In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

Global Market Research Services market size is expected to reach $109.67 billion by 2029 at 4.1%, segmented as by type, marketing research and analysis services, public opinion and election polling

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

The global market size for Market Research Service is expected to reach XXX million by 2033, with a CAGR of XX% from 2023 to 2033. Key drivers of this growth include the increasing need for data-driven decision-making, the rise of big data and analytics, and the growing adoption of market research services by companies of all sizes. Additionally, technological advancements such as artificial intelligence (AI) and machine learning (ML) are also expected to contribute to the growth of this market. The market is segmented by application (large enterprises, SMEs) and type (online service, offline service). North America and Europe are expected to remain the largest markets, while Asia-Pacific is expected to experience the fastest growth over the forecast period. Major players in the market include SmartSites, CIENCE, Mintel, ReportLinker, SurveyMonkey, Euromonitor International, WPP, Ravenry, Leading Solution, buzzback, Competiscan, 451 Research, Brandwatch, Ziff Davis Performance Marketing, Healthcare Business Insights, Kai Analytics and Survey Research, Informa, PSFK, and Streetbees. These companies offer a range of market research services, including primary research, secondary research, and data analytics. Market research service providers are increasingly investing in technology and innovation to meet the evolving needs of their clients. This includes the use of AI and ML to automate tasks and improve the accuracy and speed of data collection and analysis. As the demand for data-driven insights continues to grow, market research service providers are well-positioned for continued success in the years to come.

Big Data Analytics In Healthcare Market size is estimated at USD 37.22 Billion in 2024 and is projected to reach USD 74.82 Billion by 2032, growing at a CAGR of 9.12% from 2026 to 2032.

Big Data Analytics In Healthcare Market: Definition/ Overview

Big Data Analytics in Healthcare, often referred to as health analytics, is the process of collecting, analyzing, and interpreting large volumes of complex health-related data to derive meaningful insights that can enhance healthcare delivery and decision-making. This field encompasses various data types, including electronic health records (EHRs), genomic data, and real-time patient information, allowing healthcare providers to identify patterns, predict outcomes, and improve patient care.

Our datasets of Company and Employee data complement each other very well, offering a broader perspective and an in-depth look. All data is collected from the largest professional network and updated every day. That's why it fits more than one purpose.

For Market Research

Obviously, doing market research on your own is no longer viable. Only dealing with the big data can give you an edge over competitors.

Use cases

1. Real-time insights into consumer behavior
2. Improved accuracy over traditional market research
3. Helps with more compelling and targeted marketing campaigns
4. Allows to assess the effectiveness of your marketing strategies
5. Increased conversion rate

For Investors

Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal’s global Employee Data and Company Data.

Use cases

1. Screen startups and industries showing early signs of growth
2. Identify companies hungry for the next investment
3. Check if a startup is about to reach the next maturity phase
4. Identify and predict a startup's potential at the founding moment

For HR tech

Coresignal’s global Employee Data and Company Data enable you to make intelligent talent acquisition possible by building or improving AI-based talent-sourcing solutions.

Use cases

1. Build AI-based tools
2. Find qualified candidates
3. Enrich existing hiring data
4. Reduce hiring costs
5. Minimize the chance of unqualified hires

The Big Data Consulting Market report segments the industry into By Service Type (Strategic Consulting, Implementation Services, Analytics and Insights, and more), By Deployment Model (On-Premise, Cloud-Based, and more), By Organization Size (Small and Medium Enterprises (SMEs), and more), By Application (Customer Analytics, Operational Analytics, and more), and By Geography (North America, Europe, and more).

The global big data analytics market size was valued at $307.52 billion in 2023 & is projected to grow from $348.21 billion in 2024 to $961.89 billion by 2032

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.

Big Data Analytics Market Outlook

According to our latest research, the global Big Data Analytics market size reached USD 318.5 billion in 2024, reflecting robust adoption across various industries. The market is poised to grow at a CAGR of 13.2% from 2025 to 2033, and is forecasted to attain a value of USD 857.4 billion by 2033. This remarkable expansion is driven by the escalating volume of data generated worldwide, the proliferation of digital transformation initiatives, and the increasing demand for actionable business intelligence. As organizations continue to leverage advanced analytics to gain competitive advantages, the Big Data Analytics market is set for unprecedented growth in the coming years.

The primary growth factor fueling the Big Data Analytics market is the exponential increase in data generation from diverse sources such as social media, IoT devices, enterprise applications, and cloud platforms. Organizations are increasingly recognizing the value of harnessing this vast data to uncover patterns, trends, and actionable insights that can drive strategic decision-making. The integration of artificial intelligence (AI) and machine learning (ML) with Big Data Analytics has further enhanced the capability to extract predictive and prescriptive insights, thereby optimizing operations, improving customer experiences, and enabling innovative business models. The need for real-time analytics and the ability to process unstructured data have also contributed significantly to market growth, as businesses seek to remain agile and responsive in a rapidly evolving digital landscape.

Another critical driver for the Big Data Analytics market is the rapid adoption of cloud computing technologies, which provide scalable and cost-effective platforms for storing and analyzing large volumes of data. Cloud-based analytics solutions offer flexibility, ease of deployment, and seamless integration with existing IT infrastructures, making them highly attractive to organizations of all sizes. The emergence of hybrid and multi-cloud environments has further facilitated the adoption of Big Data Analytics, allowing enterprises to leverage the best features of public and private clouds while ensuring data security and compliance. Additionally, the growing emphasis on data-driven decision making in sectors such as healthcare, BFSI, retail, and manufacturing is accelerating investments in advanced analytics solutions, contributing to sustained market expansion.

The increasing focus on regulatory compliance and data privacy is also shaping the growth trajectory of the Big Data Analytics market. Organizations are required to adhere to stringent regulations such as GDPR, HIPAA, and CCPA, necessitating robust data governance frameworks and secure analytics platforms. This has led to the development of sophisticated analytics tools that not only deliver actionable insights but also ensure data integrity, confidentiality, and compliance with global standards. Furthermore, the emergence of edge analytics and the integration of Big Data Analytics with IoT and blockchain technologies are opening new avenues for innovation, enabling real-time monitoring, predictive maintenance, and enhanced operational efficiency across industries.

From a regional perspective, North America continues to dominate the Big Data Analytics market owing to the presence of leading technology providers, high digital adoption rates, and substantial investments in advanced analytics solutions. However, the Asia Pacific region is witnessing the fastest growth, driven by rapid digitization, increasing internet penetration, and the proliferation of connected devices. Europe is also making significant strides, particularly in industries such as manufacturing, healthcare, and financial services, where data-driven insights are critical for operational excellence and regulatory compliance. The Middle East & Africa and Latin America are gradually catching up, fueled by government initiatives, infrastructure development, and the rising adoption of cloud-based analytics solutions.

The Digital Marketing Analytics Market Size Was Worth USD 6.8 Billion in 2023 and Is Expected To Reach USD 31.3 Billion by 2032, CAGR of 18.5%.

The Big Data Market is projected to grow at a CAGR of around 14.7% during 2023-28, says MarkNtel Advisors. (Top Companies - Accenture PLC, Cloudera Inc., Teradata Corporation, Microsoft Corporation, Splunk Inc., Amazon Web Services, and Cisco Systems Inc)

Big Data Market Outlook

According to our latest research, the global big data market size reached USD 332.7 billion in 2024, reflecting robust adoption across diverse industries. The market is projected to grow at a CAGR of 13.2% during the forecast period, reaching USD 862.5 billion by 2033. This remarkable growth is primarily driven by increasing data volumes, the proliferation of connected devices, and the rising demand for actionable insights to support strategic business decisions. The rapid evolution of digital transformation initiatives and the integration of artificial intelligence and machine learning into analytics platforms are further accelerating market momentum, as enterprises strive to harness the full potential of big data to gain a competitive edge.

One of the primary growth factors fueling the big data market is the exponential increase in data generation from various sources, including social media, IoT devices, enterprise applications, and digital transactions. Organizations are increasingly recognizing the value of leveraging this data to extract actionable insights, optimize operations, and personalize customer experiences. As the digital ecosystem expands, the need for advanced analytics tools capable of processing and analyzing vast, complex datasets has become paramount. The integration of big data analytics with cloud computing platforms further enhances scalability and accessibility, enabling even small and medium-sized enterprises (SMEs) to deploy sophisticated data-driven strategies without incurring significant infrastructure costs. This democratization of data analytics is significantly broadening the market’s addressable base.

Another significant driver is the surge in regulatory requirements and compliance mandates, particularly in sectors such as banking, healthcare, and government. These industries are compelled to implement robust data management and analytics frameworks to ensure data integrity, security, and regulatory compliance. Big data solutions offer advanced capabilities for real-time monitoring, risk assessment, and fraud detection, which are critical for organizations operating in highly regulated environments. Additionally, the growing emphasis on customer-centric strategies is prompting businesses to invest in customer analytics, enabling them to anticipate market trends, improve customer satisfaction, and foster loyalty through personalized offerings. The convergence of big data with emerging technologies like artificial intelligence, blockchain, and edge computing is opening new avenues for innovation and value creation.

Despite the positive outlook, the big data market faces challenges related to data privacy, security, and talent shortages. The increasing complexity of data ecosystems necessitates skilled professionals proficient in data science, analytics, and cybersecurity. Organizations are actively investing in workforce development and partnering with technology vendors to bridge these gaps. Furthermore, the shift towards hybrid and multi-cloud environments is driving demand for interoperable big data solutions that can seamlessly integrate disparate data sources while maintaining compliance with data sovereignty regulations. As businesses continue to navigate these complexities, the adoption of advanced big data platforms is expected to remain a critical enabler of digital transformation and business agility.

From a regional perspective, North America continues to dominate the big data market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The presence of leading technology companies, advanced digital infrastructure, and a strong focus on innovation underpin North America’s leadership. However, Asia Pacific is witnessing the fastest growth, driven by rapid digitalization, government initiatives, and the proliferation of internet-enabled devices. Countries such as China, India, and Japan are investing heavily in big data analytics to enhance public services, healthcare delivery, and industrial productivity. Meanwhile, Europe’s emphasis on data protection and digital sovereignty is spurring demand for secure and compliant big data solutions. The Middle East & Africa and Latin America are also emerging as promising markets, supported by increasing investments in smart city projects and digital transformation initiatives.

The Big Data Market size is expected to reach a valuation of USD 703.75 billion in 2033 growing at a CAGR of 13.50%. The Big Data market research report classifies market by share, trend, demand, forecast and based on segmentation.

t CompanyData.com (BoldData), we provide trusted, verified company data sourced directly from official trade registers around the world. Our global list of 22 million manufacturing companies offers unmatched access to the industrial backbone of the global economy—spanning small-scale producers to large multinational manufacturers. This comprehensive dataset is built to support everything from outreach to automation.

Each record contains rich, up-to-date firmographics, company hierarchies, and contact information, including names of key decision-makers, direct emails, mobile phone numbers, turnover estimates, and employee ranges. Our data is collected and maintained with precision to ensure the highest standards of accuracy and compliance. Whether you’re navigating the automotive, food processing, electronics, or machinery sectors, we help you connect to the right manufacturing companies across global markets.

Our manufacturing dataset powers a broad range of use cases: from KYC verification and due diligence to sales prospecting, marketing campaigns, CRM data enrichment, and AI model training. Whether you need to verify business legitimacy, expand your market reach, or automate intelligence pipelines, our data gives you the edge.

We deliver our data in the format that fits your business best: tailored bulk files, access through our self-service platform, real-time API integration, or data enrichment services that complete and refine your existing databases. Backed by a global database of 380 million verified companies and deep domain expertise, CompanyData.com helps you reach manufacturers worldwide with confidence, compliance, and strategic precision.

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

How big is the Marketing Technology Market? The Marketing Technology Market size is expected to reach USD 0.48 trillion in 2024 and grow at a CAGR of 20.60% to reach USD 1.02 trillion by 2029.

   What is the current Marketing Technology Market size?
   In 2024, the Marketing Technology Market size is expected to reach USD 0.48 trillion.

   Who are the key players in Marketing Technology Market?
   Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc and Microsoft Corporation are the major companies operating in the Marketing Technology Market.

   Which is the fastest growing region in Marketing Technology Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Marketing Technology Market?
   In 2024, the North America accounts for the largest market share in Marketing Technology Market.

   What years does this Marketing Technology Market cover, and what was the market size in 2023?
   In 2023, the Marketing Technology Market size was estimated at USD 0.38 trillion. The report covers the Marketing Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   Statistics for the 2024 ing Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ing Technology analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Marketing Technology Also Known As: MarTech, Marketing Software

Management consultants continue to benefit from a robust demand stream for strategic planning and marketing services across the business and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and subsequent interest rate increases in 2023 accelerated the costs of business. Major consultancy firms such as Deloitte and Accenture Plc pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against inflation when looking to pursue a new investment or acquisition. However, while economic turbulence did curtail consultants’ rate of growth, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. These trends revenue to grow an annualized 3.5% to an estimated $404.1 billion over the past five years, including an estimated 1.2% growth rate in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. In the age of digital transformation, advisory roles require employees with unique and expert skill sets. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, causing dampened profit in the past five years. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants will undoubtedly face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54% of consumers procure information via social media platforms, per 2024 data from Pew Research Center. The anticipated increase in business sentiment and aggregate private investment will bolster clients’ fiscal flexibility in securing longer-term consultant commitments, with revenue poised to grow an annualized 0.8% to an estimated $419.5 billion over the next five years.