Retail sales on Black Friday 2022, more specifically ***********, increased by ** percent across all categories in the United States. For apparel products, the sales increase is expected to reach ** percent.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In 2022, seven of ten Black Friday e-commerce sales of food and supermarket products in Brazil took place on the actual day of the event. The remaining sales in this category occurred before the big day. Meanwhile, more than half (** percent) of online sales of pharmacy and health items were made during Black Friday, while the other ** percent occurred prior to the event.

In 2022, shoppers in Sweden planned to do roughly ** percent of their holiday shopping on Black Friday. Around ** percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.

In 2022, around *** in *** German consumers intended to do most of their Black Friday shopping online. In the U.S. and the UK, ** percent of respondents said they planned to do the same. In contrast, among the ** countries included in the study, Austrians were the least likely to conduct most of their shopping on digital channels on this sales event.

According to a survey conducted in ** countries in 2022, ** percent of global consumers on average were thinking about taking advantage of Black Friday and Cyber Monday sales when shopping for the holiday season. Consumers in European countries, such as, Sweden, Norway, and the Netherlands, were some of the least likely to participate in Black Friday sales during the holiday season.

For 2022's Black Friday shopping sales event, close to ** percent of consumers in the Netherlands planned to buy themselves either clothing and shoes or electronics as a gift for the holidays. A considerable share of Dutch shoppers also planned to gift clothing or shoe products to other people that year.

In 2022, fashion and accessories had the highest share of sales made via mobile during Black Friday in Brazil. That year, almost ************** (**** percent) of e-commerce sales in this category took place on mobile devices. In contrast, food and supermarkets saw the most sales via desktop, followed by home and construction.

In a survey looking into the shopping behavior of consumers over the Black Friday/Cyber Monday period, consumer intentions on shopping in-store varied across generations. Gen Z consumers were the most likely to shop in physical stores during Black Friday and Cyber Monday, with around 16 percent stating they were intending to shop in-store only. Gen X were the least likely to exclusively shop in-store.

In a survey conducted among Australian consumers in September 2022, around two-fifths of respondents said they typically spend around *** to *** Australian dollars during the Black Friday sales period. Only ***** percent of those surveyed indicated that they typically spend more than ***** Australian dollars during the Black Friday sales.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

This statistic presents the predicted percentage change in shopper numbers ('footfall') on a year-on-year basis in the United Kingdom on Black Friday 2022 (November 25), split by high street, shopping centre and out of town retail locations. Black Friday originates in the United States, as the shopping day after Thanksgiving, when retailers offer large discounts, marking the start to the Christmas shopping period. In the UK, footfall on Black Friday is expected to increase all retail locations, with shopping centres displaying the greatest increase by 8.5 percent compared to 2021.

According to a survey conducted in ** countries in 2022, consumers in Austria were the most adamant in-store shoppers for Black Friday. Specifically, just under ** percent of Austrian shoppers believed they would be shopping in stores more than online during the largest holiday sales event of the year. In contrast, Italian and Swedish holiday shoppers were much less likely to make the bulk of their Black Friday purchases offline.

In 2022, just under a third of surveyed consumers in the Netherlands said they intended to make fewer purchases on impulse on Black Friday. A higher share of the country's men expected to make fewer purchases than women during this year's shopping event.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

According to the results of a study conducted with retail executives in the United States, ** percent of retailers were planning to offer Black Friday promotions in 2022. Additionally, ** percent of retailers planned marketing campaigns targeted at Cyber Monday/Cyber Week sales.

In 2024, the budget for Black Friday shopping among Italian consumers increased slightly compared to the previous year, amounting to around *** euros.

In 2022, most Polish e-shop owners planned to add information on the store's website to inform potential customers about Black Friday sales. ******** percent of respondents relied on independent whisper marketing – carrying out activities to trigger a discussion among consumers about a specific product.

According to a survey conducted in late 2022, approximately ** percent of consumers in the Netherlands agreed with the statement that Black Friday is an antiquated tradition. Less than a third of Dutch shoppers disagreed with that notion.

During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to add items to their cart, on average. That being said, the add-to-cart rate amongst mobile Black Friday shoppers that year was ***** percent compared to just over ** percent for desktop users.