In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
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Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.
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The Company Research Services industry is composed of businesses that conduct research on management teams, strategic developments and the financial operations of companies in the private and public sectors. Company research services are predominantly catered toward financial institutions, such as asset managers, bankers, equity traders and sales departments. As a result, demand for company research services is tied to corporate profit and research budget levels. For much of the past five years, growth in both corporate profit and the number of businesses in the United States have fueled industry growth. Uncertainty in financial markets can also drive new demand for research services, as companies seek out additional information before making investments in the business environment. Consequently, industry revenue is projected to expand at a CAGR of 2.2% to $2.1 billion over the five years to 2023. Meanwhile, as corporate profit has increased, industry companies have been able to increase prices, supporting their own profit growth.While the past five years have overall been positive for the Company Research Services industry, industry operations were briefly disrupted in 2020 when the COVID-19 pandemic halted the US economy. Stringent safety restrictions and massive uncertainty caused corporate profit to fall, as many companies had to limit capital expenditures to avoid bankruptcy. Uncertainty fell as the pandemic passed in 2021, leading to higher spending from downstream markets. After a bumpy 2022 due to economic uncertainty, growth is expected to resume in 2023, with revenue expected to rise an estimated 3.1% in the year.The industry is expected to see continued strength over the five years to 2028. The industry is expected to benefit from growing demand from the finance and insurance industries, which account for the largest share of revenue. In particular, heightened regulation regarding risk management will prompt companies to invest in company research that will better inform decisions. Marketing services are also expected to expand over the five years to 2028 as companies develop tools to help corporate sales teams expand operations. Overall, industry revenue is expected to rise at an annualized rate of 1.8% to $2.3 billion over the five years to 2028.
The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.
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Marketing Consulting Market Size 2025-2029
The marketing consulting market size is forecast to increase by USD 40.7 billion at a CAGR of 4.5% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing demand for digital transformation and improved customer experience. This shift towards digital is leading to increased adoption of automation software, analytics, and cloud computing in marketing strategies. Additionally, mergers and acquisitions in The market are on the rise, as companies seek to expand their offerings and enhance their capabilities. However, this digital transformation also brings challenges, particularly around data security and privacy. As businesses collect and process larger amounts of customer data, the risks associated with potential breaches become more pronounced. Auditing services and education around best practices for data security are becoming essential components of marketing consulting strategies. In summary, the market is experiencing significant growth due to the need for digital transformation and improved customer experience, but also faces challenges related to data security and privacy.
What will be the Size of the Marketing Consulting Market During the Forecast Period?
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The market encompasses a diverse range of services aimed at helping businesses optimize their marketing efforts. Key areas of focus include marketing audits, customer analytics, and strategy development for marketing campaigns and promotional activities. In today's digital age, online business and data-driven marketing are paramount, with an emphasis on understanding the consumer's online journey.
Moreover, consulting services extend beyond traditional marketing, encompassing operations advisory, financial advisory, human resources, and advice services. The industry is characterized by continuous innovation, with trends such as automation, omnichannel engagement, and data-driven insights shaping the landscape. The market's size and growth are driven by businesses seeking to enhance their marketing strategies and stay competitive in an increasingly complex marketplace.
How is this Marketing Consulting Industry segmented and which is the largest segment?
The marketing consulting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Service
MSMD and IC services
Sales management and development consulting services
Others
Application
Automotive
Chemicals
Machine industry
Others
Type
Project-based
Retainer-based
On-demand
Geography
North America
Canada
US
Europe
Germany
UK
France
Italy
APAC
China
India
Japan
Middle East and Africa
South America
By Service Insights
The MSMD and IC services segment is estimated to witness significant growth during the forecast period.
Marketing consulting firms offer strategic advice and guidance to businesses and organizations, focusing on areas such as marketing planning, competitive analysis, customer insights, marketing audits, and market evaluation. Consultants identify external market opportunities and challenges, while assessing internal strengths and weaknesses to recommend targeted offerings for various demographics. With growing consumer spending, businesses can expand their market share through effective brand recognition and sales strategies. The MSMD and IC services segment, along with The market, is projected to experience growth due to the increasing demand for data-driven marketing, automation, and omnichannel engagement. Marketing consulting services encompass strategy development, marketing campaigns, promotional activities, unique content creation, operations advisory, financial advisory, human resources, and industry specializations in sectors like chemicals, machine industry, metalworking, and niche markets.
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The MSMD and IC services segment was valued at USD 114.50 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 46% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North America market leads the global marketing consulting industry due to the presence of numerous Fortune 500 companies. Despite the emergence of new research firms and affordable business analysis tools, marketing consultancies continue to hold signifi
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
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US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)
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Global Public Relations market size is expected to reach $143.19 billion by 2029 at 6.1%, segmented as by medium, events, social media, influencer marketing, company websites, tv, print, other mediums
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What happens if the customer misuses the data? Answer: The data can be used without limits for a period of one year or multiple years (depending on the contract tenure); however, Thomson Data actively monitors its usage. If any unusual activity is detected, Thomson Data reserves the right to terminate the account.
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The global market size for Marketing Consulting Services was valued at approximately USD 77.1 billion in 2023 and is projected to reach USD 143.2 billion by 2032, growing at a CAGR of 7.2% from 2024 to 2032. This robust growth can be attributed to multiple factors, including the increasing complexity of marketing channels, the rapid digital transformation across industries, and the rising need for data-driven decision-making.
One of the most significant growth drivers for the marketing consulting services market is the proliferation of digital marketing channels and the corresponding need for specialized expertise. As businesses increasingly adopt digital platforms to engage with customers, the landscape becomes more complex. Marketing consulting firms provide essential services to navigate this complexity, from strategy formulation to the execution of digital campaigns. The shift towards omni-channel marketing, which integrates both online and offline customer touchpoints, further amplifies the demand for marketing consulting services.
Another crucial growth factor is the heightened focus on data analytics and customer insights. Companies are investing heavily in data collection and analysis to better understand customer behaviors, preferences, and trends. Marketing consultants play a vital role in interpreting these data sets and translating them into actionable strategies. Advanced analytics tools and technologies, such as artificial intelligence and machine learning, are increasingly being leveraged to provide deeper insights, thereby boosting the demand for marketing consulting services.
The continuous evolution of consumer behavior also propels the need for marketing consulting services. Modern consumers are more informed, connected, and selective, necessitating innovative marketing strategies that can effectively capture their attention and loyalty. Marketing consultants help organizations craft personalized and targeted marketing campaigns that resonate with specific customer segments. The growing emphasis on customer experience and engagement further underscores the importance of expert marketing advice and consultancy.
Industry Consulting Service plays a crucial role in helping businesses navigate the complexities of modern markets. As industries evolve and face new challenges, consulting services provide the expertise needed to adapt and thrive. These services encompass a broad range of activities, from strategic planning and process optimization to technology implementation and change management. By leveraging industry-specific knowledge and best practices, consulting firms help organizations improve efficiency, drive innovation, and achieve their business objectives. The demand for industry consulting services is expected to grow as companies seek to remain competitive in an ever-changing business landscape.
Regionally, North America holds a substantial share of the marketing consulting services market due to its mature economy and the presence of numerous large enterprises. The region's advanced technological infrastructure and high adoption rates of innovative marketing practices also contribute to its dominant position. Europe follows closely, benefiting from a well-established corporate sector and a strong focus on brand management and market research. The Asia Pacific region is expected to witness the fastest growth, driven by rapid industrialization, the expansion of digital economies, and an increasing number of small and medium enterprises (SMEs) seeking professional marketing guidance.
The segmentation of marketing consulting services by service type includes Strategy Consulting, Digital Marketing Consulting, Brand Consulting, Market Research, and Others. Strategy Consulting is a crucial segment, as it involves the formulation of high-level marketing plans and long-term goals. This type of consulting is essential for businesses looking to navigate competitive markets and achieve sustainable growth. Strategy consultants work closely with senior management to identify market opportunities, assess competitive landscapes, and develop comprehensive marketing strategies that align with the overall business objectives.
Digital Marketing Consulting is another significant segment, driven by the rapid adoption of digital technologies and the increasing importance of online presence. This type of consulting fo
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Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
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How big is the Marketing Technology Market? The Marketing Technology Market size is expected to reach USD 0.48 trillion in 2024 and grow at a CAGR of 20.60% to reach USD 1.02 trillion by 2029.
What is the current Marketing Technology Market size?
In 2024, the Marketing Technology Market size is expected to reach USD 0.48 trillion.
Who are the key players in Marketing Technology Market?
Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc and Microsoft Corporation are the major companies operating in the Marketing Technology Market.
Which is the fastest growing region in Marketing Technology Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Marketing Technology Market?
In 2024, the North America accounts for the largest market share in Marketing Technology Market.
What years does this Marketing Technology Market cover, and what was the market size in 2023?
In 2023, the Marketing Technology Market size was estimated at USD 0.38 trillion. The report covers the Marketing Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Statistics for the 2024 ing Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ing Technology analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
a sample of this industry analysis as a free report PDF download.
Marketing Technology Also Known As: MarTech, Marketing Software
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The global Visual Communication Design Services market is experiencing robust growth, driven by increasing demand for visually appealing and effective communication across diverse sectors. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $85 billion by 2033. This growth is fueled by several key factors, including the rising adoption of digital marketing strategies, the expanding e-commerce sector requiring compelling visual content, and the growing need for brands to establish a strong visual identity in a competitive marketplace. The increasing use of social media and visual platforms for marketing further intensifies the demand for high-quality visual communication design services. Different design segments, such as logo design, packaging design, and web design, contribute significantly to this market’s expansion. Commercial applications currently dominate the market, but personal applications are showing promising growth, indicating an increasing awareness and demand for professional design services among individual clients. Geographic growth is diverse, with North America and Europe currently holding the largest market share due to high adoption rates and established design industries, however the Asia-Pacific region shows significant potential for future growth, fueled by rapid economic development and digital transformation. The market, while experiencing positive growth, faces certain challenges. These include increasing competition from freelance designers and design platforms, fluctuations in global economic conditions impacting marketing budgets, and the need for designers to continuously adapt to emerging design trends and technologies. However, ongoing advancements in design software and tools are counteracting these restraints by improving efficiency and creating new design opportunities. Furthermore, the demand for specialized design skills, such as motion graphics and UX/UI design, continues to increase, creating a niche market for highly skilled professionals. The ability to adapt to these changing dynamics and consistently deliver high-quality and innovative design solutions will be crucial for market players to maintain their competitive edge.
According to our latest research, the global influencer marketing platform market size reached USD 17.3 billion in 2024, reflecting robust expansion amid surging digital engagement and social media proliferation. The market is exhibiting a strong growth trajectory with a CAGR of 31.4% from 2025 to 2033. By the end of 2033, the influencer marketing platform market is forecasted to reach a valuation of USD 170.5 billion. This remarkable growth is primarily driven by the increasing adoption of influencer-driven campaigns by brands, the evolution of social commerce, and the rising sophistication of analytics and relationship management tools embedded within these platforms.
One of the primary growth factors fueling the influencer marketing platform market is the exponential rise in digital content consumption across social media channels. Brands are increasingly shifting their advertising budgets from traditional formats to influencer-led campaigns, recognizing the power of authentic, peer-driven recommendations. The proliferation of platforms such as Instagram, TikTok, and YouTube has enabled influencers to amass significant followings, providing brands with direct access to highly engaged and targeted audiences. As consumer trust in traditional advertising wanes, influencer partnerships are proving to be more effective in driving engagement and conversions, further accelerating market growth.
Additionally, technological advancements are playing a crucial role in the expansion of the influencer marketing platform market. The integration of artificial intelligence (AI), machine learning, and advanced analytics within these platforms is enabling brands to identify the most relevant influencers, optimize campaign strategies, and measure return on investment with unprecedented accuracy. These innovations are not only streamlining the influencer selection process but also enhancing transparency and compliance, which are critical for building long-term brand-influencer relationships. As platforms continue to evolve, offering end-to-end campaign management and real-time reporting, adoption rates among enterprises of all sizes are expected to surge.
Another significant driver is the increasing regulatory focus on transparency and compliance in influencer marketing. Governments and industry bodies are introducing guidelines to ensure that influencer partnerships are disclosed and that content remains authentic and non-deceptive. Influencer marketing platforms are responding by embedding compliance management tools that automate disclosure processes and monitor content for regulatory adherence. This not only mitigates legal risks for brands but also fosters trust among consumers, further cementing influencer marketing as a mainstream advertising strategy. The growing emphasis on compliance is expected to continue shaping platform features and industry best practices in the coming years.
From a regional perspective, North America currently leads the influencer marketing platform market, accounting for the largest share in 2024. This dominance is attributed to the high penetration of social media, advanced digital infrastructure, and the presence of major brands and technology providers. However, the Asia Pacific region is witnessing the fastest growth, driven by a burgeoning population of digital natives, rapid smartphone adoption, and the rise of local influencer ecosystems. Europe follows closely, with brands increasingly leveraging influencer campaigns to engage diverse and multicultural audiences. As the market matures, regional players are expected to drive innovation tailored to local consumer preferences and regulatory landscapes.
The influencer marketing platform market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s trajectory. The software segment dominates the market, accounting for a significant share in 2024, as brands and agencies increasingly rely on robust
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Generative AI Market size is valued at around USD 28.9 billion in 2024 and is estimated to reach around USD 142.7 billion by 2030. Along with a CAGR of 31.2%.
Success.ai’s LinkedIn Data Solutions offer unparalleled access to a vast dataset of 700 million public LinkedIn profiles and 70 million LinkedIn company records, making it one of the most comprehensive and reliable LinkedIn datasets available on the market today. Our employee data and LinkedIn data are ideal for businesses looking to streamline recruitment efforts, build highly targeted lead lists, or develop personalized B2B marketing campaigns.
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Key Benefits of Success.ai’s LinkedIn Data: Our LinkedIn data solution offers more than just a dataset. With GDPR-compliant data, AI-enhanced accuracy, and a price match guarantee, Success.ai ensures you receive the highest-quality data at the best price in the market. Our datasets are delivered in Parquet format for easy integration into your systems, and with millions of profiles updated daily, you can trust that you’re always working with fresh, relevant data.
API Integration: Our datasets are easily accessible via API, allowing for seamless integration into your existing systems. This ensures that you can automate data retrieval and update processes, maintaining the flow of fresh, accurate information directly into your applications.
Global Reach and Industry Coverage: Our LinkedIn data covers professionals across all industries and sectors, providing you with detailed insights into businesses around the world. Our geographic coverage spans 259M profiles in the United States, 22M in the United Kingdom, 27M in India, and thousands of profiles in regions such as Europe, Latin America, and Asia Pacific. With LinkedIn company data, you can access profiles of top companies from the United States (6M+), United Kingdom (2M+), and beyond, helping you scale your outreach globally.
Why Choose Success.ai’s LinkedIn Data: Success.ai stands out for its tailored approach and white-glove service, making it easy for businesses to receive exactly the data they need without managing complex data platforms. Our dedicated Success Managers will curate and deliver your dataset based on your specific requirements, so you can focus on what matters most—reaching the right audience. Whether you’re sourcing employee data, LinkedIn profile data, or recruiting data, our service ensures a seamless experience with 99% data accuracy.
Key Use Cases:
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