Dataset

This dataset was created by Kartik Ostwal

Contents

The Black Friday sale, which originated in Western countries like the United States and Canada, has also spread to other parts of the world. The Black Friday sale market is estimated to be around USD 278,645 million in 2024. With increased exposure due to social media, the industry is set to follow an upward trend in the coming future. By the end of 2034, this valuation is very likely to surpass USD 1,158,302.7 million, exhibiting a CAGR of 15.3%.

Attributes	Description
Estimated Global Black Friday Sale Market Size (2024E)	USD 278,645 million
Projected Global Black Friday Sale Market Value (2034F)	USD 1,158,302.7 million
Value-based CAGR (2024 to 2034)	15.3%

Category-wise Insights

Segment	Consumer Electronics (Product Type)
Value Share (2024)	24.7%

Segment	Men (End User)
Value Share (2024)	36.6%

Country-wise Insights

Countries	CAGR 2024 to 2034
Australia	14%
China	11.6%
India	9.5%
United States	8.5%
Germany	7.9%

This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2023, with a forecast for 2024. In 2023, online sales fell, but are forecast to see a slight increase in 2024. Offline sales, however, are forecast to increase by nearly **** percent.

Sales Growth: Black Friday data was reported at 10.180 % in 2025. This stayed constant from the previous number of 10.180 % for 2024. Sales Growth: Black Friday data is updated yearly, averaging 22.305 % from Dec 2010 (Median) to 2025, with 16 observations. The data reached an all-time high of 72.930 % in 2018 and a record low of -15.030 % in 2017. Sales Growth: Black Friday data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF004: E-commerce: Sales Growth.

The global black Friday packaging market size was valued at over US$ 800 Million in 2021 and it is expected to further expand at 8% CAGR between 2022 and 2032 to reach US$ 1.5 Billion by the end of 2032.

Attribute	Key Insights
Black Friday Packaging Market Size (2022)	US$ 841.3 Million
Projected Market Size (2032)	US$ 1,446.8 Million
Value-based CAGR (2022 to 2032)	8%
Collective Value Share: Top 5 Countries (2022E)	42.2%

Scope of the Report

Attribute	Details
Estimated Market Size (2022)	US$ 841.3 Million
Projected Market Size (2032)	US$ 1,446.8 Million
Anticipated Growth Rate (2022 to 2032)	8% CAGR
Historical Data	2017 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in US$ Million, Volume in Units, and CAGR from 2022 to 2032
Segments Covered	Material Packaging Type Distribution Channels Region
Regions Covered	North America Latin America Europe East Asia South Asia Middle East and Africa (MEA) Oceania
Key Countries Covered	USA Canada Mexico Brazil Germany United Kingdom France Italy Spain Russia China Japan India GCC countries Australia
Key Companies Profiled	DS Smith plc Pitreavie Packaging Macfarlane Group UK Ltd.
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis

The source has provided a calculation of SEO trends in terms best performing home market e-merchants according to their traffic share estimation. This serves the forecast for Black Friday sales in France in 2020. Overall, the big winner would be Conforama, currently first in the ranking with an estimated traffic of around *** percent share as of *********, ahead of But and Ikea. In terms of most popular brands in the home design sector, important players were Ikea and Cookeo, ranking at first and second position, respectively.

Sales Growth: Black Friday在2025达10.180%，相较于2024的10.180%保持不变。Sales Growth: Black Friday数据按每年更新，2010至2025期间平均值为22.305%，共16份观测结果。该数据的历史最高值出现于2018，达72.930%，而历史最低值则出现于2017，为-15.030%。CEIC提供的Sales Growth: Black Friday数据处于定期更新的状态，数据来源于Brazilian Association of Eletronic Commerce，数据归类于Brazil Premium Database的Domestic Trade – Table BR.HF004: E-commerce: Sales Growth。

The source has provided a calculation of SEO trends in terms best performing fashion e-merchant domains according to their traffic share estimation. This serves the forecast for Black Friday sales in France in 2020. Overall, the big winner would be zalando.fr, currently first in the ranking with an estimated traffic of over *** percent share as of October 8, ahead of galerieslafayette.com and laredoute.fr. In terms of most popular brands in the fashion sector, important players were Zara and Nike, ranking at first and second position, respectively.

According to a recent study predicting consumer demand for leading brands in the fashion industry during Black Friday in the UK in 2021, JD Sports Fashion is expected to see the highest growth with an increase of 41 percent. Based on predictions, the Spanish fast fashion brand Zara is expected to see an increase of 36.7 percent in consumer demand during this year's Black Friday sales period.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over nine billion British pounds over the course of the Black Friday weekend in 2024, nearly five billion of which will be spent in stores.

The source has provided a calculation of SEO trends in terms best performing high-tech e-merchant domains according to their traffic share estimation. This serves the forecast for Black Friday sales in France in 2020. Overall, the big winner would be Fnac, currently first in the ranking with an estimated traffic share of **** percent as of October 8, ahead of Playstation and Micromania. In terms of most popular brands in the gaming sector, according to their search volume, important players were Nintendo and Sony, ranking at first and second position, respectively.

In 2024, it has been forecast that online shoppers in Germany will spend *** billion euros around the Black Friday and Cyber Monday sales. This is unchanged compared to the previous year.

In 2024, holiday retail sales in the United States were forecast to reach about ***** billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between ***** billion U.S. dollars to *** billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately *** billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

Australian consumers geared up for a robust pre-Christmas shopping season in 2024. Total expenditures were forecast to reach almost ** billion Australian dollars, marking a *** percent increase from 2023’s pre-Christmas sales expectations. The food category was anticipated to lead the way with projected spending of around ** billion dollars, followed by the household goods segment. Conversely, department stores were expected to bring in the lowest spending, contracting by around *** percent from the previous year. Holiday season sales: just for celebrations or a chance to stock up? Australia’s shoppers are increasingly aware of and participating in various sales events to capitalize on bargain gifts for their loved ones and festive food in the run-up to Christmas. Not only are they in the festive spirit, but they are harnessing discounts to stock up on essentials amid cost-of-living pressures. During the 2024 Black Friday and Cyber Monday sales, Australians were set to spend a record-breaking *** billion Australian dollars, up by about *** percent from 2023’s forecast for the four-day promotional period. While Black Friday takes the reins during the holiday season sales, post-Christmas sales events like Boxing Day also provide retailers with an end-of-year revenue boost and a chance to clear inventory before the New Year. Where are Australians making their festive purchases? As the holiday season approaches, Australian consumers increasingly turn to online platforms for their Christmas shopping needs. In a July 2024 survey, nearly ** percent of respondents planned to purchase gifts from online marketplaces such as Amazon and eBay. This shift towards e-commerce is further supported by the convenience it offers, with around one-fifth of consumers citing avoiding the in-store holiday rush as a key benefit of online shopping during the festive period. Nevertheless, in-store shopping experiences remain valuable. The ability to see and touch products remains the primary reason for conducting Christmas shopping in physical stores, with around ** percent of surveyed consumers valuing this aspect, alongside getting inspiration for gifts and avoiding shipping costs. This preference for shopping in brick-and-mortar locations is particularly strong in certain categories, such as festive food.

In the United States, holiday season online retail sales grew by 8.8 percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to 9.5 percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to 254 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately 12 billion and 9.6 billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate 2.4 billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

According to a recent study predicting consumer interest in the UK-based department stores during Black Friday 2021, Fortnum & Mason is expected to become the most popular department store during this period, with interest in this brand increasing by over ** percent. The luxury department store Harrods is predicted to see a ** percent increase in demand this year's Black Friday sales events.