As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

We asked Colombian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,047 consumers in Colombia. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked Morrocan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,033 consumers in Morocco. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. How is Market for Search Engine Optimisation Services Being Affected by the Major Trends?

Increasing Revenues of Digital Advertising to Provide Viable Market Output

It is anticipated that in the near future, digital advertising will surpass conventional means of advertising like print, television, radio, movies, and outdoors. Advertisers are resorting to digital advertising to reach the required demographic segments as consumer viewing shifts farther away from traditional networks towards digital alternatives, creating demand for SEO services to increase website exposure and draw in online traffic. Mobile internet advertising is another industry that is expanding thanks to the growing popularity of smartphones.

Internet advertising revenue climbed from 2021 to 2022 by 10.8% (YoY) to $209.7 billion, and overall revenue increased by $20.4 billion (YoY). Ad revenues for the first half of the year exceeded $100 billion for the first time, with Q1 seeing the largest gain, up 21.1% from Q2 and Q2. Revenues fell in Q3 (8.4%) and Q4 (4.4%).

(Source:www.iab.com/news/despite-headwinds-digital-advertising-delivered-double-digit-growth-in-2022-according-to-the-iab-internet-advertising-revenue-report/)

Advertisers increasingly value deep engagement, leading to a shift in advertising budgets from traditional to digital platforms, accelerating the demand for search engine optimization services throughout the forecast term.

Affordable internet in developing countries to propel market growth

The Factors Restraining Growth of the Search Engine Optimization Services Market

Rising In-house Team And Online SEO Tools to Hinder Market Growth

Many businesses are assembling their own in-house SEO teams to meet their specific needs. The business must establish an internal SEO team and streamline the procedure as the organization grows. The in-house SEO team guarantees cost savings and quick response times for campaigns and takes into account brand objectives, data security, and resource quality as well. Additionally, it enables control over output control. Additionally, online SEO tools can be used by anyone to improve their search, negating the need to speak with a third-party search engine optimization services supplier. The expansion of the search engine optimization services market is hampered by the rise of in-house teams and the accessibility of SEO online.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search engine optimization (SEO) services market comprises companies (organizations, sole proprietors, or partnerships) that sell SEO consultancy services to companies looking to optimize their websites. The industry is driven by the increased use of digital marketing strategies and the demand for more presence on key search engines. The search engine optimization services market grew throughout the historical period due to rising digital media consumption, increased smartphone and internet service penetration, older generations becoming more digitally empowered, and supportive government measures.

Between 2023 and 2028, an additional 910.3 million smartphone users will be worldwide (an increase of 17.33 percent). After five years of growth, the number of smartphone users is expected to reach 6.2 billion in 2028, reachi...

We asked Argentinian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,045 consumers in Argentina. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

This is a test collection for passage and document retrieval, produced in the TREC 2023 Deep Learning track. The Deep Learning Track studies information retrieval in a large training data regime. This is the case where the number of training queries with at least one positive label is at least in the tens of thousands, if not hundreds of thousands or more. This corresponds to real-world scenarios such as training based on click logs and training based on labels from shallow pools (such as the pooling in the TREC Million Query Track or the evaluation of search engines based on early precision).Certain machine learning based methods, such as methods based on deep learning are known to require very large datasets for training. Lack of such large scale datasets has been a limitation for developing such methods for common information retrieval tasks, such as document ranking. The Deep Learning Track organized in the previous years aimed at providing large scale datasets to TREC, and create a focused research effort with a rigorous blind evaluation of ranker for the passage ranking and document ranking tasks.Similar to the previous years, one of the main goals of the track in 2022 is to study what methods work best when a large amount of training data is available. For example, do the same methods that work on small data also work on large data? How much do methods improve when given more training data? What external data and models can be brought in to bear in this scenario, and how useful is it to combine full supervision with other forms of supervision?The collection contains 12 million web pages, 138 million passages from those web pages, search queries, and relevance judgments for the queries.

The global search engine market, valued at $37.39 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and internet penetration across emerging economies. A Compound Annual Growth Rate (CAGR) of 14.82% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising demand for enhanced search capabilities, the proliferation of voice search technology, and the growing importance of search engine optimization (SEO) for businesses. The market's segmentation reveals a dynamic landscape, with both online and offline distribution channels contributing significantly. The end-user segment is divided between personal and commercial use, with the latter showing strong growth potential fueled by the increasing reliance on data-driven marketing and advertising strategies. Major players like Google, Amazon, and Baidu are at the forefront of innovation, constantly refining their algorithms and expanding their functionalities to maintain a competitive edge. The competitive landscape is further shaped by the emergence of specialized search engines catering to niche markets, driving innovation and competition. The market's geographical distribution showcases varying growth rates across regions. North America and Europe currently hold substantial market share, driven by high internet penetration and technological advancement. However, Asia-Pacific is poised for rapid growth due to its expanding digital economy and the rising number of internet users. Factors such as data privacy concerns, increasing regulatory scrutiny, and the potential for algorithm bias represent key restraints to market growth. To mitigate these challenges, search engine companies are investing heavily in responsible AI development and data security measures. The forecast period from 2025 to 2033 will likely see a continuous shift towards personalized search experiences, advanced analytics capabilities, and a greater focus on user privacy, ultimately shaping the future of online information retrieval. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

We asked French consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 1,018 consumers in France.

We asked Chilean consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,048 consumers in Chile. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked Egyptian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,047 consumers in Egypt. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked Kenyan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,049 consumers in Kenya. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Web design service companies have experienced significant growth over the past few years, driven by the expanding use of the Internet. As online operations have become more widespread, businesses and consumers have increasingly recognized the importance of maintaining an online presence, leading to robust demand for web design services and boosting the industry’s profit. The rise in broadband connections and online business activities further spotlight this trend, making web design a vital component of modern commerce and communication. This solid foundation suggests the industry has been thriving despite facing some economic turbulence related to global events and shifting financial climates. Over the past few years, web design companies have navigated a dynamic landscape marked by both opportunities and challenges. Strong economic conditions have typically favored the industry, with rising disposable incomes and low unemployment rates encouraging both consumers and businesses to invest in professional web design. Despite this, the sector also faced hurdles such as high inflation, which made cost increases necessary and pushed some customers towards cheaper substitutes such as website templates and in-house production, causing a slump in revenue in 2022. Despite these obstacles, the industry has demonstrated resilience against rising interest rates and economic uncertainties by focusing on enhancing user experience and accessibility. Overall, revenue for web design service companies is anticipated to rise at a CAGR of 2.2% during the current period, reaching $43.5 billion in 2024. This includes a 2.2% jump in revenue in that year. Looking ahead, web design companies will continue to do well, as the strong performance of the US economy will likely support ongoing demand for web design services, bolstered by higher consumer spending and increased corporate profit. On top of this, government investment, especially at the state and local levels, will provide further revenue streams as public agencies seek to upgrade their web presence. Innovation remains key, with a particular emphasis on designing for mobile devices as more activities shift to on-the-go platforms. Companies that can effectively adapt to these trends and invest in new technologies will likely capture a significant market share, fostering an environment where entry remains feasible yet competitive. Overall, revenue for web design service providers is forecast to swell at a CAGR of 1.9% during the outlook period, reaching $47.7 billion in 2029.

We asked Danish consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,045 consumers in Denmark. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

In April 2025, Google accounted for over 94 percent of the mobile search market in the United States. With approximately 66 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around 2.1 percent each.

Insight Engines Industry Market Analysis The global insight engines market is poised for significant growth in the coming decade, driven by a surge in data volume and the increasing need for businesses to derive meaningful insights from complex data. The market size was valued at USD 1.80 million in 2025 and is projected to grow at a CAGR of 26.16% from 2025 to 2033. Key drivers fueling this growth include the proliferation of artificial intelligence (AI) and machine learning (ML) technologies, the adoption of cloud-based deployment models, and the rising demand for personalized customer experiences. The insight engines industry landscape is highly fragmented, with numerous vendors offering a wide range of solutions. Key industry players include Mindbreeze GmbH, Funnelback Pty Ltd, Google LLC, IBM Corporation, Microsoft Corporation, and Coveo Solutions Inc. The market is segmented based on component (software and services), deployment type (on-premise, cloud), size of enterprise (small- and medium-sized enterprises, large enterprises), and end-user industry (BFSI, retail, IT and telecom, among others). North America and Europe are major markets, while Asia Pacific is anticipated to witness the highest growth rate over the forecast period. Recent developments include: February 2022 - The US National Security Research Center (NSRC) announced that Expert.ai's technology would be used as a fundamental component of Titan Technologies' Compendia solution to make digitized documents easier to search and examine. The Compendia solution embeds knowledge and learning in the new NSRC system, Titan on the Red, using AI-based natural language understanding (NLU) and machine learning (ML) offered by expert.ai., January 2022 - Expert.ai, a pioneer in artificial intelligence (AI) for language interpretation, teamed up with RSA, one of the general insurers, on a crucial initiative to improve claims handling. RSA will expand the use of intelligent document processing to a larger group of pet insurance claims as part of this new deal. It will also aid decision-making, reducing cycle times and enhancing the customer experience - all due to the precision that only powerful AI-based natural language skills can provide.. Key drivers for this market are: Increasing Volumes of Data and the Requirement of Structured Data, Rising Generation of Analytical Queries Via Search and Natural Language Processing. Potential restraints include: Concerns Regarding the Data Quality and Data Sources Validation. Notable trends are: The BFSI Segment Expected to Hold a Significant Share.

We asked Indonesian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,046 consumers in Indonesia. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked Portuguese consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,039 consumers in Portugal. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked Turkish consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among 1,046 consumers in Turkey. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

We asked UK consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 2,015 consumers in the UK.