According to a survey conducted in October 2024, millenial and Gen Z consumers were the ones who knew the most about Black Friday. Only 34 percent of boomers taking part in the survey stated that they felt the knew Black Friday very well.

After Black Friday weekend in 2024, nearly 60 percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than 30 percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.

In 2023, about a third of consumers in the Netherlands were planning to shop during Black Friday. Despite the rise of Green Friday, an event focused on ethical and sustainable consumption of goods, the number of people taking advantage of Black Friday in the Netherlands (and worldwide) has also grown.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

When asked what kind of products they intended on buying on Black Friday in 2023, nearly ** percent of consumers in the Netherlands said they intended to buy footwear. Just under ** percent of survey participants said they expected to purchase perfumes, toys, and household appliances.

According to a survey conducted in October 2024, around 86 percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly 50 percent.

This statistic presents the result of a survey about Italians' shopping intentions during the Black Friday weekend in 2023. According to the data, ** percent of Black Friday shoppers is going to purchase products or services exclusively online, while ** percent of respondents would shop both offline and online.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

During a 2023 survey fielded in Brazil, over half of respondents stated they planned to shop on Black Friday that year. Another ** percent were not yet sure whether they would shop during the event.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In 2023, only about five percent of holiday shoppers in the Netherlands intended to do all or most of their Black Friday shopping in physical stores. Over the years, online has become the dominant holiday sales channel, with approximately 50 percent of Dutch consumers planning to shop purely or primarily on the web during Black Friday.

The decision of consumers in Spain to make a purchase on Black Friday in 2023 is split. The slight majority of consumers surveyed stated that they will, in fact, not buy anything on Black Friday.

Spanish consumers plan to spend roughly 280 euros on Black Friday purchases in 2023. This is slightly more than the previous year. Over two-thirds of Spanish consumers planned to shop for Christmas gifts on Black Friday.

According to a survey conducted in August 2023 among Australian consumers, over ** percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In 2023, less than 15 percent of surveyed consumers in the Netherlands believed they would spend less on Black Friday in comparison to how much they spent in 2022. Nearly two-thirds of Dutch shoppers believed their spending habits would not change.

According to a survey carried out in October 2023 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around ** percent of male consumers in the U.S. were planning to shop in-store, whilst just around ** percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop on Cyber Monday.

In the Netherlands, consumers intending to participate in Black Friday expected to spend an average of roughly 330 euros during the holiday shopping event in 2022, which is a significant increase compared to the previous year. Compared to four years earlier, average per capita spending among Dutch shoppers has increased by 100 euros.

According to a survey carried out in October 2023 in the United States, almost ************** of higher income earners with an annual income exceeding ** thousand U.S. dollars planned to shop online on Black Friday. Approximately the same proportion of higher earners also planned to make purchases on Cyber Monday.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.