In March 2025, the United States accounted for 21.9 percent of traffic to the online search website Bing.com. China was ranked first, accounting for 28.25 percent of web visits to the platform. Japan came in third place, closely followed by Germany and France, all accounting for over three percent of the web page online volume.

As of March 2024, URL ntp.msn.com accounted for over 42.43 percent of referral traffic to Bing.com. Bing's second-largest referral traffic driver was the web address msn.com, which generated 25.41 percent of referral traffic to the search platform Bing.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

In January 2025, the search engine Bing had a market share of 4.04 percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Google is the leading search engine in South Africa. As of January 2023, almost 96 percent of the searches on the web were conducted through this search engine. Its closest contender was Bing, with a share of 3.5 percent. Yahoo! ranked third with a share of only 0.2 percent.

Around 96 percent of search engine referrals in Saudi Arabia in December 2024 were through Google. In comparison, 2.83 percent of the referrals in the kingdom in the same period were through Bing.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating between 70 and 80 percent of desktop search traffic. The search engine giant has a market share of over 90 percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over 8 billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company 1.5 billion euros.

As of December 2024, Google had the highest share of search engine referrals in the United Arab Emirates, at around 96 percent. This was significantly more than Bing, which had the second most referrals at around 2.84 percent, a drop from 3.1 percent in the previous year.

Google dominated the Egyptian web traffic. As of November 2022, close to 97.5 percent of the web traffic was referred via this search engine. Bing was its closest competitor, with only 1.5 percent. Yahoo! came in third place, with a share of almost 0.3 percent.

Most Ukrainian internet users employed Google Chrome to surf the internet in December 2024, as the browser accounted for over 63 percent of the web traffic referrals in December 2024. Yandex ranked second, followed by Bing.

In December 2023, Google was the search engine with the majority of web traffic referrals in Nigeria. It accounted for over 99 percent of the web traffic in the country. Following this were Bing and Yahoo!, with 0.4 percent and 0.04 percent of the traffic, respectively.

In March 2024, the online search engine Bing accounted for 3.65 percent of the European search market across all devices, while market leader Google held a search traffic share of around 91.38 percent. Meanwhile, Yandex's market share was 2.98 percent, while Yahoo! represented around 0.89 percent.

This statistic shows the market share of search engines used in China in October 2012, by visits. In October 2012, 1.3 percent of all search engine traffic went through Bing.

As of March 2024, Google accounted for 96.32 percent of the search engine web traffic in Spain, being the most popular tool of this kind in the country across all devices. Bing was the second-main search engine, with 2.48 percent of the web traffic, while Yahoo! followed with 0.76 percent.

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.