New York was the largest TV market in the United States, with **** million viewers from September 2022 to January 2023. The only other market to exceed the **-million-viewer mark that year was Los Angeles at around ** million. TV households in the U.S. The number of TV households in the U.S. continues to grow at a steady pace. According to the latest estimates, there were ***** million TV households in the country during the 2022-2023 broadcast season, up from an estimated *** million at the turn of the century. But while this figure continues to rise, there is also no denying that pay TV is becoming less popular each year. The U.S. pay TV industry is facing an uphill battle due to the proliferation of over-the-top video services and streaming platforms. As a case in point, the number of pay TV households in the U.S. has dropped from *** million in 2013 to roughly **** million in 2022. Television consumption habits Despite a temporary uptick in television consumption amid the pandemic, viewers in the U.S. have been spending less time in front of the TV in recent years. Reports indicated that the daily television viewing time declined by ** minutes between 2019 and 2022, now standing at around three hours. But not all age groups have abandoned the silver screen equally as rapidly. Zooming in on television consumption by age group, one can find that adults aged 65 and above have extended viewing durations for several years and now spend more than twice the amount of time with the medium as viewers aged 44 or below.

New York was the largest North American TV market from January 2023 to September 2023, with close to 20.4 million viewers. Ranking second came Los Angeles with around 17 million viewers, followed by Chicago with about nine million viewers.

This statistic displays the number of African-American TV households in the United States for the 2017/18 TV season. Ranked second is Atlanta with around 775 thousand African-American households. The number constitutes around 5 percent of all African American TV households in the U.S.

This statistic displays the number of Hispanic TV households in the United States in the 2017/18 TV season. Ranked first is Los Angeles with 1.88 million Hispanic TV households.

Largest Hispanic TV markets in the United States

It may not come as a surprise that Los Angeles is the largest Hispanic TV market in the United States. Los Angeles is the second largest TV market in the United States, in which almost one of every two inhabitants is Hispanic. In 2016, California boasted the largest Hispanic population (15.28 million) of all US states, beating Texas, ranked second, by almost 4.4 million people. According to 2016 data, California was home to almost 27 percent of the entire 56.6 million Hispanic population in America.

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Contrast Media Market Size 2024-2028

The contrast media market size is forecast to increase by USD 925.1 million at a CAGR of 3.2% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The increasing geriatric population and the rising prevalence of chronic and infectious diseases are major growth factors. The use in medical imaging techniques is essential for accurate diagnosis and treatment planning. However, the market also faces challenges, including the potential for adverse reactions. The market encompasses x-ray contrast agents and radiopharmaceuticals used in medical imaging to enhance visualization of structures and biomarkers within the body. These reactions can range from mild to severe and may include allergic reactions, nephrotoxicity, and cardiovascular events. To mitigate these risks, there is a growing focus on developing contrast media with improved safety profiles and fewer side effects. Additionally, the launch of new contrast media products with advanced features and applications is driving market growth. Overall, the market is expected to continue expanding, driven by the need for accurate diagnostic tools and the increasing prevalence of chronic diseases.

What will be the Size of the Contrast Media Market During the Forecast Period?

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This market is driven by the increasing demand for radiology services due to an aging population and a rise in chronic diseases such as renal disorders, cardiovascular disorders, neurological disorders, and cancer. The market's growth is also fueled by advancements in medical imaging technology, including precision medicine, imaging biomarkers, and imaging techniques. Radiology workflow optimization, radiology informatics, and medical imaging software are key areas of focus to improve efficiency and patient safety. Contrast agent safety remains a critical concern, with ongoing research into reducing gadolinium retention, contrast-induced nephropathy, and allergy risks.
The radiology workforce is evolving with the integration of healthcare technology, clinical trials, and medical device innovations to address the radiologist shortage and enhance diagnostic accuracy. Overall, the market is expected to experience significant growth In the coming years, underpinned by advancements in medical imaging research and technology.

How is this Contrast Media Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Modality

  X-ray/CT
  MRI
  Ultrasound


Application

  Neurological disorders
  Cardiovascular disorders
  Cancer
  Gastrointestinal disorders
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Modality Insights

The X-ray/CT segment is estimated to witness significant growth during the forecast period. The market is witnessing substantial growth, primarily In the X-ray/CT segment. This expansion is driven by the increasing demand for sophisticated diagnostic techniques and technological advancements In the medical field. X-ray/CT imaging modalities, which are extensively used in clinical practice globally, are leading this market growth. The rising prevalence of chronic conditions, such as cardiovascular diseases, cancer, and gastrointestinal disorders, is fueling the need in these imaging techniques. As the incidence of these health issues continues to increase, healthcare professionals are increasingly relying on diagnostic imaging procedures for precise diagnosis and effective treatment planning.
Contrast media, including iodinated contrast media for CT scans and MRI contrast agents for diagnostic procedures, play a crucial role in enhancing image clarity and revealing tissue vascularity in various applications, such as cardiac cavities, brain imaging, and vascularity studies. The market is further boosted by the development of advanced imaging systems, including MR injection systems and ultrasonography, which facilitate image-guided procedures and oncological disorder diagnoses. Despite the benefits, contrast media use carries potential adverse reactions, such as nephrogenic systemic fibrosis and adverse reactions to iodine-based contrast chemicals. Therefore, ongoing research and development efforts are focused on creating safer alternatives, including macrocyclic GBCAs and ultrasound contrast agents.

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The X-ray/CT segment was valued at USD 2.16 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estim

The North America television market reached approximately USD 22.08 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034, reaching a value of around USD 29.10 Billion by 2034.

In mid-2023 it was calculated that Brazil would be the largest entertainment and media market in Latin America, with a value of over **** billion U.S. dollars that year. Mexico ranked second, with a market size surpassing ** billion dollars at the same time.

The report on North America MEM Media covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Global Media market size is expected to reach $3814.84 billion by 2029 at 7.7%, segmented as by type, tv and radio broadcasting, film and music, information services, web content, search portals and social media, print media

This statistic displays the number of Asian TV households in the United States in the 2017/18 TV season. Ranked fifth is Chicago, with 196.9 thousand Asian households. This figure makes 3.67 percent of all Asian TV households in the U.S.

Screen Media Market Outlook

According to our latest research, the global screen media market size reached USD 74.3 billion in 2024, driven by surging demand for digital display solutions across diverse sectors. The market is experiencing a robust compound annual growth rate (CAGR) of 7.1% from 2025 to 2033, propelled by technological advancements, expanding digital advertising, and the growing adoption of interactive screens. By 2033, the global screen media market is forecasted to reach USD 138.1 billion, reflecting its pivotal role in modern communication, entertainment, and information dissemination.

The primary growth factor for the screen media market is the rapid evolution and integration of advanced display technologies such as LED, OLED, and high-resolution LCD panels. These innovations are significantly enhancing visual experiences, offering superior image clarity, brightness, and energy efficiency compared to traditional display solutions. Businesses and institutions are increasingly leveraging these technologies to capture audience attention, improve user engagement, and deliver dynamic content. The proliferation of smart cities and the digitization of public infrastructure have further fueled the adoption of digital signage and interactive displays, particularly in transportation hubs, shopping malls, and urban centers. As the cost of advanced screens continues to decrease and their performance improves, the market is witnessing widespread penetration across both developed and emerging economies.

Another crucial driver is the explosive growth of digital advertising and entertainment industries. Brands and marketers are shifting substantial portions of their budgets from traditional media to digital out-of-home (DOOH) advertising, utilizing large-format screens in high-traffic areas for targeted, real-time campaigns. The entertainment sector is also witnessing a transformation, with cinemas, sports arenas, and event venues investing in immersive display technologies to enhance audience experiences. The education and corporate sectors are not far behind, increasingly adopting interactive screens for collaborative learning and efficient communication. The versatility of screen media, which can be customized for diverse content and settings, is ensuring its relevance across multiple verticals, supporting the market’s sustained expansion.

The rise of remote work, online learning, and virtual events has further accelerated the demand for high-quality screen media solutions. Organizations are investing in advanced display systems to facilitate seamless virtual collaboration, presentations, and training sessions. This trend is particularly evident in the corporate and education sectors, where interactive whiteboards, digital kiosks, and video walls are becoming standard fixtures. Additionally, the healthcare industry is leveraging screen media for patient engagement, digital wayfinding, and telemedicine applications, further broadening the market’s scope. As end-users increasingly prioritize digital transformation and customer engagement, the screen media market is poised for continued growth and diversification.

Regionally, Asia Pacific is emerging as the dominant force in the global screen media market, accounting for the largest share in 2024. This growth is fueled by rapid urbanization, expanding retail infrastructure, and significant investments in smart city projects across China, India, Japan, and Southeast Asia. North America and Europe also represent substantial markets, driven by early adoption of innovative display technologies and robust demand from advertising, entertainment, and corporate sectors. Meanwhile, the Middle East & Africa and Latin America are witnessing steady growth, supported by increasing digitalization initiatives and rising consumer awareness. The global landscape is characterized by intense competition and continuous innovation, with regional players tailoring solutions to local preferences and regulatory requirements.

Product Type Analysis

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The cell culture media market is projected to be valued at US$ 3,513.8 million in 2024 and reach US$ 6,699.93 million by 2034. The market is expected to expand at a CAGR of 6.66% over the forecast period.

Attributes	Key Statistics
Cell Culture Media Market Value (2024)	US$ 3,513.8 million
Anticipated Market Value (2034)	US$ 6,699.93 million
Estimated CAGR (2024 to 2034)	6.66%

Category-wise Insights

Attributes	Details
Top Type	Serum-free Media
Market Share in 2024	51.00%

Attributes	Details
Top Application	Cancer Research
Market Share in 2024	43.40%

Country-wise Insights

Countries	CAGR (2024 to 2034)
China	8.50%
Japan	7.70%
Germany	7.40%
United States	7.10%
United Kingdom	7.00%

In the last few years, the television production industry has undergone a transformative period marked by a steady shift from traditional cable to online streaming. A sink in cable subscriptions and the emergence of online alternatives have increased competition among programming buyers to acquire top content. Yet the heightened degree of competition has contributed to a perceived climb in production quality and what some critics have labeled the newest “Golden Age of TV.” As consumers increasingly ditch cable for streaming platforms like Netflix, Amazon Prime and Disney+, the industry is pivoting to meet this digital-first preference. Industry revenue is expected to have increased at a CAGR of 3.9% over the past five years and will reach an estimated $62.3 billion in 2025. Revenue has recovered from significant setbacks due to work stoppages induced in 2020 by the COVID-19 pandemic. However, industry-wide strikes caused another major disruption in 2023. Ultimately, revenue is set to incline 1.7% in 2025 as profit returns to positive. Streaming services have either bought or produced new content to attract and retain the consumers who have been increasingly dropping their cable packages. Although the cord-cutting trend has hurt revenue for cable providers and networks, the primary purchasers of TV content and production companies have benefited from the ensuing competition. Due to declining broadcast TV viewership and the proliferation of video options for consumers, TV networks have increased their investments in content that will attract viewers through websites, streaming services or on-demand platforms. Streaming giants have invested heavily in content, driving up production budgets and fostering fierce competition for quality programming. Also, tax incentives from states like Georgia and New Mexico have attracted countless productions, contributing significantly to local economies. There are several circumstances in this industry's favor going forward. For instance, given the growth of new TV platforms and the continued development of mobile app capability, content viewership rates are poised to climb. Streaming services boost the negotiating power of small TV production companies by enabling them to bypass broadcasters, which traditionally had significant leverage over content producers. Also, integrated TV production and distribution companies will have a direct channel to viewers as cable TV subscriptions gradually diminish. However, the outcome of the industry-wide strikes will lead to increased costs for TV producers in the coming years. Overall, industry revenue is expected to climb at a CAGR of 1.4% to reach an estimated $66.6 billion in 2030.

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US Pay Tv Market Size 2025-2029

The US pay tv market size is forecast to increase by USD 6.45 billion at a CAGR of 1.7% between 2024 and 2029.

The Pay TV market in the US is driven by the high demand for live programming and sports content, which continues to be a significant draw for subscribers. The ease of use offered by cable TV providers, enabling seamless access to a wide range of channels, further bolsters the market's growth. However, the emergence of online streaming platforms poses a notable challenge. These home entertainment platforms, with their flexibility and affordability, are increasingly gaining traction among consumers. As a result, traditional Pay TV providers must adapt to remain competitive, focusing on enhancing their offerings and customer experience to retain subscribers and attract new ones.
Companies in the market can capitalize on this competitive landscape by investing in innovative technologies and strategies to differentiate themselves and cater to evolving consumer preferences.

What will be the size of the US Pay Tv Market during the forecast period?

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The Pay TV market in the US is characterized by continuous advancements in technology and consumer preferences. Content moderation and user interface design play crucial roles in ensuring user experience optimization and customer satisfaction. High-definition video quality and live streaming are now standard offerings, requiring substantial network bandwidth. Content partnerships and on-demand content are driving media distribution, with artificial intelligence and machine learning powering content strategy and personalization. Virtual and augmented reality technologies are emerging, enhancing user engagement metrics and media consumption patterns. Media consolidation and system integration are key trends, as companies seek to optimize subscription revenue and advertising revenue through innovative marketing strategies.
Digital marketing and social media marketing are essential components of these strategies, while digital watermarking and content licensing agreements safeguard content monetization and intellectual property. Customer data protection and program guide data are critical for maintaining trust and improving user experience. Emerging technologies, such as 5G networks and advanced audio quality, will further shape the Pay TV landscape.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Satellite TV
  Cable TV
  IP TV


End-user

  Household
  Commercial


Type

  Postpaid
  Prepaid


Geography

  North America

    US

By Technology Insights

The satellite tv segment is estimated to witness significant growth during the forecast period.

In the dynamic pay TV market of the US, traditional cable TV and satellite providers face intense competition from over-the-top (OTT) platforms and mobile TV services. Content licensing and production costs are significant challenges for cable TV companies, which offer channel packages with hundreds of channels. In contrast, OTT platforms like Netflix, Hulu, and Amazon Prime Video focus on personalized recommendations and data compression to deliver content efficiently over broadband internet. Cable TV companies have responded by offering internet bundles and unique features, as well as adopting business strategies to counteract subscriber churn. Broadcast networks and OTT platforms engage in content creation and distribution, with talent acquisition and customer relationship management playing crucial roles.

Technical support and data encryption are essential for ensuring user experience and protecting intellectual property. Industry regulations, such as antitrust laws and audience measurement, impact the market dynamics. Multi-screen viewing and targeted advertising are popular trends, with wireless networks and edge computing enabling multi-channel television and interactive television experiences. Content delivery networks and smart TVs facilitate content discovery and digital rights management. Content acquisition and aggregation are essential for both cable TV and OTT platforms, with program guides and user interfaces optimized for ease of use. Subscription models and billing systems are critical components of the pay TV ecosystem.

Network infrastructure, network capacity, and data analytics are vital for delivering high-quality content, including 4k resolution and viewership ratings. The convergence of media and technology continues to shape the pay TV market, with fiber optic and cloud computing playing inc

The report on North America Microbubble Contrast Media covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.

The market is experiencing significant growth driven by product innovation and advances, leading to portfolio extension and product premiumization. One of the key trends shaping the market is the advent of 8K Ultra High Definition (UHD) televisions, which offer superior image and sound quality. However, the lack of 4K content poses a challenge for market growth. Consumers are eager to adopt these advanced technologies, but the limited availability of 4K content may hinder widespread adoption of 8K UHD televisions. To capitalize on this opportunity, companies must focus on developing strategies to address the content gap, such as investing in content production or partnering with content providers.
Additionally, the increasing popularity of streaming services and smart TVs is transforming the way consumers access and consume content, further impacting the market dynamics. Companies must stay agile and adapt to these trends to effectively navigate the competitive landscape and capitalize on the growth opportunities in the market.

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The market in the United States continues to evolve, driven by consumer demand for advanced features and premium content. Smart TV capabilities have become a standard expectation, enabling seamless integration of over-the-top platforms and cable services. Eco-friendly initiatives are gaining traction, with energy efficiency and recyclability becoming essential considerations. Technological segments, such as OLED displays, curved displays, and frameless designs, are shaping the industry's direction. Premium content offerings, including ultra-high-definition and pay TV market services, are fueling market growth. Satellite, cable, fiber optic services, and internet protocol-based solutions cater to various territories, each with unique consumer preferences.
The commercial sector is embracing technologies, such as ultra-high-definition services and foldable displays, to enhance the viewing experience. The market's valuation is projected to expand, reflecting the enduring appeal of TV as art in the modern home office.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Technology Insights

The uhd segment is estimated to witness significant growth during the forecast period.

UHD televisions, also known as 4K televisions, have gained significant popularity in the consumer electronics market due to their high resolution of 3,840 pixels x 2,160 lines and aspect ratio of 16:9. With a horizontal screen display resolution of approximately 4,000 pixels, UHD televisions offer enhanced picture quality and viewing experience. companies have also introduced 8K resolution televisions, which offer a higher resolution of 7,680 pixels x 4,320 lines, making it the highest UHD television resolution currently available in digital televisions and cinematography. The market for UHD televisions is witnessing innovation through the integration of features like ambient mode, OLED panels, HDR content, and curved displays.

Wi-Fi modules, Bluetooth pairing, and smart remotes have become essential connectivity features for these televisions. Energy efficiency and eco-friendly design are also crucial factors driving the market's growth. Consumer appetite for premium content, gaming modes, and interactive features is fueling the demand for UHD televisions. The pay TV industry is also evolving with the integration of UHD services, content delivery, and streaming apps. The market is also witnessing acquisitions and collaborations among key players to expand their offerings and cater to viewer preferences. The technological segments of UHD televisions include display innovation, sound transmission, and smart TV c

The emergence of new media and the shift away from traditional media toward digital services has particularly prompted a change in media buying strategies. Since almost all companies are undergoing a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Data-driven insights and programmatic advertising have propelled the industry forward. With rising consumer spending and corporate profit, businesses increasingly pour more resources into advertising to capture larger market shares. Media buying agencies have been riding this wave, capitalizing on the surging demand. Media Buying Agencies revenue has increased at a CAGR of 3.3% to a total of $13.8 billion in 2025, including an estimated 1.9% in the current year, while profit reaches 6.5%. The industry has witnessed rapid transformation driven by digital innovation and shifting consumer behaviors. Advertisers have gravitated toward digital platforms, spurred by the drastic transition from traditional media. This shift resulted in digital spending overtaking traditional media investments, with giants like Facebook, Google, and Amazon capturing significant market shares. The emergence of programmatic ad buying and data analytics has revolutionized how agencies target audiences, allowing for more precise and efficient campaigns. Amid this evolution, consolidation among major players like Omnicom and WPP has heightened competition, pushing smaller firms toward niche markets or out of the industry altogether. These dynamics have underscored the importance of adapting to technological advancements and economic changes to remain competitive. Over the next five years, businesses are poised to increase their advertising budgets to capitalize on rising consumer activity, providing significant opportunities for media buying agencies. The phase-out of third-party cookies and increasing emphasis on first-party data will drive agencies to focus on privacy-compliant strategies, while AI-driven programmatic advertising will continue to transform the industry. Agencies will expand services, offering integrated, multi-channel strategies and leveraging influencer marketing to tap into niche markets. The expansion of digital platforms has given access to niche markets that were harder to reach in the past. Companies increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth. Nonetheless, the proliferation of digital ad space, declining prices and waning demand for traditional advertising will limit industry growth. Overall, industry revenue is poised to hike at a CAGR of 1.8% to $15.1 billion in 2030.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

The entertainment and media market consists of a wide range of products and services. These products and services can be divided into two main categories: content and distribution. Content includes movies, TV shows, music, and video games. Distribution includes channels such as television, radio, and the internet.ContentMovies: The global movie market is a $40 billion industry, with the United States being the largest market.TV shows: The global TV show market is a $50 billion industry, with the United States being the largest market.Music: The global music market is a $20 billion industry, with the United States being the largest market.Video games: The global video game market is a $150 billion industry, with the United States being the largest market.DistributionTelevision: The global television market is a $300 billion industry, with the United States being the largest market.Radio: The global radio market is a $50 billion industry, with the United States being the largest market.Internet: The global internet market is a $2 trillion industry, with the United States being the largest market. Recent developments include: In March 2023, iHeartMedia launched Outspoken, a new podcast network distributed by iHeartPodcasts that will amplify, elevate and reflect the diversity, richness and humanity of the voices throughout the LGBTQ+ community. In March 2023, iHeartMedia launched new music and artists recently with World Premiere debuts and more. Marshmello’s new Latin-genre collaboration with Manuel Turizo, "El Merengue," had a World Premiere debut on March 2 across all iHeartRadio Spanish-language stations. . Key drivers for this market are: . Increasing popularity of video games and e-sports, . Increasing adoption of smartphones. Potential restraints include: Growing Security Concerns 30. Notable trends are: Growing cyber threats are fueling the market expansion.

The Sports Media Market Report is Segmented by Format (Audio, Audio and Video, Print, Other Formats), by Scale (Domestic Channels, International Channels), by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.