In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.
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Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.
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Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.
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Company Name: Get the full legal name of the company. LinkedIn URL: Direct link to the company's LinkedIn profile. Company Domain: Website URL for more detailed research. Company Description: Overview of the company’s services and products. Company Location: Geographic location down to the city, state, and country. Company Industry: The sector or industry the company operates in. Employee Count: Number of employees to help identify company size. Technologies Used: Insights into key technologies employed by the company, valuable for tech-based outreach. Funding Information: Track total funding and the most recent funding dates for investment opportunities. Maximize Your Sales Potential: With Success.ai’s B2B contact data and company datasets, sales teams can build tailored lists of target accounts, identify decision-makers, and access real-time company intelligence. Our curated datasets ensure you’re always focused on high-value leads—those who are most likely to convert into clients. Whether you’re conducting account-based marketing (ABM), expanding your sales pipeline, or looking to improve your lead generation strategies, Success.ai offers the resources you need to scale your business efficiently.
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From UK B2B data to contacts across Europe and Asia, our datasets provide global coverage to expand your business reach and identify new...
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US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)
During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.
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Global Public Relations market size is expected to reach $143.19 billion by 2029 at 6.1%, segmented as by medium, events, social media, influencer marketing, company websites, tv, print, other mediums
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
According to our latest research, the global influencer marketing platform market size reached USD 17.3 billion in 2024, reflecting robust expansion amid surging digital engagement and social media proliferation. The market is exhibiting a strong growth trajectory with a CAGR of 31.4% from 2025 to 2033. By the end of 2033, the influencer marketing platform market is forecasted to reach a valuation of USD 170.5 billion. This remarkable growth is primarily driven by the increasing adoption of influencer-driven campaigns by brands, the evolution of social commerce, and the rising sophistication of analytics and relationship management tools embedded within these platforms.
One of the primary growth factors fueling the influencer marketing platform market is the exponential rise in digital content consumption across social media channels. Brands are increasingly shifting their advertising budgets from traditional formats to influencer-led campaigns, recognizing the power of authentic, peer-driven recommendations. The proliferation of platforms such as Instagram, TikTok, and YouTube has enabled influencers to amass significant followings, providing brands with direct access to highly engaged and targeted audiences. As consumer trust in traditional advertising wanes, influencer partnerships are proving to be more effective in driving engagement and conversions, further accelerating market growth.
Additionally, technological advancements are playing a crucial role in the expansion of the influencer marketing platform market. The integration of artificial intelligence (AI), machine learning, and advanced analytics within these platforms is enabling brands to identify the most relevant influencers, optimize campaign strategies, and measure return on investment with unprecedented accuracy. These innovations are not only streamlining the influencer selection process but also enhancing transparency and compliance, which are critical for building long-term brand-influencer relationships. As platforms continue to evolve, offering end-to-end campaign management and real-time reporting, adoption rates among enterprises of all sizes are expected to surge.
Another significant driver is the increasing regulatory focus on transparency and compliance in influencer marketing. Governments and industry bodies are introducing guidelines to ensure that influencer partnerships are disclosed and that content remains authentic and non-deceptive. Influencer marketing platforms are responding by embedding compliance management tools that automate disclosure processes and monitor content for regulatory adherence. This not only mitigates legal risks for brands but also fosters trust among consumers, further cementing influencer marketing as a mainstream advertising strategy. The growing emphasis on compliance is expected to continue shaping platform features and industry best practices in the coming years.
From a regional perspective, North America currently leads the influencer marketing platform market, accounting for the largest share in 2024. This dominance is attributed to the high penetration of social media, advanced digital infrastructure, and the presence of major brands and technology providers. However, the Asia Pacific region is witnessing the fastest growth, driven by a burgeoning population of digital natives, rapid smartphone adoption, and the rise of local influencer ecosystems. Europe follows closely, with brands increasingly leveraging influencer campaigns to engage diverse and multicultural audiences. As the market matures, regional players are expected to drive innovation tailored to local consumer preferences and regulatory landscapes.
The influencer marketing platform market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s trajectory. The software segment dominates the market, accounting for a significant share in 2024, as brands and agencies increasingly rely on robust
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The Business Video Marketing Platform market has emerged as a critical component in the digital marketing landscape, enabling companies to effectively convey their messages, engage their audiences, and enhance brand visibility through video content. As businesses increasingly recognize the power of video in captivat
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The global Visual Communication Design Services market is experiencing robust growth, driven by increasing demand for visually appealing and effective communication across diverse sectors. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $85 billion by 2033. This growth is fueled by several key factors, including the rising adoption of digital marketing strategies, the expanding e-commerce sector requiring compelling visual content, and the growing need for brands to establish a strong visual identity in a competitive marketplace. The increasing use of social media and visual platforms for marketing further intensifies the demand for high-quality visual communication design services. Different design segments, such as logo design, packaging design, and web design, contribute significantly to this market’s expansion. Commercial applications currently dominate the market, but personal applications are showing promising growth, indicating an increasing awareness and demand for professional design services among individual clients. Geographic growth is diverse, with North America and Europe currently holding the largest market share due to high adoption rates and established design industries, however the Asia-Pacific region shows significant potential for future growth, fueled by rapid economic development and digital transformation. The market, while experiencing positive growth, faces certain challenges. These include increasing competition from freelance designers and design platforms, fluctuations in global economic conditions impacting marketing budgets, and the need for designers to continuously adapt to emerging design trends and technologies. However, ongoing advancements in design software and tools are counteracting these restraints by improving efficiency and creating new design opportunities. Furthermore, the demand for specialized design skills, such as motion graphics and UX/UI design, continues to increase, creating a niche market for highly skilled professionals. The ability to adapt to these changing dynamics and consistently deliver high-quality and innovative design solutions will be crucial for market players to maintain their competitive edge.
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Key Features of the Dataset:
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Advanced Filters for Precision Campaigns
Regional Trends and Consumer Insights
AI-Driven Enrichment
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Marketing Consulting Market Size 2025-2029
The marketing consulting market size is forecast to increase by USD 40.7 billion at a CAGR of 4.5% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing demand for digital transformation and improved customer experience. This shift towards digital is leading to increased adoption of automation software, analytics, and cloud computing in marketing strategies. Additionally, mergers and acquisitions in The market are on the rise, as companies seek to expand their offerings and enhance their capabilities. However, this digital transformation also brings challenges, particularly around data security and privacy. As businesses collect and process larger amounts of customer data, the risks associated with potential breaches become more pronounced. Auditing services and education around best practices for data security are becoming essential components of marketing consulting strategies. In summary, the market is experiencing significant growth due to the need for digital transformation and improved customer experience, but also faces challenges related to data security and privacy.
What will be the Size of the Marketing Consulting Market During the Forecast Period?
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The market encompasses a diverse range of services aimed at helping businesses optimize their marketing efforts. Key areas of focus include marketing audits, customer analytics, and strategy development for marketing campaigns and promotional activities. In today's digital age, online business and data-driven marketing are paramount, with an emphasis on understanding the consumer's online journey.
Moreover, consulting services extend beyond traditional marketing, encompassing operations advisory, financial advisory, human resources, and advice services. The industry is characterized by continuous innovation, with trends such as automation, omnichannel engagement, and data-driven insights shaping the landscape. The market's size and growth are driven by businesses seeking to enhance their marketing strategies and stay competitive in an increasingly complex marketplace.
How is this Marketing Consulting Industry segmented and which is the largest segment?
The marketing consulting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Service
MSMD and IC services
Sales management and development consulting services
Others
Application
Automotive
Chemicals
Machine industry
Others
Type
Project-based
Retainer-based
On-demand
Geography
North America
Canada
US
Europe
Germany
UK
France
Italy
APAC
China
India
Japan
Middle East and Africa
South America
By Service Insights
The MSMD and IC services segment is estimated to witness significant growth during the forecast period.
Marketing consulting firms offer strategic advice and guidance to businesses and organizations, focusing on areas such as marketing planning, competitive analysis, customer insights, marketing audits, and market evaluation. Consultants identify external market opportunities and challenges, while assessing internal strengths and weaknesses to recommend targeted offerings for various demographics. With growing consumer spending, businesses can expand their market share through effective brand recognition and sales strategies. The MSMD and IC services segment, along with The market, is projected to experience growth due to the increasing demand for data-driven marketing, automation, and omnichannel engagement. Marketing consulting services encompass strategy development, marketing campaigns, promotional activities, unique content creation, operations advisory, financial advisory, human resources, and industry specializations in sectors like chemicals, machine industry, metalworking, and niche markets.
Get a glance at the Marketing Consulting Industry report of share of various segments Request Free Sample
The MSMD and IC services segment was valued at USD 114.50 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 46% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions, Request Free Sample
The North America market leads the global marketing consulting industry due to the presence of numerous Fortune 500 companies. Despite the emergence of new research firms and affordable business analysis tools, marketing consultancies continue to hold signifi
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Generative AI Market size is valued at around USD 28.9 billion in 2024 and is estimated to reach around USD 142.7 billion by 2030. Along with a CAGR of 31.2%.
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This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.
Key Features
Use Cases
Industries Covered
Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services
Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.
Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:
Company Financial Reports (Q4 2024 - Q1 2025)
Official earnings releases and investor relations documents SEC filings for public companies
Investment Databases
Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements
Market Research Reports
Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports
Industry Publications
TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements
Product Review Platforms
G2 Crowd ratings and reviews Capterra and GetApp user feedback
Data Verification
Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available
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The global market size for Marketing Consulting Services was valued at approximately USD 77.1 billion in 2023 and is projected to reach USD 143.2 billion by 2032, growing at a CAGR of 7.2% from 2024 to 2032. This robust growth can be attributed to multiple factors, including the increasing complexity of marketing channels, the rapid digital transformation across industries, and the rising need for data-driven decision-making.
One of the most significant growth drivers for the marketing consulting services market is the proliferation of digital marketing channels and the corresponding need for specialized expertise. As businesses increasingly adopt digital platforms to engage with customers, the landscape becomes more complex. Marketing consulting firms provide essential services to navigate this complexity, from strategy formulation to the execution of digital campaigns. The shift towards omni-channel marketing, which integrates both online and offline customer touchpoints, further amplifies the demand for marketing consulting services.
Another crucial growth factor is the heightened focus on data analytics and customer insights. Companies are investing heavily in data collection and analysis to better understand customer behaviors, preferences, and trends. Marketing consultants play a vital role in interpreting these data sets and translating them into actionable strategies. Advanced analytics tools and technologies, such as artificial intelligence and machine learning, are increasingly being leveraged to provide deeper insights, thereby boosting the demand for marketing consulting services.
The continuous evolution of consumer behavior also propels the need for marketing consulting services. Modern consumers are more informed, connected, and selective, necessitating innovative marketing strategies that can effectively capture their attention and loyalty. Marketing consultants help organizations craft personalized and targeted marketing campaigns that resonate with specific customer segments. The growing emphasis on customer experience and engagement further underscores the importance of expert marketing advice and consultancy.
Industry Consulting Service plays a crucial role in helping businesses navigate the complexities of modern markets. As industries evolve and face new challenges, consulting services provide the expertise needed to adapt and thrive. These services encompass a broad range of activities, from strategic planning and process optimization to technology implementation and change management. By leveraging industry-specific knowledge and best practices, consulting firms help organizations improve efficiency, drive innovation, and achieve their business objectives. The demand for industry consulting services is expected to grow as companies seek to remain competitive in an ever-changing business landscape.
Regionally, North America holds a substantial share of the marketing consulting services market due to its mature economy and the presence of numerous large enterprises. The region's advanced technological infrastructure and high adoption rates of innovative marketing practices also contribute to its dominant position. Europe follows closely, benefiting from a well-established corporate sector and a strong focus on brand management and market research. The Asia Pacific region is expected to witness the fastest growth, driven by rapid industrialization, the expansion of digital economies, and an increasing number of small and medium enterprises (SMEs) seeking professional marketing guidance.
The segmentation of marketing consulting services by service type includes Strategy Consulting, Digital Marketing Consulting, Brand Consulting, Market Research, and Others. Strategy Consulting is a crucial segment, as it involves the formulation of high-level marketing plans and long-term goals. This type of consulting is essential for businesses looking to navigate competitive markets and achieve sustainable growth. Strategy consultants work closely with senior management to identify market opportunities, assess competitive landscapes, and develop comprehensive marketing strategies that align with the overall business objectives.
Digital Marketing Consulting is another significant segment, driven by the rapid adoption of digital technologies and the increasing importance of online presence. This type of consulting fo
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Learn why The Coca-Cola Company is considered one of the best soda companies in the world due to its global dominance, extensive product range, innovative marketing strategies, and commitment to sustainability.
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What makes business research seemingly irrelevant outside of the closed circle of academia? This question has been discussed and debated in various forms in academic circles. Concerns such as increased relevance, access, and better communication are routinely touted as the way forward. However, these recommendations are often targeted towards researchers rather than academic journals which have strict publishing requirements. This research explores the role of academic business journals, the key means of communication between research and practice, in contributing to the research-practice divide and, hence, research irrelevance. We analysed the journal requirements and guidelines for authors of top-rated business journals from research areas including management, marketing, accounting and finance and tourism. Factors related to article structure, content, writing style, focus on theoretical and practical implications, journal subscription methods and fees, as well as journal primary target audiences and contributors, were analysed and qualitatively coded. Our analysis suggests that journal guidelines and requirements inhibit research communication to practice and, hence, contribute to business research irrelevance. We provide various recommendations as a way forward to improve the ‘rules of the game’, and develop a publishing model that will allow business research to contribute to the challenges facing our planet, societies and businesses.
Success.ai’s Private Company Data Solutions offer businesses access to over 28 million verified company profiles, delivering detailed insights into private company data across multiple industries. Our solution includes firmographic data and business location data for companies of all sizes, from large enterprises to small businesses. Whether you're seeking small business contact data or company funding data, Success.ai’s company data solutions empower businesses with the accuracy and depth they need to drive B2B sales, marketing, and research initiatives.
At Success.ai, we offer tailored B2B datasets to meet specific business requirements. With our white-glove service, you’ll receive curated datasets customized to fit your needs, without the hassle of managing data platforms yourself. Our solution is GDPR-compliant, AI-validated with a 99% accuracy rate, and offers the best price guarantee on the market.
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Our database includes comprehensive insights into company structures, employee counts, key technologies, and company funding data. Whether you’re targeting companies by business location or looking for detailed firmographic data, Success.ai’s datasets ensure you have all the data you need to drive your strategy.
Comprehensive data points:
Company Name LinkedIn URL Company Domain Company Description Business Location: Full details down to the city, state, and country Company Industry Employee Count Technologies Used Funding Information: Total funding and the latest funding dates
Maximize your sales potential by targeting decision-makers and building targeted account lists using Success.ai’s B2B contact data and company profiles. Our datasets are ideal for account-based marketing (ABM), investment research, market analysis, and CRM enrichment. Success.ai’s company data provides sales and marketing teams with the actionable insights they need to scale their efforts efficiently.
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With Success.ai, you’ll benefit from our best price guarantee, industry-leading accuracy, and white-glove service. We specialize in private company data, small business contact data, and business location data, providing comprehensive solutions for B2B marketing, sales, and research teams. Whether you need firmographic data or insights on company funding, our real-time datasets will help you stay ahead of the competition.
Get started with Success.ai today and take advantage of our price match guarantee, ensuring you receive the best possible deal on high-quality company data. Contact us to receive your custom dataset and transform your business with real-time insights.
In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.