Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached 6.1 billion in 2018 and 6.3 billion British pounds in 2019. In 2020, Germany is predicted to spend around 6 percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a 30 percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of four million.

Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about *** percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

Retail sales on Black Friday 2022, more specifically ***********, increased by ** percent across all categories in the United States. For apparel products, the sales increase is expected to reach ** percent.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

In 2024, online retail sales during Black Friday and Cyber Monday amounted to two billion euros in Italy. In 2024, online sales are expected to be worth *** billion euros.

In 2023, online retail sales during Black Friday in Brazil generated **** billion Brazilian reals, a drop compared to *** billion Brazilian reals in the same period of the previous year. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

As Black Friday is becoming one of the most popular and anticipated shopping events globally, online sales transactions made on this day are seeing surges across European countries as well. In 2019, Black Friday, which fell on November 29, online retail transactions saw the greatest growth in the Nordic countries of Denmark and Norway, with *** and *** percent change compared to the previous month of the same year, respectively. Cyber Monday was the less popular shopping occasion of the two. In the United Kingdom, online retail transactions grew by *** percent on Cyber Monday in 2019.

During the Black Friday week in Romania in 2020, the number of sales recorded on *********** showed an increase of approximately ** percent compared the previous year. Only the first *** days of the week, namely Monday and Tuesday, registered negative values in the number of Black Friday sales compared to 2019.

This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2023, with a forecast for 2024. In 2023, online sales fell, but are forecast to see a slight increase in 2024. Offline sales, however, are forecast to increase by nearly **** percent.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

During 2022's Black Friday season retailers across Brazil sold approximately 5.19 million book copies. The revenue generated through these sales reached 213.8 million Brazilian reals, however, both these figures represented a decrease compared to the same period in 2021.

In 2023, nearly four in ** consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly ** percent, the majority of Canadians said they did not buy anything during the sales event last year.

The number of people who shopped Thanksgiving weekend in the United States had dramatically decreased in 2020 due to the impact of the pandemic and lockdown restrictions. In 2022, a total of ***** million people in the United States is forecast to shop during Thanksgiving weekend. This represented an increase of ***** million of shoppers compared to the year before. And in 2024, over *** million potential shoppers were expected over the Thanksgiving weekend, with the majority of shoppers expected on Black Friday.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over nine billion British pounds over the course of the Black Friday weekend in 2024, nearly five billion of which will be spent in stores.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.