As of January 2025, the ranking of the most popular YouTube channels based on monthly views is dominated by music and children's content. Wiz Khalifa's Music channel was ranked first with a whopping six billion channel views, while Wow Kidz ranked second with over five billion video views in the last examined month. Indian music record channel T-Series -which ranked first continuously in 2021 and 2022, placed third with 2.72 billion video views. Most subscribed YouTube channels When looking at the most-subscribed YouTube channels: Indian music label T-Series was ranked first with 229 million channel subscribers. The video game commentator Felix Kjellberg, aka PewDiePie, ranked seventh, with roughly 111 million subscribers, after being surpassed by Jimmy Donaldson, aka MrBeast in November 2022. As of June 2022, PewDiePie was still the most subscribed gaming-content channel on YouTube, followed by Salvadorian YouTuber Fernanfloo with 45 million global subscribers. Creators' earnings MrBeast was the highest-earning YouTuber in 2021, with 54 million U.S. dollars. Ryan Kaji from Ryan's World was among the youngest content creators making the rankings of the highest-earning YouTubers in 2021, with an estimated revenue of 27 million U.S. dollars. Ryan’s channel was set up by his parents in March 2015, when the young content creator was three years old. MrBeast was also the leading content creator on YouTube based on Influence Media Value, while PewDiePie ranked third with an evaluation of around 3.91 million U.S. dollars.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

As of December 2023, Alfredo Larin was the most viewed YouTube channel in El Salvador, with around 22.13 billion video views. It was followed by the video game channel Fernanfloo with over 10.4 billion views. Letupita725HD★ ranked third with approximately 7.51 billion views. In the same month, Fernanfloo was the YouTube channel with the most subscribers in the Central-American country.

As of May 2024, the YouTube channel Ego Official had the largest number of views in Haiti at more than 65.54 million. It was followed by Jhane Douze, with over 33.74 million views. Furthermore, it was found that, as of 2021, most web traffic in the Caribbean country was generated through mobile phones.

As of October 12, 2024, Mengmeng and Wutong was the most popular YouTube channel in Hong Kong, accumulating 12.18 billion monthly views. Other most viewed channels were Craftsman Vision and Daimengxiaomibao.

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of March 2024, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel, with approximately 94.7 million subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 67.5 million subscribers, while Masha and the Bear ranked third with 53.3 million subscribers. Kids on YouTube According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2023. Children media consumption As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.

As of June 2024, the most viewed YouTube channel in Latin America was El Reino Infantil, from Argentina, with more than 60.77 billion video views. Brazilian channels Canal KondZilla, Galinha Pintadinha, GR6 Explode, and Maria Clara & JP ranked second, third, fifth, and sixth in the region, with around 38.33 billion, 32.4 billion, 28.25 billion, and 27.84 billion views, respectively. Meanwhile, Argentinian channel La Granja de Zenón ranked fourth, with 31.32 billion views.

The YouTube channel, Cdrama BOX, had reached 1.76 billion monthly views in Taiwan, as of June 20, 2024. Other most-viewed channels were 73 Tricking, Andy & Popo, PresentHunt, and Udn Video.

Jimmy Donaldson - operating on YouTube as MrBeast, saw approximately seven million new subscribers on his popular YouTube channel in December 2024. In November 2022, MrBeast overtook PewDiePie as the most subscribed YouTuber on the platform. PewDiPie counted approximately 111 million subscribers on YouTube as of June 2024. Most engaging YouTube channels and content As of January 2025, MrBeast counted the largest number of subscribers on YouTube, with an audience of around 343 million viewers. However, other famous YouTube channels were not far behind on the subscribers’ leaderboard. T-series and Cocomelon - Nursery Rhymes followed with 284 and 188 million subscribers, respectively, during the same examined period. When it comes to the most viewed YouTube channels of all time, T-series had the highest viewership, with over 281 billion views as of January 2025. Cocomelon and SET India followed with around 194 and 174 billion lifetime views, respectively. With a viewership of billions of users, content for children and music were the most popular types of videos on YouTube. As of January 2024, Baby Shark Dance was the most watched YouTube video of all time, with around 14 billion views. Puerto Rican song Despacito and children’s rhyme Johny Johny Yes Papa followed, with nine and seven billion lifetime views, respectively. Who uses YouTube? The number of YouTube global users has been continuously growing over the years. Between 2020 and 2029, the number is expected to increase from 608 million to 1.17 billion users. As of July 2024, more than 54 percent of the YouTube audience comprised of men, while women held 45.7 percent of YouTube’s audience share. Over 12 percent of the YouTube global audience were men between the age of 25 and 34 years during the same examined period. The region with the largest number of YouTube users was India, with an audience of approximately 476 million video viewers. The United States and Brazil followed, with around 240 and 150 million users accessing the popular video platform, respectively. As of July 2024, YouTube exhibited the highest penetration rate in the United Arab Emirates, where more than 94 percent of the total digital population used the platform. Israel and United Kingdom followed with YouTube penetration rates of 93.2 and 90.4, respectively.

In 2023, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately 82 million U.S. dollars. Comedic duo Rhett & Link ranked second, with an estimate of 35 million U.S. dollars earned during the last measured year. Fourth-ranked Ryan Kaji, who goes by Ryan on his YouTube channel, called Ryan's World, is 12 years old and earned 35 million U.S. dollars in the past year, surpassing YouTuber Jake Paul.

YouTube most popular channels and creators Created in 2005, YouTube has become one of the most popular social networks worldwide. In 2023, YouTube had approximately 868 million users worldwide. As of February 2024, the most-subscribed YouTube channels did not only include popular video game commentators or comedy creators, but also children-specific channels, such as nursery rhymes channel Cocomelon, Kids Diana Show, and Like Nastya. Beauty and skincare YouTubers were also among the most beloved content creators for users on the social video platforms, with channels such as Sandra Cires Art and Jeffree Star recording over 15 million subscribers as of March 2024.

Content for children In 2023, U.S. children were estimated to have spent over 80 minutes per day on average watching YouTube content. Despite being based on user-generated content such as make-up tutorials, toy reviews, or comedy sketches, YouTube channels for kids present professional video production values and full-time work commitment to the platform. As of March 2024, Cocomelon had over 177.4 billion views, while the Kids Diana Show had over 100 billion views.

As of January 2025, Thibaud Delapart Mazăre, known as Tibo InShape had the most popular YouTube channel in France, with almost 26 million subscribers. Second-ranked YouTuber Squeezie had approximately 19.3 million subscribers, while the popular music channel Lofi Girl ranked third, with 14.7 million subscribers. YouTube usage in France  As of July 2024, YouTube saw almost 50.2 million active YouTube users in France, reporting a reach of over 86 percent among the French digital population. In 2023, French YouTube users engaged with the platform to find music and video content, with the terms "musique" and "film" reporting the highest index value among all examined queries. Mobile video consumption   In 2023, French users were more likely to consume digital video content on their smartphones than on laptops or Smart TVs, a sign that mobile video is becoming an increasingly popular format in the country. In 2024, mobile users in France spent almost 17 hours per month on the video sharing platform. In the second quarter of 2022, the YouTube mobile app was downloaded over 600 thousand times by iOS users, indicating the continued popularity of the app.

Felix Arvid Ulf Kjellberg - operating on YouTube as PewDiePie - is one of the most successful content creators on the platform. As of December 2024, the popular YouTuber had accumulated approximately 29.4 billion views on his channel. Despite his success, PewDiePie 's YouTube channel has experienced stagnant growth in 2022, maintaining its audience at 111 million subscribers since December 2021. Most popular channels While PewDiePie’s accumulated more than 29 billion views is impressive, it is dwarfed by the most watched channels on YouTube. Wiz Khalifa music channel is the most watched YouTube channel on a monthly basis, with viewers watching their videos an incredible 5.99 billion times every month. Fast fame on YouTube Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days. Channels for kids such as Cocomelon - Nursery Rhymes have also been popular, with lifetime views of over 194 billion.

As of November 2024, ElAlfaElJefeTV was the most viewed YouTube channel in the Dominican Republic with more than 5.7 billion video views. It was followed by Cartoon Studio and Javed hussain with approximately 5.59 billion and 2.45 billion views, respectively. In addition, Cartoon Studio ranked first in the Latin American country in terms of numbers of subscribers.

As of June 2024, the most viewed YouTube channel in Chile was JuegaGerman, dedicated to games, with approximately 15.5 billion video views. It was followed by MEGA Oficial, with 8.33 billion views, and DeGoBoom, with around 7.2 billion views.

As of January 2025, the official Subway Surfers YouTube channel had the most subscribed YouTube channel in Denmark, with 9.4 million subscribers. The Minecraft gamer and YouTube video creator Benjamin Dreyer Vestergaard, better known as Crainer, ranked second with more than 7.85 million subscribers. The Minecraft gamer MagmaMusen had around five million subscribers.

YouTube and Danish social media The video- sharing platform YouTube has been a favored destination for Danish users for many years. As of July 2024, YouTube's popularity in Denmark continued to grow, with a penetration rate of over 84 percent, indicating that over 8 out of 10 people in Denmark uses the platform. According to a 2023 survey, more than 75 percent of Danish respondents reported using social media on a daily basis, while four percent used social media platforms at least once a week. Why YouTube? Although gaming channels held a prominent position in the list of top YouTube channels subscribed to in Denmark, Danish YouTube users also prefer to use the video- sharing platform to listen to music. As of May 2022, approximately 60 percent of respondents reported listening to music on YouTube. According to a 2023 survey, media-sharing platforms such as YouTube, Snapchat, and Instagram were popular among Danish users, with almost six out of every 10 respondents reporting using video platforms. Additionally, Facebook is also among the most widely adopted social media platforms in Denmark, with around 75 percent of Danish respondents reporting interacting with it.

As of January 2025, the gaming channel Brawl Stars was the most subscribed YouTube channel in Finland, with 21.4 million subscribers. The second most subscribed channel was BigTatsy with around 13.6 million subscribers. However, the ranking differs when considering the number of views.

As of January 2025, Cocomelon - Nursery Rhymes was the YouTube made-for-kids channel with the most subscribers, at 188 million. Vlad and Niki ranked second, with approximately 132 million subscribers, followed by Kids Diana Show with 129 million subscribers. Content for children has become increasingly popular recently, and some of the highest-earning YouTubers are under the age of 16. YouTube is the children’s favorite While mobile phones and tablets can be useful to complete school assignments, mobile gaming and watching YouTube videos were the most popular activities for kids worldwide in 2021. YouTube achieved popularity among children worldwide thanks to the curated content tailor-made to appease younger audiences. The YouTube video “Baby Shark Dance,” first published in 2016, was the first YouTube video to surpass 10 billion views in January 2021, and sits at over 13 billion views as of January 2024. Children video apps usage As in the case of grownups, video apps have been acquiring acquired larger user bases and reaching unprecedented engagement levels among children during the first years of the global COVID-19 pandemic. While several social media platforms have been adding video features to their experiences, YouTube and TikTok were the most popular online video platforms for children: as of April 2024, the YouTube app usage rate among global children using Android devices was 28 percent, while TikTok ranked second with a usage rate of almost 14 percent. In the U.S., children spent over one hour daily on the YouTube app in 2023, while TikTok occupied U.S. children for 120 minutes daily on average in the same year.

YouTube is a video streaming platform, used by people across the world. Initially, a creative outlet where videos could be made on a variety of topics, it became increasingly popular, and video-making grew into a business. In Germany, the YouTube channel with the most subscribers was Kinder Spielzeug Kanal. The channel produces videos in which children are playing games. What are Germans watching? On YouTube, any kind of video can be published, from educational videos to sports videos, to live streams. The most popular type of content among German teenagers was music videos, however, in a close second were videos by YouTubers. YouTubers is a term for people who create videos, usually published weekly or multiple times a week on different kinds of topics such as fashion, beauty, and gaming, to name a few. There is a large audience for YouTube in Germany. In terms of worldwide ranking, Germany comes eighth with around 71 million users. A new type of competition YouTube was the dominant video streaming platform for many years before other streaming services such as Netflix and Disney+ rose to popularity. In terms of types of download video apps worldwide, YouTube is still one of the most frequently downloaded but has been outranked by TikTok and Netflix. Despite other video apps becoming more widespread, in Germany people still spend around 11 hours a month on YouTube, proving that the platform is still attractive to viewers. Furthermore, YouTube is still responsible for over 11 percent of global internet traffic.

Few individuals better represent the rise of the YouTube celebrity than Felix Arvid Ulf Kjellberg, operating on YouTube as PewDiePie. The Swedish YouTuber was the content creator with the largest audience on YouTube for several years, until he was surpassed by American YouTuber MrBeast. As of January 2025, the popular creator had around 110 million subscribers. In total, videos on the PewDiePie channel have been viewed approximately 29 billion times. Subscribe to PewDiePie meme The surge in subscriber numbers from the end of 2018 onwards is attributable to PewDiePie’s “Subscribe to PewDiePie Meme“, a demonstration of his immense ability to mobilize his subscribers. In the campaign to overtake T-Series and become the channel with the most subscribers, PewDiePie’s challenge required followers to plaster words to the effect of ‘Subscribe to PewDiePie’ wherever possible, either in the physical or digital realms. Despite the obvious success of the campaign in terms of subscriptions, PewDiePie recently called for the campaign to be stopped following three major incidents. In the first a World War II memorial was defaced in New York City, and in March 2019 a gunman uttered the phrase before opening fire on a mosque in Christchurch, New Zealand, killing 50 people and wounding several more. In April 2019, the gunman who opened fire on a Southern California synagogue, killing one and wounding at least three others, also referred to the campaign.   The rise of the YouTuber Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days . It isn’t just traditional celebrities that are finding audiences either, with channels for kids such as Cocomelon - Nursery Rhymes attracting over 194 billion views, and generating significant revenue in the process.