Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached *** billion in 2018 and *** billion British pounds in 2019. In 2020, Germany is predicted to spend around * percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a ** percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of **** million.

The Black Friday sales event, traditionally held the day after Thanksgiving in the United States, has evolved into a global phenomenon, impacting the retail landscape significantly. The market demonstrates robust growth, with a Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 8% based on typical e-commerce growth and the enduring popularity of Black Friday – driving a substantial increase in market value year-over-year. This growth is fueled by several key drivers: the increasing adoption of e-commerce, aggressive promotional strategies employed by retailers, the growing influence of social media marketing in driving consumer behavior, and the increasing consumer expectation of significant discounts. Major players like Amazon, Walmart, Target, and Best Buy leverage their extensive online and offline infrastructure to capitalize on this event, while brands like Adidas, Puma, and H&M use Black Friday to clear inventory and boost holiday sales. The increasing prevalence of early Black Friday deals and extended promotional periods also contribute to the overall market expansion. However, the market faces certain restraints. Increasing competition among retailers necessitates highly competitive pricing strategies, potentially impacting profitability. Concerns about supply chain disruptions and logistics remain a challenge, affecting the timely delivery of goods and potentially impacting consumer satisfaction. Furthermore, evolving consumer preferences and a growing emphasis on sustainable and ethical consumption may influence purchasing decisions, requiring retailers to adapt their strategies accordingly. Segmentation reveals a diverse market, with different product categories (electronics, apparel, home goods) experiencing varying levels of growth and exhibiting distinct consumer behaviors. The geographical distribution of sales is likely skewed toward North America and Europe initially, but Asia and other regions are witnessing a rapid increase in Black Friday participation. The forecast period (2025-2033) anticipates continued growth, with the market value expected to increase significantly due to the factors mentioned above. This trend indicates a strong future for Black Friday sales, although retailers need to remain agile and adapt to changing consumer expectations and market dynamics.

The Black Friday sale, a pivotal event in the global retail calendar, exhibits robust growth potential. While precise market size figures for the base year (2025) are unavailable, a reasonable estimation, considering industry trends and the participation of major players like Amazon, Walmart, and Target, suggests a market size exceeding $100 billion USD. This estimate reflects the substantial consumer spending associated with deeply discounted products across various categories, including electronics, apparel, and home goods. The projected Compound Annual Growth Rate (CAGR) of let's say 8% between 2025 and 2033 indicates a continuously expanding market, driven by factors such as increased online shopping penetration, the growing influence of social media marketing, and the persistent appeal of significant price reductions. This expansion is further fueled by the rising adoption of mobile commerce and evolving consumer expectations for seamless omnichannel experiences. However, several factors could constrain this growth. Increasing competition among retailers necessitates innovative strategies for customer acquisition and retention. Furthermore, shifts in consumer spending patterns due to economic fluctuations and evolving preferences for sustainable and ethically sourced products pose challenges. Despite these constraints, the strategic expansion of Black Friday promotions beyond traditional brick-and-mortar stores to include online marketplaces and smaller businesses will continue to foster market expansion. Segmentation within the market includes online vs. offline sales, product categories (electronics, apparel, home goods), and customer demographics. The diverse range of participating companies, from major retailers to niche brands, signifies the event's broad appeal and influence on the retail landscape.

Retail sales on Black Friday 2022, more specifically ***********, increased by ** percent across all categories in the United States. For apparel products, the sales increase is expected to reach ** percent.

Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about *** percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

Historical Black Friday revenue data showing 11-year trends in U.S. online and retail sales with year-over-year growth analysis and market insights.

In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

The Black Friday sale, which originated in Western countries like the United States and Canada, has also spread to other parts of the world. The Black Friday sale market is estimated to be around USD 278,645 million in 2024. With increased exposure due to social media, the industry is set to follow an upward trend in the coming future. By the end of 2034, this valuation is very likely to surpass USD 1,158,302.7 million, exhibiting a CAGR of 15.3%.

Attributes	Description
Estimated Global Black Friday Sale Market Size (2024E)	USD 278,645 million
Projected Global Black Friday Sale Market Value (2034F)	USD 1,158,302.7 million
Value-based CAGR (2024 to 2034)	15.3%

Category-wise Insights

Segment	Consumer Electronics (Product Type)
Value Share (2024)	24.7%

Segment	Men (End User)
Value Share (2024)	36.6%

Country-wise Insights

Countries	CAGR 2024 to 2034
Australia	14%
China	11.6%
India	9.5%
United States	8.5%
Germany	7.9%

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

As Black Friday is becoming one of the most popular and anticipated shopping events globally, online sales transactions made on this day are seeing surges across European countries as well. In 2019, Black Friday, which fell on November 29, online retail transactions saw the greatest growth in the Nordic countries of Denmark and Norway, with *** and *** percent change compared to the previous month of the same year, respectively. Cyber Monday was the less popular shopping occasion of the two. In the United Kingdom, online retail transactions grew by *** percent on Cyber Monday in 2019.

The goal of this dataset is to perform a data analysis project to investigate customer purchase behaviour during Black Friday at Walmart, specifically focusing on understanding if there are differences in spending habits between male and female customers. The analysis aims to provide insights to assist Walmart's management team in making informed business decisions.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

During 2022's Black Friday season retailers across Brazil sold approximately 5.19 million book copies. The revenue generated through these sales reached 213.8 million Brazilian reals, however, both these figures represented a decrease compared to the same period in 2021.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

Explore how e-commerce platforms like Temu and Shein are capturing the toy market amidst holiday bargain hunting and navigating challenges of counterfeit products.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

Comprehensive data analysis of BigCommerce platform order volume including daily transaction counts, seasonal variations, growth trends, and merchant statistics across 130,000+ active stores.