In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.

According to a survey conducted in October 2024, millenial and Gen Z consumers were the ones who knew the most about Black Friday. Only 34 percent of boomers taking part in the survey stated that they felt the knew Black Friday very well.

Nationally representative survey of UK adults (18+) on planned 2025 Black Friday/Cyber Monday participation and spend, with breakdowns by generation, region, and purchase categories.

In 2023, nearly 80 percent of consumers taking part in a survey in Italy stated that they were planning to shop during Black Friday. The number of people who said that they intended to shop during Cyber Monday was slightly lower, at about 61 percent.

According to a survey conducted in October 2024, around 86 percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly 50 percent.

In 2023, about a third of consumers in the Netherlands were planning to shop during Black Friday. Despite the rise of Green Friday, an event focused on ethical and sustainable consumption of goods, the number of people taking advantage of Black Friday in the Netherlands (and worldwide) has also grown.

After Black Friday weekend in 2024, nearly 60 percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than 30 percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.

In 2024, holiday retail sales in the United States were forecast to reach about ***** billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between ***** billion U.S. dollars to *** billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately *** billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2023, about ** percent of female consumers taking part in a survey in Italy were planning to purchase fashion items during Black Friday. The number of men intending to do the same was lower, at about ** percent.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2024, nearly ************ of which will be spent in stores.

For 2023's Black Friday and Cyber Monday, approximately half of consumers surveyed in Canada planned to buy clothing. At just under 50 percent, consumer electronics were the second-most common item on the list among Canadian shoppers.

For 2023's Black Friday and Cyber Monday deals, just under 40 percent of surveyed consumers in Canada expected to spend about the same amount of money as last year. Interestingly, about a third of Canadians estimated that they would spend less in 2023.

In 2023, nearly four in 10 consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly 60 percent, the majority of Canadians said they did not buy anything during the sales event last year.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the second quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

In 2023, the average price of a 16-pound turkey during Thanksgiving in the United States (U.S.) amounted to 27.35 U.S. dollars. All other ingredients were within the price range of 0.84 and 4.16 U.S. dollars. A dozen dinner rolls cost the American consumer on average 4.16 U.S. dollars. While a one pound vegetable tray with carrots and celery comes to 0.84 U.S. dollars. Historic prices for Thanksgiving dinner ingredients in the U.S. The meaning of Thanksgiving for around two-thirds of Americans is to spend time with the family or to be thankful. Moreover, for almost half of Americans, Thanksgiving means having a good meal. Costs for Thanksgiving dinners have mostly increased in 2023, after showing a significant price spike the year prior for all elements of a Thanksgiving dinner. In fact, 2022 experienced the largest year-over-year percentage price increases for Thanksgiving dinner items in the U.S. since 2008. In comparison to the previous year, the prices for potatoes dropped, while other key ingredients still got more expensive in 2023 compared to 2022. To accommodate for higher grocery prices, more than four-fifths of Americans who hosted a Thanksgiving dinner in 2022, stated in a survey that they would look for deals and discounts. Approximately 75 percent of Thanksgiving hosts stated that they would seek out stores that offer the lowest food prices or buy store-brand products. Shopping during Thanksgiving weekend In 2024, a total of 183.4 million people in the U.S. were forecast to shop during Thanksgiving weekend. This is approximately 27.1 million people more than during the year 2020 when significantly fewer people went shopping due to the impact of the pandemic. This is also an increase of 1.4 million compared to shopping figures of 2023. The Thanksgiving weekend typically refers to Thanksgiving Day on Thursday, Black Friday, Small Business Saturday, and Cyber Monday. According to a recent survey on the topic, approximately 32 percent of U.S. consumers were planning to spend between 100 and 199 U.S. dollars for Thanksgiving in 2024. The main shopping location for U.S. consumers during Thanksgiving is the grocery store, where close to three-quarters of consumers do their shopping. Mass retailers are on the list of locations to shop at for almost half of U.S. shoppers during the Thanksgiving weekend.

For 2023's holiday shopping season, approximately half of consumers in Canada said they would buy items on sale as a cost-cutting measure if needed. Nearly the same number of Canadians said they would plan to purchase fewer gifts in order to avoid financial trouble. That said, only one percent of respondents said they would not buy any holiday gifts for this reason.