In January 2024, Bing held a **** percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing ***** percent share of the market. Worldwide, Bing regularly attracts more than *** billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a *** percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined *** billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.

Back in the early 2000s, "Googling" something became a household verb, a cultural benchmark of internet search dominance. For years, Google has enjoyed near-total control over the search engine landscape. But fast forward to 2025, and the narrative is evolving. Microsoft’s Bing, once dismissed as a secondary player, has carved...

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

In May 2025, the United States accounted for 27.12 percent of traffic to the online search website Bing.com. China was ranked second, accounting for 14.16 percent of web visits to the platform. The United Kingdom came in third place, closely followed by India and Germany, all accounting for less than five percent of the web page online volume.

In January 2025, the search engine Bing had a market share of **** percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data was reported at 0.000 % in 15 Oct 2024. This stayed constant from the previous number of 0.000 % for 14 Oct 2024. Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 15 Oct 2024, with 199 observations. The data reached an all-time high of 100.000 % in 08 Jul 2024 and a record low of 0.000 % in 15 Oct 2024. Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Turkmenistan – Table TM.SC.IU: Internet Usage: Search Engine Market Share.

The global search engine market, valued at $186.28 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and mobile devices worldwide continues to expand the user base for search engines. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are leading to more sophisticated search algorithms, personalized results, and voice search capabilities, enhancing user experience and driving adoption. The growing reliance on search engines for information gathering, online shopping, and content discovery across diverse demographics further solidifies the market's upward trajectory. Competitive pressures amongst major players like Google, Baidu, Microsoft, and others, stimulate innovation and continuous improvement in search technology, fostering market growth. However, the market is not without its challenges. Data privacy concerns and regulations, such as GDPR and CCPA, are increasing scrutiny on data collection and usage practices by search engine providers. The potential for market saturation in established regions, coupled with the need for sustained innovation to retain user engagement in a competitive landscape, pose significant restraints on unbridled growth. Nevertheless, the consistent rise in digital adoption, particularly in emerging economies, coupled with ongoing technological advancements, indicates a promising outlook for the search engine market, with substantial expansion anticipated over the forecast period. The segment breakdown, while not explicitly provided, can be reasonably inferred to include mobile search, desktop search, image search, and video search, each contributing significantly to the overall market value.

Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data was reported at 0.000 % in 07 Apr 2025. This stayed constant from the previous number of 0.000 % for 06 Apr 2025. Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 07 Apr 2025, with 199 observations. The data reached an all-time high of 100.000 % in 29 Dec 2024 and a record low of 0.000 % in 07 Apr 2025. Timor-Leste Internet Usage: Search Engine Market Share: Gaming Console: Microsoft Bing data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Timor-Leste – Table TL.SC.IU: Internet Usage: Search Engine Market Share.

Between 2010 and 2024, customer satisfaction with internet portal and search engine Bing fluctuated between 82 and 70 index points out of 100. In the most recently reported period, the customer satisfaction score of the online search provider was 77.

Historical Dataset of Bing Elementary School is provided by PublicSchoolReview and contain statistics on metrics:Total Students Trends Over Years (1993-2023),Total Classroom Teachers Trends Over Years (1993-2023),Distribution of Students By Grade Trends,Student-Teacher Ratio Comparison Over Years (1993-2023),Asian Student Percentage Comparison Over Years (1993-2023),Hispanic Student Percentage Comparison Over Years (1993-2023),Black Student Percentage Comparison Over Years (1993-2023),White Student Percentage Comparison Over Years (1993-2023),Two or More Races Student Percentage Comparison Over Years (2013-2023),Diversity Score Comparison Over Years (1993-2023),Free Lunch Eligibility Comparison Over Years (1993-2023),Reduced-Price Lunch Eligibility Comparison Over Years (1999-2023),Reading and Language Arts Proficiency Comparison Over Years (2011-2022),Math Proficiency Comparison Over Years (2011-2023),Science Proficiency Comparison Over Years (2021-2022),Overall School Rank Trends Over Years (2011-2023)

Bing's share in the mobile search engine market across India remained stable at 0.16 percent in February 2024. Due to a spike in DuckDuckGo's market share, the Microsoft-owned search engine was pushed down to third place, while Google remained the leading search engine in India.

Historical Dataset of Bing Wong Elementary School is provided by PublicSchoolReview and contain statistics on metrics:Total Students Trends Over Years (2009-2023),Total Classroom Teachers Trends Over Years (2010-2023),Distribution of Students By Grade Trends,Student-Teacher Ratio Comparison Over Years (2010-2023),American Indian Student Percentage Comparison Over Years (2011-2012),Asian Student Percentage Comparison Over Years (2010-2023),Hispanic Student Percentage Comparison Over Years (2009-2023),Black Student Percentage Comparison Over Years (2009-2023),White Student Percentage Comparison Over Years (2009-2023),Two or More Races Student Percentage Comparison Over Years (2009-2023),Diversity Score Comparison Over Years (2009-2023),Free Lunch Eligibility Comparison Over Years (2010-2023),Reduced-Price Lunch Eligibility Comparison Over Years (2010-2023),Reading and Language Arts Proficiency Comparison Over Years (2010-2022),Math Proficiency Comparison Over Years (2011-2023),Overall School Rank Trends Over Years (2011-2023)

Vietnam Unemployment Rate: Urban: Bing Duong data was reported at 1.250 % in 2023. This records an increase from the previous number of 1.190 % for 2022. Vietnam Unemployment Rate: Urban: Bing Duong data is updated yearly, averaging 2.210 % from Dec 2011 (Median) to 2023, with 13 observations. The data reached an all-time high of 3.230 % in 2020 and a record low of 1.190 % in 2022. Vietnam Unemployment Rate: Urban: Bing Duong data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.G044: Unemployment Rate: By Provinces: Annual.

Vietnam AWHW: Bing Duong data was reported at 46.400 Hour in 2023. This records a decrease from the previous number of 46.600 Hour for 2022. Vietnam AWHW: Bing Duong data is updated yearly, averaging 48.300 Hour from Dec 2011 (Median) to 2023, with 13 observations. The data reached an all-time high of 51.900 Hour in 2015 and a record low of 39.200 Hour in 2021. Vietnam AWHW: Bing Duong data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.G064: Average Weekly Hours Worked: By Provinces: Annual.

Vietnam AWHW: Urban: Female: Bing Duong data was reported at 46.300 Hour in 2023. This records a decrease from the previous number of 46.400 Hour for 2022. Vietnam AWHW: Urban: Female: Bing Duong data is updated yearly, averaging 49.400 Hour from Dec 2011 (Median) to 2023, with 13 observations. The data reached an all-time high of 52.300 Hour in 2015 and a record low of 38.400 Hour in 2021. Vietnam AWHW: Urban: Female: Bing Duong data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.G064: Average Weekly Hours Worked: By Provinces: Annual.

Vietnam AMI: Male: Bing Duong data was reported at 9,503.000 VND th in 2023. This records an increase from the previous number of 8,984.000 VND th for 2022. Vietnam AMI: Male: Bing Duong data is updated yearly, averaging 6,627.000 VND th from Dec 2011 (Median) to 2023, with 13 observations. The data reached an all-time high of 9,503.000 VND th in 2023 and a record low of 3,560.000 VND th in 2011. Vietnam AMI: Male: Bing Duong data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.G053: Average Monthly Income: Wage Workers: By Provinces: Annual.

As of June 2024, the index score of United States customer satisfaction with internet search engines and information was 80 out of 100 index points. Leading search engine Google ranked with 81 index points, while DuckDuckGo scored 79 index points, as major alternative engines like Bing And Yahoo! ranked at 77 index points each, as well as other non-listed tools scored 77 index points.

From January 2018 to May 2025, Google was by far the most used search engine in France, reaching **** percent in the last analyzed month. Bing and Yandex followed, with market shares of **** percent and **** percent each in the same month.