Expected to reach ** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

According to a survey carried out in October 2023 in the United States, almost ************** of higher income earners with an annual income exceeding ** thousand U.S. dollars planned to shop online on Black Friday. Approximately the same proportion of higher earners also planned to make purchases on Cyber Monday.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

European shoppers said they primarily looked for electronics products during the Black Friday sales events. According to the results of a 2023 survey, following electronics, clothing and accessories, as well as home appliances and decor, were the ***************************** European consumers were interested in.

The results of a survey conducted in France in October 2023 showed that 17 percent of French women expected to return more articles during Black Friday than during any other time of the year.

According to the results of a recent survey, Italians are the consumers who will shop exclusively online the most in occasion of Black Friday 2023, as stated by over ** percent of respondents. Slightly over ** percent of shoppers in Spain and France said the same.

According to the results of a 2023 survey, Amazon is the brand that Italian consumers associate the most with Black Friday, as indicated by over ** percent of respondents. MediaWorld and Unieuro followed in the ranking, at approximately ** and ** percent, respectively.

In 2025, holiday retail sales in the United States were forecast to reach over************* U.S. dollars. This figure was given as a conservative estimate; retail sales over the holiday season were projected to be between ****** billion U.S. dollars and *******billion U.S. dollars in 2025. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

A large share of U.S. retailers agreed in a recent survey that industry-wide sales events such as Black Friday and Cyber Monday were powerful stimuli for revenue. However, a combined share of over ** percent of those surveyed also believed these sales events were benefiting only a select group of mega retailers.

The results of a recent survey show that, in 2023, about ** percent of Gen Z consumers in Italy intended to consider the impact on the environment when choosing what and where to buy during Black Friday. At just over ** percent, all other generations were more or less equally concerned about their environmental impact.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace, which is seamlessly integrated with the main retail shopping experience. That being said, in the third quarter of 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.