Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached *** billion in 2018 and *** billion British pounds in 2019. In 2020, Germany is predicted to spend around * percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a ** percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of **** million.

The Black Friday sale, a pivotal event in the global retail calendar, exhibits robust growth potential. While precise market size figures for the base year (2025) are unavailable, a reasonable estimation, considering industry trends and the participation of major players like Amazon, Walmart, and Target, suggests a market size exceeding $100 billion USD. This estimate reflects the substantial consumer spending associated with deeply discounted products across various categories, including electronics, apparel, and home goods. The projected Compound Annual Growth Rate (CAGR) of let's say 8% between 2025 and 2033 indicates a continuously expanding market, driven by factors such as increased online shopping penetration, the growing influence of social media marketing, and the persistent appeal of significant price reductions. This expansion is further fueled by the rising adoption of mobile commerce and evolving consumer expectations for seamless omnichannel experiences. However, several factors could constrain this growth. Increasing competition among retailers necessitates innovative strategies for customer acquisition and retention. Furthermore, shifts in consumer spending patterns due to economic fluctuations and evolving preferences for sustainable and ethically sourced products pose challenges. Despite these constraints, the strategic expansion of Black Friday promotions beyond traditional brick-and-mortar stores to include online marketplaces and smaller businesses will continue to foster market expansion. Segmentation within the market includes online vs. offline sales, product categories (electronics, apparel, home goods), and customer demographics. The diverse range of participating companies, from major retailers to niche brands, signifies the event's broad appeal and influence on the retail landscape.

During 2022's Black Friday season retailers across Brazil sold approximately 5.19 million book copies. The revenue generated through these sales reached 213.8 million Brazilian reals, however, both these figures represented a decrease compared to the same period in 2021.

The Black Friday sales event, traditionally held the day after Thanksgiving in the United States, has evolved into a global phenomenon, impacting the retail landscape significantly. The market demonstrates robust growth, with a Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 8% based on typical e-commerce growth and the enduring popularity of Black Friday – driving a substantial increase in market value year-over-year. This growth is fueled by several key drivers: the increasing adoption of e-commerce, aggressive promotional strategies employed by retailers, the growing influence of social media marketing in driving consumer behavior, and the increasing consumer expectation of significant discounts. Major players like Amazon, Walmart, Target, and Best Buy leverage their extensive online and offline infrastructure to capitalize on this event, while brands like Adidas, Puma, and H&M use Black Friday to clear inventory and boost holiday sales. The increasing prevalence of early Black Friday deals and extended promotional periods also contribute to the overall market expansion. However, the market faces certain restraints. Increasing competition among retailers necessitates highly competitive pricing strategies, potentially impacting profitability. Concerns about supply chain disruptions and logistics remain a challenge, affecting the timely delivery of goods and potentially impacting consumer satisfaction. Furthermore, evolving consumer preferences and a growing emphasis on sustainable and ethical consumption may influence purchasing decisions, requiring retailers to adapt their strategies accordingly. Segmentation reveals a diverse market, with different product categories (electronics, apparel, home goods) experiencing varying levels of growth and exhibiting distinct consumer behaviors. The geographical distribution of sales is likely skewed toward North America and Europe initially, but Asia and other regions are witnessing a rapid increase in Black Friday participation. The forecast period (2025-2033) anticipates continued growth, with the market value expected to increase significantly due to the factors mentioned above. This trend indicates a strong future for Black Friday sales, although retailers need to remain agile and adapt to changing consumer expectations and market dynamics.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

Historical Black Friday revenue data showing 11-year trends in U.S. online and retail sales with year-over-year growth analysis and market insights.

In recent years, online spending via desktop devices during Cyber Monday has skyrocketed in the United States, reaching approximately *********** U.S. dollars in 2020. This figure represents an increase of nearly ** percent over the previous year. In its 2020 version, Black Friday recorded a desktop spend of about *** billion dollars, whereas Thanksgiving expenditure amounted to some *** billion dollars.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2024, nearly ************ of which will be spent in stores.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.

Sales Growth: Black Friday data was reported at 10.180 % in 2025. This stayed constant from the previous number of 10.180 % for 2024. Sales Growth: Black Friday data is updated yearly, averaging 22.305 % from Dec 2010 (Median) to 2025, with 16 observations. The data reached an all-time high of 72.930 % in 2018 and a record low of -15.030 % in 2017. Sales Growth: Black Friday data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF004: E-commerce: Sales Growth.

The Black Friday sale, which originated in Western countries like the United States and Canada, has also spread to other parts of the world. The Black Friday sale market is estimated to be around USD 278,645 million in 2024. With increased exposure due to social media, the industry is set to follow an upward trend in the coming future. By the end of 2034, this valuation is very likely to surpass USD 1,158,302.7 million, exhibiting a CAGR of 15.3%.

Attributes	Description
Estimated Global Black Friday Sale Market Size (2024E)	USD 278,645 million
Projected Global Black Friday Sale Market Value (2034F)	USD 1,158,302.7 million
Value-based CAGR (2024 to 2034)	15.3%

Category-wise Insights

Segment	Consumer Electronics (Product Type)
Value Share (2024)	24.7%

Segment	Men (End User)
Value Share (2024)	36.6%

Country-wise Insights

Countries	CAGR 2024 to 2034
Australia	14%
China	11.6%
India	9.5%
United States	8.5%
Germany	7.9%

"Black Friday in the UK – 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes. Read More

According to the results of a 2024 survey, around ** percent of consumers in Italy planned to keep their Black Friday spending stable that year. Nearly ** percent of German shoppers stated the same.

Spanish consumers plan to spend roughly 280 euros on Black Friday purchases in 2023. This is slightly more than the previous year. Over two-thirds of Spanish consumers planned to shop for Christmas gifts on Black Friday.

The goal of this dataset is to perform a data analysis project to investigate customer purchase behaviour during Black Friday at Walmart, specifically focusing on understanding if there are differences in spending habits between male and female customers. The analysis aims to provide insights to assist Walmart's management team in making informed business decisions.

The Black Friday in the UK – 2019 report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes. Read More

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how their total spending would most likely compare with the previous year's Black Friday expenditure. During the survey, ** percent of the respondents aged 18 to 29 years said that they will spend more on Black Friday 2018.

In 2024, around 63 percent of people in Germany were planning to spend about the same amount of money as the year before on Black Friday. 26 percent of people were planning to spend less. The figures are based on an online survey conducted in Germany.

In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.