Bing's share in the mobile search engine market across India remained stable at 0.16 percent in February 2024. Due to a spike in DuckDuckGo's market share, the Microsoft-owned search engine was pushed down to third place, while Google remained the leading search engine in India.

Created as an alternative to Google, Microsoft Bing is the second most used search engine in India. It controlled almost five percent of the desktop search market in one of the largest internet markets worldwide as of February 2024. Bing's market share reflected a unique rise-and-fall pattern during the middle and end of each year.

Google was by far the most used search engine in India, holding a market share of ***** percent in May 2025. Despite having already reached a market share of more than ***** percent in 2018, Bing ranked second in the same month, with a market share of approximately **** percent, followed by DuckDuckGo and Yahoo!, with shares of **** percent and *** percent each.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

In May 2025, the United States accounted for 27.12 percent of traffic to the online search website Bing.com. China was ranked second, accounting for 14.16 percent of web visits to the platform. The United Kingdom came in third place, closely followed by India and Germany, all accounting for less than five percent of the web page online volume.