental Laboratories and Dental Clinics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

This dataset contains detailed information on the top 100 American companies, ranked by revenue. The dataset includes key metrics such as company rank, name, industry, revenue (in USD millions), revenue growth percentage, number of employees, and headquarters location. This comprehensive dataset provides a rich resource for analyzing industry trends, financial performance, and the geographic distribution of major companies in the U.S. economy. It is ideal for market research, competitive analysis, and business strategy development.

The dataset contains a total of 25,161 rows, each row representing the stock market data for a specific company on a given date. The information collected through web scraping from www.nasdaq.com includes the stock prices and trading volumes for the companies listed, such as Apple, Starbucks, Microsoft, Cisco Systems, Qualcomm, Meta, Amazon.com, Tesla, Advanced Micro Devices, and Netflix.

Data Analysis Tasks:

1) Exploratory Data Analysis (EDA): Analyze the distribution of stock prices and volumes for each company over time. Visualize trends, seasonality, and patterns in the stock market data using line charts, bar plots, and heatmaps.

2)Correlation Analysis: Investigate the correlations between the closing prices of different companies to identify potential relationships. Calculate correlation coefficients and visualize correlation matrices.

3)Top Performers Identification: Identify the top-performing companies based on their stock price growth and trading volumes over a specific time period.

4)Market Sentiment Analysis: Perform sentiment analysis using Natural Language Processing (NLP) techniques on news headlines related to each company. Determine whether positive or negative news impacts the stock prices and volumes.

5)Volatility Analysis: Calculate the volatility of each company's stock prices using metrics like Standard Deviation or Bollinger Bands. Analyze how volatile stocks are in comparison to others.

Machine Learning Tasks:

1)Stock Price Prediction: Use time-series forecasting models like ARIMA, SARIMA, or Prophet to predict future stock prices for a particular company. Evaluate the models' performance using metrics like Mean Squared Error (MSE) or Root Mean Squared Error (RMSE).

2)Classification of Stock Movements: Create a binary classification model to predict whether a stock will rise or fall on the next trading day. Utilize features like historical price changes, volumes, and technical indicators for the predictions. Implement classifiers such as Logistic Regression, Random Forest, or Support Vector Machines (SVM).

3)Clustering Analysis: Cluster companies based on their historical stock performance using unsupervised learning algorithms like K-means clustering. Explore if companies with similar stock price patterns belong to specific industry sectors.

4)Anomaly Detection: Detect anomalies in stock prices or trading volumes that deviate significantly from the historical trends. Use techniques like Isolation Forest or One-Class SVM for anomaly detection.

5)Reinforcement Learning for Portfolio Optimization: Formulate the stock market data as a reinforcement learning problem to optimize a portfolio's performance. Apply algorithms like Q-Learning or Deep Q-Networks (DQN) to learn the optimal trading strategy.

The dataset provided on Kaggle, titled "Stock Market Stars: Historical Data of Top 10 Companies," is intended for learning purposes only. The data has been gathered from public sources, specifically from web scraping www.nasdaq.com, and is presented in good faith to facilitate educational and research endeavors related to stock market analysis and data science.

It is essential to acknowledge that while we have taken reasonable measures to ensure the accuracy and reliability of the data, we do not guarantee its completeness or correctness. The information provided in this dataset may contain errors, inaccuracies, or omissions. Users are advised to use this dataset at their own risk and are responsible for verifying the data's integrity for their specific applications.

This dataset is not intended for any commercial or legal use, and any reliance on the data for financial or investment decisions is not recommended. We disclaim any responsibility or liability for any damages, losses, or consequences arising from the use of this dataset.

By accessing and utilizing this dataset on Kaggle, you agree to abide by these terms and conditions and understand that it is solely intended for educational and research purposes.

Please note that the dataset's contents, including the stock market data and company names, are subject to copyright and other proprietary rights of the respective sources. Users are advised to adhere to all applicable laws and regulations related to data usage, intellectual property, and any other relevant legal obligations.

In summary, this dataset is provided "as is" for learning purposes, without any warranties or guarantees, and users should exercise due diligence and judgment when using the data for any purpose.

Market Research Firm E&O Insurance Market Outlook

According to our latest research, the global Market Research Firm E&O Insurance market size in 2024 stands at USD 2.1 billion. The market is experiencing robust expansion, registering a CAGR of 7.4% from 2025 to 2033. By the end of 2033, the global market is forecasted to reach approximately USD 4.08 billion. The primary driver behind this notable growth is the increasing complexity and volume of data-driven projects, which expose research firms to heightened professional and cyber liability risks, necessitating comprehensive errors and omissions (E&O) insurance coverage.

The growth trajectory of the Market Research Firm E&O Insurance market is largely propelled by the rising frequency of litigation and claims against market research and consulting firms. As businesses rely more heavily on data-driven insights for strategic decisions, the ramifications of errors, omissions, or misinterpretations in research findings have become more significant. This heightened risk landscape compels market research firms to seek robust E&O insurance policies that cover a broad spectrum of professional liabilities. Additionally, regulatory scrutiny is intensifying across major markets, further driving demand for specialized insurance products tailored to the unique exposures faced by market research and data analytics companies.

Another key growth factor is the increasing integration of digital platforms and advanced analytics tools within the market research industry. As firms adopt sophisticated technologies such as artificial intelligence and big data analytics, the risk of cyber incidents and data breaches escalates. This evolution has led to a surge in demand for cyber liability coverage as part of E&O insurance packages. Moreover, the proliferation of remote work and digital collaboration tools post-pandemic has expanded the risk surface, making comprehensive E&O insurance an operational necessity for both small and large market research organizations.

The market is also being shaped by the growing awareness among small and medium enterprises (SMEs) regarding the importance of risk management. Traditionally, larger enterprises dominated the demand for E&O insurance due to their scale and exposure. However, SMEs are increasingly recognizing that even minor errors in research reports or consulting advice can lead to significant financial and reputational losses. As a result, insurance providers are developing customized products and flexible premium structures to cater to the unique needs of SMEs, further expanding the market’s addressable base.

Regionally, North America maintains a dominant position in the Market Research Firm E&O Insurance market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The mature insurance infrastructure, coupled with a high concentration of market research and analytics firms, underpins North America’s leadership. Meanwhile, the Asia Pacific region is emerging as the fastest-growing market, driven by rapid digital transformation and the expansion of the consulting and analytics industry across emerging economies. Europe’s market is characterized by stringent regulatory frameworks and a strong emphasis on professional liability coverage, contributing to steady growth. Collectively, these regional dynamics are shaping a competitive and rapidly evolving global market landscape.

Coverage Type Analysis

The coverage type segment is a foundational pillar in the Market Research Firm E&O Insurance market, with distinct sub-segments including professional liability, general liability, cyber liability, and others. Professional liability insurance remains the most sought-after coverage, as it directly addresses the core risks associated with errors, omissions, and negligence in research deliverables. Market research and consulting firms face increasing client expectations for accuracy and actionable insights, making professional liability coverage indispensable. This sub-segment has seen continuous innovation, with insurers expanding policy features to cover emerging risks such as intellectual property disputes and defamation claims, which are increasingly relevant in the digital age.

General liability coverage, while traditionally less prominent in the context of

Success.ai offers a cutting-edge solution for businesses and organizations seeking Company Financial Data on private and public companies. Our comprehensive database is meticulously crafted to provide verified profiles, including contact details for financial decision-makers such as CFOs, financial analysts, corporate treasurers, and other key stakeholders. This robust dataset is continuously updated and validated using AI technology to ensure accuracy and relevance, empowering businesses to make informed decisions and optimize their financial strategies.

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Comprehensive Use Cases for Financial Data:

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Leverage our detailed financial profiles to create accurate budgets, forecasts, and strategic plans. Gain insights into competitors’ financial health and market positions to make data-driven decisions.

1. Mergers and Acquisitions (M&A):

Access key financial details and contact information to streamline your M&A processes. Identify potential acquisition targets or partners with verified profiles and financial data.

1. Investment Analysis:

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Ethical Practices: Our data collection and processing methods are fully comp...

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

The Global Management Consultants industry has thrived during a volatile economic period because its strategic guidance is essential to businesses' ability to navigate disruption. Although the global economy has grown, the pandemic, inflation and geopolitical shocks have forced businesses to significantly overhaul their supply chains amid ongoing technological advancements that are reshaping business operations. Consultants have been key to assisting companies with tech-driven solutions, informing companies how to maintain competitiveness in an evolving landscape. Consequently, industry revenue is forecast to expand at an annualized rate of 3.6% to $1.0 trillion over the past five years, with growth slowing to 1.1% in 2025 because of global trade disruptions.The United States has been the backbone of the industry, accounting for the majority of North American revenue, which has an estimated global share of 40.0%. However, emerging markets in Asia and Latin America have been a key source of growth as they seek to expand their commercial sectors, creating new opportunities for management consultants. Across the world, management consulting firms have been tasked with helping the world’s largest corporate players adapt to disruption. This has been especially true in China, where manufacturers’ supply chains have come under political scrutiny. Consultants have been key to navigating this landscape, helping companies adjust their strategies as they reorient their supply chains. However, these costly services have forced firms into competition for highly skilled employees, raising wage costs at the expense of profit.Consultants will remain essential in the years to come as businesses worldwide adapt to the digital economy. While the US will remain the industry’s lynchpin with opportunities in tech, healthcare and finance sectors, consultants will also be essential to Europe’s green transition. And as global markets continue to fare with substantial disruption to global trade from wide-ranging tariffs imposed by the second Trump administration, management consultants will be essential to helping businesses reorient supply chains. Despite a bumpier economic outlook, industry revenue is forecast to grow at an annualized rate of 1.1% to $1.1 trillion through 2030.

Global Dental Polymerization Flasks Market, By Type (Round, Square, Triangular, and Other), By Application (Dental Laboratories and Scientific Research), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Management consultants continue to benefit from the demand for strategic planning and marketing services across commercial and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and interest rate increases in 2023 accelerated business costs. Major consultancy firms such as Deloitte and Accenture PLC pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against an increasingly uncertain tariff landscape when pursuing a new investment or acquisition. However, while economic turbulence curtailed consultants’ growth rate, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. Revenue grew at a CAGR of 3.7% to an estimated $407.3 billion over the past five years, including an estimated 1.1% boost in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, curtailing profitability. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54.0% of consumers procure information via social media platforms, per 2024 data from the Pew Research Center. Revenue is poised to grow at a CAGR of 1.1% to an estimated $429.5 billion over the next five years.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.