The Black Friday sales event, traditionally held the day after Thanksgiving in the United States, has evolved into a global phenomenon, impacting the retail landscape significantly. The market demonstrates robust growth, with a Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 8% based on typical e-commerce growth and the enduring popularity of Black Friday – driving a substantial increase in market value year-over-year. This growth is fueled by several key drivers: the increasing adoption of e-commerce, aggressive promotional strategies employed by retailers, the growing influence of social media marketing in driving consumer behavior, and the increasing consumer expectation of significant discounts. Major players like Amazon, Walmart, Target, and Best Buy leverage their extensive online and offline infrastructure to capitalize on this event, while brands like Adidas, Puma, and H&M use Black Friday to clear inventory and boost holiday sales. The increasing prevalence of early Black Friday deals and extended promotional periods also contribute to the overall market expansion. However, the market faces certain restraints. Increasing competition among retailers necessitates highly competitive pricing strategies, potentially impacting profitability. Concerns about supply chain disruptions and logistics remain a challenge, affecting the timely delivery of goods and potentially impacting consumer satisfaction. Furthermore, evolving consumer preferences and a growing emphasis on sustainable and ethical consumption may influence purchasing decisions, requiring retailers to adapt their strategies accordingly. Segmentation reveals a diverse market, with different product categories (electronics, apparel, home goods) experiencing varying levels of growth and exhibiting distinct consumer behaviors. The geographical distribution of sales is likely skewed toward North America and Europe initially, but Asia and other regions are witnessing a rapid increase in Black Friday participation. The forecast period (2025-2033) anticipates continued growth, with the market value expected to increase significantly due to the factors mentioned above. This trend indicates a strong future for Black Friday sales, although retailers need to remain agile and adapt to changing consumer expectations and market dynamics.

The Black Friday sale, a pivotal event in the global retail calendar, exhibits robust growth potential. While precise market size figures for the base year (2025) are unavailable, a reasonable estimation, considering industry trends and the participation of major players like Amazon, Walmart, and Target, suggests a market size exceeding $100 billion USD. This estimate reflects the substantial consumer spending associated with deeply discounted products across various categories, including electronics, apparel, and home goods. The projected Compound Annual Growth Rate (CAGR) of let's say 8% between 2025 and 2033 indicates a continuously expanding market, driven by factors such as increased online shopping penetration, the growing influence of social media marketing, and the persistent appeal of significant price reductions. This expansion is further fueled by the rising adoption of mobile commerce and evolving consumer expectations for seamless omnichannel experiences. However, several factors could constrain this growth. Increasing competition among retailers necessitates innovative strategies for customer acquisition and retention. Furthermore, shifts in consumer spending patterns due to economic fluctuations and evolving preferences for sustainable and ethically sourced products pose challenges. Despite these constraints, the strategic expansion of Black Friday promotions beyond traditional brick-and-mortar stores to include online marketplaces and smaller businesses will continue to foster market expansion. Segmentation within the market includes online vs. offline sales, product categories (electronics, apparel, home goods), and customer demographics. The diverse range of participating companies, from major retailers to niche brands, signifies the event's broad appeal and influence on the retail landscape.

European shoppers said they primarily looked for electronics products during the Black Friday sales events. According to the results of a 2023 survey, following electronics, clothing and accessories, as well as home appliances and decor, were the ***************************** European consumers were interested in.

The Black Friday sale, which originated in Western countries like the United States and Canada, has also spread to other parts of the world. The Black Friday sale market is estimated to be around USD 278,645 million in 2024. With increased exposure due to social media, the industry is set to follow an upward trend in the coming future. By the end of 2034, this valuation is very likely to surpass USD 1,158,302.7 million, exhibiting a CAGR of 15.3%.

Attributes	Description
Estimated Global Black Friday Sale Market Size (2024E)	USD 278,645 million
Projected Global Black Friday Sale Market Value (2034F)	USD 1,158,302.7 million
Value-based CAGR (2024 to 2034)	15.3%

Category-wise Insights

Segment	Consumer Electronics (Product Type)
Value Share (2024)	24.7%

Segment	Men (End User)
Value Share (2024)	36.6%

Country-wise Insights

Countries	CAGR 2024 to 2034
Australia	14%
China	11.6%
India	9.5%
United States	8.5%
Germany	7.9%

Sales Growth: Black Friday data was reported at 10.180 % in 2025. This stayed constant from the previous number of 10.180 % for 2024. Sales Growth: Black Friday data is updated yearly, averaging 22.305 % from Dec 2010 (Median) to 2025, with 16 observations. The data reached an all-time high of 72.930 % in 2018 and a record low of -15.030 % in 2017. Sales Growth: Black Friday data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF004: E-commerce: Sales Growth.

As of 2023, ** percent of shoppers in the United States reported that they use Amazon in order to find the best deals for Black Friday. Additionally, ** percent reported that they go to Walmart, while ** percent said they use search engines to find the best Black Friday deals.

The Black Friday Packaging Market is estimated to be valued at USD 1144.6 million in 2025 and is projected to reach USD 2471.1 million by 2035, registering a compound annual growth rate (CAGR) of 8.0% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 1144.6 million
Industry Value (2035F)	USD 2471.1 million
CAGR (2025 to 2035)	8.0%

Black Friday sales are regarded as one of the major international shopping events. However, as the end results of online and offline sales were unsure due to the virulent COVID-19 crisis, the source has measured the number of items bought through marketplaces from 2017 to 2020. Thus, regardless of the coronavirus impact, the share of sales had increased overall, with a *** percent drop from 2019 to 2020.

Consumer Electronics E-commerce Market Outlook

According to our latest research, the global Consumer Electronics E-commerce market size reached USD 641.2 billion in 2024, driven by the rapid adoption of digital channels and rising internet penetration worldwide. The market is expected to expand at a robust CAGR of 13.1% from 2025 to 2033, reaching an estimated USD 1,751.8 billion by 2033. This remarkable growth is primarily attributed to evolving consumer purchasing patterns, the proliferation of smartphones, and the increasing convenience offered by online retail platforms.

One of the most significant growth factors propelling the Consumer Electronics E-commerce market is the widespread adoption of smartphones and high-speed internet connectivity. As more consumers gain access to affordable mobile devices and broadband services, there is a notable shift in shopping behavior from traditional brick-and-mortar stores to online platforms. The availability of a vast array of electronic products, combined with the convenience of home delivery and easy returns, has made e-commerce the preferred channel for purchasing consumer electronics. Additionally, the rise of digital payment solutions and the integration of advanced technologies such as artificial intelligence and augmented reality for product visualization are enhancing the overall online shopping experience, further fueling market growth.

Another critical driver of market expansion is the growing influence of e-commerce giants and specialized consumer electronics retailers. Companies like Amazon, Alibaba, Flipkart, and Best Buy have revolutionized the way electronic products are marketed and sold, leveraging data analytics and personalized marketing to target specific consumer segments. These platforms offer competitive pricing, exclusive deals, and a wide selection of products, attracting price-sensitive and tech-savvy consumers alike. Furthermore, the increasing frequency of online sales events such as Black Friday, Cyber Monday, and regional shopping festivals has significantly contributed to the surge in online sales volumes, encouraging both established brands and emerging players to invest heavily in their e-commerce capabilities.

The ongoing digital transformation across industries has also played a pivotal role in shaping the Consumer Electronics E-commerce market. Businesses are increasingly adopting e-commerce solutions to streamline their operations, expand their customer base, and enhance supply chain efficiency. This trend is particularly evident in the commercial segment, where organizations are procuring bulk electronics such as laptops, tablets, and audio devices for remote work and collaboration. The integration of omnichannel strategies, which combine online and offline touchpoints, is further blurring the lines between physical and digital retail, enabling retailers to offer a seamless and personalized shopping journey. As a result, the market is witnessing robust growth across both individual and commercial end-user segments.

Regionally, Asia Pacific continues to dominate the Consumer Electronics E-commerce market, accounting for the largest share in 2024. This dominance is underpinned by the region’s massive population, rapid urbanization, and the burgeoning middle class with rising disposable incomes. Countries such as China, India, and Southeast Asian nations are leading the charge, driven by aggressive investments in digital infrastructure and favorable government policies promoting e-commerce. North America and Europe also represent significant markets, characterized by high internet penetration rates and a mature e-commerce ecosystem. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth regions, supported by increasing digital literacy and expanding mobile internet coverage.

Product Type Analysis

The Consumer Electronics E-commerce market is highly segmented by product type, encompassing smartphones, laptops & tablets, audio devices, wearables, cameras, televisions

In the United States, holiday season online retail sales grew by 8.8 percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to 9.5 percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to 254 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately 12 billion and 9.6 billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate 2.4 billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

As of 2023, ** percent of shoppers in the United Kingdom reported that they go straight to Amazon in order to find the best deals for Black Friday. Additionally, ** percent reported that they use search engines, while ** percent said they go to retailer sites to find the best Black Friday deals.

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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

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Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

For 2022's holiday season, a significant share of consumers intended to cut back on spending due to inflation. In the United Kingdom (UK), for example, roughly four in 10 shoppers said they expected to reduce all of their Black Friday and Christmas spending this year. Only about 30 percent of surveyed UK consumers said they would not cut back on their holiday spending. According to the same report, European holiday season spending in 2022 was expected to see a considerable drop in comparison to 2021.

Why do consumers shop on Black Friday?

Black Friday takes place on the Friday after Thanksgiving in the United States and is the largest discount shopping event of the year. While Thanksgiving is not celebrated overseas, the shopping event did become an international phenomenon over time. When asked why they planned to shop during Black Friday, about seven in 10 consumers in the United Kingdom said the sales event offers better deals and prices for buying gifts.

The impact of inflation on holiday shopping

Unsurprisingly, consumers are more cautious about their spending due to the wave of rising consumer prices. This applies especially during the holiday season, which is typically a time of year that involves more expenses than usual. According to a survey conducted in Germany, roughly half of consumers planned to pay closer attention to offers during Black Friday as a result of rising prices and the effects of the energy crisis in 2022. Close to the same number of German shoppers said they intended to buy less overall.

After Black Friday weekend in 2024, nearly ** percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than ** percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.

According to the results of a survey carried out between October and November 2022, ** percent of consumers in France stated that they would shop for clothing and shoes more online than offline during Cyber Week.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.

According to the results of a survey carried out between October and November 2022, nearly ** percent of consumers in the Netherlands intended to do most of their Black Friday electronics shopping online. Many Dutch consumers also planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.

According to the results of a survey carried out between October and November 2022, over ** percent of consumers in Belgium intended to do most of their Black Friday electronics and apparel shopping online. An even higher share of Belgians planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.

During 2020's Black Friday sales period, approximately half of the search results for the popular search term "drill" on Walmart.com were accounted for by the brand known as Hart. With a share of about ** and ** percent on Home Depot and Lowe's, respectively, DeWalt was the top performing brand for this particular search term. Other common search results included brands, such as Craftsman, Black+Decker, and Hyper Tough.