Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about *** percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2023, with a forecast for 2024. In 2023, online sales fell, but are forecast to see a slight increase in 2024. Offline sales, however, are forecast to increase by nearly **** percent.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

In 2024, online retail sales during Black Friday and Cyber Monday amounted to two billion euros in Italy. In 2024, online sales are expected to be worth 2.1 billion euros.

In a survey conducted in October 2024 regarding Australian consumer shopping habits during the 2024 Black Friday and Cyber Monday sales, over ** percent of respondents indicated that they would be purchasing clothes or shoes in the holiday sales period. Electronics and gadgets were the next most popular purchase options, with just over ** percent of respondents indicating that they would be buying items in that category.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.

Black Friday sales continue to be a major shopping event in Australia, with clothing emerging as the top intended spending category for 2024. A survey conducted in ************ revealed that over ** percent of Australian consumers planned to purchase clothes during the sales period, with Christmas gifts and electronics and tech products revealed as the next most prominent categories consumers intended to shop from. Nonetheless, due to cost-of-living pressures, shopping for household essentials, such as toilet paper and cleaning products, has also become more popular during the four-day sales period. Several respondents also planned to use the sales to book travel experiences and accommodation.

Sales on Black Friday in Poland in 2024 increased by *** percent compared to the rest of November.

The number of people who shopped Thanksgiving weekend in the United States had dramatically decreased in 2020 due to the impact of the pandemic and lockdown restrictions. In 2022, a total of ***** million people in the United States is forecast to shop during Thanksgiving weekend. This represented an increase of ***** million of shoppers compared to the year before. And in 2024, over *** million potential shoppers were expected over the Thanksgiving weekend, with the majority of shoppers expected on Black Friday.

In 2024, the number of checkouts registered through e-commerce on Black Friday in Brazil added up to approximately 15.75 million, a significant increase compared to the previous year.

Expected to reach 12 billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over nine billion dollars in online revenue according to the latest forecasts.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

According to a survey carried out in October 2024, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. Seven out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2024.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

Online was the favorite purchase channel during Black Friday in Spain in 2024, with more than half of survey respondents planning to shop exclusively digitally. An omnichannel purchase experience was preferred among Spanish consumers over one exclusively in physical stores. Is Black Friday big in Spain? Black Friday is a well-known event in Spain. The European country had one of the highest awareness rates of the mega sales event, with more than 90 percent of Spaniards knowing about it. The popularity of Black Friday in Spain is surpassed by the USA, where awareness is the highest, by only 2 percentage points. Spending behavior during Black Friday Black Friday was not only well-known in Spain, but also led to purchase decisions. Roughly half of consumers planned to buy something during the event in 2023. The online channel experienced particularly high growth, with the number of online transactions at Amazon almost doubling in 2023 during the mega sales event. More than half of buyers intended to spend at least 200 euros during Black Friday, and only 6 percent less than 50 euros. Among buyers, men expected to spend more than women during the 2023 event.

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of *** pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

According to a survey conducted in October 2024, Generation X Australians intended to spend on average *** Australian dollars per person during the 2024 Black Friday and Cyber Monday sales. Per person spending on the post-Thanksgiving sales was lowest among Baby Boomers at an intended average spend of *** Australian dollars per person.

Over half of the sales value generated during the Black Friday in Chile was achieved by online transactions in 2024. The largest share of online sales happened during the first day of the mega sale event.

For Black Friday, there were over *** million products sold on eMAG in 2024, compared to *** million in 2023. Drinks, groceries, pet shop and cleaning were by far the most popular category, followed by fragrances, cosmetics, and personal care products and toys and items for children.