Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately 8.3 million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. TV viewing behavior and trends While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, 82 out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to 28.3 million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from 184 minutes in 2019 to 194 minutes in 2020.  Canadian TV ratings and preferences In 2022, television reached more than 86 percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over 1.8 million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.

New York was the largest North American TV market from January 2023 to September 2023, with close to 20.4 million viewers. Ranking second came Los Angeles with around 17 million viewers, followed by Chicago with about nine million viewers.

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to accelerate their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (IBISWorld report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 4.7% to $2.7 billion through the end of 2024, inching downward 0.1% in 2024 alone as broader economic growth benefits companies. Consumers are increasingly subscribing to online streaming platforms and services that compete with broadcast programming due to their lower price points and convenience. In response, advertisers have lowered their spending on broadcast TV and have increased their efforts in digital and online media that offer more targeted advertising campaigns. Online media also provides troves of consumer data that make producing digital consumer-centric and targeted campaigns much more straightforward and practical, contributing to the industry's long-running decline. However, government funding and regulations for businesses will aid in tempering revenue declines. TV broadcasters will continue to contend with a shifting media environment. Successful companies will restructure their business models to better integrate programming with digital platforms, and regulators will continue encouraging flexibility to mitigate the transition to competing media and online services. Even so, TV advertising revenue will continue falling as businesses seek new ways to reach consumer groups, limiting the industry's growth potential. Industry revenue is poised to sink at an annualized rate of 0.4% to $2.6 billion through the end of 2029.

Contained within the 3rd Edition (1957) of the Atlas of Canada is a plate that shows two condensed maps of television and radio stations across Canada. The top map shows the location and call letters of Canadian television stations and indicates the network connections for these stations. Television stations are shown as being operated by the Canadian Broadcasting Corporation or by private affiliates. Private stations not in operation, satellite stations and satellite stations not in operation are also indicated. Network connections are shown as being part of English or French networks and being complete or under construction. If a station was serviced by kinerecording or temporarily served by off-air pickup, this is displayed on the map as well. The second map on this plate shows the location and call letters of Canadian radio stations. Basic stations and supplementary stations are shown with wire network lines for the Trans-Canada Network, the Dominion Network and French Network. Stations, relay transmitters, pick up stations and rebroadcasting stations are shown for the Canadian Broadcasting Corporation. The locations of non-network stations are shown on this map as well. Data for both of these maps are from 1958.

In 2023, Bell Canada (BCE) held the highest share of commercial television revenues in Canada, with 34.2 percent. CBC/SRC held 16.9 percent of the market, losing out to Rogers who commanded 18.1 percent of total commercial TV revenues in the country.

The Cable Networks industry in Canada has experienced strong headwinds inhibiting growth. Both consumers and the government have increasingly explored alternatives to the cable distribution model, which has resulted in revenue waning. Internet-based streaming services such as Netflix and Hulu have posed a significant threat to the industry's stronghold on TV programming and increasing domestic investment by these services has taken its toll on industry operations. The pandemic further accelerated the adoption of digital streaming services as consumers spent more leisure time at home. Overall, revenue has been declining at an annualized 4.4% over the past five years and is expected to reach $4.0 billion in 2024, despite an incline of 1.4% in 2024 alone, with profit sliding down to 15.1%. Revenue pitfalls are also related to a regulatory landscape that has hindered expansionary strategies. Most notably, the Canadian Radio-television and Telecommunications Commission rolled out a mandate in 2016 that now requires service providers to offer basic cable packages to customers for $25.00 or less. This regulation aims to maximize the range of choices and affordability of TV for Canadian customers. The strategic navigation of threats, such as external competition and regulation, has not been offset through innovative pricing models and more tailored services, as the efficacy of such tactics failed to expand industry revenue or profit generation. In the absence of significant changes, cable networks are poised to continue struggling while adapting to changing consumer preferences. Fibre optic cable infrastructure has created significantly faster internet and cable speeds, while improved infrastructure will lead the way to new 4K and ultra-high-definition TV content developments. Despite intensifying competition, content diversification and tiered pricing models are expected to lessen any revenue declines moving forward and as streaming services continue to raise their own prices, cable subscriptions will grow more relatively affordable. Ultimately, industry revenue is poised to marginally rise an annualized 0.9% to $4.2 billion in 2029.

Snapshot img

Broadcasting Cable TV Market Size 2025-2029

The broadcasting cable TV market size is forecast to increase by USD 36.7 billion, at a CAGR of 2.1% between 2024 and 2029.

The market is experiencing significant shifts as TV broadcasters increasingly develop their own Over-The-Top (OTT) platforms to reach audiences beyond traditional cable subscriptions. This trend is driven by the expanding OTT delivery systems, which offer greater flexibility and convenience to consumers. However, the market faces challenges as well. Stringent rules and regulations imposed by the Federal Communications Commission (FCC) continue to shape the competitive landscape, necessitating compliance and strategic adaptation. As broadcasters navigate these changes, they must effectively balance the opportunities presented by OTT platforms and online streaming with the regulatory requirements to maintain a strong market presence.
Companies seeking to capitalize on this dynamic market should focus on staying agile and innovative, while ensuring regulatory compliance, to meet the evolving demands of consumers and competitors alike.

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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Transmission networks play a crucial role in delivering content to viewers, employing technologies such as fiber optics and microwave transmission. Advertising revenue is a significant driver, with targeted advertising and addressable advertising becoming increasingly popular. YouTube TV and other over-the-top (OTT) platforms challenge traditional cable TV providers, offering flexibility and convenience through remote control access and on-demand content. Audience measurement tools, like viewership ratings, help broadcasters understand consumer behavior and tailor their programming accordingly. Broadcast infrastructure includes set-top boxes (STBs), cable modems, and satellite uplinks, enabling the delivery of digital television, high-definition television (HDTV), and ultra-high-definition television (UHDTV).

Subscription management systems facilitate customer retention, while subscription revenue is a key revenue stream. Content licensing and acquisition are essential components, with providers seeking to offer a diverse channel lineup. Pay-per-view (PPV) and streaming services, such as Amazon Prime Video, add to the mix. Interactive television and user interfaces (UIs) enhance the viewer experience, while content protection measures ensure security. Satellite television, including Dish Network, and cable television coexist, each offering unique advantages. Network security and technical support are essential for maintaining service quality. The ongoing unfolding of market activities reveals evolving patterns, with 8k resolution and 4k resolution emerging as the next frontier.

How is this Broadcasting Cable TV Industry segmented?

The broadcasting cable tv industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Revenue Stream

  Advertising
  Subscription


Application

  Satellite TV
  Cable TV
  Internet Protocol TV (IPTV)
  Others


Service

  Entertainment
  News and sports
  Educational/documentary


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Revenue Stream Insights

The advertising segment is estimated to witness significant growth during the forecast period.

The market is segmented into advertising and subscription revenue channels. In 2024, the advertising segment dominated the market due to the expansion of cable and satellite TV networks in rural areas and remote locations. This revenue model is applicable to both online and offline businesses, generating income through the sale of ad space. TV networks significantly rely on advertising, broadcasting commercials between shows and charging advertisers accordingly. Fiber optics and satellite uplinks facilitate the transmission of digital and high-definition content, enhancing the viewer experience. Interactive television and addressable advertising enable customized content delivery, boosting customer retention.

Subscription revenue is also a significant contributor, fueled by fiber-to-the-home (FTTH) and cable modem technologies. Streaming services like Amazon Prime Video, YouTube TV, and Sling TV have emerged as competitors, offering on-demand content and flexible subscr

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.

The market is experiencing significant growth driven by product innovation and advances, leading to portfolio extension and product premiumization. One of the key trends shaping the market is the advent of 8K Ultra High Definition (UHD) televisions, which offer superior image and sound quality. However, the lack of 4K content poses a challenge for market growth. Consumers are eager to adopt these advanced technologies, but the limited availability of 4K content may hinder widespread adoption of 8K UHD televisions. To capitalize on this opportunity, companies must focus on developing strategies to address the content gap, such as investing in content production or partnering with content providers.
Additionally, the increasing popularity of streaming services and smart TVs is transforming the way consumers access and consume content, further impacting the market dynamics. Companies must stay agile and adapt to these trends to effectively navigate the competitive landscape and capitalize on the growth opportunities in the market.

What will be the Size of the Television Market during the forecast period?

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The market in the United States continues to evolve, driven by consumer demand for advanced features and premium content. Smart TV capabilities have become a standard expectation, enabling seamless integration of over-the-top platforms and cable services. Eco-friendly initiatives are gaining traction, with energy efficiency and recyclability becoming essential considerations. Technological segments, such as OLED displays, curved displays, and frameless designs, are shaping the industry's direction. Premium content offerings, including ultra-high-definition and pay TV market services, are fueling market growth. Satellite, cable, fiber optic services, and internet protocol-based solutions cater to various territories, each with unique consumer preferences.
The commercial sector is embracing technologies, such as ultra-high-definition services and foldable displays, to enhance the viewing experience. The market's valuation is projected to expand, reflecting the enduring appeal of TV as art in the modern home office.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Technology Insights

The uhd segment is estimated to witness significant growth during the forecast period.

UHD televisions, also known as 4K televisions, have gained significant popularity in the consumer electronics market due to their high resolution of 3,840 pixels x 2,160 lines and aspect ratio of 16:9. With a horizontal screen display resolution of approximately 4,000 pixels, UHD televisions offer enhanced picture quality and viewing experience. companies have also introduced 8K resolution televisions, which offer a higher resolution of 7,680 pixels x 4,320 lines, making it the highest UHD television resolution currently available in digital televisions and cinematography. The market for UHD televisions is witnessing innovation through the integration of features like ambient mode, OLED panels, HDR content, and curved displays.

Wi-Fi modules, Bluetooth pairing, and smart remotes have become essential connectivity features for these televisions. Energy efficiency and eco-friendly design are also crucial factors driving the market's growth. Consumer appetite for premium content, gaming modes, and interactive features is fueling the demand for UHD televisions. The pay TV industry is also evolving with the integration of UHD services, content delivery, and streaming apps. The market is also witnessing acquisitions and collaborations among key players to expand their offerings and cater to viewer preferences. The technological segments of UHD televisions include display innovation, sound transmission, and smart TV c

Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the continual advancements in TV resolution technology. These technological innovations enable superior viewing experiences, attracting consumers to upgrade their traditional TV sets. Moreover, the increasing influence of digital media on advertising and marketing is propelling the market forward. Brands are recognizing the potential of smart TVs as an advertising platform, offering targeted ads and personalized content to viewers. However, this market is not without challenges. Security and privacy concerns related to smart TVs pose a significant obstacle. With the integration of internet connectivity, smart TVs are vulnerable to cyber threats, raising consumer concerns over data privacy.
Companies must address these challenges by implementing robust security measures and transparent privacy policies to build consumer trust and capitalize on the market's potential. In summary, the market is characterized by technological advancements, the growing influence of digital media, and the challenges of security and privacy concerns. Companies seeking to succeed in this market must focus on delivering superior viewing experiences, effective advertising platforms, and robust security measures.

What will be the Size of the Smart TV Market during the forecast period?

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The market continues to evolve, with dynamic market activities unfolding across various sectors. Remote control functionality has become standard, enabling users to easily navigate content and adjust settings. Gaming features are increasingly integrated, providing enhanced experiences for avid gamers. Smart features, such as voice control and AI upscaling, offer convenience and improved picture quality. Smart home integration is another key trend, allowing TVs to connect and communicate with other smart devices. Energy efficiency is a growing concern, with manufacturers focusing on reducing power consumption through features like LED backlighting and local dimming. Android TV and Amazon Fire TV are popular operating systems, offering access to a vast array of streaming apps.

Response time and refresh rate are critical factors for gamers, while contrast ratio and picture processing ensure optimal viewing experiences. Manufacturers continue to innovate, with advancements in panel type, screen size, and resolution. Quantum dot technology and 8k resolution offer enhanced color gamut and pixel density, respectively. Built-in speakers and sound systems provide immersive audio experiences. Software updates ensure that TVs remain current, offering the latest features and security patches. Dolby Vision and HDR10+ provide superior picture quality, while low latency and gaming mode cater to the needs of avid gamers. The market's continuous dynamism is reflected in the ongoing development of smart TVs, with new features and technologies constantly emerging to meet the evolving needs of consumers.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by advancements in technology and increasing consumer preference for advanced features. Offline distribution channels, including consumer electronics stores, hypermarkets, and supermarkets, remain the primary sales channels. In the US, India, and China, where internet penetration is high and OTT streaming services are popular, demand for high-end smart TVs is surging. Smart TVs now come with various features such as parental controls, motion interpolation, local dimming, and Dolby Vision, enhancing the viewing experience. Google TV and other smart TV operating systems offer content discovery and software updates, keeping the TVs up-to-date with the latest apps and services.

Built-in speakers, gaming modes, and sound systems cater to diverse consumer needs. Panel types, inclu

Canadian Satellite TV Providers have been grappling with a significant shift in consumer preferences, primarily driven by the rise of online streaming services. Over recent years, a growing number of Canadians have been cutting the cord, favouring digital streaming options over traditional satellite TV. High-speed internet and data compression technologies have only accelerated this trend, making streaming platforms more competitive with their convenience, variety, and affordability. Revenue is expected to drop at a CAGR of 9.9% to $1.3 billion through the end of 2024, including a 1.6% forecast recovery in 2024 as profit reaches 5.5%. Satellite TV companies in Canada have faced considerable obstacles. The widespread cord-cutting trend has led to a declining subscriber base, putting pressure on revenue. Despite efforts like promoting service bundles, satellite TV providers have struggled to maintain profitability. Some have resorted to mergers and acquisitions to consolidate resources and achieve economies of scale. High-profile mergers, like Rogers Communications' acquisition of Shaw Communications, aim to combat rising operational costs and stiff competition from digital streaming services. However, even these strategic shifts haven’t fully offset declines in revenue and subscriber numbers. Revenue is poised to inch up at a CAGR of a mere 0.9% to $1.4 billion through the end of 2029 as satellite TV providers continue to endure intense competition from substitutes. Competition from established cable providers, in addition to emerging IPTV providers and streaming services, should limit revenue expansion as consumers' demand shifts toward flexible TV options. As consumer interest increasingly shifts to multiplatform streaming, traditional satellite TV must innovate to stay relevant. This includes potential partnerships with major streaming platforms and investing in exclusive content to draw viewers. The unbundling of TV channels, mandated by the Canadian government, will offer customers more personalized options but could also pose financial challenges for providers. However, expanding into rural areas, where high-speed internet access is limited, may offer some respite. Continued investments in satellite technology and rural service enhancements will be crucial. Ultimately, the industry is bracing for significant changes, aiming to stay afloat amid a rapidly evolving marketplace.

Market data calculations show that TV advertising spending in Canada accounted for 17.1 percent of total ad spend in the country in 2021. By 2023, the figure is expected to grow by 6.6 percent.

Radio broadcasters in Canada have been at the mercy of the constantly evolving entertainment space. In particular, new methods of music consumption, like on-demand streaming services, have been the single greatest threat to these broadcasters. While Canadian radio broadcasters have combated this competition by focusing more on value-added talk show formats, advertising dollars have consistently been routed to the digital and streaming entertainment realms, hurting the primary avenue of revenue generation. As a result, radio broadcasters' revenue will drop at a CAGR of 5.2% to $1.5 billion, dipping 4.4% in 2025 alone as advertising funding is gradually redirected towards music streaming services and podcasts. Canadian radio broadcasters' profit is also poised to slump as reduced industry revenue and relatively steady fixed costs negatively impact financial performance. Rising competition from alternative media platforms, like audio streaming services, has increasingly diverted listeners from radio broadcasts. The rising prevalence and accessibility of smartphones and tablets have boosted the popularity of podcasts and audio streaming platforms like Spotify and Apple Music. The industry's gradual dip has led to an onslaught of consolidation activity. The largest Canadian radio broadcasters have emphasized merger and acquisition activity as a primary catalyst for market share expansion, often acquiring smaller stations to diversify programming content to reach new demographics or expand into new geographic regions. Many smaller broadcasters based in small communities are unprofitable and are susceptible to the same competition that mires even the more prominent radio broadcasters in Canada. This has ultimately led to an abundance of industry exits and layoffs, with both enterprises and employment sinking over the current period. Moving toward 2030, the industry is slated to continue its downward trajectory. Radio broadcasters will still endure the detrimental influence of intensifying competition from podcasts, streaming services and internet-enabled mobile devices. Advertising expenditure via radio will drop as a share of overall advertising expenditure as companies continue to shift their marketing channels toward digital marketing. In response, radio stations will develop new mobile apps and enable consumers to listen without advertisements by paying a recurring fee. Nonetheless, revenue for radio broadcasters in Canada will contract at a CAGR of 4.0% to reach $1.2 billion in 2030.

The Canadian Communication Equipment Manufacturing industry has experienced notable fluctuations as it navigates technological advancements and market demands. Driven by the rapid rollout of 5G networks, major telecommunications players like Rogers, Telus and Bell have spurred the need for advanced communication equipment such as antennas and base stations. This push comes amid a backdrop of increased digital transformation, largely accelerated by the COVID-19 pandemic. As businesses pivot to support remote work and emphasize cloud-based communications, demand for sophisticated networking equipment has surged. However, supply chain disruptions and stiff import competition have posed significant challenges, constraining the industry's ability to fully capitalize on these opportunities. Ultimately, industry revenue inclined at a CAGR of 1.6% to an estimated $2.5 billion through the end of 2024, despite a slated dip of 1.1% in 2024 alone, as profit reaches 8.9%. Rising demand for mobile connectivity and cloud solutions has buoyed manufacturers, while challenges like global semiconductor shortages and heightened competition from cheap imports have stifled growth. Many domestic manufacturers have responded by shifting focus to higher-end market segments that necessitate substantial R&D investment. The sector's reliance on imports—accounting for over 90% of domestic demand—has kept prices competitive but also made local manufacturers vulnerable to fluctuating global supply dynamics. The expansion of 5G networks is expected to continue driving demand, encouraging cross-industry collaborations that integrate this technology into products and services. Canadian manufacturers are increasingly turning to advanced manufacturing technologies like AI and robotics to enhance production efficiency and flexibility, which could mitigate some ongoing issues. Additionally, a depreciating loonie may aid export competitiveness, providing a counterbalance to import pressures. As the industry navigates these complexities, companies prioritizing innovation and cybersecurity stand to gain a competitive edge in a market increasingly focused on the quality and security of communication solutions. Overall, revenue is poised to climb at a CAGR of 1.8% to $2.7 billion through the end of 2029.

Market leader Facebook accounted for 59 percent of all social media site visits in Canada in March 2025. Overall, Pinterest ranked second with 15.76 percent of all Canadian social media site visits across desktop and mobile devices. X (formerly Twitter) ranked third, accounting for 9.68 percent.

Snapshot img

Over The Top (OTT) Market Size 2025-2029

The over the top (ott) market size is forecast to increase by USD 934.9 billion at a CAGR of 31.3% between 2024 and 2029.

The Over-the-Top (OTT) market is experiencing significant growth due to the increasing preference for cloud streaming services among consumers. This shift in media consumption habits is driven by the convenience, flexibility, and affordability offered by OTT platforms. However, the market is not without challenges. The proliferation of illegal downloading and piracy continues to pose a significant threat, undermining the revenue potential for OTT players. To counteract this, industry players are focusing on strategic partnerships and acquisitions to expand their content libraries and strengthen their market position. These collaborations enable OTT providers to offer a wider range of high-quality content, enhancing the user experience and increasing customer loyalty. As the competition intensifies, it is crucial for companies to navigate these challenges effectively and capitalize on the market opportunities presented by the growing demand for OTT services.

What will be the Size of the Over The Top (OTT) Market during the forecast period?

Request Free SampleThe Over-the-Top (OTT) market encompasses media content delivery through the internet, bypassing traditional cable and satellite television. OTT devices, such as smart TVs and streaming boxes, enable consumers to access a wide range of personalized video and audio content on demand. Broadcasters are increasingly offering OTT services to cater to changing viewer preferences. Subscription fees are a significant revenue stream for OTT platforms, which provide on-demand access to a vast library of content, including movies, TV shows, podcasts, and audio streaming. Local content plays a crucial role in the market, with providers offering license agreements for streaming regional media. The customer experience is a key differentiator, with OTT platforms focusing on seamless streaming and provider-based recommendations. Satellite television and traditional TV continue to face competition from OTT services, which offer more flexible packaging options and a wider device availability. Advertisements remain a source of revenue, with targeted ads based on personalized data enhancing their effectiveness. Broadcasters and cable companies are adapting to the changing landscape by offering their own OTT services or partnering with streaming platforms. The market is evolving, with new players entering the fray and traditional media companies expanding their offerings to remain competitive.

How is this Over The Top (OTT) Industry segmented?

The over the top (ott) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Content TypeVideoText and imagesVoIPMusic streamingDeviceSmartphones and tabletLaptop and desktopSmart TVComponentSolutionServicesSolutionServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Content Type Insights

The video segment is estimated to witness significant growth during the forecast period.The video on demand market is poised for substantial expansion due to the proliferation of high-definition content and the wider availability of smart devices. OTT services, a significant segment of this market, offer various formats such as subscription video on demand (SVOD), advertising-based video on demand (AVOD), and transactional video on demand (TVOD). SVOD services enable users to access content by paying a subscription fee for a specified duration, while AVOD relies on advertisement revenues generated during video streaming. OTT communication and media content are increasingly popular, with providers offering personalized data and user interface for enhanced customer experience. The integration of 5G technology and data analytics is expected to further boost the market. Subscription fees, frame rates, and data traffic are key factors influencing consumer choices. SVoD services like Netflix and Amazon Prime Video, as well as gaming services like Xbox Live and PlayStation Plus, are driving the market's growth. Moreover, the emergence of hybrid models combining SVOD, AVOD, and TVOD is a notable trend. Content creators are producing original programming in ultra-high-definition (UHD) and narrow genre choices to cater to diverse viewer preferences. Live events and on-demand access are also popular offerings. The market's revenue is generated through subscription fees, streaming licenses, and transaction-based monetization. Handheld devices, laptops, and gaming consoles are among the devices used for streaming content. The market's growth is influenced by facto

Total dollar amount and percentage of local food sales that came from specific local market channels, by farm size (small, medium and large), 2022.

The Media eCommerce market in Canada is predicted to reach US$4,077.1m revenue by 2025. The top online retailers in the market are amazon.ca, walmart.ca and joefresh.com.

Subscriprion-based models accounts for the largest revenue share of the over-the-top market in the United States and Canada. In 2023, SVOD services generated over ** billion U.S. dollars. Moreover, this segment is expected to grow further and by 2029 it would reach a value of around **** billion U.S. dollars. Meanwhile, the rental video market is the segment with lowest generated revenue and is forecast to remain quite stable in the years to come.

Snapshot img

AI Market In Media And Entertainment Industry Size 2024-2028

The ai market in media and entertainment industry size is forecast to increase by USD 30.73 billion, at a CAGR of 26.4% between 2023 and 2028.

The AI market in the media and entertainment industry is witnessing significant growth, driven by the increasing utilization of multimodal AI to enhance consumer experiences. This technology allows AI systems to process and analyze various forms of data, including text, images, and speech, enabling more personalized and engaging content. Another key trend is the adoption of blockchain technology to securely store and share data for AI model training. This ensures data privacy and security, addressing a major concern for media and entertainment companies.
However, the reliance on external sources of data for training AI models poses a challenge. Ensuring data accuracy, ownership, and ethical usage is crucial to mitigate potential risks and maintain consumer trust. Companies in this industry must navigate these dynamics to effectively capitalize on the opportunities presented by AI and provide innovative, personalized experiences for their audiences.

What will be the Size of the AI Market In Media And Entertainment Industry during the forecast period?

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The AI market in media and entertainment continues to evolve, with dynamic applications across various sectors. In game development, AI training datasets enhance player experiences through realistic non-playable characters and intelligent enemy behavior. Recommendation engines personalize content for streaming services, while cybersecurity measures protect against potential threats. AI-powered video editing streamlines production workflows, enabling real-time rendering and automated dubbing. Deep learning algorithms enable sentiment analysis, allowing content distributors to tailor recommendations based on viewer preferences. Machine learning models optimize programmatic advertising, ensuring targeted delivery to specific audiences. Data analytics and licensing agreements facilitate revenue generation in animation studios, while bias detection ensures ethical AI usage.

Interactive advertising engages viewers through object detection and metadata tagging, enhancing user experience. Project management software streamlines workflows, from pre-production to post-production. Natural language processing and CGI rendering bring AI-powered content creation tools to life, while cloud rendering and monetization strategies enable scalability and profitability. AI ethics, explainable AI, and facial recognition are crucial considerations in this rapidly evolving landscape. Virtual production and AI-powered post-production workflows revolutionize television production, while social media platforms leverage AI for content moderation and personalized content delivery. Big data processing and model interpretability enable more efficient and effective AI implementation. In the ever-changing media and entertainment industry, AI continues to unfold new patterns and applications, driving innovation and growth.

How is this AI In Media And Entertainment Industry Industry segmented?

The ai in media and entertainment industry industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  Machine learning
  Computer vision
  Speech recognition


End-user

  Media companies
  Gaming industry
  Advertising agencies
  Film production houses


Offering

  Software
  Services


Application

  Media
  Entertainment


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

The machine learning segment is estimated to witness significant growth during the forecast period.

The media and entertainment industry has been significantly transformed by the integration of artificial intelligence (AI) technologies. Machine learning (ML), in particular, has been instrumental in enhancing video data management and analytics. For instance, Wasabi Technologies' latest object storage solutions employ AI and ML capabilities for automated tagging and metadata indexing of video content. These advancements enable seamless storage of video content in S3-compatible object storage systems, improving content accessibility and searchability. AI is also revolutionizing game development with the use of deep learning algorithms for creating more

Digital media revenue in Canada is set to reach over 19 billion U.S. dollars in 2030, up from 14.5 billion U.S. dollars in 2025. OTT video is the largest segment in this market.Find other insights concerning similar markets and segments, such as a comparison of revenue in Romania and a comparison of revenue in the Netherlands.The Statista Market Insights cover a broad range of additional markets.