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TwitterIn 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
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Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.
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TwitterThe global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.
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With access to over 700 million verified global profiles, Success.ai ensures your marketing, sales, and research efforts are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is essential for businesses aiming to lead in the food, beverage, and consumer goods sectors.
Why Choose Success.ai’s Consumer Marketing Data?
Verified Contact Data for Precision Targeting
Comprehensive Coverage Across Global Markets
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Comprehensive Professional Profiles
Advanced Filters for Precision Campaigns
Regional Trends and Consumer Insights
AI-Driven Enrichment
Strategic Use Cases:
Marketing Campaigns and Brand Outreach
Product Development and Launch Strategies
Sales and Partnership Development
Market Research and Competitive Analysis
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
Data Acc...
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Success.ai offers B2B marketing data across industries and geographies, tailored to fit your specific business needs. With our white-glove service, you’ll receive curated, ready-to-use company datasets without the hassle of managing data platforms yourself. Whether you’re looking for UK B2B data or global datasets, Success.ai ensures a seamless experience with the most accurate and up-to-date information in the market.
Why Choose Success.ai’s Company Data Solution? At Success.ai, we prioritize quality and relevancy. Every company profile is AI-validated for a 99% accuracy rate and manually reviewed to ensure you're accessing actionable and GDPR-compliant data. Our price match guarantee ensures you receive the best deal on the market, while our white-glove service provides personalized assistance in sourcing and delivering the data you need.
Why Choose Success.ai?
Our database spans 195 countries and covers 28 million public and private company profiles, with detailed insights into each company’s structure, size, funding history, and key technologies. We provide B2B company data for businesses of all sizes, from small business contact data to large corporations, with extensive coverage in regions such as North America, Europe, Asia-Pacific, and Latin America.
Comprehensive Data Points: Success.ai delivers in-depth information on each company, with over 15 data points, including:
Company Name: Get the full legal name of the company. LinkedIn URL: Direct link to the company's LinkedIn profile. Company Domain: Website URL for more detailed research. Company Description: Overview of the company’s services and products. Company Location: Geographic location down to the city, state, and country. Company Industry: The sector or industry the company operates in. Employee Count: Number of employees to help identify company size. Technologies Used: Insights into key technologies employed by the company, valuable for tech-based outreach. Funding Information: Track total funding and the most recent funding dates for investment opportunities. Maximize Your Sales Potential: With Success.ai’s B2B contact data and company datasets, sales teams can build tailored lists of target accounts, identify decision-makers, and access real-time company intelligence. Our curated datasets ensure you’re always focused on high-value leads—those who are most likely to convert into clients. Whether you’re conducting account-based marketing (ABM), expanding your sales pipeline, or looking to improve your lead generation strategies, Success.ai offers the resources you need to scale your business efficiently.
Tailored for Your Industry: Success.ai serves multiple industries, including technology, healthcare, finance, manufacturing, and more. Our B2B marketing data solutions are particularly valuable for businesses looking to reach professionals in key sectors. You’ll also have access to small business contact data, perfect for reaching new markets or uncovering high-growth startups.
From UK B2B data to contacts across Europe and Asia, our datasets provide global coverage to expand your business reach and identify new markets. With continuous data updates, Success.ai ensures you’re always working with the freshest information.
Key Use Cases:
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Key Features of Success.ai's Global E-commerce Professional Contact Data
Global Data Coverage Gain access to an extensive database spanning key e-commerce markets worldwide. With verified profiles from 170M+ professionals, Success.ai ensures you can connect with global influencers, decision-makers, and strategists across diverse regions and industries.
AI-Driven Accuracy Harness the power of AI validation for 99% accuracy rates across emails and phone numbers. Our continuously updated dataset ensures that you reach the right professionals with reliable and actionable contact data.
Tailored for E-commerce Professionals Our data includes profiles of experts in online retail, supply chain logistics, payment systems, digital marketing, and e-commerce technology, making it a perfect fit for targeting niche segments within the e-commerce industry.
Customizable Data Delivery Choose from API integrations, custom flat files, or direct database access to seamlessly integrate this dataset into your existing systems, empowering your team with flexibility and efficiency.
Compliance-Ready Data Success.ai ensures all data is collected and processed in alignment with GDPR, CCPA, and other international compliance standards, so you can leverage this resource with confidence and ethical assurance.
Why Choose Success.ai for Global E-commerce Contact Data?
Best Price Guarantee We offer a highly competitive pricing model that ensures the best value for high-quality, actionable data.
Strategic Applications Success.ai’s B2B Contact Data supports a variety of business functions:
E-commerce Marketing Campaigns: Use verified contact information to launch targeted campaigns that reach decision-makers in the e-commerce sector. Sales and Outreach: Enhance your sales strategy with direct access to key players in global e-commerce. Talent Acquisition: Identify and engage with e-commerce professionals for roles in marketing, logistics, technology, and operations. Market Insights: Leverage enriched demographic and firmographic data to conduct in-depth market research and refine your strategies. Business Networking: Build connections with professionals and companies driving innovation in the global e-commerce ecosystem.
Enrichment API: Real-time updates to maintain the accuracy and relevance of your contact database. Lead Generation API: Maximize outreach efforts with access to key contact information, enabling up to 860,000 API calls per day.
Data Highlights 170M+ Verified Global Profiles 50M Direct Phone Numbers 700M Total Professional Profiles Worldwide 70M Verified Company Profiles
Use Cases
Success.ai is the ultimate choice for global e-commerce data solutions, delivering unmatched volume, accuracy, and flexibility:
Transform your e-commerce strategies today with Success.ai. Gain access to reliable, verified contact data for global e-commerce professionals and unlock unparalleled opportunities for growth and innovation.
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Marketing Consulting Market Size 2025-2029
The marketing consulting market size is forecast to increase by USD 40.7 billion at a CAGR of 4.5% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing demand for digital transformation and improved customer experience. This shift towards digital is leading to increased adoption of automation software, analytics, and cloud computing in marketing strategies. Additionally, mergers and acquisitions in The market are on the rise, as companies seek to expand their offerings and enhance their capabilities. However, this digital transformation also brings challenges, particularly around data security and privacy. As businesses collect and process larger amounts of customer data, the risks associated with potential breaches become more pronounced. Auditing services and education around best practices for data security are becoming essential components of marketing consulting strategies. In summary, the market is experiencing significant growth due to the need for digital transformation and improved customer experience, but also faces challenges related to data security and privacy.
What will be the Size of the Marketing Consulting Market During the Forecast Period?
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The market encompasses a diverse range of services aimed at helping businesses optimize their marketing efforts. Key areas of focus include marketing audits, customer analytics, and strategy development for marketing campaigns and promotional activities. In today's digital age, online business and data-driven marketing are paramount, with an emphasis on understanding the consumer's online journey.
Moreover, consulting services extend beyond traditional marketing, encompassing operations advisory, financial advisory, human resources, and advice services. The industry is characterized by continuous innovation, with trends such as automation, omnichannel engagement, and data-driven insights shaping the landscape. The market's size and growth are driven by businesses seeking to enhance their marketing strategies and stay competitive in an increasingly complex marketplace.
How is this Marketing Consulting Industry segmented and which is the largest segment?
The marketing consulting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Service
MSMD and IC services
Sales management and development consulting services
Others
Application
Automotive
Chemicals
Machine industry
Others
Type
Project-based
Retainer-based
On-demand
Geography
North America
Canada
US
Europe
Germany
UK
France
Italy
APAC
China
India
Japan
Middle East and Africa
South America
By Service Insights
The MSMD and IC services segment is estimated to witness significant growth during the forecast period.
Marketing consulting firms offer strategic advice and guidance to businesses and organizations, focusing on areas such as marketing planning, competitive analysis, customer insights, marketing audits, and market evaluation. Consultants identify external market opportunities and challenges, while assessing internal strengths and weaknesses to recommend targeted offerings for various demographics. With growing consumer spending, businesses can expand their market share through effective brand recognition and sales strategies. The MSMD and IC services segment, along with The market, is projected to experience growth due to the increasing demand for data-driven marketing, automation, and omnichannel engagement. Marketing consulting services encompass strategy development, marketing campaigns, promotional activities, unique content creation, operations advisory, financial advisory, human resources, and industry specializations in sectors like chemicals, machine industry, metalworking, and niche markets.
Get a glance at the Marketing Consulting Industry report of share of various segments Request Free Sample
The MSMD and IC services segment was valued at USD 114.50 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 46% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions, Request Free Sample
The North America market leads the global marketing consulting industry due to the presence of numerous Fortune 500 companies. Despite the emergence of new research firms and affordable business analysis tools, marketing consultancies continue to hold significance. Wh
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List of Top Schools of Journal of International Business Research and Marketing sorted by citations.
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The Business Video Marketing Platform market has emerged as a critical component in the digital marketing landscape, enabling companies to effectively convey their messages, engage their audiences, and enhance brand visibility through video content. As businesses increasingly recognize the power of video in captivat
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Key Features of Success.ai's Small Business Contact Data:
Extensive Coverage: Access profiles for small business owners and entrepreneurs across the United States, Canada, and Mexico. Our database spans multiple industries, from retail to technology, providing diverse business insights.
Verified Contact Details: Each profile includes work emails, phone numbers, and firmographic data, enabling precise and effective outreach.
Industry-Specific Data: Target key sectors such as e-commerce, professional services, healthcare, manufacturing, and more, with tailored datasets designed to meet your specific business needs.
Real-Time Updates: Continuously updated to maintain a 99% accuracy rate, our data ensures that your campaigns are always backed by the most current information.
Ethical and Compliant: Fully compliant with GDPR and other global data protection regulations, ensuring ethical use of all contact data.
Why Choose Success.ai for Small Business Contact Data?
Best Price Guarantee: Enjoy the most competitive pricing in the market, delivering exceptional value for comprehensive and verified contact data.
AI-Validated Accuracy: Our advanced AI systems meticulously validate every data point to deliver unmatched reliability and precision.
Customizable Data Solutions: From hyper-targeted regional datasets to comprehensive industry-wide insights, we tailor our offerings to meet your exact requirements.
Scalable Access: Whether you're a startup or an enterprise, our solutions are designed to scale with your business needs.
Comprehensive Use Cases for Small Business Contact Data:
Refine your marketing strategy by leveraging verified contact details for small business owners. Execute highly personalized email, phone, and multi-channel campaigns with precision.
Identify and connect with decision-makers in key industries. Use detailed profiles to enhance your sales outreach, close deals faster, and build long-term client relationships.
Discover small business leaders and key players in specific industries to strengthen your recruitment pipeline. Access up-to-date profiles for sourcing top talent.
Gain insights into small business trends, operational challenges, and industry benchmarks. Leverage this data for competitive analysis and market positioning.
Foster partnerships with small businesses by identifying community leaders and entrepreneurial influencers in your target regions.
APIs to Enhance Your Campaigns:
Enrichment API: Integrate real-time updates into your CRM and marketing systems to maintain accurate and actionable contact data. Perfect for businesses looking to improve lead quality.
Lead Generation API: Maximize your lead generation efforts with access to verified contact details, including emails and phone numbers. Tailored for precise targeting of small business decision-makers.
Tailored Solutions for Diverse Needs:
Marketing Agencies: Create targeted campaigns with verified data for small business owners across diverse sectors.
Sales Teams: Drive revenue growth with detailed profiles and direct access to decision-makers.
Recruiters: Build a talent pipeline with current and verified data on small business leaders and professionals.
Consultants: Provide data-driven recommendations to clients by leveraging detailed small business insights.
What Sets Success.ai Apart?
170M+ Profiles: Access a vast and detailed database of small business owners and entrepreneurs.
Global Standards Compliance: Rest assured knowing all data is ethically sourced and compliant with global privacy regulations.
Flexible Integration: Seamlessly integrate data into your existing workflows with customizable delivery options.
Dedicated Support: Our team of experts is always available to ensure you maximize the value of our solutions.
Empower Your Outreach with Success.ai:
Success.ai’s Small Business Contact Data is your gateway to building meaningful connections with North American entrepreneurs. Whether you're driving targeted marketing campaigns, enhancing sales prospecting, or conducting in-depth market research, our verified datasets provide the tools you need to succeed.
Get started with Success.ai today and unlock the potential of verified Small Business ...
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The global marketing consulting market is booming, reaching $159.74B in 2025 and projected to grow at a CAGR of 4.35% through 2033. Learn about key market drivers, trends, and top players in this insightful analysis of marketing consulting services, including sales consulting and digital marketing strategies. Discover regional market share data for North America, Europe, and Asia-Pacific.
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With over 170 million verified professional profiles and 30 million company profiles, Success.ai ensures that your outreach, research, and marketing initiatives are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution helps you stay competitive in Europe’s diverse retail landscape.
Why Choose Success.ai’s Retail Data in Europe?
Comprehensive Retail Business Insights
Regional Focus on Europe’s Retail Sector
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Decision-Maker Profiles in Retail
Advanced Filters for Precision Targeting
Market Trends and Operational Insights
AI-Driven Enrichment
Strategic Use Cases:
Sales and Vendor Partnerships
Market Research and Consumer Insights
E-Commerce and Digital Integration
Recruitment and Talent Acquisition
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
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Discover the booming global marketing consulting market! This in-depth analysis reveals a $150 billion market in 2025, projected to grow at a 7% CAGR until 2033. Learn about key drivers, trends, top players (Deloitte, PwC, McKinsey etc.), and regional insights. Get the data you need to strategize in this rapidly evolving sector.
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TwitterDuring a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.
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Discover the booming Brand Strategy Services market! Our in-depth analysis reveals a $1170M market in 2025, growing at a 6.1% CAGR through 2033. Learn key trends, leading companies, and regional insights to capitalize on this lucrative opportunity.
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Explore why L'Oréal is considered one of the best beauty companies globally, from its extensive brand portfolio to its commitment to innovation and effective marketing strategies.
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Management consultants continue to benefit from the demand for strategic planning and marketing services across commercial and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and interest rate increases in 2023 accelerated business costs. Major consultancy firms such as Deloitte and Accenture PLC pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against an increasingly uncertain tariff landscape when pursuing a new investment or acquisition. However, while economic turbulence curtailed consultants’ growth rate, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. Revenue grew at a CAGR of 3.7% to an estimated $407.3 billion over the past five years, including an estimated 1.1% boost in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, curtailing profitability. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54.0% of consumers procure information via social media platforms, per 2024 data from the Pew Research Center. Revenue is poised to grow at a CAGR of 1.1% to an estimated $429.5 billion over the next five years.
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The Website Design Company Services market is booming, projected to reach $150 billion in 2025 and grow at a 12% CAGR through 2033. Learn about key market trends, top companies, and regional insights in this comprehensive analysis. Discover opportunities and challenges in this rapidly evolving sector.
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TwitterIn 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.