As of January 2025, Facebook accounted for around 67 percent of the social media market across Asia. Comparatively, Instagram accounted for about 14 percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached 164.5 billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately 160 billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly 33 billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

In March 2023, Facebook accounted for 45 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 21 percent of all U.S. social media site visits, while Instagram accounted for 14 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide.

Facebook: mobile vs desktop usage

At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In October 2021, three Facebook Inc. products occupied the leading positions as most downloaded social networking apps on the Apple App Store in the United States. Facebook’s social media platform ranked first with nearly 2.5 million downloads, while Facebook-owned instant-messaging services Messenger and WhatsApp followed with 2.1 million and 1.4 million downloads respectively.

Social media evolution

Between 2012 and 2020, the daily time spent on social networks worldwide experienced a constant increase, with users reaching an average of 145 minutes per day in 2019 and maintaining the same engagement levels throughout 2020. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around 56 percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than 260 million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third Quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about 92 percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that 68 percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

According to Cognitive Market Research, the global Social Media Monitoring Tools market Size will be USD 4854.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1941.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1116.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 242.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 97.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Software/Platform category held the highest Social Media Monitoring Tools market revenue share in 2024.

Market Dynamics of Social Media Monitoring Tools Market

Key Drivers for Social Media Monitoring Tools Market

Growing cloud-based solution usage in enterprises to propel market growth

Cloud-based social media monitoring technologies provide scalable, adaptable, and affordable solutions for tracking, evaluating, and managing media material across several channels by utilizing cloud computing infrastructure. With the use of these systems, which track and analyze massive amounts of media information in real-time using sophisticated data processing, storage, and analytics capabilities, businesses may get useful insights into competition intelligence, market trends, and brand perception. Sentiment analysis, trend tracking, and influencer identification features are available in cloud-based media monitoring systems like Meltwater, Talkwalker, and Brandwatch. In light of this, the increasing acceptance of media monitoring tools to facilitate strategic decision-making and improve brand performance in the digital sphere is being driven by the expanding use of cloud-based solutions among organizations, which improve accessibility, cooperation, and scalability.

Increasing social media usage to propel market growth

The Social Media Monitoring Tools Market is expected to grow at an exponential rate due in large part to the rise in social media usage. In order to remain competitive, businesses must keep an eye on and analyze social media activities given the billions of users across platforms such as Facebook, Instagram, Twitter, and LinkedIn. With the use of these technologies, businesses can monitor industry trends, client feedback, and brand mentions instantly. There is a growing need for strong monitoring solutions as customers utilize social media more and more for reviews, recommendations, and conversations. Businesses may improve customer service, manage reputational issues, and improve marketing tactics with the help of this boom in social media interaction, which offers great data. This means that as more people use social media, the market for social media monitoring tools is expanding due to the technologies' increased usage and innovation.

Restraint Factor for the Social Media Monitoring Tools Market

Data security and privacy issues to hinder market growth

The market for social media monitoring tools is growing slowly due to concerns about data security and privacy. Adoption of these tools may be constrained by the complicated compliance requirements imposed by regulations such as the CCPA and GDPR. Concerning breaches and misuse, users become more cautious about the way their data is gathered, stored, and used. Social media monitoring tools need to have strong security measures in place to secure user data due to their gather and examine huge quantities of private and sensitive data. Some firms are discouraged from fully utilizing these tools due to the possibility of data breaches or penalties for noncompliance. In order to establish compliance, assure trust, and promote wider adoption and use of social media monitoring technolog...

The Social Media Platforms Market is projected to grow at 34.8% CAGR, reaching $3317.86 Billion by 2029. Where is the industry heading next? Get the sample report now!

In 2024, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about 58 percent. This was followed by YouTube, which accounted for approximately 36 percent of the market share in the same period.   Facebook’s dominance in Indonesia  Facebook maintains the largest market share across all social media platforms in Indonesia, except for on desktop devices. The highest market share on desktop devices in Indonesia was held by YouTube, followed by Pinterest. Despite maintaining its position as the market leader among all social media platforms, the number of Facebook users in Indonesia is estimated to decline and reach around 161 million users by 2028. Currently, Facebook is quite popular among those aged between 25 and 34 years. What are the current social media trends in Indonesia? One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.

Global Web Content, Search Portals And Social Media Market to hit USD 1609.25B by 2029 growing at 13.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

[415 Pages Report] The global enterprise social networks market size totaled US$ 6.4 Billion in 2021. Sales in the enterprise social networks market are expected to increase at a 13.9% CAGR, with the market valuation reaching US$ 26.5 Billion by 2032.

Scope of Report

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 23 Apr 2024. This stayed constant from the previous number of 0.000 % for 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 20 Apr 2024 and a record low of 0.000 % in 23 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

Market Overview:

The United States social media analytics market size is projected to exhibit a growth rate (CAGR) of 18.30% during 2025-2033. The increasing utilization of social media by users, rising emphasis on personalized marketing strategies, the widespread integration of artificial intelligence (AI) and machine learning (ML), and the burgeoning awareness about the importance of customer feedback represent some of the key factors driving the market.

Social media analytics refers to the process of gathering, analyzing, and interpreting data from social media platforms to understand online interactions and trends. They combine advanced analytics techniques, like text analysis and sentiment analysis, with user engagement metrics to provide insights into social media behavior. Social media analytics utilize algorithms, artificial intelligence (AI), and machine learning (ML) to process vast amounts of unstructured social media data. They include various types, such as descriptive, diagnostic, predictive, and prescriptive analysis, designed to manage large data volumes from various platforms. Social media analytics are utilized in various applications, including market research, customer service, public relations, sentiment analysis, trend analysis, competitive analysis, influencer identification, brand monitoring, campaign performance, and content optimization. They aid in enhancing customer insights, improving marketing strategies, providing real-time feedback, increasing return on investment (ROI), supporting crisis management, tracking audience engagement, and managing brand reputation. Furthermore, social media analytics are known for their data-driven decision-making, cost-effectiveness, scalability, versatility, accessibility, real-time analysis, user-friendliness, customizability, and comprehensive data visualization.

United States Social Media Analytics Market Trends:

The increasing utilization of social media by users, leading to the demand for advanced analytics tools capable of handling large and complex datasets, is fostering the market growth. Besides this, the rising emphasis on personalized marketing strategies, as companies leverage social media analytics to tailor their marketing efforts, is providing a thrust to the market growth. Along with this, the widespread integration of artificial intelligence (AI) and machine learning (ML) in social media analytics tools, enabling more sophisticated data processing and insight generation, is creating a positive outlook for the market growth. In line with this, the growing adoption of technologies that facilitate the analysis of unstructured data, sentiment analysis, and predictive modeling, providing businesses with actionable insights to form their strategies, is favoring the market growth. Apart from this, the burgeoning awareness about the importance of customer feedback in shaping business strategies is enhancing the market growth. Furthermore, the increasing adoption of social media analytics tools by companies to monitor customer opinions and feedback in real-time, allowing them to respond to consumer needs and market changes quickly, is acting as a growth-inducing factor. Along with this, the heightened investment in digital marketing, as businesses allocate more resources to online platforms, prompting the need for robust analytics tools, is providing a thrust to the market growth. In addition to this, the rising integration of social media analytics with other business intelligence tools, providing a more holistic view of the customer's journey, is offering lucrative growth opportunities for the market.

United States Social Media Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Component Insights:

https://www.imarcgroup.com/CKEditor/47ffd5af-5431-47d7-acfb-4d9bb3690179united-states-social-media-analytics-market-sagment.webp" style="height:450px; width:800px" />

• Solutions
• Services
  

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises.

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management
  

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management.

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others.

Regional Insights:

https://www.imarcgroup.com/CKEditor/99ba6f4c-7681-4da5-840e-deac36623f1eunited-states-social-media-analytics-market-regional.webp" style="height:450px; width:800px" />

• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Social Media Analytics Market Report Coverage:

In the first half of 2024, roughly 6.2 percent of online sales in beauty came from social commerce in North America. Of this, TikTok Shop contributed to the largest market share with around 2.6 percent, followed by Temu and eBay with 1.5 and 1.2 percent respectively.

The AI In Social Media Market is projected to grow at 30.7% CAGR, reaching $7.87 Billion by 2029. Where is the industry heading next? Get the sample report now!

As of April 2024, Facebook had the largest market share among social media platforms for mobile devices in Singapore, with a market share of about 53 percent. This was followed by Instagram, with over 15 percent of market share in the same period.

The Social Media Analytics Market is projected to grow at 31.0% CAGR, reaching $51.25 Billion by 2029. Where is the industry heading next? Get the sample report now!

The Social Media Management Market is projected to grow at 25.5% CAGR, reaching $85.77 Billion by 2029. Where is the industry heading next? Get the sample report now!

Social media's influence in the United Kingdom continues to grow, with 56.2 million active users as of January 2024, representing 82.8 percent of the population. This penetration rate surpasses the global average of 62.3 percent, positioning the UK as a leader in social media adoption. The country's high usage reflects a broader trend of increasing social media engagement worldwide, particularly in Northern and Western Europe. Global social media landscape The social media landscape is rapidly evolving, with China currently hosting over one billion users and India projected to become the largest social media audience by 2029. Notably, Nigeria is expected to see a staggering 142 percent increase in its online networking audience between 2023 and 2029. In 2024, global social media users spent an average of 143 minutes per day on social networks. Facebook is still the market leader Facebook is the most widely utilized social media platform globally, and India boasts 378 million Facebook users, making it the leading country in terms of Facebook audience size. As of April 2024, it was found that men between the ages of 25 and 34 were the largest audience for Facebook, accounting for 18.4 percent of global users. Furthermore, Facebooks second-largest audience base could be found with men aged 18 to 24 years.

You might be surprised how much Truth Social is worth based on its small number of users.

According to Cognitive Market Research, the global new media market size will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The Large Enterprise held the highest new media market revenue share in 2024

Market Dynamics of New Media Market

Key Drivers for New Media Market

Smartphone Penetration is Increasing to Increase the Demand Globally

One key driver in the new media market is the continuous advancements in smartphone penetration is increasing. Smartphone penetration is increasing, and the new media market benefits from this trend. As the number of smartphones expands, so does the demand for new media content and platforms. Conversely, ongoing innovation in the new media business, such as entertaining content and user-friendly apps, encourages smartphone adoption. This convergence results in a dynamic market with enormous potential for growth. It provides exciting prospects for content creators, app developers, and businesses to reach a worldwide audience via the rapidly developing world of new media.

Growth of Digital Technology to Propel Market Growth

Another key driver in the new media market is the increasing demand for Digital Technology. The world of media has undergone a seismic transformation in recent decades, fueled by the relentless march of digital technology. This has resulted in the emergence of a global new media market, marked by a fundamental shift in how information is generated, delivered, and consumed. The internet, a key component of digital technology, has transformed communication and information access. Geographic restrictions have been reduced as high-speed internet has become more widely available. This has enabled individuals to become content creators, resulting in the proliferation of blogs, vlogs (video blogs), and social media platforms.

Restraint Factor for the New Media Market

Threats to Cybersecurity to Limit the Sales

One key restraint in the new media market is the challenge of Threats to Cybersecurity. Cybercriminals take advantage of trust by creating fake accounts or communications that appear real, deceiving users into disclosing personal information or clicking on dangerous links. New media platforms contain a plethora of user data, making them attractive targets for hackers looking to steal financial information, identities, or intellectual property. The ease of sharing information on social media can be used to promote misinformation and foment division. This has the potential to sway public opinion and undermine democratic institutions. Criminals may deactivate user accounts or entire platforms and demand a payment to restore access. This can be especially detrimental to firms that rely on these sites.

Impact of Covid-19 on the New Media Market

The new media market experienced both challenges and opportunities due to the impact of Covid-19. On one hand, Lockdowns and social alienation caused a tremendous increase in new media consumption. People relied on streaming services, social networking, and online news for information and amusement. This resulted in a boom for companies such as Netflix, Zoom, and TikTok. The pandemic prompted businesses and individuals to use digital technologies like as video conferencing, e-commerce, and online learning platforms. This sped the transition to a more digitalized world. However, on the other hand, with established businesses faltering, advertising expenditures have shrunk. This had an impact on the earnings of many new media platforms that rely significantly on advertisi...