In 2023, carbonated beverages made up more than ** percent of India's non-alcoholic drink market. Packaged water was the second most popular choice, holding a ** percent market share during the same time. The non-alcoholic beverage sector in India had a total revenue of approximately ** billion U.S. dollars that year. Consumption of non-alcoholic beverages The non-alcoholic beverage market in India caters to a diverse consumer base, offering a wide array of options from chilled lassi (yogurt drink) to aromatic tea. As of 2023, the consumption volume of these beverages in the country stood at approximately ** billion liters. This sustained growth is reflected in the increasing revenue from these drinks. Carbonated drinks The Indian soft drinks market is diverse, featuring a variety of segments including carbonated drinks, packaged drinking water, juices, nectars, and still drinks. Among these, carbonated drinks play a major role, distinctly standing out with a market size of *** billion Indian rupees. Within this category, Coca-Cola holds a significant share of the carbonated soft drinks market in India with popular brands like Sprite, Thums Up, Limca, and Fanta.

The India Food and Beverage Industry size is valued at USD 334 Bn, driven by market share analysis, growth opportunities, and industry trends. Explore insights on segmentation, challenges, and future outlook.

The India beverage market size reached around USD 75.01 Billion in 2024. The market is projected to grow at a CAGR of 6.80% between 2025 and 2034 to reach nearly USD 144.82 Billion by 2034. The market growth can be attributed to the burgeoning demand for functional beverages, including plant-based juices and health drinks. Moreover, the expansion of retail stores and the development of unique packaging solutions, coupled with the increasing trend of health-consciousness, are favouring the market growth.

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India Health Beverages Market Size 2025-2029

The India health beverages market size is forecast to increase by USD 4.55 billion at a CAGR of 10.6% between 2024 and 2029.

The India Health Beverages Market is segmented by Distribution Channel (Offline, Online), Product (Packaged Fresh Fruit and Vegetable Juices, Functional Beverages, Nutritional Beverages, Others), Type (Conventional, Organic or Natural), and Geography (APAC: India). This segmentation reflects the market's diversity, driven by rising demand for Organic or Natural Functional Beverages and Packaged Fresh Fruit and Vegetable Juices, with Online channels gaining traction for Nutritional Beverages and Offline channels dominating for Conventional products, catering to health-conscious consumers across India in the APAC region.
The Indian Health Beverages Market is experiencing significant growth, driven by the increasing urbanization and changing consumer lifestyles. With the rise in disposable income and the shift towards healthier food and beverage options, the demand for health and wellness food (beverages) is on the rise. This trend is further amplified by the growing popularity of e-commerce, making it easier for consumers to access these products from the comfort of their homes. However, the market faces challenges due to fluctuating prices of raw materials, which can impact the profitability of manufacturers.
Navigating these price fluctuations and maintaining product affordability will be crucial for companies seeking to capitalize on the market's growth opportunities. Effective supply chain management and strategic sourcing of raw materials will be key to mitigating this challenge and ensuring long-term success in the Indian Health Beverages Market.

What will be the size of the India Health Beverages Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The Indian health beverages market is witnessing significant activity and trends, driven by consumer demand for products offering superior health benefits. Quality assurance and innovation pipeline are key focus areas for market players, with companies investing in rigorous testing and research to ensure shelf stability and adhere to hygiene standards. Calorie content and sodium levels are under scrutiny, as consumers seek out beverages with lower sugar and mineral content. Antioxidant properties and vitamin content are also important health claims, driving sales promotions and emerging trends. Retail channels, including supermarkets and online platforms, are expanding their offerings to cater to evolving consumer preferences.
Environmental impact and sustainability initiatives are also gaining traction, with companies exploring aseptic packaging and corporate social responsibility measures. Flavor profiles and ingredient sourcing are critical factors influencing consumer taste preferences and market competitiveness. Food safety and health benefits remain top priorities, as market research indicates a growing awareness of the importance of these factors. Cold chain logistics and distribution networks are essential for maintaining product quality and ensuring timely delivery. Overall, the Indian health beverages market is dynamic and competitive, with companies continually innovating to meet consumer demands and stay ahead of the curve.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Packaged fresh fruit and vegetable juices
  Functional beverages
  Nutritional beverages
  Others


Type

  Conventional
  Organic or natural


Geography

  APAC

    India

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic Indian beverage market, immunity-boosting drinks, sports drinks, and functional beverages, including turmeric drinks and herbal teas, are gaining popularity among consumers. Companies are leveraging social media marketing to reach their target demographics, primarily health-conscious individuals and those prioritizing lifestyle choices. The FMCG sector is witnessing a surge in demand for these beverages, with brands focusing on value proposition, customer satisfaction, and product differentiation. Coconut water, a natural hydration source, and probiotic drinks are also witnessing a rise in demand. Supply chain management and ingredient traceability are crucial aspects for companies, ensuring ethical sourcing and quality control.

Marketing campaigns, product labeling, and brand awareness are essential to build

The food and beverage market was valued at *** billion U.S. dollars in 2023 in India. This was an increase in comparison to the previous year.Indian food marketBaked goods, convenience food, confectionaries and dairy make up the packaged food segment. Biscuits are arguably the soul food of citizens, where ‘chai pe charcha’ (conversations over cups of tea) is an essential evening routine. The packed organic food and beverages sector had a market size of over *** million Indian rupees in 2016. Private equity investments also increased significantly in the industry in 2016 and 2017. Beverage marketTea is the most common beverage in the northern parts, while in the south, the affection towards a hot beverage is shared between tea and coffee. Fruit juices and soft drinks are the commonly consumed non-alcoholic beverages throughout the nation. Adherence to safety measures and quality food supply, accompanied by strong global competition, is likely to keep the industry’s plate full and stir it towards future expansion.

India Non-Alcoholic Beverages Market was valued at USD 14.95 billion in 2024 and is anticipated to grow with a CAGR of 7.36% through 2030.

Over the last two observations, the revenue is forecast to significantly increase in all segments. The trend observed from 2019 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Non-Alcoholic Drinks segment achieves the highest value of *** billion U.S. dollars at 2029. Find further statistics on other topics such as a comparison of the number of users in Nigeria and a comparison of the average revenue per user in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The combined revenue in the alcoholic drinks market in India was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Alcoholic Drinks.

Future Outlook and Projections for India Hot Drinks Market on the Basis of Revenues in USD Billion, 2024-2029 The India hot beverages market is projected to grow steadily by 2029, demonstrating a healthy CAGR during the forecast period. This growth is anticipated to be driven by increased consumer demand for premium products, health-oriented offerings, and the convenience of online purchasing options. What Lies Ahead for India Hot Beverages Market?

Unlock expert insights on India Non-Alcoholic Beverages Market, size at USD 14 Bn in 2023, showcasing industry trends and revenue forecast.

The India Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

Gain insights into the India Carbonated Beverages Market size at USD 75.1 billion in 2023, featuring Leading Players, Market Share & Growth, and Market Forecasts & Outlook.

Gain insights into the India Healthy Beverages Market size at USD USD 4.5 billion in 2023, featuring Market Forecasts & Outlook, industry leaders, and growth opportunities.

Market Segmentation for India Hot Beverages Market Basis Product Type on the Basis of Revenues in Percentage, 2023 India Hot Beverages Market Segmentation What are the Regulations and Initiatives which have Governed the Market:

The India Organic Beverage market is anticipated to grow at a CAGR of 18% during 2021-26 says MarkNtel Advisors

The health beverages market, valued at $6.34 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 10% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing health consciousness among consumers, coupled with rising disposable incomes, particularly in developing economies like India, significantly boosts demand for functional and nutritional beverages. The growing prevalence of lifestyle diseases, such as diabetes and obesity, further fuels the adoption of health-conscious alternatives to sugary drinks. Moreover, the increasing availability of innovative products, incorporating natural ingredients and superfoods, caters to evolving consumer preferences. Significant market segmentation exists within distribution channels (offline and online) and product categories (packaged fresh fruit and vegetable juices, functional beverages, nutritional beverages, and others). Major players like Coca-Cola, PepsiCo, Nestle, and Abbott Laboratories are heavily invested, employing diverse competitive strategies to capture market share, including product diversification, strategic partnerships, and aggressive marketing campaigns. However, challenges remain, including fluctuating raw material prices, stringent regulatory norms, and intense competition, potentially hindering market expansion. The market's online segment is exhibiting faster growth compared to offline channels, driven by the rising adoption of e-commerce and online grocery shopping. The packaged fresh fruit and vegetable juice segment dominates the product category, benefiting from its perceived natural and healthy attributes. However, functional and nutritional beverages are expected to demonstrate significant growth in the coming years, fueled by rising consumer interest in beverages offering specific health benefits like enhanced immunity or improved energy levels. Regional variations in consumption patterns exist, with emerging markets displaying higher growth potential. India, for instance, presents a substantial opportunity due to its large population and evolving consumer behavior. Understanding these dynamic market forces is crucial for companies seeking to effectively penetrate and thrive within this competitive landscape.

In 2023, the size of the alcoholic beverage market was over ************** Indian rupees in India. The market size of the alcohol industry is likely to increase at a CAGR of **** percent to ************* rupees by 2028. Alcohol consumption Both men and women consumed more alcohol in India's northeast and east regions. Male alcohol consumption was also prevalent in both the southern and northern parts of the nation. Arunachal Pradesh, Telangana, Sikkim, Manipur, Goa, and Jharkhand were states with excessive drinking among males. In comparison to the rest of the nation, Telangana and other northeastern states reported high rates of female alcohol consumption. Alcohol import and export The leading exporter of alcoholic beverages to India was the United Kingdom, with a value of *** billion U.S. dollars. This was followed by the United States, Singapore, and the United Arab Emirates. Moreover, over *** thousand metric tons of alcoholic beverages were exported from India. The United Arab Emirates was the leading export destination, followed by Singapore and the Democratic Republic of Congo.

Unlock data-backed intelligence on India Carbonated Soft Drinks Market, size at USD 19.5 Bn in 2023, showcasing industry trends and opportunities driven by key players.

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Non-Alcoholic Beverages Market Size 2025-2029

The non-alcoholic beverages market size is forecast to increase by USD 294.8 billion at a CAGR of 5.4% between 2024 and 2029.

The market is characterized by a dynamic business landscape, driven by several key factors. Firstly, the market witnesses frequent product launches by companies, reflecting the intense competition and innovation-driven approach. This trend underscores the importance of staying abreast of consumer preferences and trends. Secondly, there is an increased focus on sustainable packaging in the non-alcoholic beverages industry. As consumers become more environmentally conscious, companies are responding by adopting eco-friendly packaging solutions. The market also caters to various dietary preferences, with dairy-free milk alternatives and sugar substitutes gaining traction. This shift not only appeals to the growing eco-conscious consumer base but also positions brands as responsible market players. However, the market is not without challenges.
To counter this, non-alcoholic beverage companies must differentiate themselves by offering unique flavors, health benefits, and innovative product formats. Health and wellness trends have led to the growth of plant-based beverages, energy drinks, and ph-balanced options. The market is a vibrant and evolving industry, shaped by consumer preferences, sustainability trends, and intense competition. Companies seeking to capitalize on market opportunities must stay agile, innovative, and responsive to changing consumer demands while navigating the challenges posed by competition and shifting market dynamics.

What will be the Size of the Non-Alcoholic Beverages Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The non-alcoholic beverage market is witnessing significant trends, with coffee extracts and tea extracts gaining popularity due to their rich flavors and health benefits. Responsible and ethical sourcing is a priority for retailers, leading to partnerships with suppliers who use natural extracts and fruit concentrates. Nutritional labeling and product lifecycle management are essential for meeting consumer demands and regulatory compliance. Sales forecasting and inventory management help companies optimize supply chain operations and reduce water usage. Pricing models and quality control testing ensure profitability and customer satisfaction. Sustainability initiatives, such as recycling programs and carbon footprint reduction, are crucial for minimizing environmental impact.

Herbal extracts, vegetable juices, and flavor compounds add diversity to the market. Digital and social media marketing strategies expand reach, while distribution networks and supply chain optimization streamline logistics. Health claims and sensory evaluation drive innovation, with aseptic processing, high-pressure processing, and UV sterilization ensuring product safety and shelf life. Market research and packaging innovations keep pace with consumer preferences, while energy consumption and waste management remain key areas for improvement. The competition from alcoholic beverages poses a significant threat, as consumers often perceive these as more exciting and indulgent alternatives.

How is this Non-Alcoholic Beverages Industry segmented?

The non-alcoholic beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Non-carbonated
  Carbonated


Distribution Channel

  Offline
  Online


Packaging

  Bottles
  Cans
  Tetra pak
  Pouches


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The non-carbonated segment is estimated to witness significant growth during the forecast period. The non-carbonated segment of the market is witnessing notable growth due to evolving consumer preferences towards healthier, natural drink options. Juices and juice concentrates, a significant part of this category, have gained traction among health-conscious consumers seeking alternatives to sugary sodas and alcoholic beverages. The increasing awareness of the health implications of sugar consumption and artificial ingredients is driving this trend. Consumers are now drawn to beverages perceived as more natural, with clear labels and functional benefits, which often align with ethical and environmental concerns. Innovative flavors and premium positioning have further elevated non-alcoholic beverages, making them appealing alternatives in social setting

The India Beverage Can Market is valued at 4703 million units, driven by market size, growth analysis, and investment insights across the sector landscape.