At over 155 million gallons, Californians drank far more wine than any other state in 2021. Florida, which ranked second, consumed roughly half that amount.

Wine consumption by category Approximately 90 percent of the wine consumed in the United States was table wine. This type of wine is non-sparkling, quite affordable, and suitable for drinking with a meal. The second-most commonly enjoyed type of wine was Champagne and sparkling, which accounted for a consumption share of nearly ten percent that year. Vermouth and aperitif wines were consumed the least by Americans.

Wine country Almost half of all the wine produced in the United States was specifically made in California. The western state was home to over six thousand wineries. Washington stood in second with a comparatively small 1,383 wineries.

In 2022, the District of Columbia had the highest per capita wine consumption in the United States, with each person consuming approximately 1.05 gallons of ethanol (pure alcohol) from wine. The Health People program initiated by the U.S. Department of Health and Human Services established a nationwide objective of no more than 2.1 gallons of alcohol per capita. This statistic displays the alcohol consumption per capita from wine in the United States in 2022, by state.

People in Portugal consume more wine than any other country worldwide, according to a study of 2022. In that year, the European country reached an annual per capita consumption of nearly 52 liters. Following in the list was France, with wine lovers consuming around 47 liters of wine on average that year.

Global wine production

In addition to having the third highest per capita wine consumption, France produces more wine than any other country in the world. In 2023, the production volume of French wine amounted to 48 million hectoliters. In comparison, the largest non-European wine producer, the United States, occupied the fourth position that year with less than half of that figure.

Wine consumption in the United States

In terms of total consumption, the United States consumes more wine than any other country, at 33.3 million hectoliters in 2023. Barefoot and Josh Cellars were the leading table wine brands in the country in that year.

The United States consumes the largest volume of wine of any country, at 33.3 million hectoliters in 2023. At 24.4 million hectoliters, France was the second leading consumer of wine worldwide. Types of Wine As anyone who has perused the wine aisle of a grocery store knows, there are dozens of varieties of wine on the market, which are produced from different types of grapes. For instance, some of the more common varieties are Riesling grapes, Syrah grapes, and Merlot grapes. In the United States, Merlot was the most popular variety of wine among consumers in 2018. Global Wine Production Italy, France, and Spain are the top wine producing countries worldwide, by a significant margin. In 2022, Italy’s wine production amounted to 49.8 million hectoliters. In 2022, the total volume of wine produced was estimated to be around 258 million hectoliters worldwide. Although global wine production has seen a net increase over the last two decades, the surface area covered by vineyards has decreased during that time period.

Wine consumption varies considerably from state to state in the United States. The District of Columbia had the highest per capita consumption of wine in 2013, at 25.7 liters. The state with the lowest per capita wine consumption in that year was West Virginia at 2.4 liters.

California Wine Industry

The overwhelming majority of American wine industry production is attributed to the state of California. In 2017, 575.77 million gallons of bottled wine were produced in California. The runner up, New York, only produced 31.38 million gallons of bottled wine in that year. As of 2019, California was home to over 4,500 wineries. Some of the most famous wine producing regions in California include Napa County, Sonoma County, and Paso Robles.

Wine Consumption in the U.S.

In 2016, Americans drank about 949 million gallons of wine, an increase from the previous year when wine consumption amounted to 922 million gallons. Table wine is the most popular category of wine in the United States, followed by champagne and sparkling wine. What constitutes “table wine” varies from country to country, but in the U.S. it often refers to non-sparkling, unfortified wine with less than 14 percent alcohol by volume.

The United States wine market size reached USD 76.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 119.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The rising wine tourism, increasing consumer preferences for premium and diverse wine options, the growing popularity of sustainable and organic wine production, expanding distribution channels, and the increasing interest in wine culture and education are some of the major factors propelling the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, color, and distribution channel.

This statistic shows the wine consumption share in the United States in 2020, by category. In that year, the consumption of table wine took the largest share with 90 percent of total wine consumption in the United States.

Wine industry

Wine consumption in the United States has increased annually over the past ten years. In 2020, about one billion gallons of wine were consumed across the nation and table wine was the most popular variety. Around 315 million 9-liter cases of table wine were expended all over the country in 2020. This type of wine has a low volume of alcohol content and is normally served along with food, hence the name “table” wine. Between 2014 and 2015, Chardonnay and Cabernet Sauvignon were the most purchased wines among U.S. consumers. Chardonnay, a type of white wine, originated from Burgundy, France. It is traditionally paired with fish and chicken dishes. Franzia, Barefoot and Sutter Home were the leading table wine brands in 2021. The Franzia brand, which is known for its box wines, sold more than 12 million 9-liter cases that period. However, the Barefoot brand, which is produced in California, held the largest share of the table wine market. In 2020, the majority of U.S. wine sales stemmed from off-premise outlets. Over 309 million cases of wine were sold off-premises that year. Groceries were the primary wine distribution channel in 2014, followed by liquor stores.

Explore how sparkling wine consumption varies by country, with some nations having a strong tradition of enjoying bubbly on special occasions while others prefer still wines. Learn about the largest consumers of sparkling wine like the United States and France, and the traditions surrounding sparkling wine in Italy, Spain, Germany, and Austria. Discover the growing popularity of sparkling wine worldwide and how it adds festivity and elegance to any occasion.

In 2023, France was the leading European producer of wine with an output of approximately 48 million hectoliters, followed by Italy at 38.3 million hectoliters. Together with Spain, the three countries accounted for most of the wine produced in Europe. Wine worldwideThe three European giants are also the world’s top three wine producers, followed by the United States. The U.S. is the leading country for total wine consumption, followed by France, Italy, and Germany. If you want to know more about the worldwide wine market or the market of a specific country, you can visit our consumer market outlook for more information. The alcohol marketWhen it comes to the consumption of all alcoholic beverages by country the U.S. loses its top spot it held in wine consumption and comes in second place to China. The total western European alcoholic drinks market had a value of nearly 359 billion Euros in 2020. Over the previous few years, the European alcoholic market has seen a steady growth trend.

In 2022, wine consumption worldwide was estimated to amount to 221 million hectoliters, down from 247 million hectoliters in 2017. Wine is an alcoholic drink commonly made from fermented grapes. Wines not made from grapes involve the fermentation of several other sources such as rice, plum, cherry, pomegranate, and elderberry. The origins of wine can be traced back to 6000 BC from the country of Georgia. The global wine market The global wine market is segmented by color; most notably red, rose, and white wine. Product types include still, sparkling, dessert, and fortified wine. Wine is sold and distributed by supermarkets, specialty stores, convenience stores, and online channels. The largest wine-producing regions are located in Italy, Spain, France, the United States, and China. Sparkling wine, champagne more specifically, is seen as status symbol and often consumed at celebratory events. As of 2018, the highest-selling sparkling wine and champagne brand is the Italian-based La Marca. Wineries have started to explore differing forms of packaging such as cans and cartons to create the perception of their product as an everyday drink.

The Research Report Covers the United States Wine Market Analysis and is Segmented by Product Type (Still Wine, Sparkling Wine, and Other Product Types), Color (Red Wine, Rose Wine, White Wine, and Other Colors), and Distribution Channel (On-trade and Off-trade). The Market Size is Provided in terms of Value (USD Million) During the Forecasted Years for the Above Segments.

Top Growth Opportunities for Wine in Germany provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. Read More

"Top Growth Opportunities: Wine in Malaysia", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. Read More

Graph and download economic data for Retail Sales: Beer, Wine, and Liquor Stores (MRTSSM4453USN) from Jan 1992 to Jan 2025 about spirits, wine, beer, retail trade, sales, retail, and USA.

According to Cognitive Market Research, the South America Non-Alcoholic Wines Market Size will be USD 7.7 Billion in 2023 and is set to achieve a market size of USD 14.35 Billion by the end of 2031 growing at a CAGR of 10.5% from 2024 to 2031

Introduction of Non-Alcoholic Wines Market

According to Cognitive Market Research, South America is projected to grow at a CAGR of XX% over the period South America's market growth is predicted to be driven by rising expenditure on non-alcoholic drinks, higher consumer awareness of health and alcohol-free goods, and a growing population.

Brazil - In 2024, the Non-Alcoholic Wines market in Brazil generated a revenue of US$XXbn. Brazil shipped 24.3K alcoholic and non-alcoholic fruit wine shipments to 2,487 purchasers, with the majority going to the United States, Peru, and Chile. India, the leading exporter, got 252,877 shipments, followed by the United States (211,701) and Mexico (151,298). The top three nations are India, the United States, and Mexico. (Source-https://www.volza.com/p/alcoholic-or-non-alcoholic-fruit-wine/export/export-from-brazil/)

Peru - In 2024, the Non-Alcoholic Wines market in Peru generated a revenue of US$XXbn. India exports 28.8K shipments of red, multi, and non-alcoholic fruit wine to Peru, ranking second in the globe. Volza's India Export figures show that the top three exporters are China (2,983,835 shipments), India (2,717,401), and Vietnam (1,268,851). India sells the majority of its red, multi, and non-alcoholic fruit wine to Peru, making it the world's second-largest exporter.

(Source-https://www.volza.com/p/red-or-multi-or-non-alcoholic-fruit-wine/export/export-from-india/cod-peru/)

Chile - In 2024, the Non-Alcoholic Wines market in Chile generated a revenue of US$XXbn. Chile imports 53.6K alcoholic and non-alcoholic fruit wines from the United States, Germany, and Argentina, with the top three destinations being the United States (343,091), the Netherlands (342,661), and India (242,804). The majority of Chile's wine is imported from 1,309 Chile Importers, who source from 451 suppliers. (Source-https://www.volza.com/p/alcoholic-or-non-alcoholic-fruit-wine/import/import-in-chile/)

Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at six percent each.

According to Cognitive Market Research, The Global Rose Wine market size is USD 3.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.60% from 2023 to 2030.

The demand for the wine market is rising due to the rising demand for wine, and the growing disposable income of consumers has contributed to its increasing popularity.
Demand for the maceration method remains higher in the rose wine market.
The retail category held the highest rose wine market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific rose wine market will experience the strongest growth until 2030.

Consumer Preference for Lighter and Healthier Choices to Provide Viable Market Output

The Rose Wine market is the evolving consumer preference for lighter and healthier alcoholic beverage options. With increasing health awareness, many consumers are shifting away from heavy, high-calorie drinks towards lighter alternatives. Rose wine, characterized by its refreshing taste and lower alcohol content compared to red wines, perfectly aligns with this trend.

In April 2019, Campo Viejo, a prominent Spanish brand, introduced its inaugural rosé wine. With its reputation as a household name in red wine, the addition of a rosé wine to its range further expands Campo Viejo's product portfolio. This strategic move has attracted a significant number of consumers worldwide and bolstered the brand's image.

(Source: forecourttrader.co.uk/products/campo-viejo-wine-brand-launches-its-first-rose/643293.article)

It’s perceived health benefits, such as antioxidants, make it an attractive choice among health-conscious consumers. Additionally, the versatility of Rose wine allows it to be paired with a wide range of foods, further enhancing its appeal. This preference for lighter and versatile beverages not only drives the demand for Rose wine but also encourages winemakers to innovate, creating diverse and unique Rose variants to cater to varied tastes and preferences.

Rising Popularity of Wine Culture and Social Media Influence to Propel Market Growth

The rose wine market is the rising popularity of wine culture, particularly among younger consumers, coupled with the influence of social media. Wine has become more than just a beverage; it is now a lifestyle choice and a topic of interest for enthusiasts. Social media platforms have played a pivotal role in creating awareness and educating consumers about different wine varieties, including Rose. Influencers and sommeliers share their expertise, wine pairing ideas, and recommendations, shaping consumer choices. The aesthetic appeal of Rose wine, with its beautiful pink hues, makes it visually attractive and shareable on platforms like Instagram, further fueling its popularity.

Unique Flavor in Rose Wine Feuls the Market Growth

Market Dynamics of the Rose Wine

Production Challenges and Limited Grape Supply to Hinder Market Growth

The Rose Wine market lies in production challenges and limited grape supply. Rose wine is predominantly made from red grape varieties, processed in a way that extracts minimal color from the grape skins, resulting in the characteristic pink hue. However, the availability of specific grape varieties suitable for Rose production can be limited in some regions. Adverse weather conditions, diseases, or pest infestations can affect grape yields, impacting the quantity and quality of Rose wine produced. Additionally, winemakers need to carefully manage the production process to achieve the desired color and flavor profile, which can be technically challenging.

Impact of COVID-19 on the Rose Wine Market

The COVID-19 pandemic significantly impacted the global Rose Wine Market. Lockdowns, social distancing measures, and restrictions on public gatherings resulted in the closure of bars, restaurants, and travel retail, leading to a substantial decline in on-trade sales. Moreover, the economic uncertainties caused by the pandemic made consumers more cautious about their spending habits, affecting their purchasing power for non-essential items like premium wines. With the closure of hospitality venues, there was a surge in online sales and home consumption. E-commerce platforms became a crucial channel for wine sales, prompting wineries and retailers to enhance their online presence and delivery services. Wineries also faced challenges...

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Organic Wine Market Size 2025-2029

The organic wine market size is forecast to increase by USD 7.35 billion at a CAGR of 10.4% between 2024 and 2029.

The market is experiencing significant growth due to various trends and factors. One of the key drivers is the rising trend of organic wine tourism, as consumers seek authentic and sustainable wine experiences. Another growth factor is the increasing distribution of organic wines through duty-free retail stores, making them more accessible to a wider audience. Furthermore, volatile fuel prices have led to an increase in demand for locally produced organic wines, reducing transportation costs and carbon footprint. These trends are shaping the future of the market and are expected to continue driving its growth In the coming years. As the market continues to evolve, it is expected to offer new opportunities for players in organic foods, confectionery, bakery products, and other related industries. Organic wine production also aligns with consumer preferences for healthier and more sustainable food and beverage options, adding to its appeal. The market analysis report provides a comprehensive overview of these trends and their impact on the organic wine industry.

What will be the Size of the Organic Wine Market During the Forecast Period?

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The market represents a significant segment withIn the global wine industry, driven by increasing consumer interest in organic and natural food products. Organic wine is produced from vinified grapes grown in vineyards without the use of synthetic pesticides, fungicides, herbicides, or chemical fertilizers. This approach aligns with the health-conscious and environmentally-friendly trends prevalent in today's society. Organic wine is available in various formats, including glass bottles and aluminum cans, catering to diverse consumer preferences. The e-commerce channel has emerged as a key distribution channel, enabling easy access to organic wines for consumers worldwide. The market dynamics of organic wine mirror those of the broader wine industry, with competition coming from both organic and conventional wines.



Consumer demand for organic wine is fueled by the perception of naturalness and healthiness associated with organic products. Organic certification ensures transparency and authenticity, providing consumers with peace of mind. Natural yeasts are used In the fermentation process, contributing to the unique flavor profiles of organic wines. Both red and white organic wines are gaining popularity, with reds accounting for a larger market share due to their fuller body and complex flavors.

How is this Organic Wine Industry segmented and which is the largest segment?

The organic wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Organic still wine
  Organic sparkling wine


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The organic still wine segment is estimated to witness significant growth during the forecast period.

Organic still wine, a popular and widely consumed alcoholic beverage, is produced by fermenting grape juice without the use of synthetic additives. Two primary types are red wine and rose wine, with color derived from grape skin contact during processing. France, Spain, the US, and Italy dominate global rose wine production. The organic still wine market is projected to grow due to the availability of diverse flavors infused with natural spices and fruit aromas. For instance, Emiliana Organic Vineyards offers Vigno Carignan, a purplish-red wine with aromas of black fruits like blueberries and plums. Organic certification ensures vineyards are cultivated naturally, excluding agrochemicals such as pesticides, fungicides, and herbicides.

Consumers increasingly seek organic foods and specialized goods, including organic wine, for their naturalness and healthiness. Production costs may be higher due to the absence of synthetic inputs, but the health benefits and new flavors attract a dedicated consumer base. Organic still wines are available in various channels, including e-commerce, bars, clubs, restaurants, and hotels. Packaging options include glass bottles and aluminum cans. Yeast nutrition, sulfur, and nutraceuticals are essential considerations in organic wine production, with native yeasts and wild yeasts used instead of ordinary yeasts.

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The organic still wine segment was valued

New Hampshire is currently the state with the highest per capita alcohol consumption in the United States. Per capita alcohol consumption has increased since the mid-1990s, with beer as the most commonly consumed alcoholic beverage. The beer market in the U.S. was estimated to amount to over 145 billion dollars by 2027. Binge drinking Although New Hampshire consumes the highest amount of alcohol per capita, it reports lower rates of binge drinking than other states. The states with the highest binge drinking rates include the District of Columbia, North Dakota, and Montana. Binge drinking is typically defined as the consumption of 5 or more drinks within 2 hours for men and 4 or more drinks within 2 hours for women. Binge drinking is the most common form of excessive alcohol use and is associated with serious risks. Binge drinking risks Health risks associated with binge drinking include cancer, chronic diseases such as liver disease and heart disease, alcohol dependence, and unintentional injury such as from car crashes. Although the dangers of drinking and driving are clear, it remains a problem across the United States. In 2022, around 8.5 percent of those aged 21 to 25 reported driving a vehicle while under the influence of alcohol in the preceding year.

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Cooking Wine Market Size 2024-2028

The cooking wine market size is forecast to increase by USD 9.47 billion at a CAGR of 10.33% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The increasing popularity of cooking at home and the rising disposable incomes of consumers have led to a growth in demand for ingredients used in culinary applications. One such ingredient is cooking wine, which offers various health benefits such as fibrinogen reduction and inflammation reduction. This trend is fueled by the versatility of cooking wine, which enhances the flavor and aroma of various dishes and adds antioxidant properties. Companies in the market are adopting strategic business models, such as product innovation, mergers and acquisitions, and regional expansion, to strengthen their market position. However, adverse climatic conditions affecting wine production pose a significant challenge to the market. However, the use of preservatives in cooking wine is a concern for some consumers. Vinegar, a common ingredient in cooking wine, adds to its flavor but can also impact the taste negatively. Adverse climatic conditions affecting wine production can also impact the availability and price of cooking wine. Despite these challenges, companies are adopting strategies such as product innovation and price competitiveness to cater to the evolving consumer preferences.

What will be the Size of the Market During the Forecast Period?

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The market in the United States is witnessing significant growth due to the increasing popularity of wine in various culinary applications. Wine, particularly red wine, is extensively used in marinating meats and vegetables to enhance their flavors and textures. This trend is not limited to traditional cuisines but is also gaining traction among new age cooks who are experimenting with various cooking techniques and ingredients. Cooking wines come in various types, including fortified wines such as port and sherry, and non-fortified wines like red wine vinegar.

Similarly, soy-based and mushroom cooking wines are also popular vegan-friendly options in the market. Artisanal cooking wines made from premium grapes and following traditional winemaking methods are gaining popularity due to their superior taste and quality. The hotel industry is a significant consumer of cooking wines due to their extensive use in food preparation and presentation. Marinating with wine is a common technique used to tenderize meat and add food flavors. Wine's ability to reduce fat during the cooking process is another factor contributing to its popularity in the industry. Reduced-sodium and low-sodium cooking wines are gaining traction in the market due to the health-conscious consumer trend.

Also, these wines offer the same flavor enhancement as regular cooking wines but with fewer sodium levels. Wine's health benefits, such as its ability to increase high-density lipoprotein (HDL) levels and reduce fibrinogen, are also contributing to its growing popularity. Polyphenols, a type of antioxidant found in wine, are another health benefit that is gaining attention. These antioxidants help reduce inflammation and improve heart health. Sparkling wine is also gaining popularity as a cooking wine due to its ability to add a unique texture and flavor to dishes. In conclusion, the market in the United States is witnessing growth due to its extensive use in various culinary applications, particularly in the hotel industry. The trend towards healthier cooking options is driving the demand for reduced-sodium and low-sodium cooking wines. The ability of wine to enhance the flavor and texture of meat and vegetables, reduce fat during cooking, and provide health benefits is contributing to its growing popularity.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Household
  Commercial


Type

  Red
  White
  Others


Geography

  Europe

    Germany
    France
    Italy


  North America

    US


  APAC

    China


  South America



  Middle East and Africa

By End-user Insights

The household segment is estimated to witness significant growth during the forecast period.The market encompasses various types of wines, including red wine, white wine, rice wine, sherry wine, vermouth, and marsala wine, used primarily for marinating and seasoning dishes in households and industrial applications. In 2023, the household segment dominated The market, accounting for the largest market share. This growth can be attributed to several factors, such as the increasing trend towards experimenting with diverse culinary flavors, the rising disposable income of consumers, and