Introduction

Kajabi Statistics:Â Kajabi has emerged as a pivotal platform in the creator economy, enabling individuals to monetize their expertise through digital products like online courses, memberships, and coaching programs. In 2024, creators on Kajabi collectively earned over USD 2 billion, contributing to a cumulative total exceeding USD 9 billion since the platform's inception. This significant growth is attributed to the platform's comprehensive suite of tools that support content creation, marketing, and sales, allowing creators to establish sustainable businesses independent of traditional social media algorithms.

Notably, during the Black Friday Cyber Monday period in 2024, Kajabi creators generated nearly USD 40 million in revenue over just four days, highlighting the platform's capacity to facilitate substantial earnings in condensed timeframes . These milestones underscore Kajabi's role in empowering creators to achieve financial success through diversified income streams.

According to the results of a survey conducted in October 2024, around 44 percent of surveyed participants in Poland stated that they were planning to purchase beauty products & fragrances during the sales events of Black Friday/Cyber Monday/Single's Day. Around 35 percent of consumers in the United Kingdom said the same.