In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.

According to a survey carried out in the United States in ************, nearly ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

When asked what kind of products they intended on buying on Black Friday in 2023, nearly ** percent of consumers in the Netherlands said they intended to buy footwear. Just under ** percent of survey participants said they expected to purchase perfumes, toys, and household appliances.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

According to a survey conducted in August 2023 among Australian consumers, over 75 percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

In the United States, holiday season online retail sales grew by 8.8 percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to 9.5 percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to 254 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately 12 billion and 9.6 billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate 2.4 billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In 2023, nearly four in ** consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly ** percent, the majority of Canadians said they did not buy anything during the sales event last year.

In 2024, about 52 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. A quarter of American respondents intended to spend less for Christmas, whilst 20 percent expected to spend more. Christmas celebrations in the U.S. In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly eight and a half out of 10 Americans stated they would celebrate the holiday. Only about 10 percent of Americans were not planning to partake in any celebrations. Holiday promotions In the past few years, holiday retail sales in the United States have skyrocketed. In 2023, U.S. holiday retail sales figures reached just over 950 billion U.S. dollars, which was an increase of some 20 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping. When asked when they would likely start their holiday shopping, about 40 percent of U.S. consumers said they would begin in November already, i.e., when these major sales events take place.

In 2023, an increased number of consumers said they expected to make cuts to their non-food product purchases during the holiday season, which includes sales events like Black Friday as well. In the U.S., this share was at 73 percent, while in the previous year around 60 percent of those surveyed said they would reduce their spending for such expenses. In the UK, as high as 79 percent of consumers expected to spend less or delay their non-food related purchases this holiday season.

In 2024, Amazon was the online marketplace with the highest gross merchandise value in the United States, amounting to approximately 397 billion U.S. dollars. It was followed by Walmart, with a GMV of roughly 159 billion U.S. dollars. Amazon: the U.S.’s clear favorite While Amazon might not be the leading online marketplace worldwide, it is the front-runner in the United States. As of April 2023, Amazon dominated the list of leading online marketplaces in the U.S. based on number of monthly visits, with over 2.2 billion website visitors. Regarding the market share of leading retail e-commerce companies, Amazon was also in the lead with over 30 percent difference from the next competitor, Walmart. Even when it comes to holiday shopping, consumers favor Amazon. Nearly 95 percent of consumers stated that they prefer the online marketplace for their holiday shopping needs over other websites. A prime day for shopping Consumer purchasing behavior often relies on shopping events that occur throughout the year. Amazon incurs the largest increase of sales during Black Friday, which is followed by Prime Day, an event exclusively for Amazons’ Prime members. Consumers often plan their shopping around this event, due to the deals offered to Prime members. In 2023, most shoppers planned on purchasing electronics, at almost 60 percent of consumers. The most purchased items on Prime Day, however, fell into the category of home goods, with around 28 percent of shoppers, and only around 20 percent of shoppers purchased electronics. In general, the average value of Prime Day orders was worth up to 20 U.S. dollars, with 23 percent of orders.

In 2023, an increased number of consumers said they expected to make cuts to their non-food product purchases during the holiday season, which includes sales events like Black Friday as well. In the U.S., this share was at 73 percent, while in the previous year around 60 percent of those surveyed said they would reduce their spending for such expenses. In the UK, as high as 79 percent of consumers expected to spend less or delay their non-food related purchases this holiday season.

Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to 12.9 billion U.S. dollars, most of which came from the United States. Amazon Prime Day Amazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the 24 hours when first introduced. Shoppers must be Amazon Prime members to take advantage of the sales. In 2020, there were approximately 200 million Amazon Prime members worldwide. What is mainly purchased? According to a survey conducted in the United States, the most popular purchases on Amazon Prime Day in 2021 were items included in exclusive Prime Day offers, followed by products that users are accustomed to buying on this platform. In addition, some took advantage of the celebration to buy in advance their holiday gifts. Among the top-selling categories at that year's event were health and beauty products, as well as electronics, each purchased by more than a quarter of Prime buyers.