According to a survey conducted in October 2024, millenial and Gen Z consumers were the ones who knew the most about Black Friday. Only 34 percent of boomers taking part in the survey stated that they felt the knew Black Friday very well.

Almost ***** thousand complaints regarding online orders made during 2020's Black Friday shopping season in Brazil were recorded on the website Reclame Aqui. This Brazilian site publicizes consumers' complaints on issues not initially solved by product and service providers A year earlier, consumers registered nearly ***** thousand complaints.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

Nationally representative survey of UK adults (18+) on planned 2025 Black Friday/Cyber Monday participation and spend, with breakdowns by generation, region, and purchase categories.

According to a survey conducted in October 2024, around 86 percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly 50 percent.

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how many different stores they plan to visit for Black Friday shopping that year. During the survey, ** percent of the respondents said that they will visit up to one or two different stores on Black Friday 2018.

After Black Friday weekend in 2024, nearly 60 percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than 30 percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.

This statistic presents the predicted percentage change in shopper numbers ('footfall') on a year-on-year basis in the United Kingdom on Black Friday 2022 (November 25), split by high street, shopping centre and out of town retail locations. Black Friday originates in the United States, as the shopping day after Thanksgiving, when retailers offer large discounts, marking the start to the Christmas shopping period. In the UK, footfall on Black Friday is expected to increase all retail locations, with shopping centres displaying the greatest increase by 8.5 percent compared to 2021.

Brazil Orders: Black Friday data was reported at 15,750,000.000 Unit in 2025. This stayed constant from the previous number of 15,750,000.000 Unit for 2024. Brazil Orders: Black Friday data is updated yearly, averaging 5,240,000.000 Unit from Dec 2010 (Median) to 2025, with 16 observations. The data reached an all-time high of 15,750,000.000 Unit in 2025 and a record low of 730,000.000 Unit in 2010. Brazil Orders: Black Friday data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF003: E-commerce: Orders.

In 2024, the number of checkouts registered through e-commerce on Black Friday in Brazil added up to approximately ***** million, a significant increase compared to the previous year.

During 2022's Black Friday season retailers across Brazil sold approximately 5.19 million book copies. The revenue generated through these sales reached 213.8 million Brazilian reals, however, both these figures represented a decrease compared to the same period in 2021.

Approximately 2.85 million customers made at least one online purchase on Black Friday in Brazil in 2019. That is over 18 percent more than the 2.41 million unique buyers registered during the previous Black Friday. Overall, Brazil was home to 31.4 million unique online shoppers in 2019.

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how many different stores they plan to visit for Black Friday shopping that year. During the survey, ** percent of the female respondents said that they will visit between ***** and **** different stores on Black Friday 2018.

In 2020, around ******* online orders for beauty, fragrances, and health-related items were processed in Brazil during Black Friday (November 27). Meanwhile, approximately ******* online purchases of clothes and accessories were registered on that day in the South American country. In terms of online sales revenue, the home appliances and heating, ventilation, and air conditioning (HVAC) category ranked first in Brazil's Black Friday.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.

For 2022's holiday season, a significant share of consumers intended to cut back on spending due to inflation. In the United Kingdom (UK), for example, roughly four in 10 shoppers said they expected to reduce all of their Black Friday and Christmas spending this year. Only about 30 percent of surveyed UK consumers said they would not cut back on their holiday spending. According to the same report, European holiday season spending in 2022 was expected to see a considerable drop in comparison to 2021.

Why do consumers shop on Black Friday?

Black Friday takes place on the Friday after Thanksgiving in the United States and is the largest discount shopping event of the year. While Thanksgiving is not celebrated overseas, the shopping event did become an international phenomenon over time. When asked why they planned to shop during Black Friday, about seven in 10 consumers in the United Kingdom said the sales event offers better deals and prices for buying gifts.

The impact of inflation on holiday shopping

Unsurprisingly, consumers are more cautious about their spending due to the wave of rising consumer prices. This applies especially during the holiday season, which is typically a time of year that involves more expenses than usual. According to a survey conducted in Germany, roughly half of consumers planned to pay closer attention to offers during Black Friday as a result of rising prices and the effects of the energy crisis in 2022. Close to the same number of German shoppers said they intended to buy less overall.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

Approximately *** thousand costumers shopped online for the first time on Black Friday in Brazil in 2019. That is around ** percent more than the *** thousand new digital buyers registered on the previous Black Friday. Overall, **** million consumers in Brazil made at least one purchase via internet on Black Friday in 2019.

In 2019, October saw the highest traffic numbers on black-friday.de at *******. The website is an information source for Black Friday shoppers about shops, cities and deals.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2024, nearly ************ of which will be spent in stores.