100+ datasets found
  1. Share of global mobile website traffic 2015-2024

    • statista.com
    • usproadvisor.net
    • +1more
    Updated Jan 28, 2025
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    Statista (2025). Share of global mobile website traffic 2015-2024 [Dataset]. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
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    Dataset updated
    Jan 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

  2. i

    Website Fingerprinting Dataset of Browsing Network Traffic for Desktop and...

    • ieee-dataport.org
    Updated Oct 21, 2024
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    Mohamad Amar Irsyad Mohd Aminuddin (2024). Website Fingerprinting Dataset of Browsing Network Traffic for Desktop and Mobile Webpages [Dataset]. https://ieee-dataport.org/documents/website-fingerprinting-dataset-browsing-network-traffic-desktop-and-mobile-webpages
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    Dataset updated
    Oct 21, 2024
    Authors
    Mohamad Amar Irsyad Mohd Aminuddin
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This is a dataset of Tor cell file extracted from browsing simulation using Tor Browser. The simulations cover both desktop and mobile webpages. The data collection process was using WFP-Collector tool (https://github.com/irsyadpage/WFP-Collector). All the neccessary configuration to perform the simulation as detailed in the tool repository.The webpage URL is selected by using the first 100 website based on: https://dataforseo.com/free-seo-stats/top-1000-websites.Each webpage URL is visited 90 times for each deskop and mobile browsing mode.

  3. d

    LAcity.org Website Traffic - Page Views

    • catalog.data.gov
    • data.lacity.org
    • +1more
    Updated Nov 29, 2021
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    data.lacity.org (2021). LAcity.org Website Traffic - Page Views [Dataset]. https://catalog.data.gov/dataset/lacity-org-website-traffic-page-views
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    Dataset updated
    Nov 29, 2021
    Dataset provided by
    data.lacity.org
    Area covered
    Los Angeles
    Description

    Top 25 Daily Page Views for the main website of Los Angeles

  4. Leading websites worldwide 2024, by monthly visits

    • statista.com
    • ai-chatbox.pro
    • +22more
    Updated Mar 24, 2025
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    Statista (2025). Leading websites worldwide 2024, by monthly visits [Dataset]. https://www.statista.com/statistics/1201880/most-visited-websites-worldwide/
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    Dataset updated
    Mar 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2024
    Area covered
    Worldwide
    Description

    In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

  5. d

    Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B...

    • datarade.ai
    .csv
    Updated Mar 13, 2025
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    Consumer Edge (2025). Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B Shopper Insights | 59 Countries, 3-Day Lag, Daily Delivery [Dataset]. https://datarade.ai/data-products/click-global-data-web-traffic-data-transaction-data-con-consumer-edge
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    .csvAvailable download formats
    Dataset updated
    Mar 13, 2025
    Dataset authored and provided by
    Consumer Edge
    Area covered
    Marshall Islands, Congo, Bermuda, South Africa, Bosnia and Herzegovina, Finland, Sri Lanka, El Salvador, Nauru, Montserrat
    Description

    Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

    Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

    Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

    Use Case: Analyze Year Over Year Growth Rate by Region

    Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

    Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

    Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

    Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

    Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

    Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

  6. Website traffic of top creator brands worldwide 2022

    • statista.com
    Updated Jul 8, 2025
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    Statista (2025). Website traffic of top creator brands worldwide 2022 [Dataset]. https://www.statista.com/statistics/1340732/creator-brands-website-traffic/
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    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2022
    Area covered
    Worldwide
    Description

    Beauty brand Ipsy – the largest creator-owned brand worldwide by revenue (estimated annual revenue of half a billion U.S. dollars) – had a monthly traffic of *** million visits to its website ipsy.com as of August 2022. Kylie Cosmetics, second in the revenue ranking, reported *** million monthly visits.

  7. Leading websites in Canada 2023, by monthly traffic

    • statista.com
    Updated Sep 24, 2024
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    Statista (2024). Leading websites in Canada 2023, by monthly traffic [Dataset]. https://www.statista.com/statistics/1047699/canada-websites-ranking-by-average-monthly-traffic/
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    Dataset updated
    Sep 24, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 1, 2023 - Nov 30, 2023
    Area covered
    Canada
    Description

    From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

  8. India: leading websites 2024, by total visits

    • statista.com
    • ai-chatbox.pro
    Updated Jun 26, 2025
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    Statista (2025). India: leading websites 2024, by total visits [Dataset]. https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2024
    Area covered
    India
    Description

    In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

  9. Top jewelry and luxury product websites in the U.S. 2024, by website traffic...

    • ai-chatbox.pro
    • statista.com
    Updated Nov 21, 2024
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    Statista (2024). Top jewelry and luxury product websites in the U.S. 2024, by website traffic [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F1497036%2Ftop-us-jewelry-luxury-product-websites%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Nov 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2024
    Area covered
    United States
    Description

    In August 2024, saksfifthvenue.com was the most visited website in the jewelry and luxury goods industry in the United States. That month, the website attracted over eight million visitors. Jomashop.com ranked second, with around 7.6 million website visits. Therealreal.com followed, with around 7.6 million site visits.

  10. E

    Bluehost vs SiteGround Statistics By Market, Website Traffic And Customer...

    • electroiq.com
    Updated Jun 23, 2025
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    Electro IQ (2025). Bluehost vs SiteGround Statistics By Market, Website Traffic And Customer (2025) [Dataset]. https://electroiq.com/stats/bluehost-vs-siteground-statistics/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Electro IQ
    License

    https://electroiq.com/privacy-policyhttps://electroiq.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Bluehost vs SiteGround Statistics: Bluehost and SiteGround are two commonly used web hosting providers, which are crucial for building a fast, secure, and reliable website. Bluehost is a web hosting and domain registration company that sells shared hosting, WordPress hosting, VPS hosting, dedicated hosting, and WooCommerce hosting, as well as professional marketing services. In contrast, SiteGround is a web hosting company that provides shared hosting, cloud hosting, enterprise solutions, email hosting, and domain registration.

    This article presents several statistical analyses from various perspectives, including market analysis, unique features, user base, usage, pricing, speed, scalability, and backend technology. Go through the overall analysis; you will gain a clear idea of how to choose a better option based on users' needs.

  11. Data from: HTTPS traffic classification

    • kaggle.com
    Updated Mar 11, 2024
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    Đinh Ngọc Ân (2024). HTTPS traffic classification [Dataset]. https://www.kaggle.com/datasets/inhngcn/https-traffic-classification/code
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Mar 11, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Đinh Ngọc Ân
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    The people from Czech are publishing a dataset for the HTTPS traffic classification.

    Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

    During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

    They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

    Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

  12. E

    Buffer vs Hootsuite Statistics By Revenue, Website Traffic And Demographics...

    • electroiq.com
    Updated Jun 23, 2025
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    Electro IQ (2025). Buffer vs Hootsuite Statistics By Revenue, Website Traffic And Demographics (2025) [Dataset]. https://electroiq.com/stats/buffer-vs-hootsuite-statistics/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Electro IQ
    License

    https://electroiq.com/privacy-policyhttps://electroiq.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Buffer vs Hootsuite Statistics: Buffer and Hootsuite are working against each other for supremacy in scheduling, analytics, collaboration, and affordability. Buffer offers simple interfaces and transparent pricing for creators and small and medium enterprises. Hootsuite markets to larger enterprises for deep analytics, bulk management tools, and integrations comprising its internal operations.

    This comprehensive Buffer vs Hootsuite statistics focuses on user growth, satisfaction, pricing, features, and ease of use, all backed by numbers and insights from various sources. So, by the end, you will have an informative and data-driven sense of what platform will suit your needs better.

  13. Most popular websites in Kazakhstan 2024, by monthly traffic

    • statista.com
    • ai-chatbox.pro
    Updated Jul 9, 2025
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    Statista (2025). Most popular websites in Kazakhstan 2024, by monthly traffic [Dataset]. https://www.statista.com/statistics/1416094/kazakhstan-top-websites-by-monthly-traffic/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2024
    Area covered
    Kazakhstan
    Description

    Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.

  14. Daily website visitors (time series regression)

    • kaggle.com
    Updated Aug 20, 2020
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    Bob Nau (2020). Daily website visitors (time series regression) [Dataset]. https://www.kaggle.com/bobnau/daily-website-visitors/code
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Aug 20, 2020
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Bob Nau
    Description

    Context

    This file contains 5 years of daily time series data for several measures of traffic on a statistical forecasting teaching notes website whose alias is statforecasting.com. The variables have complex seasonality that is keyed to the day of the week and to the academic calendar. The patterns you you see here are similar in principle to what you would see in other daily data with day-of-week and time-of-year effects. Some good exercises are to develop a 1-day-ahead forecasting model, a 7-day ahead forecasting model, and an entire-next-week forecasting model (i.e., next 7 days) for unique visitors.

    Content

    The variables are daily counts of page loads, unique visitors, first-time visitors, and returning visitors to an academic teaching notes website. There are 2167 rows of data spanning the date range from September 14, 2014, to August 19, 2020. A visit is defined as a stream of hits on one or more pages on the site on a given day by the same user, as identified by IP address. Multiple individuals with a shared IP address (e.g., in a computer lab) are considered as a single user, so real users may be undercounted to some extent. A visit is classified as "unique" if a hit from the same IP address has not come within the last 6 hours. Returning visitors are identified by cookies if those are accepted. All others are classified as first-time visitors, so the count of unique visitors is the sum of the counts of returning and first-time visitors by definition. The data was collected through a traffic monitoring service known as StatCounter.

    Inspiration

    This file and a number of other sample datasets can also be found on the website of RegressIt, a free Excel add-in for linear and logistic regression which I originally developed for use in the course whose website generated the traffic data given here. If you use Excel to some extent as well as Python or R, you might want to try it out on this dataset.

  15. Share of paid traffic on GAFAM companies' website in France 2019

    • statista.com
    • ai-chatbox.pro
    Updated Nov 30, 2022
    + more versions
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    Statista (2022). Share of paid traffic on GAFAM companies' website in France 2019 [Dataset]. https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
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    Dataset updated
    Nov 30, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2019
    Area covered
    France
    Description

    When Amazon was launched in July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In December 2019, we note that around 6.5 percent of visits to Amazon came from paid traffic in France, that is to say, visits made through paid advertising. With a strong discrepancy to it's competitors, the next best performing company was Microsoft.

  16. Top jewelry and luxury product websites worldwide 2025, by website traffic

    • statista.com
    • ai-chatbox.pro
    Updated Mar 27, 2025
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    Statista (2025). Top jewelry and luxury product websites worldwide 2025, by website traffic [Dataset]. https://www.statista.com/statistics/1537379/top-jewelry-luxury-product-websites-worldwide/
    Explore at:
    Dataset updated
    Mar 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    In February 2025, jomashop.com ranked as the most visited jewelry and luxury goods website worldwide. That month, the premium site garnered over eight million website visitors. Therealreal.com ranked second, with around seven million visitors, followed by saksfifthavenue.com at about six million.

  17. Most popular beauty and cosmetics websites in France 2024, by website...

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Most popular beauty and cosmetics websites in France 2024, by website traffic [Dataset]. https://www.statista.com/statistics/1405492/top-beauty-websites-online-traffic-france/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 2024
    Area covered
    France
    Description

    In July 2024, planity.com was the most visited beauty and cosmetics website in France, acquiring more than ************* visitors. Following closely behind, aroma-zone.com received *********** visits. Sephora.fr amassed roughly ************ visitors.

  18. e

    best-hashtags.com Traffic Analytics Data

    • analytics.explodingtopics.com
    Updated May 1, 2025
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    (2025). best-hashtags.com Traffic Analytics Data [Dataset]. https://analytics.explodingtopics.com/website/best-hashtags.com
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    Dataset updated
    May 1, 2025
    Variables measured
    Global Rank, Monthly Visits, Authority Score, US Country Rank, Advertising & Marketing Category Rank
    Description

    Traffic analytics, rankings, and competitive metrics for best-hashtags.com as of May 2025

  19. Website traffic to selected recommerce marketplaces in France 2023-2024

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Website traffic to selected recommerce marketplaces in France 2023-2024 [Dataset]. https://www.statista.com/statistics/1331293/top-websites-for-secondhand-purchases-by-traffic-france/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2023 - Apr 2024
    Area covered
    France
    Description

    With approximately ***** million visits in April 2024, French online marketplace leboncoin.fr was the most consulted recommerce website in France. Other prominent web stores that consumers used to buy and sell second-hand or reconditioned items included the Lithuanian fashion marketplace Vinted.fr, which recorded **** million visits that same month, and ebay.fr who was the only secondhand marketplace in France to experience an increase in monthly visits in April 2024 compared to the same month in the previous year.

  20. E

    EdTech Statistics 2023 – By Demographics, Market Share, Countries, Website...

    • enterpriseappstoday.com
    Updated Feb 13, 2024
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    EnterpriseAppsToday (2024). EdTech Statistics 2023 – By Demographics, Market Share, Countries, Website Traffic [Dataset]. https://www.enterpriseappstoday.com/stats/edtech-statistics.html
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    Dataset updated
    Feb 13, 2024
    Dataset authored and provided by
    EnterpriseAppsToday
    License

    https://www.enterpriseappstoday.com/privacy-policyhttps://www.enterpriseappstoday.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    EdTech Statistics: The EdTech enterprise has been growing at a remarkable evolve in recent years, and by 2023 the market revenue is going to be $142.37 billion approximately. According to current market reviews, the worldwide market is anticipated to reach a cost of $549.6 billion by means of 2032, with a CAGR of 14.2% from 2024 to 2033. North America presently dominates the global educational Tech market, with a sales proportion of 36%, attributed to massive-scale investment through challenge capitalist investments and personal fairness traders. The corporate digital marketplace is expected to develop a valuation of $27.5 billion in 2023 with a CAGR of 10.5% and $44.6 billion by the end of 2028. In this text, we will delve deeper into the Educational Technology statistics for 2023, along with the total range of players inside the industry, country-wise statistics, leading platform facts, and future records. We may even discover the recognition of these platforms and provide some interesting statistics approximately the industry. So, let's dive in and take a better look at the booming Educational Tech enterprise. Key Takeaways (Reference: grandviewresearch.com) As of 2023, the full marketplace worth of Education Technology is looking ahead to be $142.37 billion. The international Educational Tech marketplace is predicted to attain a value of $421 billion by 2032. North America dominates the global market, with a revenue proportion of 36%. In this newsletter, we are able to explore the records for 2023, together with marketplace percentage, utilization information, demographics, and internet site traffic sources. Over the last 5 years, the demand and searches have improved by 232% in this sector.

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Statista (2025). Share of global mobile website traffic 2015-2024 [Dataset]. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
Organization logo

Share of global mobile website traffic 2015-2024

Explore at:
160 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jan 28, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

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