As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

We asked Colombian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Colombia. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Argentinian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Argentina. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Peruvian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Peru. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Chilean consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Chile. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

We asked Kenyan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Kenya. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Norwegian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Norway. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Indonesian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Indonesia. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Morrocan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Morocco. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Dominican consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in the Dominican Republic. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Danish consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Denmark. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Egyptian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Egypt. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Turkish consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Turkey. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked UK consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ************ is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 5,457 consumers in the UK.

We asked Belgian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Belgium. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked French consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ************ is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,754 consumers in France.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

We asked Portuguese consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Portugal. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.