Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

Introduction

Black Friday Vs Cyber Monday Statistics: Black Friday and Cyber Monday, the year in which shopping activities broke all records on highly popular eCommerce platforms, such as the purchase of gas, groceries, house rent, and other daily expenditure costs, consumers still went completely wild during the annual shopping sprees of BFCM (Black Friday and Cyber Monday). With the increasing demand for eCommerce, most Americans had to shop online in 2023, which described an alteration in shopping habits.

Standing in crowds long before a store opens has certainly lost some appeal over the past few years. Above all, these Black Friday vs Cyber Monday statistics represent trends in shopping defined along the BFCM week 2024.

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and ** percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (** percent) and Cyber Monday (** percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where ** percent of buyers revealed their plan to buy on Black Friday, and only ** percent in Cyber Monday.

Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached 6.1 billion in 2018 and 6.3 billion British pounds in 2019. In 2020, Germany is predicted to spend around 6 percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a 30 percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of four million.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

In 2024, online retail sales during Black Friday and Cyber Monday amounted to two billion euros in Italy. In 2024, online sales are expected to be worth 2.1 billion euros.

More than a third of Mexicans anticipated to spend more during Black Friday and Cyber Monday 2024 than the previous year, according to a survey. Over 60 percent of Mexicans expected the best deals to be in the consumer electronics category during the mega sale events that year.

In 2024, it has been forecast that online shoppers in Germany will spend *** billion euros around the Black Friday and Cyber Monday sales. This is unchanged compared to the previous year.

The nominal change in sales revenue generated by online shopping on Cyber Monday in Brazil has dropped lately. The date always falls on the Monday right after Black Friday, that is the last Friday of November. In 2019, online retail sales increased by 11 percent compared to the previous Cyber Monday, down from a growth rate of over 20 percent recorded in 2018. Likewise, the average sales value per checkout in online shopping on Cyber Monday in Brazil has declined recently.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

During 2020's Black Friday and Cyber Monday, nearly one in four shoppers in the United States intend to look for sales more than previous years, making this prerequisite the number one priority. A fair amount of survey respondents also stated they will be searching for products that support charities and are environmentally friendly. Sustainability was a purchase driver for seven percent of consumers answering the survey.

As Black Friday and Cyber Monday are becoming global shopping phenomena, sales transactions made on these days are seeing surges across European countries as well. In 2018, on Black Friday and Cyber Monday, Switzerland saw a significant rise in retail sales, with Black Friday retail sales experiencing a growth of *** percent and Cyber Monday catching up with *** percent.

Introduction

Kajabi Statistics:Â Kajabi has emerged as a pivotal platform in the creator economy, enabling individuals to monetize their expertise through digital products like online courses, memberships, and coaching programs. In 2024, creators on Kajabi collectively earned over USD 2 billion, contributing to a cumulative total exceeding USD 9 billion since the platform's inception. This significant growth is attributed to the platform's comprehensive suite of tools that support content creation, marketing, and sales, allowing creators to establish sustainable businesses independent of traditional social media algorithms.

Notably, during the Black Friday Cyber Monday period in 2024, Kajabi creators generated nearly USD 40 million in revenue over just four days, highlighting the platform's capacity to facilitate substantial earnings in condensed timeframes . These milestones underscore Kajabi's role in empowering creators to achieve financial success through diversified income streams.

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked if they were using the Black Friday/Cyber Monday promotions to make a purchase on which they had previously held off. During the survey, 24 percent of the female respondents said that they planned to use the promotions to purchase consumer electronics.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

For 2023's Black Friday and Cyber Monday, approximately half of consumers surveyed in Canada planned to buy clothing. At just under ** percent, consumer electronics were the second-most common item on the list among Canadian shoppers.

For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately ** percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over ** percent of respondents also planned to buy electronics.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

The highest average spending on Black Friday in Russia over the given period was recorded in 2019 at nearly 5.3 thousand Russian rubles. In 2020, the customer spending on Cyber Monday, which takes place in January in Russia, dropped significantly compared to the previous year.

On average, nearly **** out of ten consumers in Brazil, Chile, and Mexico in November 2021 stated that they knew what Black Friday is. Awareness was lower for Cyber Monday, with nearly ********** of respondents in these three Latin American countries saying they had heard of the event. In Brazil, all participants said they had heard of Black Friday, while, in Colombia, more than ************** (** percent) reported being familiar with Cyber Monday.