Roughly ************* U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. About the same percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2024, with a forecast for 2025. In 2024, online sales grew by *** percent and are forecast to see a bigger increase in 2025. Offline sales, on hte other hand, are forecast to increase by nearly *** percent.

Comprehensive dataset tracking mobile device share of Black Friday ecommerce sales from 2020 to 2024, including conversion rates, traffic percentages, year-over-year growth, and demographic breakdowns by generation. Data sourced from Adobe Analytics, Salesforce, and Digital Commerce 360.

Comprehensive dataset tracking U.S. online Black Friday sales from 2020-2024 with projections through 2026, including year-over-year growth rates, mobile commerce share, BNPL transaction volumes, and compound annual growth rate analysis. Data sourced from Adobe Analytics, National Retail Federation, and industry research.

In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

Nationally representative survey of UK adults (18+) on planned 2025 Black Friday/Cyber Monday participation and spend, with breakdowns by generation, region, and purchase categories.

In Canada, a combined share of 83 percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2024. This share was also strong in Spain, as well as the United States and Poland.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

Comprehensive dataset tracking Black Friday online order volumes, revenue, mobile vs desktop sales share, product category performance, and year-over-year growth metrics from 2020-2024, compiled from Adobe Analytics, Salesforce Commerce Cloud, and National Retail Federation sources covering over 1 trillion retail site visits.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber Monday in the United States in 2025. ** percent of survey participants are most likely to notice Black Friday and Cyber Monday on social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2025.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

Comprehensive dataset tracking Black Friday online sales percentages, growth rates, and market trends from 2019 to 2024, including mobile commerce adoption and payment method statistics.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around 174 British pounds.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

According to a survey among British consumers in 2025, Millennials were likely to be the biggest spenders on Black Friday 2025, with a planned spend of *** pounds on average. Gen Z consumers were nearly as likely as the millennials to participate in Black Friday, yet planned to spend much less on average.

For the biggest sales period of the year, i.e., Black Friday Weekend, an estimated ** percent of consumers in the United Kingdom (UK) planned to shop for clothing and footwear, and toys. During Black Friday to Cyber Monday, electronics were also one of the most popular categories, with almost half of consumers planning to purchase these items.

In 2024, 37 percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by 54 percent of the surveyed consumers.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2024, with a forecast for 2025, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2025, over ************ of which will be spent online.

In 2025, consumers from Greater London planned to spend around *** British pounds on average on Black Friday/Cyber Monday sales. This was over 30 British pounds more than what consumers from Northern Ireland planned to spend during that shopping event.