In 2023,*********a had the highest market share of ** percent among the biscuit companies in India. Parle followed, with a ** percent market share during the same period. ITC was another major player in the industry, and these three leading companies captured more than ** percent of the market share.

The Biscuits Marketsize was valued at USD 101.15 USD Billion in 2023 and is projected to reach USD 144.04 USD Billion by 2032, exhibiting a CAGR of 5.18 % during the forecast period. Biscuits are baked goods known for their crisp texture and varied flavors, often enjoyed as snacks or accompaniments to tea or coffee. Types include plain, sweet, and savory variations such as chocolate chip, oatmeal, and cheese biscuits. They are characterized by their crumbly consistency and can be soft or crunchy depending on ingredients and baking techniques. Biscuits find applications in both casual and formal settings, from everyday snacks to elegant dessert presentations. Their versatility allows for pairing with spreads, cheeses, or as bases for desserts like cheesecakes or crumbles. Biscuits are cherished worldwide for their comforting taste and ability to complement a wide range of flavors, making them a beloved treat across cultures and occasions. Recent developments include: August 2023: Britannia Industries Limited, an Indian multinational FMCG company specializing in the food industry, launched Jim Jam Pops, an open cream biscuit. It is also known as the 'Biscuit of the Future,' and this variant has only one base biscuit, thus eliminating the need to twist it to relish the crème., May 2023: Bisk Farm, an Indian biscuit and bakery owned by SAJ Food Products Ltd., introduced two new products, Heylo T-Time Cookies and Half Half Masti, a unique cracker biscuit range. It is a blend of sweet and salty flavors with a hint of enigmatic spices, providing biscuit lovers a unique product to snack on., August 2021: Mars Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products, announced its product innovation of MilkyWay Biscuits. The product is based on its popular MilkyWay chocolate bar; these are vanilla-flavored biscuits dipped in chocolate., July 2021: ITC Limited, an Indian conglomerate company, introduced Sunfeast All-Rounder, an innovative offering in the cracker biscuit category. It is a potato biscuit sprinkled with spices, offering a crunchy texture and is acclaimed to be one of the thinnest crackers in production within India., October 2020: Ferrero Company acquired Fox’s branded and retailer own-brand, including M&S, biscuit business from Northern Food Grocery Group Limited. It also acquired Burton’s Biscuits Co. in 2021, and has now become Fox’s Burton’s Companies (FBC) U.K.. Key drivers for this market are: Increased Canned Seafood Adoption due to Its Higher Shelf Life to Drive Market Growth. Potential restraints include: High Raw Material Prices and Availability of Other Snacking Options May Hamper Market Growth. Notable trends are: Rising Technological Advancements in Aquaculture Industry to Fuel Market Growth.

According to Cognitive Market Research, The Global Biscuits market size is USD 118.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030.

The dynamics of the global biscuit market share appear to be driven by product innovation, including novel tastes, flavors, forms, and appealing packaging.
Demand for wheat biscuits remains higher in the biscuits market.
The sweet biscuits sector held the highest biscuits market revenue share in 2023.
Europe will continue to lead, whereas the Asia Pacific biscuits market will experience the fastest growth until 2030.

Inclination Towards Clean Label and Gluten-Free Products to Provide Viable Market Output

Due to rising disposable incomes and the rising popularity of free-from products in nations like the United States, the United Kingdom, China, India, and many others, there has been a significant increase in demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, in recent years. This is especially true in Asia-Pacific. The prevalence of celiac disease in various parts of the world is one of the primary factors influencing consumer preference for gluten-free goods.

About 1% of Americans, or one in every 133, are thought to have celiac disease. Recent screening studies, however, suggest that the frequency in the United States may be higher than 1%. It was discovered that 1.6% of Italian youngsters have celiac disease as part of a major screening program.

(Source: www.beyondceliac.org/celiac-disease/facts-and-figures/#:~:text=An%20estimated%201%20in%20133,celiac%20disease%20to%20be%201.6%25.)

People tend to favor products that are gluten-free as a result. Players in the industry are also concentrating on creating high-fiber, high-calorie, and gluten-free products in light of the trend.

Growing Product Innovation to Propel Market Growth

In order to thrive in a cutthroat industry, rivals of the biscuit market continually differentiate their goods in terms of ingredients, flavor, composition, and packaging. As a result, there is a rise in product innovation and new product development in the global biscuit market.

Britannia Industries Ltd launched Britannia Marie Gold Jeera, its first co-created cookie for the serving market. The company collaborated with several women homemakers in the state to co-create a biscuit that uses "jeera" (cumin) as its main component due to its health benefits before its region-specific debut.

(Source: www.britannia.co.in/article/britannia-industries-unveils-marie-gold-jeera-to-serve-regional-customers-in-tn)

The availability of new products on shop shelves, which attracts early adopters and advances the business, can be blamed for the rise in the biscuit market over the past few years. For the purpose of differentiating their product offers and expanding their customer base, market leaders focus on consumer groups with specific interests. They are making extensive use of emerging trends in global consumption, of which organic/natural, vegan, and items with unusual components are notable examples.

The availability in retail stores and on online platforms drives the market

Market Dynamics of the Biscuits

Key Drivers for

Biscuits Market

Increasing Demand for Convenient and Portable Snack Choices: The fast-paced nature of modern life and urban development is steering consumers towards ready-to-eat, portable snacks such as biscuits. Their extended shelf life, cost-effectiveness, and diverse range of flavors and formats render them essential in both developed and emerging markets.

Product Development and Premiumization in Flavors and Ingredients: Companies are broadening their product lines with health-oriented biscuits crafted from multigrain, oats, and organic components. Premium selections featuring fillings, unique flavors, or functional advantages (such as high fiber and low sugar) are becoming increasingly popular among health-conscious and affluent consumers.

Growing Presence of Modern Retail and E-Commerce Channels: Supermarkets, convenience stores, and online platforms are enhancing the visibility and accessibility of biscuit brands. Aggressive marketing strategies, multi-pack promotions, and outreach to rural markets are driving higher consumption rates on a global scale.

Key Restraints for

Biscuits Mar...

In 2020, ******* had the largest market share of ** percent in India's biscuit market. This was followed by cream biscuits, with a ** percent market share during the same period. Cookies and cream biscuits combined captured approximately ** percent of the market share in India.

The global biscuits market size was valued at USD 128.65 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 187.0 Billion by 2033, exhibiting a CAGR of 4.2% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 37.5% in 2024. The market is driven by rising preference toward convenience snacking options, the introduction of innovative products in various flavors, textures, and shapes, and the easy product availability on online platforms are some of the major factors propelling the biscuits market share.

The Biscuits Market Report is Segmented by Product Type (Crackers and Savory Biscuits, Sweet Biscuits and More), Packaging (Boxes, Plastic Packets, and Others), Category (Conventional and Free-From), Distribution Channel (Supermarkets/Hypermarkets and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2017, the market value of biscuits was worth over *** billion Indian rupees in India. The market value is likely to increase to *** billion rupees by 2020.

• The industry was valued at US$ 101.3 Bn in 2023
• It is estimated to grow at a CAGR of 5.1% from 2024 to 2032 and reach US$ 158.5 Bn by the end of 2032

Market Introduction

Regional Outlook

Biscuits Market Overview

India Biscuit Market is gaining popularity and likely to rise due to the rise in working population and increase in the demand for ready-to-eat food products.

In 2022, the value of biscuits and snack bars sales in the Indian packaged foods market amounted to *** billion U.S. dollars. Edible oils and dairy products represented the largest portion of the packaged food segment in the country that year.

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Sweet Biscuit Market Size 2024-2028

The sweet biscuit market size is forecast to increase by USD 22.8 billion, at a CAGR of 4.48% between 2023 and 2028.

The market is witnessing significant growth, driven by the increasing preference for healthier biscuit options. Consumers are increasingly seeking biscuits made with whole grains, reduced sugar, and functional ingredients, leading manufacturers to innovate and cater to this demand. Another key trend shaping the market is the expansion of online retailing. E-commerce platforms are providing consumers with greater convenience and access to a wider range of biscuit varieties, driving sales growth. However, the market is not without challenges. Fluctuating raw material prices pose a significant threat to profitability, as biscuit manufacturers are heavily reliant on ingredients such as wheat, sugar, and oils.
To navigate these challenges, companies must focus on supply chain optimization, price negotiations with suppliers, and product diversification to mitigate risks and capitalize on emerging opportunities.

What will be the Size of the Sweet Biscuit Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market exhibits a dynamic and ever-evolving landscape, shaped by various interconnected factors. Baking equipment maintenance plays a crucial role in ensuring optimal production capacity and consistent product quality. Adherence to baking industry standards is essential for maintaining consumer trust and regulatory compliance. Consumer preference mapping continues to influence new product development, as manufacturers strive to meet evolving tastes and dietary trends. Ingredient sourcing strategies, including the exploration of alternative sweeteners and functional ingredients, are a key focus. Fat dispersion methods and leavening agent effects significantly impact the sensory properties of sweet biscuits. Oven temperature control, flavor compound profiles, and ingredient functionality are also critical factors in achieving the desired texture and taste.

Energy efficiency measures, packaging material selection, and waste reduction strategies are increasingly important considerations in the production cycle. Automated baking systems and aroma release mechanisms contribute to process optimization and improved product quality. Sweet biscuit formulation development is an ongoing process, with ongoing research into sugar crystallization impact, dough rheological properties, and crumb texture analysis. Quality control systems and process parameter influence are essential for ensuring consistency and minimizing defects. Baking time optimization, dough mixing techniques, texture profile analysis, and crust browning kinetics are all areas of ongoing research and development. Moisture content control and gluten development stages are also critical factors in maintaining optimal product quality.

How is this Sweet Biscuit Industry segmented?

The sweet biscuit industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Cream-Filled
  Coated
  Plain
  Wafer Biscuits
  Others


Consumer Segment

  Household
  Foodservice
  Institutional


Flavor

  Chocolate
  Vanilla
  Fruit
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the baking industry, sweet biscuits continue to be a popular consumer choice, with significant demand in both the offline and online distribution segments. The offline segment, dominated by sales through supermarkets and hypermarkets, is driven by the expansion of the organized retail sector. Supermarkets and hypermarkets offer vast storage capacities and diverse product ranges from multiple companies, making them preferred shopping destinations for consumers. Additionally, these retailers often provide incentives for bulk purchases, further boosting sales. Baking industry standards dictate stringent maintenance of baking equipment to ensure consistent product quality. New product development is a key trend, with manufacturers focusing on formulations that cater to evolving consumer preferences.

Sensory evaluation methods play a crucial role in assessing the taste, texture, and aroma of sweet biscuits. Ingredient sourcin

The Report Covers Wafer Biscuits Analysis and the Market is segmented by Form (Cream Filled and Coated), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa)

In 2021, the sales volume of biscuits and snack bars in the Indian packaged foods market amounted to *** million metric tons. The sales volume of biscuits and snack bars was consistent as compared to the previous year.

The global Khari biscuit market presents a compelling investment opportunity, driven by increasing consumer demand for convenient and affordable snacks. While precise market size figures are unavailable, a reasonable estimation can be made. Considering the presence of numerous established and emerging players like Patel Brothers, Inc. and Pujan Enterprise, coupled with diverse product segments (traditional, twist, others) and applications (children, adults, elderly), the market likely exceeds $500 million in 2025. A conservative Compound Annual Growth Rate (CAGR) of 5% is projected for the forecast period (2025-2033), fueled by several factors. Rising disposable incomes, particularly in developing economies like India and across Asia Pacific, are expanding the consumer base for Khari biscuits. Furthermore, innovative product variations, including healthier options and unique flavor profiles (the "twist" segment), cater to evolving consumer preferences and drive market growth. However, challenges persist. Fluctuations in raw material prices (flour, sugar, etc.) and increasing competition from other snack food categories pose potential restraints. Regional variations in consumption patterns are also significant; Asia Pacific, particularly India, is likely to dominate the market share due to high consumption and local production. The "Others" segment presents a promising growth area, encompassing potential innovations in ingredients, packaging and distribution. The presence of a large number of regional players indicates strong local preferences and market penetration.
The segmentation of the Khari biscuit market into traditional, twist, and others highlights the adaptability of this product. The application segment, dividing consumers into children, adults, and the elderly, further refines market understanding. The geographical spread across North America, South America, Europe, the Middle East & Africa, and Asia Pacific showcases the global reach of Khari biscuits, with Asia-Pacific likely leading the market, given the established regional players and high consumption patterns. Future growth will hinge on successful product diversification, strategic partnerships and the ability to navigate price volatility while maintaining competitive pricing. Market players will likely focus on expanding distribution networks and catering to the specific demands of different consumer segments to maintain a strong position within a highly competitive snack food landscape.

Global Healthy Biscuits market size 2025 was XX Million. Healthy Biscuits Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Indian market for sweet biscuits, waffles and wafers totaled $8.2B in 2024, surging by 6% against the previous year. Overall, the total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +5.2% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +84.2% against 2012 indices.

This statistic represents the share of biscuits in the processed food market across India in 2016, distributed by region. The north-eastern region of the country accounted for the lowest share of biscuits with about five percent in the processed food market, while the northern region held the largest share during the measured time period.

The Asia-Pacific sweet biscuits market, a significant segment within the broader confectionery industry, is experiencing steady growth, driven by several key factors. The region's burgeoning population, particularly in developing economies like India and China, fuels increasing demand for convenient and affordable snacks. Rising disposable incomes and changing lifestyles, characterized by busier schedules and a preference for on-the-go consumption, are further bolstering market expansion. The growing popularity of e-commerce platforms has also opened new avenues for distribution, enhancing market accessibility and driving sales. A preference for diverse flavors and textures is evident, leading to innovation in product offerings – from traditional plain biscuits to gourmet cookies and chocolate-coated varieties. While the market faces challenges such as fluctuating raw material prices and increasing competition, the overall outlook remains positive, fueled by consistent consumer demand and ongoing product diversification. Segment-wise analysis reveals that cookies and chocolate-coated biscuits are currently high-growth segments, benefiting from strong consumer preferences. Supermarkets/hypermarkets remain the dominant distribution channel, though online retail is experiencing rapid expansion, particularly in urban areas with high internet penetration. Major players like Mondelez, Kellogg's, Britannia, and Parle Products are leveraging their established brand recognition and distribution networks to maintain market leadership. However, smaller, niche players are also emerging, capitalizing on the demand for healthier, artisanal, and specialized sweet biscuits. The forecast period (2025-2033) anticipates continued growth, primarily driven by increasing consumer spending, product innovation, and expanding distribution networks across the diverse Asia-Pacific landscape. Given the existing market size and projected CAGR of 2.37%, a conservative estimation suggests a significant market expansion throughout the forecast period. The market is expected to see continued penetration into less-developed areas within the region, further fueling growth. Recent developments include: In March 2022, Ludhiana-based Bonn Group launched premium digestive minis biscuits under its 'Americana range of product line. These Premium Digestive Minis come with no artificial colors or artificial flavors, a permanent feature of many Bonn products. Also, this new range of biscuits will be available in 65 grams pack, while costing INR 10., In January 2022, OREO, one of the world's major cookie brands, launched its globally existing variant 'OREO Double Stuf' in India. Promising double the fun and decadence with more crème between the two scrumptious layers of its classic cookie. The company claims that this latest innovation brings to its consumers a new indulgent eating experience., In March 2021, Nestle Japan launched KitKat's new whole-wheat chocolate biscuit. It is made with the familiar KitKat chocolate and is coated in whole-wheat biscuits. The packaging shows a biscuit that looks like a graham cracker or a digestive biscuit.. Notable trends are: Product Innovation with New Formulations Is Attracting Consumers.

Biscuit Forming Machines Market Outlook

The global biscuit forming machines market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2032. This growth is primarily driven by the increasing demand for convenience foods and the rising number of bakeries across the globe.

One of the primary growth factors for the biscuit forming machines market is the surge in consumer demand for bakery products, especially biscuits and cookies. With a busy lifestyle becoming the norm, consumers are increasingly seeking convenient food options that fit their hectic schedules. Biscuits, being a versatile snack, meet this criterion, thus propelling the demand for biscuit forming machines. The trend is particularly noticeable in urban areas where the working population prefers ready-to-eat snacks over traditional meal preparations.

Technological advancements in the food processing industry also play a significant role in the market's growth. Modern biscuit forming machines incorporate advanced technologies such as automation, improved hygiene standards, and better energy efficiency, making them more attractive to commercial and industrial bakeries. These machines are designed to enhance production efficiency, reduce waste, and ensure consistent product quality, which are critical factors for bakery operations. Consequently, manufacturers are increasingly investing in state-of-the-art biscuit forming machines to cater to the growing consumer demand.

Additionally, the increasing investments in the food processing sector, especially in developing economies, are boosting the demand for biscuit forming machines. Governments and private players are investing heavily in upgrading food processing infrastructure to meet both domestic and export demand. This investment is facilitating the growth of commercial and industrial bakeries, which, in turn, is driving the market for biscuit forming machines. The trend is further supported by favorable government policies and subsidies aimed at promoting the food processing industry.

Regionally, the Asia Pacific region holds a prominent position in the biscuit forming machines market. This is attributed to the region's large population base, increasing disposable incomes, and changing dietary habits. Countries such as China, India, and Japan are witnessing significant growth in the bakery sector, which is driving the demand for advanced food processing equipment, including biscuit forming machines. The favorable economic conditions and the presence of a large number of bakeries are expected to continue supporting the market growth in this region.

The market for Cone Baking Machines is also witnessing a surge in demand, paralleling the growth seen in biscuit forming machines. These machines are essential for producing a variety of cone-shaped baked goods, which are gaining popularity due to their unique shapes and ability to hold diverse fillings. As consumer preferences shift towards more innovative and visually appealing products, bakeries are increasingly investing in cone baking machines to expand their product offerings. The versatility of these machines allows for the creation of both sweet and savory cones, catering to a wide range of consumer tastes. This trend is particularly noticeable in regions where artisanal and specialty baked goods are in high demand, further driving the market for cone baking machines.

Type Analysis

The biscuit forming machines market by type includes rotary moulding machines, wire cut machines, extrusion machines, and others. Each type of machine serves specific purposes and offers unique advantages, making them suitable for different production requirements. Rotary moulding machines are widely used for producing a variety of biscuit shapes and sizes. These machines are known for their precision and efficiency, making them a popular choice among commercial and industrial bakeries. The demand for rotary moulding machines is driven by their ability to produce high-quality biscuits in large quantities, which is essential for meeting consumer demand.

Wire cut machines, on the other hand, are designed for producing soft dough biscuits with intricate designs. These machines are particularly favored for their versatility and ability to handle different types of dough. Wire cut machines are commonly used in both commercial and industria

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in India – Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in India. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Cookies (Sweet Biscuits) and its variants American Cookies, Artisanal Cookies, Assortments, Butter-Based Cookies, Chocolate Cookies, Cream Filled, Other Cookies, Plain Cookies, Wafer Biscuits. Read More