Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple’s iPhone sales accounted for around 55 percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around 124 billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around 42 percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost 21 percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

The iPhone is Apple’s most popular product, selling ***** million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold **** and *** million respectively in the same quarter. iPhone Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about *** billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around ** percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to ** billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

iPhone sales made up approximately **** percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around **** percent in 2017 to a combined almost ** percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.

Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.

As of April 2025, Monday was the most popular day to release mobile app updates among Android developers, with around 5200 apps updated on average on this weekday. In comparison, Sundays were the least favorite day among Android developers and publishers to release mobile app updates. Among mobile gaming apps, Thursdays were the most popular day for developers and publishers to release an update.

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

The number of smartphone users in Germany has increased steadily in recent years, and is expected to keep rising until at least 2024. By 2024, there will be an expected 75.6 million smartphone users in Germany.

Smartphones: reduced barriers to ownership

Just as they reach a higher share of the global population, smart phones also (there is an “are” missing in between those two) becoming more accessible. In terms of price, the average selling price for smartphones in Europe fell from 419 U.S. dollars in 2013, to 259 U.S. dollars in 2017. Lower prices as well as improved accessibility controls for users with special needs, have expanded the potential customer base for smartphone manufacturers.

From 2012 to 2017, the share of individuals over the age 55 who owned a smartphone rose from 14 percent to 55 percent, highlighting the improved accessibility of the devices.

Smartphone market in Germany   

Android is largely unchallenged as Germany’s preferred operating system, enjoying a 76 percent share of OS market. When it comes to individual devices though, Apple or android devices consistently top the sales charts. In January 2019, the Apple iPhone XR was the most sold smartphone in Germany. Whether or not an Apple, Samsung or Huawei device emerges in first place is highly dependent on the release cycle of new models.

In 2021, The Gioi Di Dong earned around 450 million U.S. dollars in revenue from selling Apple products. The Gioi Di Dong is among the largest consumer electronics retailers in Vietnam, and a major distributor of Apple products in the country. By 2022, the revenue from Apple items of this retailer was forecast to amount to 750 million U.S. dollars, accounting for around 40 percent of the total revenue of Apple in Vietnam.

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.

As of the second quarter of fiscal year 2021, around 67 percent of Apple Inc’s revenue was generated outside of the United States. Apple's total net sales amounted to around 89.58 billion U.S dollars in that quarter. Apple Inc. Revenue

Apple produces a wide range of consumer electronics, software, and more recently, IT-related services such as cloud storage and mobile payment processing. The company is one of the world’s greatest generators of revenue, raking in hundreds of billions of dollars around the world each year. The Americas region has always been Apple’s strongest market, with the U.S. making up a large portion of the company’s revenue both in the Americas region and overall. Founded and currently headquartered in California, it is no surprise that the company has such a strong presence in the U.S. market. Many of the company’s breakthrough consumer electronics products such as the iPhone and iPod first gained popularity in U.S. markets, but its domestic strength has allowed Apple to additionally pursue businesses in markets around the world.

Apple products

Consumer electronics products are the cornerstone of Apple’s success. Over 45 percent of smartphone users in the U.S. use some version of the company’s iPhone device, making it the country’s most popular smartphone product by far. Apart from the iPhone, Apple produces successful lines of computers, tablets, and wearables, each of which brings the company billions of dollars per year.

As of the first quarter of 2025, Apple’s gross profit amounted to around ***** percent. Gross margin is a financial metric that takes the difference between a company’s revenue and its cost of goods sold and then expresses this number as a percentage of total revenue. More simply expressed: in the first quarter of 2025 Apple sold its products with an overall markup of ***** percent over their total cost. The fiscal year-end of the company is September, 30th. Apple Inc. Since its now famous beginning in a California garage, Apple has grown into one of the biggest companies in the world, with its market capitalization amounting to *** trillion U.S. dollars. The company brings in hundreds of billions of U.S. dollars in revenue each year and has revolutionized the consumer electronics industry time and time again with a range of massively successful product lines. Although still primarily a consumer electronics vendor, the company has also begun to branch out into a variety of service-based businesses including Apple Pay, iTunes, and iCloud storage. Apple’s sales revenue iPhone is Apple’s most famous product, but other products such as Macs and iPads also contribute to the company’s success. Furthermore, Apple is active in the software industry, with its OS X and iOS operating systems and its web-based services, such as Apple App Store, iTunes, and iCloud.

In 2021, an estimated 12 million people owned an Apple tablet (iPad). This was the third consecutive decrease in people using an Apple iPad. The second most popular Apple product was their Laptop/Notebook with less than 5.7 million users. A further 3.9 million people used Apple's personal smart devices like the apple watch.

Apple recorded sales of over *** billion U.S. dollars in Europe during FY 2024, reaching an all-time high across the continent. Smartphone leader in key markets Various iPhone models are consistently among the top sellers on a month-to-month basis in key European markets. ***** models of iPhone made up the ***** most-sold devices in the United Kingdom (UK) during April 2024, for example, and ***** of the **** most-sold devices in Germany during the same month. A three-way smartphone battle Based on smartphone shipments in Europe, Apple, Samsung and Xiaomi are the vendors looking to claim top spot in the European market. During the first quarter of 2024, Apple’s share of phones shipped was ***** percent less than Samsung, at ** percent. Xiaomi has emerged as a serious threat in recent years, mostly at the expense of smaller vendors, holding a share of ** percent in the same period.