After the digital transition that occurred due to COVID-19, more consumers got comfortable with shopping online. Compared to the previous year's Black Friday revenue the pet supplies segment's revenue grew **** percent since the previous Black Friday edition, followed by fashion and accessories by *** percent.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

Between 2018 and 2021, online sales during Black Friday deals in Russia grew nearly fivefold. The value of Black Friday purchases by Russians in the most recent year were close to ** billion Russian rubles.

Sales on Black Friday in Poland in 2024 increased by *** percent compared to the rest of November.

Roughly ************* U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. About the same percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

When asked whether they were planning to participate in 2021's Black Friday sales event, over ** percent of Dutch consumers between the ages of ** and ** said they intended to shop on this day. Interest in Black Friday was highest among younger shoppers, while older generations were not as concerned with the event. Overall, nearly one in **** consumers in the Netherlands was planning to shop during Black Friday.

On average, nearly **** out of ten consumers in Brazil, Chile, and Mexico in November 2021 stated that they knew what Black Friday is. Awareness was lower for Cyber Monday, with nearly ********** of respondents in these three Latin American countries saying they had heard of the event. In Brazil, all participants said they had heard of Black Friday, while, in Colombia, more than ************** (** percent) reported being familiar with Cyber Monday.

According to the results of a survey conducted with marketers of UK-based consumer brands, ** percent of brands were planning to run promotional campaigns in the United Kingdom (UK) in 2021. This represented a decline of **** percentage points compared to the previous year, when ** percent of brands said they ran special offers for Black Friday.

In 2022, sponsored ads on Amazon's U.S. platform produced a significant increase in online sales during Black Friday and Cyber Monday. Attributed sales grew by *** percent during the considered sale events, compared to the preceding ** days. In turn, attributed sales increased by ** percent in 2021.

Every year, Black Friday marks a defining date for online retailers, as a significant percentage of their annual sales take place on those days. In 2021, a keyword analysis looked at the most searched online retailers for Black Friday in France, which took place on November ****. According to results, Amazon was the most popular online retailer among French consumers, accumulating approximately ******* queries. It was followed by the French Cdiscount and Darty, with ****** and ****** searches, respectively.

During 2022's Black Friday season retailers across Brazil sold approximately 5.19 million book copies. The revenue generated through these sales reached 213.8 million Brazilian reals, however, both these figures represented a decrease compared to the same period in 2021.

In 2021, the average online order value (AOV) on Black Friday in Brazil amounted to *** Brazilian reals. That is approximately ** percent more than the 652-real AOV recorded during the event the previous year. Overall, Black Friday's online sales revenue in Brazil increased by roughly five percent compared to 2020.

According to the results of a consumer survey, compared to 2020, consumer interest in participating in Black Friday and Cyber Monday sales made a comeback in the United Kingdom in 2021. The survey found more than ********* of UK consumers were interested in Black Friday, and said they may make purchases. In 2020, this rate was just over ** percent.

In a survey conducted in France in 2021, more than half (** percent) of male-identified consumers with plans to shop on Black Friday stated their intention to carry out this activity exclusively online, compared to ** percent of women. Both hybrid (i.e. online and in-store) and in-store-only shopping were more popular among female than male shoppers.

According to a survey conducted in October 2024, Generation X Australians intended to spend on average *** Australian dollars per person during the 2024 Black Friday and Cyber Monday sales. Per person spending on the post-Thanksgiving sales was lowest among Baby Boomers at an intended average spend of *** Australian dollars per person.

When asked what usually makes them try a new online store on Black Friday, more than half (** percent) of shoppers in France mentioned free shipping. It was followed by great deals and fast shipping, with ** percent and ** percent of respondents, respectively. In addition, ** percent of French shoppers said that a hassle-free return of their order would be a reason for them to try an e-commerce site they had not used before.

In 2025, holiday retail sales in the United States were forecast to reach over************* U.S. dollars. This figure was given as a conservative estimate; retail sales over the holiday season were projected to be between ****** billion U.S. dollars and *******billion U.S. dollars in 2025. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2022, sponsored ads shown on amazon.de during Black Friday and Cyber Monday contributed to a sales growth of ** percent, compared to the average sales value registered in the preceding ** days. Attributed ad sales increased the most in 2021, with a *** percent growth.