In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

Introduction

Black Friday Statistics: In the USA, Black Friday is the Friday after Thanksgiving, which, by tradition, starts the season of Christmas shopping. With a year-on-year increase in shopping, eCommerce shopping is becoming more dominant than traditional shopping methods. However, there is only a minor difference. Many shoppers still love to visit stores, check the products, compare the prices, and then shop.

However, although there is a variety of products available to shop for, in 2023, most shoppers decided to spend less on non–food items to save money, as reported in these Black Friday Statistics.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

Expected to reach ** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

According to a survey conducted in August 2023 among Australian consumers, over ** percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

According to a survey carried out in the United States in ************, nearly ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

In 2023, Samsung was TV brand growing the most on Amazon in occasion of Black Friday sales, compared to the week before black friday. Between November 20 and 26, 2023, Samsung-branded TVs sold on amazon.com grew by an outstanding ***** percent compared to the week before Black Friday discounts started. LG followed with a units sale growth of ***** percent, approximately.

A large share of U.S. retailers agreed in a recent survey that industry-wide sales events such as Black Friday and Cyber Monday were powerful stimuli for revenue. However, a combined share of over ** percent of those surveyed also believed these sales events were benefiting only a select group of mega retailers.

Introduction

Checkout.com Statistics: In 2024, Checkout.com will be at the cutting edge of the global payments industry, facilitating the issuing and processing of secure transactions by various businesses. Founded in 2012, this London-based company keeps evolving in a world of fast-emerging e-commerce and financial technology.

Founded in 2012 and headquartered in London, Checkout.com processed over USD 225 billion in transaction volume across multiple countries in 2024 . The company achieved 45 % year‑over‑year net revenue growth in its core commerce and fintech business, which handled 95 % of total volumes, and returned to profitability by the end of 2024. Its global net revenue increased by 40 % overall in 2024.

Checkout.com added over 300 enterprise merchants, and more than 40 merchants now process over USD 1 billion annually on its platform. On Black Friday 2024, 67 merchants each processed over USD 10 million in a single day—a 63 % increase from 2023. Its AI‑powered Intelligent Acceptance system optimizes over 60 million transactions per day, contributing USD 9 billion (since launch) to merchant revenue, with more than USD 10 billion unlocked overall. The company grew headcount by 12 % in 2024 and targets a 15 % increase in 2025, along with a 30 % net revenue growth goal for that year.

Here is a detailed overview of Checkout.com's statistics based on its offerings, success, and growth in 2025.

In a survey conducted about festive season shopping expectations among Australian consumers in September 2023, over ** percent of those surveyed said the leading reason they intended to shop during the 2023 Black Friday sales was to get good deals and prices on gifts.

As Black Friday is becoming one of the most popular and anticipated shopping events globally, online sales transactions made on this day are seeing surges across European countries as well. In 2019, Black Friday, which fell on November 29, online retail transactions saw the greatest growth in the Nordic countries of Denmark and Norway, with *** and *** percent change compared to the previous month of the same year, respectively. Cyber Monday was the less popular shopping occasion of the two. In the United Kingdom, online retail transactions grew by *** percent on Cyber Monday in 2019.

European shoppers said they primarily looked for electronics products during the Black Friday sales events. According to the results of a 2023 survey, following electronics, clothing and accessories, as well as home appliances and decor, were the ***************************** European consumers were interested in.

This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2023, with a forecast for 2024. In 2023, online sales fell, but are forecast to see a slight increase in 2024. Offline sales, however, are forecast to increase by nearly **** percent.

In 2023, ** percent of Poles purchased products online on Black Friday. In contrast, in 2022, ** percent of Poles shopped on Black Friday.

In 2023, nearly four in ** consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly ** percent, the majority of Canadians said they did not buy anything during the sales event last year.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.