In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

Unlock the secrets of the booming Black Friday market! Discover key trends, CAGR projections, and regional insights from our comprehensive analysis. Learn how top retailers like Amazon and Walmart are capitalizing on this massive shopping event. Explore the future of Black Friday sales and plan your strategy for 2025 and beyond.

In Canada, a combined share of 83 percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2024. This share was also strong in Spain, as well as the United States and Poland.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around 174 British pounds.

The goal of this dataset is to perform a data analysis project to investigate customer purchase behaviour during Black Friday at Walmart, specifically focusing on understanding if there are differences in spending habits between male and female customers. The analysis aims to provide insights to assist Walmart's management team in making informed business decisions.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

The Black Friday sale, which originated in Western countries like the United States and Canada, has also spread to other parts of the world. The Black Friday sale market is estimated to be around USD 278,645 million in 2024. With increased exposure due to social media, the industry is set to follow an upward trend in the coming future. By the end of 2034, this valuation is very likely to surpass USD 1,158,302.7 million, exhibiting a CAGR of 15.3%.

Attributes	Description
Estimated Global Black Friday Sale Market Size (2024E)	USD 278,645 million
Projected Global Black Friday Sale Market Value (2034F)	USD 1,158,302.7 million
Value-based CAGR (2024 to 2034)	15.3%

Category-wise Insights

Segment	Consumer Electronics (Product Type)
Value Share (2024)	24.7%

Segment	Men (End User)
Value Share (2024)	36.6%

Country-wise Insights

Countries	CAGR 2024 to 2034
Australia	14%
China	11.6%
India	9.5%
United States	8.5%
Germany	7.9%

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of 188 pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

For the biggest sales period of the year, i.e., Black Friday Weekend, an estimated 55 percent of consumers in the United Kingdom (UK) planned to shop for clothing and footwear. During Black Friday to Cyber Monday, toys was also one of the most popular categories, with over only slightly fewer consumers planning to purchase these items.

The Black Friday Packaging Market is estimated to be valued at USD 1144.6 million in 2025 and is projected to reach USD 2471.1 million by 2035, registering a compound annual growth rate (CAGR) of 8.0% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 1144.6 million
Industry Value (2035F)	USD 2471.1 million
CAGR (2025 to 2035)	8.0%

In 2024, 37 percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by 54 percent of the surveyed consumers.

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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

E‑Commerce Peak Planning Services Market Outlook

According to our latest research, the global E-Commerce Peak Planning Services market size reached USD 7.8 billion in 2024, with a robust year-on-year growth driven by the surge in online retail activity and the increasing complexity of managing peak sales periods. The market is expected to expand at a CAGR of 13.2% from 2025 to 2033, reaching an estimated USD 23.4 billion by 2033. This growth is fueled by the rapid digital transformation across industries, the rising adoption of omnichannel retail strategies, and the critical need for seamless customer experiences during high-traffic events such as Black Friday, Cyber Monday, and festive sales. As per our latest research, businesses are increasingly recognizing the necessity of specialized solutions to optimize operations, manage logistics, and enhance marketing effectiveness during peak e-commerce periods.

The primary growth driver for the E-Commerce Peak Planning Services market is the exponential rise in online shopping, especially during seasonal sales and promotional events. Retailers and brands are witnessing unprecedented spikes in order volumes, necessitating advanced planning and execution capabilities to handle the surge efficiently. The proliferation of mobile commerce, expanding internet penetration, and the growing comfort of consumers with digital transactions have all contributed to this trend. Furthermore, the competitive landscape in e-commerce is intensifying, pushing businesses to seek expert consulting, strategy development, and technology implementation services to outperform rivals during peak periods. These services are crucial for ensuring inventory readiness, optimizing website performance, and delivering exceptional customer service, which collectively drive higher conversion rates and customer loyalty.

Another significant factor propelling market growth is the integration of advanced technologies such as artificial intelligence, machine learning, and predictive analytics into peak planning services. These technologies enable e-commerce enterprises to forecast demand more accurately, personalize marketing campaigns, and automate critical processes, thereby reducing operational bottlenecks and enhancing scalability. The adoption of cloud-based solutions further supports real-time data analysis, agility, and collaboration among different stakeholders, making it easier to respond to rapidly changing market dynamics. As retailers increasingly rely on data-driven insights to make informed decisions, the demand for comprehensive peak planning services that encompass technology implementation, logistics optimization, and promotional strategies continues to rise.

The ongoing shift towards omnichannel retailing also plays a pivotal role in accelerating the growth of the E-Commerce Peak Planning Services market. Consumers now expect a seamless shopping experience across various touchpoints, including online stores, mobile apps, and physical outlets. This requires meticulous coordination of inventory, logistics, and customer engagement strategies, particularly during peak periods. Service providers are responding by offering integrated solutions that align digital and physical operations, enhance last-mile delivery efficiency, and ensure consistent brand messaging. The growing adoption of these services by both established retailers and emerging direct-to-consumer brands highlights the market’s expanding scope and the critical importance of peak planning in achieving business objectives.

From a regional perspective, North America remains the largest market for E-Commerce Peak Planning Services, owing to its mature e-commerce ecosystem, high consumer spending, and early adoption of advanced technologies. However, Asia Pacific is emerging as the fastest-growing region, driven by the rapid digitization of retail in countries such as China, India, and Southeast Asian nations. The region’s large and increasingly affluent population, coupled with the proliferation of online marketplaces and mobile commerce, is creating substantial opportunities for service providers. Europe also presents significant growth potential, particularly in markets like the United Kingdom, Germany, and France, where e-commerce penetration is high and retailers are investing heavily in digital transformation initiatives. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as internet access improves and e-commer

In 2023, approximately 131 million people in the United States planned to shop on Black Friday. According to the source, 182 million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

European shoppers said they primarily looked for electronics products during the Black Friday sales events. According to the results of a 2023 survey, following electronics, clothing and accessories, as well as home appliances and decor, were the ***************************** European consumers were interested in.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2024, with a forecast for 2025, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2025, over ************ of which will be spent online.

Marketplace Seller Fulfillment Services Market Outlook

According to our latest research, the global marketplace seller fulfillment services market size reached USD 87.2 billion in 2024, reflecting robust expansion driven by the rapid growth of e-commerce and evolving consumer expectations for fast, reliable delivery. The market is projected to grow at a CAGR of 13.4% from 2025 to 2033, culminating in a forecasted market size of USD 263.8 billion by 2033. Key growth factors include the proliferation of online marketplaces, increasing cross-border trade, and the rising demand for seamless, end-to-end fulfillment solutions that enable sellers to scale efficiently and enhance customer experience.

The surge in online shopping has fundamentally transformed the retail landscape, with consumers now expecting swift order processing, real-time tracking, and hassle-free returns. This shift has compelled marketplace sellers to seek specialized fulfillment services that can handle warehousing, inventory management, shipping, and returns with precision and speed. The rise of omnichannel retailing further amplifies the need for robust fulfillment infrastructure, as sellers must synchronize inventory and order flows across multiple platforms. Additionally, the growing prevalence of flash sales, seasonal promotions, and global sales events such as Black Friday and Singles’ Day has intensified the demand for scalable, flexible fulfillment solutions that can accommodate sudden spikes in order volumes without compromising service quality.

Technological advancements are playing a pivotal role in shaping the evolution of the marketplace seller fulfillment services market. Automation, artificial intelligence, and advanced analytics are being integrated into fulfillment operations to optimize warehouse management, route planning, and last-mile delivery. These innovations not only drive operational efficiency but also reduce costs and enhance accuracy, enabling sellers to meet stringent service level agreements. Moreover, the adoption of cloud-based fulfillment management systems allows real-time visibility into inventory and order status, thereby empowering sellers with actionable insights to make informed decisions. The integration of IoT devices and robotics in warehouses is further streamlining picking, packing, and shipping processes, which is crucial for meeting the growing expectations of marketplace customers.

Another significant growth driver is the expansion of cross-border e-commerce, which necessitates sophisticated fulfillment networks capable of navigating complex customs regulations, diverse shipping requirements, and localized customer preferences. As more sellers seek to tap into international markets, fulfillment service providers are enhancing their global reach by establishing multi-location warehouses and forging strategic partnerships with regional logistics companies. This enables sellers to offer faster delivery times and localized services, which are essential for gaining a competitive edge in a crowded marketplace. Additionally, the increasing focus on sustainability is prompting fulfillment providers to adopt eco-friendly packaging, optimize delivery routes, and implement green warehousing practices, aligning with the evolving values of consumers and corporate clients alike.

From a regional perspective, Asia Pacific is emerging as the fastest-growing market, fueled by the exponential rise of e-commerce giants and a burgeoning middle class with increasing purchasing power. North America continues to lead in terms of market share, driven by the presence of established e-commerce platforms and advanced logistics infrastructure. Europe is witnessing steady growth, supported by cross-border e-commerce initiatives and regulatory harmonization. Meanwhile, Latin America and the Middle East & Africa are experiencing accelerated adoption of digital commerce, creating new opportunities for fulfillment service providers to expand their footprint and capitalize on untapped demand.

Service Type Analysis

The service type segment of the marketplace seller fulfillment services market encompasses a range of critical functions, including warehousing & storage, order fulfillment, shipping & delivery, returns management, and other value-added services. Warehousing & storage remains the backbone of fulfillment operations, offering sellers scalable solutions to store inventory close to end

This statistic reports the distribution of Black Friday sales in Italy in 2017, broken down by device. As of the year 2017, according to data, the greatest share of individuals (***** percent) purchasing during the Black Friday were people who used a mobile device.

This statistic reports the distribution of Black Friday sales in Italy in 2017, broken down by age. As of the year 2017, according to data, the greatest share of individuals (***** percent) purchasing during the Black Friday were people aged between 25 and 34 years of age.