In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Global Market Research Services market size is expected to reach $109.67 billion by 2029 at 4.1%, segmented as by type, marketing research and analysis services, public opinion and election polling

The market research services industry, currently valued at $8.761 billion (2025), is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% from 2025 to 2033. This growth is fueled by several key factors. The increasing need for data-driven decision-making across various sectors, including consumer goods, healthcare, and technology, is a primary driver. Businesses are increasingly relying on sophisticated market research to understand consumer behavior, preferences, and emerging trends, enabling them to optimize product development, marketing strategies, and overall business operations. Furthermore, advancements in data analytics and technological tools, including AI and machine learning, are enhancing the efficiency and accuracy of market research, making it more accessible and cost-effective for a wider range of businesses. The rise of big data and the growing sophistication of data analysis techniques are also pushing the demand for specialized market research services. Several trends are shaping the future of this industry. The growing adoption of qualitative research methods, like in-depth interviews and focus groups, alongside quantitative methodologies, offers a holistic understanding of consumer sentiment. Furthermore, the increasing demand for real-time data and agile research approaches enables businesses to respond swiftly to market changes and seize opportunities proactively. While challenges like data privacy concerns and the need to maintain research integrity remain, the overall outlook for the market research services industry is positive, indicating sustained growth throughout the forecast period. The competitive landscape comprises both large multinational firms like WPP and Euromonitor International, as well as specialized boutique agencies catering to niche markets, indicating a healthy balance of innovation and established expertise.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

Big Data Analytics In Healthcare Market size is estimated at USD 37.22 Billion in 2024 and is projected to reach USD 74.82 Billion by 2032, growing at a CAGR of 9.12% from 2026 to 2032.

Big Data Analytics In Healthcare Market: Definition/ Overview

Big Data Analytics in Healthcare, often referred to as health analytics, is the process of collecting, analyzing, and interpreting large volumes of complex health-related data to derive meaningful insights that can enhance healthcare delivery and decision-making. This field encompasses various data types, including electronic health records (EHRs), genomic data, and real-time patient information, allowing healthcare providers to identify patterns, predict outcomes, and improve patient care.

The global market research industry reached a record high market size of approximately 54 billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about two billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for two reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

The Market Research Consulting Services industry is experiencing robust growth, driven by the increasing need for data-driven decision-making across various sectors. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $85 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of big data and advanced analytics necessitates expert interpretation and strategic application, pushing businesses to seek professional consulting services. Secondly, the rising complexity of market dynamics and competitive landscapes compels organizations to leverage sophisticated research methodologies for informed strategic planning. Finally, the growing adoption of digital technologies and the increasing focus on customer experience are further contributing to the demand for specialized market research expertise. Major players like Accenture, McKinsey, and Deloitte dominate the market, leveraging their extensive networks and established expertise. However, smaller specialized firms are also gaining traction, offering niche services and agile solutions tailored to specific industry needs. While the market presents significant opportunities, challenges remain. These include the rising costs associated with advanced analytical techniques, the need for skilled professionals, and the potential for data privacy concerns. Geographic expansion, particularly in emerging markets, presents significant potential for further growth. Segmentation within the market includes industry-specific services (e.g., healthcare, finance, technology), research methodologies (qualitative, quantitative), and service types (market sizing, competitive analysis, customer segmentation). The forecast period anticipates continued strong growth, driven by ongoing technological advancements and the persistent demand for actionable insights within an increasingly data-centric business environment.

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The North American market was the largest, valued at almost 24 billion U.S. dollars in 2023, with the United States accounting for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly 5.9 billion U.S dollars in 2023, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported 5.6 billion U.S. dollars in global revenue in 2023.

Our datasets of Company and Employee data complement each other very well, offering a broader perspective and an in-depth look. All data is collected from the largest professional network and updated every day. That's why it fits more than one purpose.

For Market Research

Obviously, doing market research on your own is no longer viable. Only dealing with the big data can give you an edge over competitors.

Use cases

1. Real-time insights into consumer behavior
2. Improved accuracy over traditional market research
3. Helps with more compelling and targeted marketing campaigns
4. Allows to assess the effectiveness of your marketing strategies
5. Increased conversion rate

For Investors

Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal’s global Employee Data and Company Data.

Use cases

1. Screen startups and industries showing early signs of growth
2. Identify companies hungry for the next investment
3. Check if a startup is about to reach the next maturity phase
4. Identify and predict a startup's potential at the founding moment

For HR tech

Coresignal’s global Employee Data and Company Data enable you to make intelligent talent acquisition possible by building or improving AI-based talent-sourcing solutions.

Use cases

1. Build AI-based tools
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5. Minimize the chance of unqualified hires

Market Expansion Service Market Outlook

The global market size of the Market Expansion Services (MES) sector was valued at approximately USD 1.1 trillion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2032, reaching an estimated USD 2.1 trillion by the end of the forecast period. This robust growth can be attributed to the increasing demand for efficient market entry and expansion strategies across diverse industries, coupled with the growing globalization of businesses seeking new market opportunities.

One of the primary growth factors driving the MES market is the increasing need for companies to penetrate new markets and expand their geographical footprint. The global economy is becoming increasingly interconnected, and businesses are looking to leverage this interconnectedness by entering new international markets. MES providers offer invaluable support in this regard, providing crucial market research, marketing and sales, distribution and logistics, and after-sales services that enable companies to establish and grow their presence in new regions effectively. Additionally, the rise of digitalization has made it easier for MES providers to offer innovative solutions that streamline market entry processes.

Another significant factor contributing to the growth of the MES market is the rising demand for specialized services in industries such as healthcare, consumer goods, industrial, technology, and automotive. These industries often require tailored market expansion strategies that consider regulatory requirements, cultural nuances, and local consumer preferences. MES providers offer industry-specific expertise and customized services that help businesses navigate these complexities and achieve successful market entry and expansion. Furthermore, the increasing focus on customer-centricity and personalization has led companies to seek MES providers that can deliver localized marketing and sales efforts.

The growing trend of outsourcing non-core business functions is also a critical driver of the MES market. Companies are increasingly outsourcing market entry and expansion-related activities to MES providers to focus on their core competencies and achieve operational efficiency. By partnering with MES providers, businesses can leverage their local expertise, established networks, and comprehensive service offerings to accelerate market entry and expansion while minimizing risks and costs. This trend is particularly prevalent among small and medium enterprises (SMEs), which may lack the resources and expertise to manage market expansion independently.

From a regional perspective, Asia Pacific is expected to dominate the MES market during the forecast period, driven by the rapid economic growth, expanding middle class, and increasing urbanization in countries such as China, India, and Southeast Asian nations. North America and Europe will also experience significant growth due to the presence of established multinational corporations seeking to expand their operations further. Latin America and the Middle East & Africa regions, while currently smaller markets, are projected to show notable growth as businesses increasingly recognize the untapped potential in these regions.

Market Research Analysis

Market research is a fundamental pillar of the MES market, providing companies with the critical insights needed to make informed decisions about market entry and expansion. Market research services encompass a wide range of activities, including competitive analysis, consumer behavior studies, market sizing, and trend analysis. These services enable businesses to understand the market landscape, identify opportunities and threats, and develop strategies that align with local market conditions. The demand for market research services is rising as companies increasingly recognize the importance of data-driven decision-making in achieving successful market entry and expansion.

One of the key drivers of growth in the market research segment is the proliferation of big data and advanced analytics. The availability of vast amounts of data from various sources, including social media, e-commerce platforms, and IoT devices, has transformed the market research landscape. MES providers are leveraging big data analytics, machine learning, and artificial intelligence to provide deeper insights and more accurate market forecasts. These technological advancements enable companies

Marine Big Data Market Outlook

According to our latest research, the global marine big data market size reached USD 2.61 billion in 2024 and is projected to expand at a robust CAGR of 17.4% from 2025 to 2033, reaching an estimated USD 10.44 billion by 2033. The primary growth factor driving this market is the surging adoption of advanced analytics and artificial intelligence for marine applications, enabling real-time decision-making and improved operational efficiency across the maritime sector.

The explosive growth of the marine big data market is underpinned by the increasing digital transformation across the maritime industry. As shipping companies, port operators, and marine research institutions embrace digital technologies, the volume, variety, and velocity of marine data have surged dramatically. This data deluge, generated from satellite imagery, remote sensors, Automatic Identification Systems (AIS), and underwater drones, necessitates robust big data platforms for storage, processing, and analytics. The integration of Internet of Things (IoT) devices and the proliferation of smart ships have further fueled the demand for comprehensive data management solutions, enabling stakeholders to derive actionable insights, optimize routes, reduce fuel consumption, and enhance safety protocols. Additionally, the growing focus on environmental sustainability and regulatory compliance has led to a rising need for advanced analytics to monitor marine ecosystems and comply with international maritime standards.

Another key growth factor for the marine big data market is the increasing emphasis on maritime safety and security. Governments and defense agencies worldwide are leveraging big data analytics to enhance situational awareness, monitor illegal activities such as piracy and smuggling, and ensure the safety of maritime assets. The ability to analyze vast datasets in real time allows for proactive risk assessment and rapid response to emerging threats. Furthermore, the integration of big data with geospatial intelligence and machine learning algorithms has enabled predictive analytics for accident prevention, vessel tracking, and search-and-rescue operations. This trend is particularly pronounced in regions with high maritime traffic, such as the Asia Pacific and North America, where the need for advanced surveillance and monitoring capabilities is paramount.

The burgeoning demand for sustainable fisheries and aquaculture management is also contributing significantly to the market’s expansion. Fisheries and aquaculture sectors are increasingly utilizing big data solutions to monitor fish stocks, optimize harvesting schedules, and ensure regulatory compliance. By analyzing data from sonar, underwater cameras, and environmental sensors, stakeholders can make informed decisions to prevent overfishing, protect endangered species, and maintain ecosystem balance. Moreover, the adoption of big data analytics in marine research institutions has accelerated scientific discoveries related to oceanography, climate change, and marine biodiversity. This collaborative approach between commercial entities, government agencies, and research organizations is fostering innovation and driving the growth of the marine big data market.

From a regional perspective, Asia Pacific is emerging as the most dynamic market for marine big data, driven by rapid industrialization, expanding maritime trade, and significant investments in port infrastructure. Countries such as China, Japan, and South Korea are at the forefront of adopting advanced marine analytics to enhance operational efficiency and environmental stewardship. North America remains a key contributor, owing to its robust defense expenditure, technological advancements, and strong presence of leading market players. Europe is also witnessing substantial growth, propelled by stringent environmental regulations and a mature maritime industry. Meanwhile, the Middle East & Africa and Latin America are gradually embracing marine big data solutions, supported by government initiatives and international collaborations aimed at bolstering maritime security and resource management.

The Big Data Market is projected to grow at a CAGR of around 14.7% during 2023-28, says MarkNtel Advisors. (Top Companies - Accenture PLC, Cloudera Inc., Teradata Corporation, Microsoft Corporation, Splunk Inc., Amazon Web Services, and Cisco Systems Inc)

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

The Big Data Consulting Market report segments the industry into By Service Type (Strategic Consulting, Implementation Services, Analytics and Insights, and more), By Deployment Model (On-Premise, Cloud-Based, and more), By Organization Size (Small and Medium Enterprises (SMEs), and more), By Application (Customer Analytics, Operational Analytics, and more), and By Geography (North America, Europe, and more).

Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

Digital Business Transformation Market size was valued at USD 505.85 Billion in 2024 and is projected to reach USD 2431.31 Billion by 2032, growing at a CAGR of 19.06% from 2026 to 2032.

Global Digital Business Transformation Market Overview

In these reports, Digital transformation assists organizations in dealing with various risks associated with disruption, such as rebuilding corporate, market fluctuation, and geopolitical conditions that are unpredictable and can result in erratic outcomes. Furthermore, transitioning from a traditional to a new digitalized setup facilitates the introduction of many new technically advanced products and services. By enhancing performance, digital transformation can transform, integrate, and simplify daily business operations. It assists associations in organizing their operations in order to save time and effort while making efficient use of resources.

Big Data Analytics for Clinical Research Market Outlook

As per our latest research, the Big Data Analytics for Clinical Research market size reached USD 7.45 billion globally in 2024, reflecting a robust adoption pace driven by the increasing digitization of healthcare and clinical trial processes. The market is forecasted to grow at a CAGR of 17.2% from 2025 to 2033, reaching an estimated USD 25.54 billion by 2033. This significant growth is primarily attributed to the rising need for real-time data-driven decision-making, the proliferation of electronic health records (EHRs), and the growing emphasis on precision medicine and personalized healthcare solutions. The industry is experiencing rapid technological advancements, making big data analytics a cornerstone in transforming clinical research methodologies and outcomes.

Several key growth factors are propelling the expansion of the Big Data Analytics for Clinical Research market. One of the primary drivers is the exponential increase in clinical data volumes from diverse sources, including EHRs, wearable devices, genomics, and imaging. Healthcare providers and research organizations are leveraging big data analytics to extract actionable insights from these massive datasets, accelerating drug discovery, optimizing clinical trial design, and improving patient outcomes. The integration of artificial intelligence (AI) and machine learning (ML) algorithms with big data platforms has further enhanced the ability to identify patterns, predict patient responses, and streamline the entire research process. These technological advancements are reducing the time and cost associated with clinical research, making it more efficient and effective.

Another significant factor fueling market growth is the increasing collaboration between pharmaceutical & biotechnology companies and technology firms. These partnerships are fostering the development of advanced analytics solutions tailored specifically for clinical research applications. The demand for real-world evidence (RWE) and real-time patient monitoring is rising, particularly in the context of post-market surveillance and regulatory compliance. Big data analytics is enabling stakeholders to gain deeper insights into patient populations, treatment efficacy, and adverse event patterns, thereby supporting evidence-based decision-making. Furthermore, the shift towards decentralized and virtual clinical trials is creating new opportunities for leveraging big data to monitor patient engagement, adherence, and safety remotely.

The regulatory landscape is also evolving to accommodate the growing use of big data analytics in clinical research. Regulatory agencies such as the FDA and EMA are increasingly recognizing the value of data-driven approaches for enhancing the reliability and transparency of clinical trials. This has led to the establishment of guidelines and frameworks that encourage the adoption of big data technologies while ensuring data privacy and security. However, the implementation of stringent data protection regulations, such as GDPR and HIPAA, poses challenges related to data integration, interoperability, and compliance. Despite these challenges, the overall outlook for the Big Data Analytics for Clinical Research market remains highly positive, with sustained investments in digital health infrastructure and analytics capabilities.

From a regional perspective, North America currently dominates the Big Data Analytics for Clinical Research market, accounting for the largest share due to its advanced healthcare infrastructure, high adoption of digital technologies, and strong presence of leading pharmaceutical companies. Europe follows closely, driven by increasing government initiatives to promote health data interoperability and research collaborations. The Asia Pacific region is emerging as a high-growth market, supported by expanding healthcare IT investments, rising clinical trial activities, and growing awareness of data-driven healthcare solutions. Latin America and the Middle East & Africa are also witnessing gradual adoption, albeit at a slower pace, due to infrastructural and regulatory challenges. Overall, the global market is poised for substantial growth across all major regions over the forecast period.

The Computer Consultants industry has expanded due to technological development across Europe. As companies across the continent have modernised their operations and competed through advanced software, hardware and integrated communication solutions, leading consultancies have stepped up to deliver expertise, training and large-scale transformation projects. The industry's positive trajectory has been boosted by initiatives like the EU’s Digital Europe Programme, which has poured billions into digital infrastructure and technological literacy. However, the industry hasn’t been immune to challenges, as standardised, affordable software solutions have weighed on profit expansion and price competition has intensified across certain markets. Revenue is expected to swell at a compound annual rate of 5.5% over the five years through 2025, including a 4.7% jump in 2025 to reach €536.7 billion. Revenue has grown steadily, buoyed by both corporate and government investment. Major contracts, like Carrefour’s collaboration with Capgemini and SAP and the NHS’s partnerships with British consultants, highlight a strong reliance on expert guidance for system migrations and back-office transformation. Government expenditure, accounting for over a quarter of industry revenue, has surged due to the need for resilient public infrastructure. Nonetheless, the landscape has changed, with the commoditisation of IT services, particularly with the adoption of off-the-shelf cloud and accounting solutions, somewhat diminishing demand among SMEs for high-touch consultancy. Offshore outsourcing has also captured basic support and maintenance business. However, high-skilled consultancy has remained resilient, given the need for bespoke systems design, cybersecurity and strategic digital planning. Revenue is forecast to extend at a compound annual rate of 8.7% over the five years through 2030 to €814.2 billion. Explosive growth will be captured through greater cloud adoption, with consultants increasingly required for complex migration, architecture and cybersecurity support, as businesses look to exploit scalability and operational gains. Small, specialist consultancies are projected to continue entering the industry, offering deep expertise in fields like AI, managed security and sovereign cloud services. However, persistent talent shortages throughout Europe could hamper the industry’s ability to fully capitalise on market opportunities. To stay competitive, consultants must upskill staff continuously, nurture partnerships that leverage local and offshore resources and deliver tailored training packages to clients navigating new technologies.