As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2024, Google accounted for 96.32 percent of the search engine web traffic in Spain, being the most popular tool of this kind in the country across all devices. Bing was the second-main search engine, with 2.48 percent of the web traffic, while Yahoo! followed with 0.76 percent.

The market share of the most used search engines in France in May 2021, ranked by type of device is represented in this statistic. Google dominated the market share on all devices by almost 92 percent and was the forerunner on mobile devices by around 97 percent. The Microsoft product Bing came in second with 3.77 percent market shares in France, with the most desktop usage of more than nine percent. Yahoo! remained above the 2.88 percent share on desktop usage.

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.

Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.

Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.

Use Cases:

SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.

Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.

Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.

Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.

Top Browsers Supported:

Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.

Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.

Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.

Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.

Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.

In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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In March 2024, Google search engine had a market share of 91.94 percent in the Netherlands across all devices. Bing ranked second, holding a market share of 4.51 percent. Meanwhile, DuckDuckGo and Yahoo! held smaller market shares of 1.05 percent and 0.78 percent each. Additionally, Google’s high popularity is probably one of the reasons why many Dutch B2B marketers tend to use Google AdWords for their digital advertising. Google products have the highest reach in the Netherlands According to a ranking of 15 online brands with the highest monthly reach in the Netherlands, Google products could be found as five different entries: the Google brand itself, excluding YouTube (in first place), Google Search (third), Google Maps (sixth), Gmail (eighth) and Google Play (14th). Roughly 87 percent of Dutch individuals visited the Google Search at least once a month at the end of 2018. Gmail more popular than other e-mail providers Both Gmail and Hotmail (Outlook.com) ranked among the most popular e-mail providers in the Netherlands in 2018. Google’s free email service saw an increase in its use, whilst domestic e-mail providers from companies as KPN or Ziggo saw a decrease.