Introduction

Midjourney Statistics:Â Since its launch in July 2022, Midjourney has rapidly emerged as a leading generative AI art platform. By 2024, the platform had amassed over 20.4 million users on its Discord server, reflecting significant global adoption. Midjourney's revenue trajectory has been impressive, growing from USD 50 million in 2022 to USD 200 million in 2023 and reaching USD 300 million in 2024.

This growth was achieved without any external marketing investments, highlighting the platform's organic appeal and user-driven expansion. Operating with a lean team of approximately 100 employees, Midjourney's efficient model underscores the scalability of AI-driven platforms. The company's commitment to innovation is evident in its continuous updates, with Version 7 released in April 2025, enhancing image realism and user customization.

As of May 2025, Midjourney's Discord community has grown to over 21 million members, solidifying its position as the largest community on the platform. This article enunciates some major Midjourney statistics and its growth in 2024.

Google searches interested in the AI-powered text-to-image "Midjourney" spiked in the first 3 weeks of June 2025. On June 15, the keyword hit a popularity score of 100 index points, before starting to decrease to 75 index points to its latest measured week. Midjourney was first launched on Discord with a dedicated server where users can produce and share the images created with the help of the integrated Discord bot. As of April 2025, Midjourney was the most popular server on the platform, with approximately 20 million Discord user members.

NFT collectible Bored Ape Yacht Club sold millions worth of profile pictures minted on the Ethereum blockchain each day, peaking in August and September 2021. In early September, for instance, auction house Sotheby's sold a bundle of *** NFTs from BAYC for roughly **** million U.S. dollars - making it one of the biggest NFT sales up to that point. Launched by developer Yuga Labs in April 2021, the Bored Ape Yacht Club is a collection of 10,000 profile pictures of disinterested-looking apes with randomly-generated traits (fur, eyes, mouth, background color) and accessories (clothes, earrings, hats). This type of generative NFT collections became popular in 2021 not only for the picture, but as ownership of such an NFT also unlocks certain perks. In the case of BAYC, it, among other things, unlocks access to a Discord server where people can meet fellow owners - including celebrities or pro athletes. Ownership of a Bored Ape NFT also unlocks additional NFT collectibles, which can be traded for potentially high amounts of money. An example of the latter is Bored Ape Kennel Club - or a series of dog NFTs that were sent out to ape owners.