In January 2025, the search engine Bing had a market share of **** percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

From January 2018 to May 2025, Google was by far the most used search engine in France, reaching **** percent in the last analyzed month. Bing and Yandex followed, with market shares of **** percent and **** percent each in the same month.

The market share of non-desktop search held by Bing in Italy dropped dramatically between *********** and *************. Indeed, it peaked in ************* with a market share of **** percent, but during ************* Bing's market share of searching on mobile phone, tablet PC and game consoles was **** percent, which corresponded to the lowest share during the period considered.

In June 2025, Google search engine had a market share of ***** percent in Belgium across all devices. Bing ranked second, holding a market of share of **** percent. Meanwhile, all other search engines held around *** percent or less of market shares in the country each.

In January 2024, Bing held a **** percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing ***** percent share of the market. Worldwide, Bing regularly attracts more than *** billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a *** percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined *** billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.

Google was by far the most used search engine in Germany, holding a market share of ***** percent in May 2025. Bing ranked second, with a market share of approximately **** percent in the same month, followed by Yandex, DuckDuckGo, and Yahoo!, with shares of **** percent, **** percent and **** percent.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

The statistic presents the market share of Bing as general search service in Australia from 2009 to 2018. In 2018, Bing's market share for all general search engines in Australia reached about **** percent.

Google was by far the most used search engine in India, holding a market share of ***** percent in May 2025. Despite having already reached a market share of more than ***** percent in 2018, Bing ranked second in the same month, with a market share of approximately **** percent, followed by DuckDuckGo and Yahoo!, with shares of **** percent and *** percent each.

In April 2023, Bing held a share of **** percent of the mobile search market share in the United Kingdom. Across all devices, the engine enjoyed a more fair popularity of around **** percent during the same month.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

In June 2025, Google search engine had a market share of ***** percent in Luxembourg across all devices. Bing ranked second, holding a market share of **** percent, while DuckDuckGo followed with **** percent.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

From January 2018 to June 2025, Google was by far the most used search engine in Italy, reaching ***** percent in June 2025. Bing was second most used, with a market share of approximately **** percent in the same month.

In June 2025, Google search engine had a market share of ***** percent in the Netherlands across all devices. Bing ranked second, holding a market share of **** percent. Meanwhile, Yandex and DuckDuckGo held smaller market shares of **** percent and *** percent each. Additionally, Google’s high popularity is probably one of the reasons why many Dutch B2B marketers tend to use Google AdWords for their digital advertising. Google products have the highest reach in the Netherlands According to a ranking of 15 online brands with the highest monthly reach in the Netherlands, Google products could be found as five different entries: the Google brand itself, excluding YouTube (in first place), Google Search (third), Google Maps (sixth), Gmail (eighth) and Google Play (14th). Roughly ** percent of Dutch individuals visited the Google Search at least once a month at the end of 2018. Gmail more popular than other e-mail providers Both Gmail and Hotmail (Outlook.com) ranked among the most popular e-mail providers in the Netherlands in 2018. Google’s free email service saw an increase in its use, whilst domestic e-mail providers from companies as KPN or Ziggo saw a decrease.

In January 2024, Yahoo! Search had a worldwide market share of **** percent. The search engine is powered by Microsoft's Bing. Neither of these web search providers comes close to the dominance of market leader Google.

In April 2023, Google search engine held share of ***** percent in the United Kingdom's mobile search market. All other leading engines like Yahoo!, DuckDuckGo, and Bing held shares of less than *** percent each in the same month.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.